EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

02.21.14

Good Advocacy by the Linux Foundation Stresses the Jobs Effect, But Should Mention GNU Also

Posted in BSD, GNU/Linux, Kernel at 6:50 am by Dr. Roy Schestowitz

Summary: Skills involving BSD, GNU, and other toolsets deserve coverage (at least by name) in the context of Free/Open Source software

THERE was recently a lot of coverage about jobs in Free/Open Source software (FOSS) and days or weeks later the Linux Foundation weighed in with its press release [1] about a study it had funded to frame this as a “Linux” boom. The Linux Foundation is run and managed by branding experts like Zemlin (they don't always do branding right) and marketing people, so this should not be shocking. The only problem is, they rewrite history to make it look as though only Linux counts (the big lie which gives the Linux Foundation power at the expense of camps like GNU/FSF). I am not an opponent of the Linux Foundation; I am a big fan of Linux, but I also care about accuracy and truth in reporting — something which the marketing community is unable, by definition, to care about.

Looking at the sort of headlines generated by the Linux Foundation’s latest marketing drive (e.g. 2-8]), it’s all about “Linux” but not about the rest of the stack (FOSS). The Linux Foundation is not the only entity which does this by the way. But what they call “Linux skills” often means command-line skills and basically familiarity with GNU utilities, not Linux (the kernel does not have many utilities of interest). Some tools, like OpenSSH, are from BSD. If we mislead the public by collectively referring to all those small programs as “Linux”, then we not only do a disservice to other projects but we also reinforce the philosophy of Linux, which does not stress or insist so much on freedom.

To give example of better actions from the Linux Foundation (as of late), it shared a story about a Pennsylvania high school adopting GNU/Linux and it generated some good headlines [9]. Its marketing staff issued a somewhat provocative, stereotypes-reinforcing (connoting Linux with scarce social/love life) Valentine’s post [10], not to mention today’s Facebook promotion [11] (people have openly complained about the Linux Foundation’s support for surveillance like Facebook for years). On the other hand, the Linux Foundation sets up new conferences that are named only after the kernel [12] (even when the conferences cover things beyond it [13]), which is another matter worth mentioning.

Ultimately, it would be fair to stress, not only the Linux Foundation calls/labels “Linux” a much broader system, exploiting a common misunderstanding/misconception. The Linux Professional Institute (LPI) too is doing that [14]. It often teaches GNU, but students are led to believe that it’s all “Linux”. We can do better than that.

Related/contextual items from the news:

  1. 2014 Linux Jobs Report: Demand for Linux Expertise Drives Hiring Priorities
  2. Hiring managers desperately hunt for Linux talent: Report

    With hiring managers beefing up their plans to bring aboard talent with Linux skills over the next six months, a bright future awaits those professionals who know Linux.

    Tech recruitment firm Dice and The Linux Foundation have released the 2014 edition of the Linux Jobs Report. The two found that the growing demand for Linux talent is “driving salaries for Linux above industry norms.”

  3. gNewSense Reviewed, Thanking Packagers, and Linux Jobs
  4. Linux skills helping professional move forward – 2014 Linux Jobs Report
  5. Keep Learning Linux—It’s The Future
  6. Linux professionals are in high demand in technology job market

    Today in Open Source: Download the free 2014 Linux Jobs Report.

  7. Demand for Linux Professionals is Growing
  8. Demand for Linux skills rises
  9. Pennsylvania high school adopts Linux, rolls out laptops to students

    Penn Manor High School in Lancaster, Pennsylvania will embrace the open source Linux platform, installing it on more than 1,700 laptops. Every student at Penn Manor HS received an Acer TravelMate laptop powered by the Ubuntu 13.10 OS – and the student body was encouraged to explore the OS and push its limits.

  10. What Does Your Linux Candy Heart Say?

    How does the penguin community celebrate February 14 every year? Is it with a box of chocolates? Maybe if it’s sitting next to our keyboards alongside multiple coffee mugs. What about little Necco Sweethearts? Those “luv you” messages seem a little too general to fully express the amorous thoughts of those with Linux already seeded deep in their hearts.

  11. Leaked: Linux’s Look Back Facebook Video

    After trying to conceal its Facebook posts from the world for nearly a decade, Linux’s Look Back Facebook video leaked today.

  12. Linux Foundation Announces Schedule for Annual Collaboration Summit
  13. Dive into the world of Linux and free software at SCALE 12x this weekend in Los Angeles
  14. Linux certifications closer to Kosovo

    The Linux Professional Institute (LPI), the world’s premier Linux certification organisation, announced that Master Affiliate for the Western Balkans Region LPI-Greece recently appointed CACTTUS as LPI Sub-Affiliate for Kosovo, a company which has a strong experience in the market of Kosovo in technology and trainings.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. Links 23/2/2020: PipeWire 0.3 and Osu!

    Links for the day



  2. FSF's Interim Co-President Alexandre Oliva on Being Cancelled

    It was reading this that I realized I’d been cancelled myself. In my case, I was painted misogynist and transphobic, and for a post in which I supported women but denounced a crowd of men twisting the feminist cause, that I share, to attack rms, as if he wasn’t a feminist himself; and in which I express curiosity as to what pronoun to use to refer to zero women to paint me as someone who disregards gender identities and their pronouns.



  3. Good People Need to Run for Free Software Foundation (FSF) Board Positions After an FSF Coup Threw in the Towel, Pushing Out the Founder

    "I have been hit, but not knocked out, and my campaign for free software is not over." --Richard Stallman, October 2019



  4. IRC Proceedings: Saturday, February 22, 2020

    IRC logs for Saturday, February 22, 2020



  5. Alexandre Oliva's Message About Cancel Culture at the FSF

    Being cancelled is no fun. In my case, it was for standing for a friend who got canceled for defending someone else from an accusation that was later proven false.



  6. Links 22/2/2020: Polish Government Increases GNU/Linux Use, Samza 1.3.1

    Links for the day



  7. Being Rich Does Not Imply Being Smart (Especially When One is Born Into Wealth)

    Presenting the 'genius' (college dropout, but that does not matter when the yardstick of wisdom is wealth alone), with his own predictions overlaid on top of his photo from the show of Bloomberg (another 'genius' whose supposed brilliance is measured using money alone)



  8. The Rise and Fall of Free Software

    "We simply need to make the movement less corporate, and more grassroots."



  9. Why You Should Adopt Debian 10, Not Vista 10 (Windows Vista With Microsoft's Latest Surveillance Add-ons)

    A little personal story and recommendation of Debian "Buster" (10) or Devuan (whose developers persist)



  10. Ethics by Exclusion

    It's the same old philosophical question; can excluding those who are perceived to be intolerant be seen as an act of tolerance?



  11. Even Worse Than Microsoft Inside the Board of the OSI

    The OSI has accepted people from companies that actively attack Software Freedom and there may be more on their way



  12. ZDNet Continues to Stuff Its 'Linux' Section With Proprietary Software of Microsoft

    The above is what the "Linux" section of ZDNet is going to look like throughout the weekend (and this is hardly unusual, either)



  13. IRC Proceedings: Friday, February 21, 2020

    IRC logs for Friday, February 21, 2020



  14. Links 21/2/2020: EasyOS 2.2.11 Released, Microsoft's Control of the Linux Foundation Increases and More Binary Blobs Arrive

    Links for the day



  15. IRC Proceedings: Thursday, February 20, 2020

    IRC logs for Thursday, February 20, 2020



  16. Video: LinuxWorld 1999, Torvalds and Stallman

    LinuxWorld 1999, Torvalds and Stallman



  17. GNU World Order is a Personal Sacrifice, LinuxWorld Just Business

    As the Linux Foundation shows, Linux is just business (and proprietary software) as usual, software patents included, whereas it’s GNU that continues the Free Software Movement’s battles



  18. Links 20/2/2020: Oracle Solaris 11.4 SRU18, Mesa 20, VirtualBox 6.1.4

    Links for the day



  19. Open Source Did Not Win, It Was Assimilated to and by Proprietary Software

    Don’t fall for the whole “Open Source has won!” spiel; You know we’ve lost the battle (and were in effect gradually conquered) at OSI and elsewhere when those who speak for the OSI are Michael Cheng (Facebook), Max Sills (Google), and Chris Aniszczyk (Linux Foundation); they say “Open Source Under Attack” (FOSDEM talk) but their employers are the ones attacking and they downplay openwashing



  20. Former Microsoft Employees Don't Like Talking About Past and Present Microsoft Back Doors (Designed for Spy Agencies)

    In a typical Microsoftian fashion, once they cannot defend the illusion/delusion that Microsoft values security the 'Softers' run away and block any further debate



  21. Techrights Warns Against Impending Extradition Efforts (Passage of Julian Assange to His Death in the United States)

    Imprisonment of journalists who are effective at exposing crimes (of the powerful, not petty crimes) must never be condoned



  22. Team UPC: Many Mouths and No Ears

    The mental condition of Team UPC gets more worrisome by the week



  23. Team UPC Insults Judges Because the UPC is Dead and UPC Lobbyists Have Nothing Left to Lose

    More judge-shaming tactics are in the mix; Team UPC seems to feel like there's nothing left to lose as the UPC is already dead (hope itself is next to die)



  24. IRC Proceedings: Wednesday, February 19, 2020

    IRC logs for Wednesday, February 19, 2020



  25. China Bashing is Grounded in Fear (That They Can Simply Do Better Than the West)

    The atmosphere of hate towards China — fuelled partly by a white supremacist in the White House — is unhelpful and insulting; dignity and understanding is the way to go



  26. IRC Proceedings: Tuesday, February 18, 2020

    IRC logs for Tuesday, February 18, 2020



  27. FFII Press Release: Germany Can No Longer Ratify the Unitary Patent Due to Brexit and the Established AETR Case-law, says FFII

    Germany cannot ratify the current Unitary Patent due to Brexit and the established AETR case-law. The ratification of the UPC (Unified Patent Court) by Germany would constitute a violation of the AETR case-law, which was used during the EPLA negotiations in 2006 to consider a deal with non-EU countries, such as Switzerland.



  28. DRM (Proprietary Software) Already Makes Mozilla Firefox Broken, Unreliable, Undependable (Dependent on Binary Blobs)

    More people are beginning to realise that Mozilla resorted to self-harming DRM and self-inflicted damage that impacts Firefox; can Mozilla (re)join the anti-DRM coalitions?



  29. EPO and Other Patent Updates Over RSS

    Site syndication (over RSS feeds or XML/Atom) is vastly better than what became popular in recent years (censored, centralised, discriminatory "Social Control Media"); here are some feeds of interest



  30. When It Comes to a Unitary Patent System, Bad (or Intentionally Dishonest) Legal Advice Has Become the Norm

    The Unified Patent Court and Unitary Patent (UPC and UP, respectively) reinforce the old saying about lawyers being liars, doing anything to attract clients (to take their money); the UPC is basically dead, but fiction, falsehoods and outrageous fantasies still find their way into Web sites of law firms


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts