Bonum Certa Men Certa

GNU/Linux Advocacy Needs to Become Stronger in the Face of AstroTurfing

"In the Mopping Up phase, Evangelism's goal is to put the final nail into the competing technology's coffin, and bury it in the burning depths of the earth. Ideally, use of the competing technology becomes associated with mental deficiency, as in, "he believes in Santa Claus, the Easter Bunny, and OS/2." --Leaked Microsoft document

Summary: In the age of 'Scroogled' and other AstroTurfing campaigns we need to become more vocal, not less vocal, in support of GNU/Linux

"The year of the [GNU/]Linux desktop" is a phrase that we used earlier today. FOSS Force correctly calls the phrase "a comical punching bag for a number of years."



We need to change that.

Just as the Pirate Bay and Pirate Party helped change the connotation of the word "pirate" (more commonly used these days to refer to copyright infringement) we ought to change the connotation of the phrase "the year of the [GNU/]Linux desktop," insisting that this year is already behind us. Judging by the number of Android devices, this is undeniably true for "year of Linux".

FOSS Force explains that the "phrase has been At the turn of every new year the question can be found on hundreds of Linux-centered websites."

It adds that: "The fact is, we’ll never see “the year of desktop Linux.”" This actually relates to a later post from FOSS Force [2], which Robert Pogson responds to in [3].

Giving up on the phrase or conceding (as suggested above) would actually just serve the FUD, or in other words this would make it seem like the FUD was legitimate and true. We need to battle the FUD, not surrender to it.

Surprisingly enough, the Linux Foundation has just published an article from an FSF basher. The article itself is quite good and it is titled "Why Arguing That Windows is Better Than Linux Makes You Look Silly" (we have already rebutted many such arguments over the years).

Jim L., who have been a good proponent of GNU/Linux in recent years (even in IDG), adds his views to the article [5], but he goes as far as chastising advocates of GNU/Linux, Android, etc. Some strong GNU/Linux advocates like Robert Pogson have already responded in the comments and as my wife put it, "I would usually agree. However, a lot of anti-Linux is not fanboyism but part of 'Scroogled'-like whisper campaigns. A lot of anti-Windows is reactionary. Some of the comments here already point this out. You cannot always turn the other cheek."

What we need to understand id that much of the anti-GNU/Linux 'journalism' from sites like ZDNet (that's what the original alludes to) can actually be traced down to editorial control. Many writers in ZDNet are connected to Microsoft (some are current or past Microsoft staff) and the parent company, CBS, works with Microsoft. Framing OS wars as two camps of "fanboys" fighting against each other is willingly putting a false image and turning a blind eye to Microsoft PR agencies, which we know are manufacturing GNU/Linux-hostile articles ('Scroogled' AstroTurfing is one example).

The bottom line is, GNU/Linux advocacy is often facing opposition from a corporate propaganda effort, not a grassroots effort. We oughtn't just like the PR agents win. We ideally need to expose them. In recent years Microsoft was exposed rallying propaganda agents in sites like Reddit and YouTube.

Related/contextual items from the news:


  1. Making a Difference the Linux Way
    The year of the Linux desktop.

    The phrase has been a comical punching bag for a number of years. At the turn of every new year the question can be found on hundreds of Linux-centered websites.

    “Will this be the year of the Linux desktop?”

    The fact is, we’ll never see “the year of desktop Linux.” Not the way we imagine it anyway. Many of us long for the time when Linux will become a well known alternative to Microsoft Windows. That just isn’t gonna happen.


  2. Meeting Windows User Expectations With Linux
  3. Making a Difference
    He makes some good points, that don’t actually support his thesis. I can give a single counterexample that shows the error of his ways. There are places on this planet where GNU/Linux is a well known alternative OS on the desktop.


  4. Why Arguing That Windows is Better Than Linux Makes You Look Silly
    It seems as though you can't throw a rock on the internet without hitting an article which argues for the superiority of Windows over Linux. With titles like “Five reasons I'd rather run Windows 8 than Linux”, these articles are a dime a dozen.


  5. Who cares about Windows versus Linux?
    Platform wars are as old as computing itself, but they never seem to really die off and go away, they just morph into new ones as technology itself changes. Linux.com takes a look at the classic Windows versus Linux battle, and why the Windows advocates make themselves look silly by bashing Linux.




Recent Techrights' Posts

Links 29/12/2025: Putin Critic Sergei Udaltsov Imprisoned, Cloudflare’s Outages Discussed
Links for the day
LLMs Are Inherently Parasitic, We Need to Treat Them Accordingly
a maintenance burden for those who possess actual intelligence
Links 29/12/2025: Bottled Water Considered Harmful, Cheetos Promoting Nazis in Europe
Links for the day
EPO People Power - Part XVIII - European Patent Office "Paints Itself as Progressive While Literally Being Represented by Cokeheads"
To what length/s will German authorities and media (not just in Germany) go to protect the EPO's "precious image"?
What IBM Will Do to Red Hat in the Coming Year or Years
This won't end up well for GNU/Linux as a whole
Not Turning in His Grave: When People Die, Their Corporate Destruction Becomes a "Turnaround"
All he did was mass layoffs - a tradition that has not ended since then
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, December 28, 2025
IRC logs for Sunday, December 28, 2025
Louis Gerstner Has Died, His Legacy of Mass Layoffs at IBM Hasn't
Hagiographies will follow. They will say he "saved" IBM.
Links 29/12/2025: The Sunday Routine, Limits of Memory, and Gemini Vocabulary
Links for the day
Doxing is Illegal in the UK (Even If You're Based in the US)
Somebody has just added my identity (name, mugshot etc.) to a "hitlist" site of a political nature, pandering to violent people
Misunderstood Weapons of Censorship
It's cruel world out there. One needs to be aware of these shady activities, including "censorship-as-a-service".
Google Confidently Wrong, Nowadays Defaming People Too
I can relate as people did this to me and to my wife
What Happens When Americans Are Out of Office (Away From Work) for a Week? Vista 11 "Share" Falls to Just 10%.
How's that for slow adoption?
2026 Will Have EPO Focus, People Will See What the EPO is Trying to Hide
We certainly hope people will be held accountable
EPO People Power - Part XVII - Drugged, Stoned, and Drunk at the Office During Working Hours (Campinos Friend and Propaganda Chief Has Long Done This)
It's a total disgrace that press all over Europe is still trying to cover this up!
Gemini Links 28/12/2025: Health Ordeals and Discontinued Pedals
Links for the day
Slop About "Linux" Came Only From One Slopfarm This Weekend
Another day has passed with no LLM slop found in our RSS feeds
Links 28/12/2025: 'Digital Detox' and Slop "Backlash Grew Massively in 2025"
Links for the day
Links 28/12/2025: "Mass Quitting Apple" and "Generative AI Industry is Fraudulent, Immoral and Dangerous"
Links for the day
Links 28/12/2025: Fascination, Holidays, and Mormonism
Links for the day
Microsoft's Weapon Against the Reality of XBox (the Console) Dying Seems to be LLM Slop
XBox is dead/dying
Raffles for the Immaterial: Unauthorised Bingo for Red Hat "Vouchers"
This is IBM and some slop images
Andy Farnell on Standing Up Against Technological Oppression
some portions from it
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, December 27, 2025
IRC logs for Saturday, December 27, 2025
Once Again, GAFAM Deletes All Your Data, Only Corrects This After Millions of People Lead an Uproar Online ("Richard Stallman Warned Us About This")
No lessons learned, eh?
Linus Torvalds Blasts Software Freedom Conservancy (SFC) for Attempting to 'Protect' Linux
Like it 'protects' women
New Record for GNU/Linux in Australia (at Microsoft's Expense)
Windows is at an all-time low, GNU/Linux... all-time high
Fighting Over Whose Pockets Are Deeper (or Who Borrows More Money)
When processes favour those who are more wealthy (or more willing to go into infinite debt or steal money of other people) those processes match the attributes of lawfare rather than law
You Know Your Critics Are Jealous and Have Inferiority Complex When...
One day we'll write about all this in great depth
Starting a Book With a Flawed Premise or Weak Hypothesis
To me, Schneier is a sort of "RMS of sec"
Microsoft's Mass Layoffs (30,000+ in 2025) Not About "AI", Just Business Failure
"AI" is replacing... the old excuses for mass layoffs
"But Corruption is Everywhere"
"We'll always have Polio..."
EPO People Power - Part XVI - Berenguer Does Not Speak German, So What Did He Tell German Police That Busted Him?
based in Germany and does not speak the language
Challenges for EPO Insiders to Try to Tackle in 2026
Nothing will get solved as long as the circus that runs this show tries to keep the circus going
Days Without Slop About "Linux"
It's time to move on
Links 27/12/2025: Canada Post Strike Called Off, Debate About Europeans "Working Over Christmas"
Links for the day
Gemini Links 27/12/2025: Household Appliances and Flight Fright
Links for the day
Links 27/12/2025: US Cracking Down on Whistleblowers, Expanding Bombardment Campaigns Worldwide
Links for the day
Resuming EPO Coverage Today, Can António Campinos 'Survive' Cocainegate?
We said we'd continue in the weekend
Links 27/12/2025: More Attacks on Media (Meduza Co-founder Sentenced to Prison in Absentia), "What Owning Music Means To Me"
Links for the day
Gemini Links 27/12/2025: geminiprotocol.net Downtime and Capsular Gemlog Manager
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, December 26, 2025
IRC logs for Friday, December 26, 2025