Bonum Certa Men Certa

Yahoo 'Search' is Still a Microsoft Front End, Its Real Search Engine Destroyed by Microsoft Entryism

Man glance



Summary: Yahoo is left with no real capacity to provide search results of its own; Microsoft elongates the pain with another one-way (self-serving) deal

Yahoo is an excellent example of the toll of Microsoft's behaviour. Many people lost their job, as I explained yesterday morning in a one-hour interview with a technology journalist. According to the news, Yahoo fell deeper into Microsoft's trap, which will probably result in yet more cuts, affecting customers too (will Flicker be next to get shut down?). To quote: "Yahoo signed a deal with Microsoft in 2009 that came into force the following year and effectively turned Yahoo from an internet search engine provider into an advertising broker, with Microsoft's Bing providing Yahoo's internet search engine. The two firms signed a 10 year deal with exclusivity clauses that can be exited during the term, however Microsoft has signed a deal to continue being Yahoo's exclusive search engine provider.



"There are other such search engines which use Microsoft results without it appearing so to the user.""Tucked into Yahoo's 10-K filing with the US Securities and Exchange Commission, Microsoft's decision to renew also revealed some interesting terms of the deal. For example, Microsoft gets just 12 percent of revenue generated by its search results, an amount that could decrease to seven percent if Microsoft doesn't renew what Yahoo calls its "sales exclusivity for premium search advertisers"."

There are other such search engines which use Microsoft results without it appearing so to the user. It is an effective strategy for Microsoft. Facebook is another example because Facebook shares its data with Microsoft, one of the most influential shareholders.

Yahoo is hijacked to very high a degree. iophk says "Yahoo is mostly a shell of a company now. It's a bit like Nokia" (see our Nokia pages).

"Wait until the revisionists tell us that Yahoo killed itself."Google's Mayer made a last attempt to rescue Yahoo after Yahoo nearly signed a Google deal (Microsoft used AstroTurfers to covertly prevent this). Here is another report, stating that "Yahoo! Inc. (YHOO) Chief Executive Officer Marissa Mayer has attempted unsuccessfully to unravel a 10-year search-advertising pact with Microsoft Corp. (MSFT) in favor of a deal with Google Inc. (GOOG), according to people familiar with the matter."

Nokia is going down the same road as Yahoo. Microsoft killed it. What went wrong with MeeGo? Microsoft bribed Nokia, put a mole in it, then 'lost interest' in MeeGo (the Microsoft alter-ego). Now it's a patent trolls feeder for Microsoft. Watch this revisionism from TechRadar (often a source of FUD and bait headlines that hurt Linux). That's not how most of us remember it. In fact, Nokia's Linux-based handsets continued to outsell the Windows ones long after the Microsoft deal had been signed. Wait until the revisionists tell us that Yahoo killed itself. Revisionists did that to Netscape.

Recent Techrights' Posts

Pissing Contests and Pissing Off Everyone
people who came from Microsoft are trying to vex and divide the community
Microsoft Repeats the Mistakes Made by the EPO After We Exposed a Major Microsoft/EPO Scandal 10 Years Ago
That scandal was all over the media, not just in English
Turns Out LLMs for Code Don't Save Time and Don't Improve Quality
Neither legal nor useful
 
Gemini Links 14/07/2025: Politicised Tech and "Leaving GitHub"
Links for the day
The Demise of LLMs
We've just checked BetaNews again. They've dropped all the slop and went back to human authors.
Gemini Links 13/07/2025: Sonpo Museum of Art and FCEUX
Links for the day
Links 13/07/2025: UnitedHealth's Censorship Campaign, Australia Wary of China
Links for the day
Firing Away With Nonsense
Or fighting fire with fire
Links 13/07/2025: Climate Crisis, GAFAM Poisoning the Water
Links for the day
The Microsofters Will Have an Obligation to Compensate Us
This story isn't just about Microsoft. It's also about corruption, there are many women victims, there is abject "abuse of process", and many more scandals to be illuminated in years to come.
Reproducing at the EPO Instead of Producing Monopolies for Foreign Monopolies With Their Price-Fixing Cartels
Does the EPO recognise the need of well-educated Europeans to bear kids?
Valnet Inc. Dominates Real (Not LLM Slop) GNU/Linux Coverage in 2025
And likely in prior years, too
Free Software Foundation (FSF) Fund Raiser Goes on
Later this month we'll expose another OSI scandal
EPO Staff Representatives Issue a Warning About Staff's Health and Inadequate Care
Even the EPO's own stakeholders (money sources) are openly protesting against what the EPO became
Links 13/07/2025: Partly Assorted News From Deutsche Welle and CBC
Links for the day
Gemini Links 13/07/2025: Board Games and Battle Styles
Gemini Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, July 12, 2025
IRC logs for Saturday, July 12, 2025
Plunder at the Second-Largest Institution in Europe
cuts, neglect, health problems, even early deaths
Links 12/07/2025: Political Developments, Attack on Opposition, Climate Actions
Links for the day
Gemini Links 12/07/2025: Melodic Musings and Small Web July
Links for the day
Links 12/07/2025: Jail in China for Homoerotica, South Korea Discriminates Against Old Workers
Links for the day
If Only Everything Was Rewritten in Rust, We'd Have No More Security Issues?
Nope.
Links 12/07/2025: Birdwatching and Fake/Misleading Wall Street 'Valuation' Figures
Links for the day
Gemini Links 12/07/2025: How to Avoid Writing, Apps for Android
Links for the day
Using SLAPPs to Cover Up Sexual Abuse and Strangulation
The exact same legal team of the Serial Strangler from Microsoft and Garrett already has a history fighting against "metoo"
EPO Staff Committee on Harassment in the Workplace
slides
Adding the Voice of Writers to UK SLAPP Reform
The journey to repair antiquated (monarchy era) laws will likely be long
EPO Takes More Money From Staff for Speculation (Pensions), Actuarial Study Explains the Impact
"The key change in this year’s Actuarial Study, due to cascading the new “risk appetite” from the financial study, is a significant increase of the total pension contribution rate of 5.7 percentage points, up to a total of 37.8%. This is driven by an unprecedented decrease in the discount rate of 105 bps down to 2.2%."
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, July 11, 2025
IRC logs for Friday, July 11, 2025