Bonum Certa Men Certa

Social Justice is Fine... When It is Not Just a Shallow Marketing Ploy

The corporate media loves extolling the virtues of corporations that own/fund it, irrespective of the full picture

Hot sauce in my bag meme



Summary: Don't let well-meaning concepts such as "Social Justice" become mere buzzwords or tools of corporate propaganda (greedy people's objectives disguised as populism)

EVERY SINGLE day I check the IBM blogs, which exploit or at least leverage COVID-19 all the time (for marketing, often shameless promotion of IBM's proprietary software, hardware, and services). Lately IBM has turned to opportunistic justice causes -- which of course it hijacks -- to paint itself as some kind of community fighting for equality, justice, tolerance and so on. While on the surface it looks commendable, the truth needs a closer look. Amazon, Microsoft, Apple and Facebook make similar claims. It's shallow, mindless marketing. Microsoft even tells us that it "loves Linux" while it is in fact attacking Linux.



"They know they're lying. There's PR budget for spreading their lies."Nobody out there is against justice (well, maybe except criminals, including particular national leaders) and nobody is antisocial by choice. But in the age of corporate PR and military-grade propaganda we must be able to discern/distinguish marketing from grassroots efforts. Donald Trump insists he is "the least racist person there is anywhere in the world" (he's also emboldening racism against Mexicans while pretending to love their food, culture etc.), Microsoft says it is a force for good and that it "loves Linux", and Facebook claims that it values your privacy. They know they're lying. There's PR budget for spreading their lies.

We as a community of honest and awakened people ought not fall for these traps; name a single company that openly says, "yes, we're racist" or even "no, we don't have time to bother with all that justice baloney..." (name even one!)

Corporations lie. Corporations are not people. Corporations are instruments designed and refined for one single purpose: increase their clout (or "cloud") and their profits. That's it. And unlike actual people, they lack empathy and principles. They're not 'wired' that way. It's emulated by their PR/marketing/lobbying departments. It's part of "product lifecycle".

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