Bonum Certa Men Certa

Microsoft Uses Novell, Likewise, and Ignorance to Market Its Products

Monkey freedom
Mono: Microsoft prison



Summary: Another look at the ways in which Microsoft markets itself with the help of former employees and submissive companies

Microsoft's internal talks about evangelism [1, 2] explain very clearly that the company's goal is to spread and reinforce Microsoft as an industry standard. Microsoft may not publicly promote Mono as much as it can, but that's because, as a Microsoft evangelist put it, "I saw that internally inside Microsoft many times when I was told to stay away from supporting Mono in public. They reserve the right to sue."



Microsoft's victory with Mono is two-fold; it holds GNU/Linux legally accountable and at the same time it spreads .NET at the expense of superior competition such as Java. Sam Varghese has just published an article which elucidates all this:

Mono fits in neatly with the Microsoft vision



[...]

It fits in very neatly with the definition of evangelism at Microsoft: "Evangelism is the art and science of getting developers to ship products that support Microsoft's platforms". (thanks to greygeek on the linuxtoday forums).

The definition is contained in a highly confidential document titled "Effective Evangelism" which came to light during the Comes v Microsoft trial.

The author, James Plasmondon, writes in his introduction: "Every line of code that is written to our standards is a small victory; every line of code that is written to any other standard, is a small defeat."

Novell would probably have a view on this and with this in mind, I rang Michele Bartoline, the company's marketing manager for Australia and New Zealand, who was listed as a press contact on the media release. She wasn't available so I left a message.


The answer would be interesting. To suggest that Novell can beat Microsoft at its own game is not only naive; it is self destructive.

“Like Mono, this group actually comprises Microsoft employees, not just a guy who wanted to become one and joined hands with another...”Regardless of this, Miguel de Icaza and his followers carry on promoting Microsoft and its software. Serving as further proof that Microsoft gains from this, worth noting is the fact that it is mostly promoted by Microsoft boosters like Gavin Clarke, even at this very moment. Miguel brags about companies that move to ASP.NET and he is preaching to his choir (which includes Microsoft employee) to reinforce his own beliefs. Who does this guy really work for? We have always reckoned that Likewise, in light of this latest news, are former Microsoft employees* putting Trojans horses in *NIX (software patents) and spreading Microsoft as a standard. Like Mono, this group actually comprises Microsoft employees, not just a guy who wanted to become one and joined hands with another (Nat Friedman, who worked for Microsoft back then; now he works at Novell)

The Microsoft press at Redmond is spreading the myth that Microsoft is all fine and dandy with open source. Here are a couple of examples from a few days ago ("Microsoft Open to Open Source?" and "Why Does Microsoft Pretend To Be Open Source-Friendly?").

There is obviously some justified skepticism that Microsoft is aware of, but Miguel, as usual, is defending them although he never commented about the TomTom/FAT case.

Microsoft releases ASP.NET MVC under the MS-PL License - Miguel de Icaza replying to comments explains why MS-PL incompatibility with GPL code is not an issue within C# and ASP.NET code.


Whether he actually believes in this publicity stunt or not is irrelevant because he is totally ignoring everything negative which Microsoft is doing; it's like in Beauty and the Beast.

Blackboard, which was funded by Microsoft and finds itself under pressure from Free software as well, responds in a similar fashion by pretending right now. It hopes that some uninformed schools will simply forget its (ab)use of software patents against competitors and clear hatred of "open source". Speaking of schools, Microsoft's Twitter AstroTurf [1, 2] lives on with this attempt to turn more students into the company's vassals (MSPs).

And now that key Microsoft products fail to arrive, one person in the 451 Group suggests that Microsoft ought to have gotten itself some code vassals.

Would an open source approach have helped with ILM2 delay?



[...]

I can’t comment on the technical challenges involved - but the delay of close to a year in the release of Microsoft’s Identity Lifecycle Manager (ILM) 2.0 is clearly a blow to the Microsoft identity ‘ecosystem’. There are sure to be competitors who feel like they can breathe a sigh of relief, but not having a strong Microsoft set of products for provisioning and credential lifecycle management has to be seen on balance as a negative for the market as a whole and certainly technology buyers.


Why would anyone voluntarily help this company? ____ *In their own words, "Krishna, several of our developers and I are all ex-Microsoft folk."

Recent Techrights' Posts

Microsoft at 50 Follows the General Trajectory of Skype
How many years does Microsoft have left before payroll becomes impossible?
Cybersecurity Does Not Mean Asking Microsoft for Permission to Boot
There were very good and timely reasons to speak about the matter, including impending antitrust complaints against Microsoft
 
GAFAM is Drowning in Debt, GAFAM is Clearly Not Sustainable Anymore (It Runs on Borrowed Money and Bailouts)
The war and surrender in Iran will deepen the debt; we'll see the GAFAM reports in late July
GAFAM Was Never an Ally to Europe
Only 1 in 10 Europeans see US as an ally — study [...] military providers in "tech" clothing cannot be trusted
GitHub, LinkedIn, and XBox Will Finish Like Skype (Sustainability Crisis)
Skype should become a verb. When Microsoft 'Skypes' something it means it basically shuts it down with some temporal excuse/s.
Drowning in Garbage: AUR Shows That Too Much Low-Quality Software (Including Slop) is Bad for Everybody
What happened in AUR had happened elsewhere before and will happen again in the future
Links 21/06/2026: EU on Patented (Monopolised) Crops, Microsoft Software "Narcs on You to Your Boss"
Links for the day
A Year After a Microsofter Took Over The Register MS It is Effectively a Content Farm With News as a 'Side Dish'
This is not journalism, this is spam
IBM Pays the Media and Cons Some 'Journalists' Into Participating in "Quantum" Spam
"The Boy Who Cried Wolf"
You Don't Need an 'App' for Your Birdhouse (Slopfondlers Come for Birds)
That they sell those things as "AI" really says a lot about how dishonest slopfondlers really are
SLAPP Censorship - Part 113 Out of 200: The United Kingdom is Not Turkey
Turkey is ranked almost worst in the Western World for press freedom
Links 21/06/2026: Bots from Alibaba Do Harm and Many Xbox Games Are Being Cancelled
Links for the day
5 Years After Release of Vista 11 Not Even One in 5 People Use It (in the US)
It doesn't look like Vista 11 will ever be adopted like prior versions and announcing a Vista 12 will mostly upset companies/organisations that only recently "upgraded" to 11
Gemini Links 21/06/2026: Boca Raton, Perfect Summer Day, and LLM Doing Things Poorly
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, June 20, 2026
IRC logs for Saturday, June 20, 2026
Microsoft Insiders - Not Limited to XBox - Expect a 'Bloodbath' (Their Own Word)
This isn't limited to XBox
Reports of "PIP" as Means of Mass Layoffs at IBM This Year
some insights into the PIPs
SLAPP Censorship - Part 112 Out of 200: Strangles Women, Then Refuses to Even Attend Any of His Own Hearings About It
It is meanwhile very apparent that Brett Wilson LLP is becoming a "mench sphere"
Gemini Links 20/06/2026: "There Was Never Supposed to Be a Camera" and "What Is A Programming Language"?
Links for the day
Geminispace Reaches Its 8th Year, Today It Has Turned 7
Gemini Protocol 'went live' 7 years ago, just before the COVID-19 pandemic
Links 20/06/2026: "Full Page Paralysis" and "Hopes For Xbox’s Future Might Be Over Before It Even Begins"
Links for the day
European Patent Office's (EPO) Strikes "at a Scale not Seen Since Battistelli", European Patent Grants Down by Over 25% in Past 3 Months
The actions are effective
Real Security Elusive, Microsoft Layoffs to Coincide With Certificate Apocalypse
July 1
Links 20/06/2026: Microsoft's "Year of Shame" and "Feed the Writers"
Links for the day
2026 is a Year of Strikes at the European Patent Office (EPO)
As it stands at the moment, to many people the EPO represents crime, not law
Web Browsers Are Technically Bloatware (No Matter What Runs in Them)
Don't make it a society that shames people into using a Web browser where none should be needed
Fedora Has Changed a Lot Since I Last Used It (IBM Dominates Almost Everything, IBM Agenda Displaces Community Goals)
"It is effectively 100% run by Red Hat/IBM employed people... even when they are community-elected representatives."
Andy (Cyber Show) on His Teacher Who "Squeezed Every Last Drop Out of Life, With Gratitude, Humility, Generosity and Mettle"
Some call them "eccentric" and are dismissive about what they have to offer
Only 1.5% Oppose the European Patent Office's (EPO) Strikes and Other Industrial Actions Until 2027
Among those polled/surveyed (in a ballot)
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, June 19, 2026
IRC logs for Friday, June 19, 2026
Gopher/Gemini Links 20/06/2026: Slop With Tcl/Tk and Nokia 770 Perishes
Links for the day
SLAPP Censorship - Part 111 Out of 200: Garrett and Graveley (the Latter Arrested for Strangling Women) Keep Ousting Their Collaboration in Litigation, Lawfare in a Foreign Continent
it's not law, it's just warfare disguised as "law"
European Patent Office (EPO) Series: Lobbying in Lisbon...
reappointment campaign lobbying has not been restricted to the "home front" in Portugal
Slop Making Its Way Into Terms Where It Does Not Belong
Hopefully by year's end Google News can successfully cull (and deprive of traffic) almost all slopfarms
Links 19/06/2026: Microsoft Patent Troll Intellectual Ventures in Europe, "World Cup of Internet Resilience"
Links for the day
Links 19/06/2026: Salesforce Data Thefts and GAFAM's Conspiracy Theories That Data Center Opposition is a Foreign Plot
Links for the day
Links 19/06/2026: The Retweeting Class and Data Centres as National Security Risk
Links for the day
Don't Attack the Wives (or Spouses) of Pundits/Activists/Journalists
We will be writing several series about this in the future
Society Will Only Improve Owing to People Who Push Boundaries
Push boundaries with ideas and facts, not with forbidden language
Internet Relay Chat (Shorthand IRC) is Still Growing
Contrariwise, social control media is waning
The Register MS Published a New Page With "AI" 21 Times in It. It Was Paid SPAM.
The former editor of the The Register MS admitted to me (directly) that he knew all this "AI" stuff was stupid hype
Murdoch's Wall Street Journal (WSJ) Associates Dependence on a Ponzi Scheme With "the Future"
Those ludicrous ads (disguised as rankings) from WSJ deserve scorn and ridicule
The XBox Story is Still Fast-Developing, the Layoffs Are Confirmed to be Happening Already (Mid-June), Just Not "Officially"
Workers have Microsoft have long braced for what is happening this summer and will accelerate further in two weeks' time
Fake News From Rupert Murdoch's WSJ Could Not Keep IBM From Sinking
"2026 Best Companies for the Future"?
To GNU, AV2 Adoption May be a Year If Not Years Away
The leap between versions means that there is fertile ground for incompatibilities
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, June 18, 2026
IRC logs for Thursday, June 18, 2026
Gemini Links 19/06/2026: "Born and Raised by the Internet", Fifteen Years in Gopher
Links for the day