Well, Microsoft has tried out many ways to promote their current generation console in India. They had tied up with cricketer Yuvraj Singh and Bollywood actor Akshay Kumar. They even came up with an Indianised Marcus Fenix! Now Microsoft has partnered with Yash Raj Films for the Bollywood movie Bachna Ae Haseeno.
Other recent Microsoft promotions included the 'recruitment' of NASCAR vehicles and the star of "Jackass". What is the company thinking? What message does that send the customer? The "Mojave experiment" has already (dis)served quite a rude message: "You, our customers, are dumb." ⬆
Update: With this breaking news, Microsoft clearly resorts to comedy in order to market what it possibly perceives as a joke (Vista).
WSJ: Microsoft hires Seinfeld to bite Apple
Continually painted by Apple and other rivals as uncool and unsafe, Microsoft plans to spend $300 million on a new series of advertisements, designed around its "Windows Not Walls" slogan, that will feature Seinfeld and Microsoft Chairman Bill Gates.
Comments
David Gerard
2008-08-21 22:14:53
Not that anyone could think Microsoft was out of touch.
Yesterday we read that it was quite cruel how IBM (or Red Hat) compelled staff to pretend to be happily leaving or "retiring" when the reality was, they had been pushed out with some "package"
If patent law had been applied to novels in the 1880s, great books would not have been written. If the EU applies it to software, every computer user will be restricted, says Richard Stallman
So the real extent of layoffs is greater than what's publicly stated (there are silent layoffs) [...] Whatever IBM says about the scope, scale, or magnitude of the "RAs", it doesn't tell the full story
This is a real problem and most certainly a big problem because when people try to find real information about security and GNU/Linux they instead read "word salads" made by bots
Comments
David Gerard
2008-08-21 22:14:53