Bonum Certa Men Certa

Understanding Thierry Breton: A Happy Ending - for Some at Least.

Overview





Understanding Thierry Breton



Epilogue will follow.




exit-entrance
Proceed with caution: revolving door ahead...



Summary: In October 2019, Macron's chief PR guru was recruited in a consultant role by none other than… wait for it folks… LVMH CEO Bernard Arnault!

No story from the intertwined worlds of French politics and business would be complete without the appearance of a revolving door somewhere along the way.



We've seen how Atos CEO Thierry Breton became EU Commissioner for the Internal Market. And how the "killer shark" Christine Lagarde, former head of the IMF resurfaced as the director of the European Central Bank.

"We've seen how Atos CEO Thierry Breton became EU Commissioner for the Internal Market. And how the "killer shark" Christine Lagarde, former head of the IMF resurfaced as the director of the European Central Bank. "Following on from our examination of the Macron-Arnault connection in the previous part, we will conclude this series with a tale that has a happy ending, for some at least…

In this case, the beneficiary was a member of a group referred to in the French Press as "the DSK boys". The "DSK boys" were a group of tech-savvy and ambitious political operators and former Socialist Party members who had cut their political teeth back in 2006 as members of the team behind Dominique Strauss-Kahn's unsuccessful bid to win the party's nomination for President. Strauss-Kahn was defeated by Ségolène Royal who lost to the rival UMP candidate Sarkozy in the 2007 presidential election.

"The "DSK boys" were a group of tech-savvy and ambitious political operators and former Socialist Party members who had cut their political teeth back in 2006 as members of the team behind Dominique Strauss-Kahn's unsuccessful bid to win the party's nomination for President."Royale's defeat in the 2007 election left DSK with high hopes of winning another nomination from the Socialist Party in 2012 as the most promising contender to unseat Sarkozy.

However, DSK's political ambitions came to an abrupt end in 2011 following his implication in various scandals, including an indictment on charges of sexual assault of a chambermaid in New York, investigation and trial on charges of "aggravated pimping" in Lille and his portrayal in the media as a serial sexual predator.

The establishment of Macron's En Marche! in 2016 provided a golden opportunity for the "DSK boys" to make their own political comeback as "Macron's boys" after a decade in the wilderness.

DSK-boys
Macron's "En Marche!" enabled the DSK boys to make a political come-back



Macron's electoral campaign during 2016 and 2017 was masterminded by former "DSK boys", including Stanislas Guerini, Cédric O, Benjamin Griveaux, Emmanuel Miquel and, last but not least, Ismaël Emelien.

DSK-Macron
Macron is reported to have had regular meetings with DSK during the 2017 election campaign



It was reported in the French media that during the election campaign Macron also had regular secretive meetings with Strauss-Kahn himself.

Although Macron was keen to take tactical advice from the former Socialist Party kingpin, he evidently preferred to keep their contact under the radar due to the toxic aura of the DSK brand following the very public fall from grace of the man the media liked to depict as a "horny toad" and a "rutting chimpanzee".

Arrivals at Emmanuel Macron ceremony at Elysee Palace
DSK boys Benjamin Griveaux and Ismaël Emelien among the Macron team arriving at the Élysée palace for the inauguration of the new President on 14 May 2017.



One of the "DSK boys" who profited most from the comeback was Ismaël Emelien who acted as Macron's chief PR guru during the 2017 campaign.

"One of the "DSK boys" who profited most from the comeback was Ismaël Emelien who acted as Macron's chief PR guru during the 2017 campaign."Emelien was rewarded by the newly elected-President in May 2017 with the post of special advisor for strategy, communication and speeches. However, he ran into difficulties when he became implicated in the Benalla affair which erupted in the summer of 2018.

In February 2019, Emelien announced that he was quitting his post as the President's special advisor because he wanted to take a more public role and promote a book about "progressive politics". Both Emelien and the President’s office denied that his departure had anything to do with the Benalla affair.

Cynics are likely to invoke Mandy Rice-Davies at this point.

Whatever about the reasons for Emelien's untimely departure from Macron's team, there's a saying that "God never closes one door without opening another". It's an old saying that predates the invention of the revolving door but it seems rather fitting in the present case.

In October 2019, Emelien, was recruited in a consultant role by none other than… wait for it folks… LVMH CEO Bernard Arnault! Honi soit qui mal y pense…

"Both Emelien and the President’s office denied that his departure had anything to do with the Benalla affair."And with that happy ending -- for some at least -- we have arrived at the end of the present series which set out to examine the background to Thierry Breton's nomination as EU Commissioner and to explore his connections to the political and business elites who call the shots in the land of "Liberté, Egalité et Fraternité".

Before closing the file completely, we will round things off with an epilogue containing a mid-term report on Macron's "Jupiterian" presidency and some observations on his ambitions at European level and how they may lead to increasing tensions within the post-Brexit EU.

Recent Techrights' Posts

Social Control Media is Bots (Fake Traffic, Fake 'Engagement')
As per FORTUNE, 76% of Twitter is alleged to be bots now
"Major [IBM] Reductions Will Take Place Soon in Rochester MN"
Maybe that's just the latest office gossip
 
Links 23/12/2025: GNU Taler 1.3, US Regime Censors Television Again
Links for the day
Valve Can Bring More Users to GNU/Linux, But It Won't Bring Freedom
Steam is DRM
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, December 22, 2025
IRC logs for Monday, December 22, 2025
Techrights as 'Regulator' Against Runaway Trains
"Runaway trains" never scared us because we know that they, unlike us, don't think rationally
How the Slop (So-called 'AI') Bubble Will Burst Next Year
There are already talks about mass layoffs in January
"Generative AI Bubble Has Begun to Pop", Nvidia Rides “Circular Financing... a Strategy That Hearkens Back to the Dot-com Crisis”
For companies like Microsoft this may mean another 30,000+ layoffs next year
Microsoft-Connected Media Talking About XBox Division "Profit Margins" is Distraction From XBox Sales Collapsing 70% in One Year
The simple fact is, Microsoft's console is dead in the water
The Reality is "Vibe Code" (Slop) is That It's Worthless
“Confidently Wrong”
British Web Developers Can Probably Ignore Firefox Users (Based on US Standards)
Mozilla has managed to piss off enough people
On the 'Digital Gulag' of 'Secure Boot' and Microsoft Disguising Its Attacks on Users as "Security"
Dr. Andy Farnell has this new article
Slopfarms Can Only Survive in Google News, Which is Still Promoting Them
Google News promoted only 3 slopfarms today
Gemini Links 22/12/2025: Films, Creativity vs. Consumption, Slop in YouTube
Links for the day
Microsoft XBox Losing Money, Layoffs and Studio Shutdowns (As Well as Price Hikes) Not the Solution
Microsoft does not quite talk about profits
Links 22/12/2025: Data Breaches, deterioration in Politics, and Geminispace
Links for the day
Links 22/12/2025: North Korean Applicants Target GAFAM (Amazon), ‘Orwellian Climate of Fear’ of CPC (Even Outside China)
Links for the day
More IBM Layoffs in India
It's not as simple as "laid off to be replaced by an Indian"
GAFAM Deeply Connected to Jeffrey Epstein, Richard Stallman (RMS) in No Way Connected to Jeffrey Epstein
people who hoarded all the capital get to decide what people think and say
Linus Torvalds Has a Birthday This Coming Weekend, Thankfully He Still Controls His Main Project
GNU and Linux should remain under their control as long as they live
Mozilla is Getting Attention for All the Wrong Reasons, Take a Look at LibreWolf
Just last week Mozilla added a new top-level manager who (as usual) came from a "tech giant"
When Conformism Means Capitulation and Defeat
In an age of injustices like these, we all have some kind of moral obligation not to be conformist.
Text is Still King
But the so-called 'industry' insists that we should download 10 MB of objects from multiple domains... even just to read 5-10 paragraphs of text
Links 22/12/2025: Facebook "Testing $14.99 Monthly Subscription Fee to Post Links" and "Middle East Petrostates as American Media Owners"
Links for the day
Beyond the World Wide Web (WWW)
We continue to treat Gemini Protocol as a first-class citizen
Serbia: GNU/Linux Rises, Windows Down to All-Time Lows
According to statCounter
"Wrestling With Pigs"
"Never wrestle with a pig. You both get dirty, and the pig likes it."
Productive Year and Better Access to Techrights' Archives Going Back to 2006
we've long needed and wanted native, local, independent search facilities
Linux Abandoned by Linux Foundation
It speaks for Microsoft and for so-called 'AI' companies
Microsoft Has Practically Given Up on XBox Already
Expect many XBox related layoffs when 2026 starts (Q1)
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, December 21, 2025
IRC logs for Sunday, December 21, 2025
"Today's [Red Hat] is run by a cabal of vultures."
it seems safe to assume Red Hat too will languish away
Microsoft Layoffs in 2026 Can be Bigger Than 2025 Microsoft Layoffs (30,000+ Workers Laid Off)
"Is there going to be any reorg or Microsoft layoffs?"
Gemini Links 21/12/2025: Solstice, Chaos of CSS, and Program Interpreter Fun
Links for the day
The Free Software Foundation (FSF) Represents People, Not Corporations
FSF isn't in the "business" of appeasing oligarchs
Why?
Why write articles?
Microsoft-Connected Publisher Spinning XBox's Death Spiral (It's Dying Fast) as a Strength and Something Deliberate
"Microsoft’s big gaming pivot"
Slop is Rare by Now
A year ago slop was so abundant that we did a whole series about it, and it was daily
Links 21/12/2025: U.S. Strikes in Syria, "Epstein Files Photos Disappear From Government Website"
Links for the day
Gemini Links 21/12/2025: Labrador Retriever of Lagrange's Developer Dies From Cancer, Political Philosophy, and "Getting to Inbox Zero"
Links for the day
IBM: We Can't Make 'AI' (Voice Recognition) Do the Work of a McDonald's Teenager, So Let's Try the Same on Saudi Planes
IBM is lost. It's truly lost.
Microsoft is Becoming Irrelevant: The Case of Georgia
Not Georgia Tech
Sirius Open Source is Now Imminently Dead (Struck Off)
compulsory strike-off
Dr. Richard Stallman, Invited by LibreTech Collective, is Giving a Public Talk in Georgia Tech Next Month (Scheller College of Business)
They can probably squeeze about 400 people into this room
25 Years of Activism for GNU/Linux
My passion for GNU/Linux brought a lot of contentment
Africa, Where Microsoft Used De Facto Slaves to Pretend to be "AI", Chatbots Usage is 0.2% of Measured Online Traffic
Judging by recent trends in Africa, many "Windows PCs" are being converted into GNU/Linux computers
New Drone Footage Shows IBM is Dead (Parts of It)
The people who participated in IBM when IBM actually mattered probably have boasting rights, unlike people who work for IBM today
Michael Larabel Adds Slop Category to Phoronix, Quickly Realises That It's Worthless
Phoronix nowadays gets carried away; it made a new category to talk about slop and it decided to call it "intelligence" with some caricature of a brain (that's misleading)Phoronix nowadays gets carried away; it made a new category to talk about slop and it decided to call it "intelligence" with some caricature of a brain (that's misleading)
After 35 Years the World Wide Web, HTML, and HTTP Are Proprietary
HTTP/2 added a lot of complexity (it's just a Google protocol, based on SPDY originally), many image formats are proprietary and patented, HTML got 'replaced' by Java-Scripts [sic], and many URLs (the URL system was created in the early 90s) are just long strings for proprietary 'webapps'
The General Public License (GPL) Inspired the Web's Original Openness/Freedom, According to Tim Berners-Lee
"During the preceding year I had been trying to get CERN to release the intellectual property rights to the Web code under the General Public License (GPL) so that others could use it."
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, December 20, 2025
IRC logs for Saturday, December 20, 2025