Bonum Certa Men Certa

The Death of Microsoft in the Media

News companies chart
Image from Pew Research Center



Summary: Microsoft rapidly slides into obscurity and Techrights explains how coverage will be affected

FOR THOSE who do not know, the way Techrights tracks Microsoft typically involves reading and studying Microsoft news over the weekend, usually on a Sunday afternoon. But Techrights has not done this since last month. Why? There is not a high enough volume of news. Microsoft grew somewhat irrelevant in news outlets. A few years ago Microsoft was by far the most talked about company in technology and now it fell behind companies like Facebook, based on this survey (watching the graph is a must). As Microsoft boosters put it:



When it comes to mainstream media outlets like newspapers, TV and radio news, it seems that no one cares much about Microsoft anymore, a new report from Pew Research Center has found. Everyone's eye is on Apple instead. If they turn away from Cupertino, it's mostly to write about Google, Twitter and Facebook.


Yes, even Facebook receives more coverage according to this survey. About a week ago Techrights stated that it would de-emphasise Microsoft coverage not because Microsoft is any less harmful or increasingly benign; it's just because to software freedom, greater hurdles are beginning to develop and we need to recognise these hurdles. Fog Computing is a very scary phenomenon and software patents are no longer being pushed just by Microsoft; Apple is in certain aspects a lot worse than Microsoft even if historically it is not being recognised as such. Facebook is quite a disgusting company for all sorts of reasons, not just its software patents and general policy (Professor Eben Moglen has begun warning a lot of people about Facebook). In IRC we've been discussing the early days of the company and how the history is gradually being deleted; Facebook -- like Microsoft -- gained momentum through illegal activities, but a lot of people no longer know this or recognise this. More recently came all the PR nonsense from Mark, who had called his users "dumb fucks" in the early days when he is said to have illegally published people's profiles on his site, pretending that they had subscribed to share this information. It should hardly be surprising that Facebook sympathises with Microsoft and sometimes gets compared to it. Facebook, which is now partly owned by Microsoft, has increasingly become an extension of Microsoft. To highlight some recent news, we have "Microsoft bolsters Facebook Docs sharing service" and "Microsoft initiates a campaign on Facebook with PC vs. Mac application" (with more examples in the wiki).

Microsoft Nick argues that "Microsoft conspicuously absent from new social media map" and if one considers the social media networks which Microsoft turns into subservient ones, then it's a different picture altogether.

As if we needed further proof Microsoft isn't a notable player in the emergent world of social media ...

The third and newest version of The Conversation Prism, a map of today's most influential online social tools, includes just one Microsoft product: Newsvine, which Microsoft subsidiary msnbc.com acquired in 2007. Like The Seattle Times' Brier Dudley, I couldn't spot any other Microsoft products in the Prism.


Well, msnbc.com is an interesting case and later on we are going to show how this network -- along with other networks -- was being 'bought' by Microsoft in order to lie (or to "spin", putting it more mildly).

For those who worry about Microsoft, there is reason to worry no more. It's like worrying about SCO and as we'll show later in the week, Microsoft as a phenomenon is a greater threat than Microsoft itself. The company called Microsoft received many downgrades recently (most of them we've covered) and now there's this smackdown from Barclays Capital, just shortly before the results come.

Barclays Capital cut its price target on shares of Microsoft Corp. (MSFT) by 6.7%.


"Citigroup Pessimistic on Microsoft" says this other new article's headline and there is clearly turbulence with closures and layoffs (we covered nearly all of them last week). Microsoft is still shrinking, it only pretends to be growing sometimes (attributed to the art of PR).

“Microsoft is still shrinking, it only pretends to be growing sometimes (attributed to the art of PR).”As Microsoft is yesterday's company (see the bar charts about media coverage), nobody can trust it anymore. Just watch what happened to "KIN" partners. Microsoft is a risky partner to have now. Well, even Verizon's CEO rejects it in an insulting way [1, 2] and Newsweek predicts that Microsoft will oust its CEO (Ballmer) later this year. It would be symbolic, it would not actually save the company. When asked whether Vista Phone 7 [sic] failing would have Ballmer lose his job Ballmer jokingly responded as seen in this video. Groklaw framed this as "Ballmer Asked if His Job is Secure If Windows Phone 7 Bombs (video)" and Pamela Jones wrote: "Answer is, "I don't know about that." But a little bit as a joke. He's "excited" about the launch and believes it's a "market changer"."

Well, half of departing Microsoft employees do not like Ballmer [1, 2] and huge Microsoft boosters like Harry McCracken lose faith in the company in general.

The next few months will be interesting, but Techrights will not cover Microsoft matters as much as it used to. There just isn't much to cover, so it's not necessary.

Recent Techrights' Posts

Michael “Monty” Widenius: It Started in 1983 With Richard Stallman (RMS)
The other co-founder of MySQL is a bit notorious for confronting RMS rather viciously
For the Second Time in a Few Weeks Microsoft Lunduke Makes False Accusations Against Senior Red Hat Staff to Incite a Despicable 'Troll Army'
Nothing that Microsoft Lunduke claims of says can be trusted
su lisa && rm -rf /home/ibm/power
Novell was ruined by another person from IBM, Ronald Hovsepian
A Record Demand at Microsoft: Demand to Cancel
What we're witnessing is a very ungraceful destruction of XBox
 
Links 03/10/2025: Conflicts, Death of TypePad, and TikTok/CheeTok Gives a Boost to Far Right Groups in Europe
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, October 02, 2025
IRC logs for Thursday, October 02, 2025
Slopwatch: Linux Journal, Google News, and LinuxSecurity
They carry on polluting the Web with fake articles
Gemini Links 02/10/2025: Kubernetes With FreeBSD and robots.txt
Links for the day
Links 02/10/2025: 'Open' 'AI' Resorting to Gimmicks and Fake Funding, Europe’s ‘Drone Wall’ Discussed
Links for the day
Links 02/10/2025: Brave Passes 100M Users Milestone, Kodak Selling Its Own Film Again
Links for the day
Microsoft is Losing Europe
Hence all the "support" and "discount" offers that are limited to Europe
The Free Software Foundation Starts Fund-raising for 40th Anniversary
New pop-up 2-3 days ahead of the 40th anniversary event
Systemd Breaks Networking in Debian and Microsoft Staff Rushes to Make Face-Saving Excuses in LWN
Microsoft's bluca is already there in the comments, his Microsoft money pays for LWN to let him leave comments early
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, October 01, 2025
IRC logs for Wednesday, October 01, 2025
What the End of XBox Will Look Like: a Fiery Crash
XBox is the next Skype. It won't last much longer. Expect many more layoffs.
Richard Stallman is Going to Finland to Give a Talk Next Thursday
A day later he speaks in Sweden
Gemini Links 02/10/2025: SMTP Pipelining and End of ROOPHLOCH 2025
Links for the day
Slopwatch: Plagiarism, Fake Articles, and FUD About Linux
not a day goes by without Google News feeding FUD from slopfarms
Gemini Links 01/10/2025: Chat Control and End of Life
Links for the day
Links 01/10/2025: Long Covid Risk Reiterated, "Bitcoin Queen" Caught
Links for the day
Links 01/10/2025: EA $55 Billion Deal is Debt and Slop "Raises Vishing Risks"
Links for the day
Bluewashing at Red Hat Means Redundancies
The man who sold Red Hat to IBM meanwhile became a Microsoft Mono booster
After Killing OpenSource.com, IBM ('Red Hat') and OSI Told Us OpenSource.net Would Replace It (But That Didn't Happen)
Now it's time to move on, perhaps tarnishing the "Open Source" label some more (for whatever sponsor wants this)
Linux is Not a Community Project, It's a Wall Street Product
The core goal should be freedom
Bad Actors Abusing the Free Software Community, Vandalising It Using Rogue Politics and Old Tactics
Oil giants have long attempted to do this; now, the digital equivalent of Big Oil does this in technology
Social Control Media Isn't the Future, The Federation or Fediverse Isn't Growing, People's Accounts Vanish for Good
users' accounts will get deleted, not just become inactive
IBM is Failing, This Helps Show Wall Street is Entirely Detached From Actual Commercial Performance
IBM is unable to grow, it's just constantly shrinking
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, September 30, 2025
IRC logs for Tuesday, September 30, 2025
Clerical Aspects of Publishing and Development
In Free software, the management aspects are considerably reduced
Slopwatch: Fake Articles and Google News Promoting "Linux" Spam or Bot-Generated Fear, Uncertainty, Doubt (FUD)
These slopfarms help misplace blame
Third Wave of Microsoft Layoffs in September, This Time Many in Liverpool Affected
Be ready for more waves of layoffs ahead of the so-called "results" in late October