Summary: Possibly because Microsoft is disliked by the public, the Microsoft stores fail miserably (unlike Apple’s)
MICROSOFT is losing money. A lot of money. Some products are profitable, but many are not. Microsoft is known to have borrowed money for reasons that even financial analysts struggle to explain. One of our readers, Wayne, has been looking more closely into the numbers and he found out facts that the corporate press rarely reports, maybe because it is afraid of the backlash. Anyway, one news site says that “Microsoft Executives [Are] In A Heated Battle Over Opening More Retail Stores”. Just like many other endeavours and quite famously search, it turns out that Microsoft’s stores are money down the drain. It should never have begun. Surface, which was going to be axed before Gates vetoed the decision, led to massive waste of effort and money. It’s one of those things that Microsoft does out of jealousy, maybe Apple envy (or Google envy in the case of the Web). The article about Microsoft’s losses in stores actually comes from a Microsoft guy, Lance Whitney, who is citing another, Matt Rosoff (career associated with Microsoft, the company, and it shows [1, 2, 3, 4, 5, 6]). Here is the excuse:
Plus, most of the stores have so far failed to turn a profit, according to Business Insider. One reason is that many of the products they sell are available at a variety of other retail chains.
No, this is not the reason. People do not choose a computer with Windows. In fact, they never choose Windows, it is enforced upon them due to market distortion which the European Commission will hopefully challenge very soon (people just need to be heard, in order for regulators to actually know that Windows licences are not used by many buyers). That’s why Microsoft is not succeeding. People do not want Microsoft products, they are simply forced to pay for them. When this forcing ends, so will Microsoft’s monopoly, which relies on Windows as a common carrier. Windows sales have been declining for several consecutive quarters now. █