12.12.13

Gemini version available ♊︎

The Linux Foundation’s Unusual Branding Failure

Posted in GNU/Linux, Kernel, Marketing at 10:46 am by Dr. Roy Schestowitz

Eye of Sauron

Summary: A group called the “AllSeen Alliance” is the last thing which the Linux Foundation should want to be associated with

Branding is the main expertise of the Linux Foundation’s head (Linux Foundations CEO). That’s the field he comes from (his professional biography reveals this) and this is the purpose he serves, especially by ignoring if not altogether deleting GNU's role. It is all about the “Linux” brand, trying to label everything that uses the popular kernel “Linux” but never GNU or something similarly (or even more) important. Just remember who is the guardian is the “Linux” trademark and who seized control of the domain Linux.com. That in itself is not a major issue or a big deal, but the point is, the “Linux” brand is a relatively huge success story, perhaps bigger than Apple and the “i” things (or even the “Obama” brand, which exceeded in value any single corporation in the world, as empirically measured some years back).

“Perhaps the name of this so-called alliance can still be amended.”The Linux Foundation has been very good at advancing the Linux brand, so why was it so tactless in labeling its new initiative “AllSeen”, especially amid the NSA scandals? LXer commenters have rightly pointed out that this was a mistake. We can expect what they promote to be a potential cause for issues (see [1] from October 2013), but alas, the announcement [2] received a lot of press [3-13], not just from Linux Foundation staff [14].

The name “AllSeen” is not benign; it’s similar to All-Seeing and in practice it involves sensory signals being passed over a surveillance-dominated Internet. This can be used against people (espionage), as information about ‘smart’ meters shows. Perhaps the name of this so-called alliance can still be amended. Android, by the way, is no brilliant brand either, no matter if it refers to the devices, the users, or the creator (Andy Rubin).

Branding matters. The Linux Foundation can still dodge the “AllSeen” nonsense before it’s truly irreversible due to brand recognition.

Related/contextual items from the news:

  1. Russia: Hidden chips ‘launch spam attacks from irons’
  2. Open Source Tears Down Walled Gardens to Connect Internet of Everything
  3. Linux starts foundation for ‘talking’ home appliances
  4. Tech Titans Form Alliance for Internet of Things
  5. Qualcomm Leads Linux-Backed Internet of Everything Consortium
  6. Linux Foundation Aims to Secure Internet of Things
  7. AllSeen Alliance to Standardize Internet of Things
  8. The Linux Foundation Rallies Tech Heavyweights Behind “Internet of Everything”
  9. Linux Foundation forms AllSeen Alliance to advance the Internet of Everything

    The Linux Foundation, together with industry heavyweights, has announced the formation of the AllSeen Alliance.

  10. Linux Foundation Builds Internet of Things Effort
  11. Open source IoT alliance taps Qualcomm AllJoyn

    The Linux Foundation announced an “AllSeen Alliance” for the Internet of Things built upon Qualcomm’s open source “AllJoyn” IoT interoperability framework.

  12. AllSeen Alliance adopts open-source framework for the Internet of Things
  13. Linux Foundation, Panasonic, Qualcomm Form AllSeen Alliance

    open source project, which was originally developed by and is contributed to the Alliance by Qualcomm.
    The Linux Foundation, a nonprofit organization dedicated to accelerating the growth of Linux and collaborative development, announced the formation of the AllSeen Alliance, a consortium dedicated to advancing adoption and innovation in the “Internet of Everything” in homes and industry.

  14. The Launch of AllSeen Alliance (and the Next Generation of Open Collaboration)
Share in other sites/networks: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Reddit
  • email

Decor ᶃ Gemini Space

Below is a Web proxy. We recommend getting a Gemini client/browser.

Black/white/grey bullet button This post is also available in Gemini over at this address (requires a Gemini client/browser to open).

Decor ✐ Cross-references

Black/white/grey bullet button Pages that cross-reference this one, if any exist, are listed below or will be listed below over time.

Decor ▢ Respond and Discuss

Black/white/grey bullet button If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

DecorWhat Else is New


  1. Links 4/12/2021: EndeavourOS Atlantis, Krita 5.0.0 Beta 5, Istio 1.11.5, and Wine 6.23; International Day Against DRM (IDAD) on December 10th

    Links for the day



  2. Another Gemini Milestone: 1,500 Active Capsules

    This page from Balázs Botond plots a graph, based on these statistics that now (as of minutes ago) say: “We successfully connected recently to 1500 of them.” Less than a fortnight ago more than 1,800 capsules overall were registered by Lupa, almost quadrupling in a single year



  3. [Meme] António Campinos and Socialist Posturing

    Staff of the EPO isn’t as gullible as António Campinos needs it to be



  4. António Campinos as EPO President is Considered Worse Than Benoît Battistelli (in Some Regards) After 3.5 Years in Europe's Second-Largest Institution

    The EPO's demise at the hands of people who don't understand patents and don't care what the EPO exists for is a real crisis which European media is unwilling to even speak about; today we share some internal publications and comment on them



  5. Media Coverage for Sale

    Today we're highlighting a couple of new examples (there are many other examples which can be found any day of the year) demonstrating that the World Wide Web is like a corporate spamfarm in "news" clothing



  6. Links 3/12/2021: GNU Poke 1.4 and KDDockWidgets 1.5.0

    Links for the day



  7. IRC Proceedings: Thursday, December 02, 2021

    IRC logs for Thursday, December 02, 2021



  8. Links 3/12/2021: Nitrux 1.7.1 and Xen 4.16 Released

    Links for the day



  9. Links 2/12/2021: OpenSUSE Leap 15.4 Alpha, Qt Creator 6

    Links for the day



  10. The EPO's “Gender Awareness Report”

    There’s a new document with remarks by the EPO’s staff representatives and it concerns opportunities for women at the EPO — a longstanding issue



  11. IRC Proceedings: Wednesday, December 01, 2021

    IRC logs for Wednesday, December 01, 2021



  12. EPO Staff Committee Compares the Tactics of António Campinos to Benoît Battistelli's

    The Central Staff Committee (CSC) of the EPO talks about EPO President António Campinos, arguing that “he seems to subscribe to the Manichean view, introduced by Mr Battistelli…”



  13. Prof. Thomas Jaeger in GRUR: Unified Patent Court (UPC) “Incompatible With EU Law“

    The truth remains unquestionable and the law remains unchanged; Team UPC is living in another universe, unable to accept that what it is scheming will inevitably face high-level legal challenges (shall that become necessary) and it will lose because the facts are all still the same



  14. Links 1/12/2021: LibrePlanet CFS Extended to December 15th and DB Comparer for PostgreSQL Reaches 5.0

    Links for the day



  15. EPO Cannot and Will Not Self-Regulate

    The term financialisation helps describe some of the activities of the EPO in recent years; see Wikipedia on financialisation below



  16. [Meme] Germany's Licence to Break the Law

    Remember that the young Campinos asked dad for his immunity after he had gotten drunk and crashed the car; maybe the EPO should stop giving diplomatic immunity to people, seeing what criminals (e.g. Benoît Battistelli) this attracts; the German government is destroying its image (and the EU’s) by fostering such corruption, wrongly believing that it’s worth it because of Eurozone domination for patents/litigation



  17. EPO Dislikes Science and Scientists

    The EPO's management has become like a corrupt political party with blind faith in money and monopolies (or monopoly money); it has lost sight of its original goals and at this moment it serves to exacerbate an awful pandemic, as the video above explains



  18. Links 1/12/2021: LibreOffice 7.3 Beta, Krita 5.0, Julia 1.7

    Links for the day



  19. Links 1/12/2021: NixOS 21.11 Released

    Links for the day



  20. IRC Proceedings: Tuesday, November 30, 2021

    IRC logs for Tuesday, November 30, 2021



  21. Links 1/12/2021: Tux Paint 0.9.27 and WordPress 5.9 Beta

    Links for the day



  22. [Meme] EPO Administrative Council Believing EPO-Bribed 'Media' (IAM Still Shilling and Lying for Cash)

    IAM continues to do what brings money from EPO management and Team UPC, never mind if it is being disputed by the patent examiners themselves



  23. The EPO's Mythical “Gap” Has Been Found and It's Bonuses for People Who Use Pure Fiction to Steal From Patent Examiners

    The phony president who has the audacity to claim there's a budget gap is issuing millions of euros for his enablers to enjoy; weeks ahead of the next meeting of national delegates the Central Staff Committee (CSC) tells them: "Events show that the delegations’ concerns about functional allowances have materialised. The lack of transparency and inflation of the budget envelope gives rise to the suspicion that high management is pursuing a policy of self-service at the expense of EPO staff, which is difficult to reconcile with the Office’s claimed cost-saving policy, and to the detriment of the whole Organisation."



  24. Video: Making the Internet a Better Place for People, Not Megacorporations

    Following that earlier list of suggested improvements for a freedom-respecting Internet, here's a video and outline



  25. Links 30/11/2021: KDE Plasma 5.23.4, 4MLinux 38.0, Long GitHub Downtime, and Microsoft's CEO Selling Away Shares

    Links for the day



  26. A Concise Manifesto For Freedom-Respecting Internet

    An informal list of considerations to make when reshaping the Internet to better serve people, not a few corporations that are mostly military contractors subsidised by the American taxpayers



  27. Freenode.net Becomes a 'Reddit Clone' and Freenode IRC is Back to Old Configurations After Flushing Down Decades' Worth of User/Channel Data and Locking/Shutting Out Longtime Users

    Freenode is having another go; after “chits” and “jobs” (among many other ideas) have clearly failed, and following the change of daemon (resulting in massive loss of data and even security issues associated with impersonation) as well as pointless rebrand as “Joseon”, the domain Freenode.net becomes something completely different and the IRC network reopens to all



  28. Jack Dorsey's Decision is a Wake-up Call: Social Control Media is Just a Toxic Bubble

    The state of the World Wide Web (reliability, preservation, accessibility, compatibility etc.) was worsened a lot more than a decade ago; with social control media that’s nowadays just a pile of JavaScript programs we’re basically seeing the Web gradually turning into another Adobe Flash (but this time they tell us it’s a “standard”), exacerbating an already-oversized ‘bubble economy’ where companies operate at a loss while claiming to be worth hundreds of billions (USD) and generally serve imperialistic objectives by means of manipulation like surveillance, selective curation, and censorship



  29. IRC Proceedings: Monday, November 29, 2021

    IRC logs for Monday, November 29, 2021



  30. Links 29/11/2021: NuTyX 21.10.5 and CrossOver 21.1.0

    Links for the day


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts