EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

12.12.13

The Linux Foundation’s Unusual Branding Failure

Posted in GNU/Linux, Kernel, Marketing at 10:46 am by Dr. Roy Schestowitz

Eye of Sauron

Summary: A group called the “AllSeen Alliance” is the last thing which the Linux Foundation should want to be associated with

Branding is the main expertise of the Linux Foundation’s head (Linux Foundations CEO). That’s the field he comes from (his professional biography reveals this) and this is the purpose he serves, especially by ignoring if not altogether deleting GNU's role. It is all about the “Linux” brand, trying to label everything that uses the popular kernel “Linux” but never GNU or something similarly (or even more) important. Just remember who is the guardian is the “Linux” trademark and who seized control of the domain Linux.com. That in itself is not a major issue or a big deal, but the point is, the “Linux” brand is a relatively huge success story, perhaps bigger than Apple and the “i” things (or even the “Obama” brand, which exceeded in value any single corporation in the world, as empirically measured some years back).

“Perhaps the name of this so-called alliance can still be amended.”The Linux Foundation has been very good at advancing the Linux brand, so why was it so tactless in labeling its new initiative “AllSeen”, especially amid the NSA scandals? LXer commenters have rightly pointed out that this was a mistake. We can expect what they promote to be a potential cause for issues (see [1] from October 2013), but alas, the announcement [2] received a lot of press [3-13], not just from Linux Foundation staff [14].

The name “AllSeen” is not benign; it’s similar to All-Seeing and in practice it involves sensory signals being passed over a surveillance-dominated Internet. This can be used against people (espionage), as information about ‘smart’ meters shows. Perhaps the name of this so-called alliance can still be amended. Android, by the way, is no brilliant brand either, no matter if it refers to the devices, the users, or the creator (Andy Rubin).

Branding matters. The Linux Foundation can still dodge the “AllSeen” nonsense before it’s truly irreversible due to brand recognition.

Related/contextual items from the news:

  1. Russia: Hidden chips ‘launch spam attacks from irons’
  2. Open Source Tears Down Walled Gardens to Connect Internet of Everything
  3. Linux starts foundation for ‘talking’ home appliances
  4. Tech Titans Form Alliance for Internet of Things
  5. Qualcomm Leads Linux-Backed Internet of Everything Consortium
  6. Linux Foundation Aims to Secure Internet of Things
  7. AllSeen Alliance to Standardize Internet of Things
  8. The Linux Foundation Rallies Tech Heavyweights Behind “Internet of Everything”
  9. Linux Foundation forms AllSeen Alliance to advance the Internet of Everything

    The Linux Foundation, together with industry heavyweights, has announced the formation of the AllSeen Alliance.

  10. Linux Foundation Builds Internet of Things Effort
  11. Open source IoT alliance taps Qualcomm AllJoyn

    The Linux Foundation announced an “AllSeen Alliance” for the Internet of Things built upon Qualcomm’s open source “AllJoyn” IoT interoperability framework.

  12. AllSeen Alliance adopts open-source framework for the Internet of Things
  13. Linux Foundation, Panasonic, Qualcomm Form AllSeen Alliance

    open source project, which was originally developed by and is contributed to the Alliance by Qualcomm.
    The Linux Foundation, a nonprofit organization dedicated to accelerating the growth of Linux and collaborative development, announced the formation of the AllSeen Alliance, a consortium dedicated to advancing adoption and innovation in the “Internet of Everything” in homes and industry.

  14. The Launch of AllSeen Alliance (and the Next Generation of Open Collaboration)
Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. The Sad State of GNU/Linux News Sites

    The ‘media coup’ of corporate giants (that claim to be 'friends') means that history of GNU/Linux is being distorted and lied about; it also explains prevalent lies such as "Microsoft loves Linux" and denial of GNU/Free software



  2. EPO President Along With Bristows, Managing IP and Other Team UPC Boosters Are Lobbying for Software Patents in Clear and Direct Violation of the EPC

    A calm interpretation of the latest wave of lobbying from litigation professionals, i.e. people who profit when there are lots of patent disputes and even expensive lawsuits which may be totally frivolous (for example, based upon fake patents that aren't EPC-compliant)



  3. Links 15/9/2019: Radeon ROCm 2.7.2, KDE Frameworks 5.62.0, PineTime and Bison 3.4.2

    Links for the day



  4. Illegal/Invalid Patents (IPs) Have Become the 'Norm' in Europe

    Normalisation of invalid patents (granted by the EPO in defiance of the EPC) is a serious problem, but patent law firms continue to exploit that while this whole 'patent bubble' lasts (apparently the number of applications will continue to decrease because the perceived value of European Patents diminishes)



  5. Patent Maximalists, Orbiting the European Patent Office, Work to 'Globalise' a System of Monopolies on Everything

    Monopolies on just about everything are being granted in defiance of the EPC and there are those looking to make this violation ‘unitary’, even worldwide if not just EU-wide



  6. Unitary Patent (UPC) Promotion by Team Battistelli 'Metastasising' in Private Law Firms

    The EPO's Albert Keyack (Team Battistelli) is now in Team UPC as Vice President of Kilburn & Strode LLP; he already fills the media with lies about the UPC, as one can expect



  7. Microsoft Targets GNU/Linux Advocates With Phony Charm Offensives and Fake 'Love'

    The ways Microsoft depresses GNU/Linux advocacy and discourages enthusiasm for Software Freedom is not hard to see; it's worth considering and understanding some of these tactics (mostly assimilation-centric and love-themed), which can otherwise go unnoticed



  8. Proprietary Software Giants Tell Open Source 'Communities' That Proprietary Software Giants Are 'Friends'

    The openwashing services of the so-called 'Linux' Foundation are working; companies that are inherently against Open Source are being called "Open" and some people are willing to swallow this bait (so-called 'compromise' which is actually surrender to proprietary software regimes)



  9. Microsoft Pays the Linux Foundation for Academy Software Foundation, Which the Linux Foundation is Outsourcing to Microsoft

    Microsoft has just bought some more seats and more control over Free/Open Source software; all it had to do was shell out some 'slush funds'



  10. Links 14/9/2019: SUSE CaaS Platform, Huawei Laptops With GNU/Linux

    Links for the day



  11. Links 13/9/2019: Catfish 1.4.10, GNOME Firmware 3.34.0 Release

    Links for the day



  12. Links 12/9/2019: GNU/Linux at Huawei, GNOME 3.34 Released

    Links for the day



  13. Links 12/9/2019: Manjaro 18.1 and KaOS 2019.09 Releases

    Links for the day



  14. EPO: Give Us Low-Quality Patent Applications, Patent Trolls Have Use for Those

    What good is the EPC when the EPO feels free to ignore it and nobody holds the EPO accountable for it? At the moment we're living in a post-EPC Europe where the only thing that counts is co-called 'products' (i.e. quantity, not quality).



  15. Coverage for Sponsors: What the Linux Foundation Does is Indistinguishable From Marketing Agencies' Functions

    The marketing agency that controls the name "Linux" is hardly showing any interest in technology or in journalism; it's just buying media coverage for sponsors and this is what it boils down to for the most part (at great expense)



  16. Watch Out, Linus Torvalds: Microsoft Bought Tons of Git Repositories and Now It Goes After Linux

    Microsoft reminds us how E.E.E. tactics work; Microsoft is just hijacking its competition and misleading the market (claiming the competition to be its own, having "extended" it Microsoft's way with proprietary code)



  17. Links 11/9/2019: Acer in LVFS, RawTherapee 5.7 and Qt 5.12.5 Released

    Links for the day



  18. Linux Foundation Inc. Buys Press About Itself and Media Coverage for Sponsors

    Sponsoring so-called ‘news’ sites is bad enough; it is even worse when such media then covers you and your sponsors, such as Snyk (a Linux Foundation sponsor/member, fancier word for client)



  19. Links 11/9/2019: Django 3.0 Alpha, Sunsetting Python 2

    Links for the day



  20. Web Site Called Linux.com Still Exists Only or Mostly to Promote Anti-Linux Firms and Openwashing

    As the Linux Foundation transitions into the Public Relations (PR) industry/domain we should accept if not expect Linux.com to become an extension of PR business models; the old Linux.com is long gone (all staff fired)



  21. Links 10/9/2019: Krita 4.2.6, Ubuntu 19.10 to Boot Faster

    Links for the day



  22. What the Linux Foundation's Jim Zemlin Really Thinks of Desktop/Laptop GNU/Linux

    Interesting words from Ken Starks resonate well with what we nowadays see in the so-called 'Linux' Foundation, whose dedication to Linux is like that of a circus to a monkeys' sideshow



  23. Links 10/9/2019: Kate Planning and GnuCash 3.7

    Links for the day



  24. The Sad Truth That Linux Foundation Staff is Against GPL/Copyleft and Sometimes Against Linux (Unless It's Run Under Vista 10)

    The Linux Foundation works for whoever pays the Linux Foundation and sadly that usually means companies that aren’t dedicated to Linux, to Software Freedom or even to simple truths and to the Rule of Law



  25. Microsoft Uses the Word “Linux” to Promote Privacy-Infringing Proprietary Software and Spread FUD

    The discussion about “Linux” is being saturated if not replaced by misinformation and marketing of Linux’s competition — owing largely to googlebombing tactics that the Linux Foundation participates in rather than tackle



  26. Patent Charlatans and Frauds Are Doing a Disservice to Europe and to Europe's Patent System

    Tax evasion and UPC lies aren’t going to help the integrity of the patent system; au contraire — those are becoming an existential threat to the system being exploited by law firms (and accountants)



  27. The European Patent Convention (“EPC”) Does Not Allow Patenting of Life Itself

    Unless the underlying rules are respected and Europe's largest patent office actually follows the laws it's governed by, Europe's patent system won't promote innovation; the European Patent Office's decision on Alexion (patent application 3124029 rejected) is good news



  28. European Patent Office's Cooperation and Collaboration With Patent Trolls Instead of Science and Technology

    EPO staff ought to be alarmed by the Office choosing to work with litigation and shakedown 'societies' rather than actual scientists, who may or may not choose patents as part of their strategy



  29. Links 9/9/2019: KStars v3.3.6 and LXLE 18.04.3 Released

    Links for the day



  30. Casual Bribery by Bill Gates Helps Control the Media and Spread Microsoft Lies (Such as “Microsoft Loves Linux”)

    Microsoft's notion of "love" redefines the concept of a corporation and it's reducible to intentional lies that enable a silent, gradual takeover of the competition


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts