Bonum Certa Men Certa

Microsoft is Paying to Exclude Rivals

Xbox lock-in

Locked



Summary: Microsoft is excluding rivals by paying companies (common practice that Microsoft brought to PCs too)

Microsoft Will Have To “Pay More” To Keep Gears Of War Exclusive Says Pachter

Grand Theft Auto 5' Predicted For E3 By Analyst

"Microsoft paid a lot of money for exclusivity on the downloadable content for GTA IV, which unfortunately did little to move consoles for Microsoft. Back in 2004, the Grand Theft Auto was a huge brand, but only relative to the other brands that existed at the time," Divinch said. "While the GTA brand is certainly bigger now than it was five years ago, others have emerged to reach similar levels of success, such as Call of Duty or Guitar Hero. In other words, if Sony gets an exclusive deal on 'GTA5,' it would do little to disrupt Microsoft's ability to move hardware, and vice versa."


E3 2010: Grand Theft Auto V, No Exclusive DLC?

"Microsoft paid a lot of money for exclusivity on the downloadable content for GTA IV, which unfortunately did little to move consoles for Microsoft," he said. And, "if Sony gets an exclusive deal on GTA V, it would do little to disrupt Microsoft's ability to move hardware."


"Having all the government resources against a company like this is mindblowing."

--Bill Gates

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