Bonum Certa Men Certa

More Microsoft AstroTurfing (aka 'Technical Evangelism') in Twitter

"Mind Control: To control mental output you have to control mental input. Take control of the channels by which developers receive information, then they can only think about the things you tell them. Thus, you control mindshare!"

--Microsoft, internal document [PDF]



Crazy face



Summary: Kirk Evans is given as an example of Microsoft guerrilla marketing in Twitter

"Microsoft stalkers," called them our source, whose account was addressed by a Microsoft "Technical Evangelist". That's exactly the type of people whom James Plamondon was training in order to promote Microsoft very aggressively, to this very date.



Let's step back just a bit and see the example we have at hand. Our source writes:

Having read Microsoft's IE8: Get The Facts website I posted on our Twitter channel that I'd seen it and thought is was priceless FUD.

Within minutes I got a Microsoft employee following us on Twitter and requesting that Sirius e-mail him to discuss "discuss IE8 opptys" (whatever that means).

See http://twitter.com/kaevans

The MS person responsible is Kirk Evans, an architecture evangelist based in Texas. Note the wallpaper on his Twitter channel is a pile of horse shit.

I'm intrigued to say the least. What's the horse shit all about? Why should an architecture evangelist care about us pointing out what 90% of the tech industry already knows? The question is, is he approaching every person who criticises this new IE: Get The Facts website?

His Twitter channel includes gems such as:

"Laughing at the slander against #IE8 and the #GetTheFacts site http://tinyurl.com/mj38ly all bile, no substance. Truth hurts."

This is full on, aggressive technology evangelism/indoctrination where Microsoft 'evangelists' are employed to use Twitter et al to silence critics.

Whilst I'm quite keen to reply to him (just for the fun of it) I'm a little concerned that my 'card will be marked'.


Microsoft does not deny using Twitter to do its PR, marketing, AstroTurfing, evangelism or whatever they wish to call it (many euphemisms exist and Orwellian language is a spinner's best friend). We wrote about this type of activity from Microsoft at Twitter in:



Based on experience, those who routinely write about Microsoft products (i.e. mention the company's name or product names) tend to sooner or later be followed or pinged somehow. Microsoft wants these people on its side. One of our readers, Goblin, has experimented to show this empirically. Some of the potential Microsoft bots/AstroTurfers appear to be mass-twitting the same promotional or provocative messages. They defame Microsoft's competition and promote Microsoft for the most part.

This account is a good example, but shortly after I had complained about it for abuse (identical, abrasive messages sent to many strangers separately) it started saying "This person has protected their updates."

Dodgy.

“Microsoft is connected to partners via Twitter and it uses PR agencies to do much/all this work.”As examples in the posts above show, I have had what seems like Microsoft bots following me (to be fair, other companies use similar tactics of re-Twitting messages about their products). The same goes for Microsoft managers like Oliver Bell, who apparently wants to keep an eye on what I write about OOXML, which is his area. He also speaks about Boycott Novell in person.

Microsoft is connected to partners via Twitter and it uses PR agencies to do much/all this work. That distances the dirty tactics from the company this way, leaving itself less sensitive to scrutiny.

Microsoft's PR department (Waggener Edstrom) has already developed new tools to spy on Twits -- to then respond to them appropriately. It's not just a Twitter thing, but this in general is how Microsoft manages to identify damaging posts/articles and intercept them quickly, before people notice. A recent example would be a negative Surface review that they had removed very quickly by phoning the blogger.

Microsoft has always done such things (The Inquirer in particular dares to blow the whistle on censorship attempts and bribes), but with Twitter it is a lot more visible for people to see because the equivalent of E-mail is made public. The anti-ODF campaign from Microsoft is a good example where Twits said a mouthful about what the company has been doing. See the most recent examples in:



If people wish to see how aggressively --and that's putting it gently -- Microsoft competes, Twitter may be an entertaining read. With the intrusion of marketing scum like Pay2Tweet, the death of the platform's inherent trust may be imminent. Twitter already declines in terms of traffic, like all other Web sites which get hijacked by marketing agents who seize an opportunity.

Related:



Comments

Recent Techrights' Posts

David Heinemeier Hansson (DHH) Realises What He Should Have Decades Ago
seeing that DHH is moving away from Apple is kind of a big deal
In the Pacific (Mostly Islands Around Oceania) GNU/Linux Grew a Lot
Microsoft cannot compete fairly
 
Links 27/05/2024: Chatbots Generate Hateful Output, TPM Performance Scrutinised
Links for the day
Reinvigorating the Voice of GNU/Linux Users (Not Companies Whose Chiefs Don't Even Use GNU/Linux!)
Scott Ruecker has just announced his return
"Tech" in the Context of Even Bigger Issues
"Tech" (or technology) activism is important; but there's a bigger picture
A Decade of In-Depth Coverage of Corruption at the European Patent Office (EPO)
The world needs transparency and sunlight
Delayed Series About Dr. Richard Stallman
A lot of the attacks on him boil down to petty things
Hopefully Not Sunset for StatCounter
We hope that StatCounter will be back soon.
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, May 26, 2024
IRC logs for Sunday, May 26, 2024
Links 27/05/2024: Self-Publishing, Patent Monopolies, and Armed Conflicts
Links for the day
Gemini Links 27/05/2024: Tethering Connection and PFAs
Links for the day
Imagine Canada Enabling Rapists to Harass Their (Rape) Victims
This analogy is applicable because abusers are empowered against the abused
A 3-Year Campaign to Coerce/Intimidate Us Into Censorship: Targeting My Old "Tweets"
This was basically an act of vandalism no better and no worse than UEFI restricted boot
Links 26/05/2024: Google 'Search' Morphing Into Disinformation Factory, Discussion of Maze of the Prison Industrial Complex
Links for the day
A Toast to Tux Machines
Food ready for the party, no photos yet...
IBM/Red Hat Failing to Meet Its WARN Obligations in NC (STATE OF NORTH CAROLINA), or Perhaps It's Constantly Delaying the Layoffs
IBM isn't named even once
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, May 25, 2024
IRC logs for Saturday, May 25, 2024
GNU/Linux in Greenland
The sharp increases for GNU/Linux started last summer
The Sheer Absurdity of the EPO's Career System Explained by EPO Staff
"Staff representation has previously pointed this out to management, and the career system has been the reason for several industrial actions and litigation cases initiated by SUEPO."
[Meme] Productivity Champ Nellie Simon: It Takes Me 3+ Weeks to Write 6 Paragraphs
Congrats to Nellie Simon!
It Took EPO Management 3+ Weeks to Respond to a Letter About an Urgent Problem (Defunding of EPO Staff)
The funny thing about it is that Nellie Simon expects examiners to work day and night (which is illegal) while she herself takes 3+ weeks to write a 1-page letter
Staff Union of the EPO (SUEPO) in The Hague Taking Action to Rectify Cuts to Families of Workers
they "are active in challenging this measure via the legal system"
Links 25/05/2024: Microsoft Adds More DRM (Screenshot Blocking), Another Microsoft Outage Takes Down Everything
Links for the day
Gemini Links 25/05/2024: "Bill Smugs" and OpenBSD Mirror Over Tor / I2P
Links for the day
Microsoft #1 in Gaming Layoffs, Laid Off Workers Receive Another Insult From Microsoft
Many of them never chose to work for Microsoft
In New Caledonia Windows is Now Below 30% (It Used to be Over 90%)
Microsoft's Windows absolutely collapsing and the measures are relatively stable
Forget About India's and Pakistan's Nuclear Weapons and Armament Race, They Need to Abscond Windows and Microsoft (Security Swiss Cheese)
Both countries would be wise to remove Windows as soon as possible, irrespective of the local party politics
statCounter: GNU/Linux Rose From 0.2% to Over 3% in Pakistan
GNU/Linux "proper" (i.e. not ChromeOS) has the lion's share
Red tape: farmer concerns eerily similar to Debian suicide cluster deaths
Reprinted with permission from Daniel Pocock
Galway street artists support social media concerns
Reprinted with permission from Daniel Pocock
Links 25/05/2024: Section 230 and Right of Publicity Violations by Microsoft (Which Attacks Performance Artists)
Links for the day
[Meme] No Microsoft
For fun!
Microsoft Windows Falls to New Lows in Poland
It may mean people delete Windows from relatively new PC
A 3-Year Campaign to Coerce/Intimidate Us Into Censorship: An Introduction
The campaign of coercion (or worse) started in 2021
The "D" in Debian Stands for Dictatorship That Extends to Censorship at DNS Level
Of course the registrar, which charged for domains until 2025, just went along with it
Cybersecurity and Infrastructure Security Agency (CISA) Getting Stacked by Microsoft
it lets Microsoft write policies
The Parasitic Nature of Microsoft Contracts
Stop feeding the beast
Gemini Links 25/05/2024: Emacs Windows 2000 Screenshots and Little Languages
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, May 24, 2024
IRC logs for Friday, May 24, 2024