Bonum Certa Men Certa

Microsoft Brand Far from Respected (Says Fortune), Company's Future May Resemble Sun's Trajectory (Says BNET)

Fortune brands



Summary: Microsoft has issues evolving, its brand is falling down the ranks, its attempts to mimic open source mostly fail (despite media blitz), and Red Hat copes with Microsoft's attempt to swallow virtualisation

MICROSOFT'S exacerbating financial performance (see analysis of the latest results in [1, 2, 3, 4]) may explain its increased racketeering (last example from yesterday). With ever-decreasing margins, Microsoft must find an alternative business model. So far, Microsoft has failed to mimic Google's model (Microsoft loses over $2,000,000,000 per year in this area), so it decided to use regulators and lawsuits by proxy to hurt Google. Microsoft did the same thing to GNU/Linux by funding SCO, for example.



Microsoft's control of the mainstream media usually prevents access to simple facts that are not hard to show and to defend. When some single firm from the UK hailed the Microsoft brand last month, nobody dares to question the data, the methods, and the population questioned. In fact, that single source was quoted extensively outside the UK in order to sell the impression that the Microsoft brand has power.

“When some single firm from the UK hailed the Microsoft brand last month, nobody dares to question the data, the methods, and the population questioned.”CNN/Fortune has just released a list of "The Most Admired Companies in the World". Apple and Google top the list and Microsoft is not even in it (it is not among the worst brands, either). In any case, it is clear that Microsoft dropped sharply and this agrees with 3-4 similar surveys from 2008. They have all shown that Microsoft's reputation was declining rapidly.

"Windows breeds fear and ignorance," said this one blogger a couple of days ago. "And I put the blame squarely on Windows," he added after explaining an experience with an indoctrinated individual. A few days ago we also cited a post from Jeremy Allison -- one where he speaks about his days in Sun Microsystems. Here is an example of a company that was once so gigantic and formidable. Where is it today? It is in Oracle, which some notable people whom we cannot name just yet are about to leave (we received private communication about it).

"Sun Fell Prey to Open-Washing," says BNET in the headline that continues: "Who's Next? Microsoft?"

Here is a key part of the argument:

Openwashing is similar to greenwashing, in which a company markets itself as environmentally friendly but is actually faking it. A high tech firm openwashes itself when it makes noises about open software but is really interested in preserving its proprietary offerings and hampering free open systems practices.


So basically, BNET explains that excessive desire for control over developers cost Sun its existence. This agrees with what Jeremy Allison wrote and Bradley Kuhn wrote about that too.

Meanwhile, I'm less optimistic than Jeremy on the future of Oracle. I have paid attention to Oracle's contributions to btrfs in light of recent events. Amusingly, btfs exists in no small part because ZFS was never licensed correctly and never turned into a truly community-oriented project. While the two projects don't have identical goals, they are similar enough that it seems unlikely btrfs would exist if Sun had endeavored to become a real FLOSS contributor and shepherd ZFS into Linux upstream using normal Linux community processes. It's thus strange to think that Oracle controls ZFS, even while it continues to contribute to btrfs, in a normal, upstream way (i.e., collaborating under the terms of GPLv2 with community developers and employees of other companies such as Red Hat, HP, Intel, Novell, and Fujitsu).


The moral of this story is that control over what developers could and could not do is what drove many people away and made Sun history. Microsoft is facing similar problems right now and it tries to 'embrace' (in "EEE" sense) the Free/open source arena in order to recapture developers. It's not quite working.

A reader sent us this pointer to a Microsoft project yesterday. "Pay Microsoft more money to secure insecure Microsoft software" is how our reader described it. He said that "it's released under an 'open-source license', except it only runs on Windows, the monoculture." To quote from the project's page: "U-Prove is an innovative cryptographic technology that enables the issuance and presentation of cryptographically protected claims in a manner that provides multi-party security: issuing organizations, users, and relying parties can protect themselves not just against outsider attacks but also against attacks originating from each other..."

If this is an example of "open source" at Microsoft, then it's more or less a farce. Microsoft's own 'news' site, MSN, has just published some promotion of the "Microsoft-seeded foundation".

A Microsoft-seeded, open-source organizer picked a Headspring Systems project for its first non-Microsoft sponsored effort.


Yes, Microsoft is organising a bit of a press tour [1, 2] to promote the CodePlex Foundation [1, 2, 3, 4, 5, 6, 7], where Microsoft MVP Miguel de Icaza is on the board. Here is the 'Microsoft press' promoting a .NET obfuscator. That's the type of stuff Microsoft calls "open source". It's all about Windows, .NET, Silver Lie, etc. And how typical it is for CIOL to be pimping (with links) Microsoft's smears of Free software, under the confusing headline "Open source slowly gaining momentum in India". Are they trying to pretend that Silver Lie is "open source" or just lump Microsoft in? Here is part of it:

Developers in India are not much aware about open source technologies and there aren't much good development tools and support for them, says Joydip Kanjilal, ASP.NET professional at Microsoft, in conversation with CIOL.


In another new article, CIOL promotes a form of EDGI that goes under the *Spark banner [1, 2, 3, 4, 5]. CIOL is rewriting many press releases, as we pointed out before, but its shallow promotion of Microsoft requires some criticism too.

Another branch of the 'Microsoft press', namely the Microsoft Subnet at IDG, is doing some PR for Microsoft by saying that there is "much fanfare" over Red Hat support in Hyper-V (whose fanfare? Microsoft's?).

With much fanfare, Microsoft first submitted said drivers to the Linux kernel way back in July (its first, and so far only, contribution to Linux, for obvious reason). Those drivers were already tested to work with Red Hat and, of course, SUSE. And in October, Red Hat and Microsoft announced that they were joining each other's virtualization partnership programs, and validated that their products worked on each other's virtual machines. So what took Microsoft so long to release these Red Hat drivers to the public?


People have other virtualisation options, they don't need Microsoft's proprietary one. Let's not forget the GPL violation that's associated with Microsoft's offering [1, 2, 3].

Regarding the virtualisation arrangement Microsoft has with Red Hat, it is a subject that we summarised a year ago. Red Hat is now backing virtualisation research (yes, Free software conducts research too, contrary to myths).

Red Hat is funding a new research centre at Newcastle University that is looking into areas such as grid and cloud computing, virtualisation and middleware.


Among Red Hat's competitors in this area there's Microsoft, its ally Novell, and VMware, which is run by former Microsoft executives [1, 2, 3, 4]. Here is a new article on the subject:

Red Hat sees the virtualisation market developing into a three-way fight between itself, Microsoft and VMWare as the technology is increasingly taken up in the business space, Red Hat's senior director of virtualisation, Navin Thadani, said today.

However, he said, the advantage would lie with the two operating system companies, adding that although Novell and Citrix had teamed up to contest the same space, they stood more of a chance in the desktop virtualisation arena.


A year ago we explained how Microsoft distorted the Linux and virtualisation markets. With former Microsoft employees running VMware, a Microsoft ally running Xen (Citrix), and another Microsoft ally seemingly trying to conquer KVM (that would be Novell), the pressure is on Red Hat, which arguably bought KVM's parent company because of Microsoft's disruptive moves.

"Microsoft is unique among proprietary software companies: they are the only ones who have actively tried to kill Open Source and Free Software. It's not often someone wants to be your friend after trying to kill you for ten years, but such change is cause for suspicion."

--Bradley M. Kuhn (SFLC)



Comments

Recent Techrights' Posts

Bad faith: Hugo Roy knew FSFE impersonating FSF before French tribunal, colleagues deceived
Reprinted with permission from Daniel Pocock
Machine-Generated Legal Documents, Over 2,000 Pages Sent to Us Today Alone
We now know that the papers we receive are produced using bots (algorithms)
 
Nobody is Safe at IBM (or Red Hat)
There is no job security at IBM
GNU/Linux at All-Time High in Guam
there are many computers in that island
Microsofters' SLAPP Censorship - Part 1 Out of 200: Claim No. KB-2024-001270 in a Nutshell
abuse of process by a law firm working for an American who was arrested for strangling women and another American whose own spouse calls a "rapist"
When EPO Team Managers (TMs) Are Harassing People Who Strictly Apply the European Patent Convention (EPC) in Patent Examination
There are two strikes planned for this month
Confirmed: Using Slop Gets You Fired
Let the story of Benj Edwards be a cautionary tale
Links 03/03/2026: "No one wants to read your AI slop" and "chatbots in the kill chain"
Links for the day
EPO and "Equivalent to More Than 100 Days of Strike"
The industrial actions continue and already have a positive effect
Streisand Effect, the Microsoft Way
Microsoft has once again proven the Streisand Effect
Keeping Track of IBM Layoffs in March 2026
IBM depends on bribery
GNU/Linux Measured at 7% in Yemen
Windows is too hostile and dangerous
Links 03/03/2026: Security Breaches, Iceland Wants EU Membership, and "Wall Street–Backed Lawmakers Want to Help Banks Gouge You"
Links for the day
Queensland Health Payroll System: IBM billion-dollar-blowout inquiry
Reprinted with permission from Daniel Pocock
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, March 02, 2026
IRC logs for Monday, March 02, 2026
Gemini Links 03/03/2026: GrapheneOS and Keyboard Shortcuts
Links for the day
Tomorrow should be sunny (at long last!) and a generally productive dayProductive Week Ahead
Tomorrow should be sunny (at long last!) and a generally productive day
Only One Slopfarm Seems to Have Targeted "Linux" Today
It certainly does feel like the slop hype is reaching the "late life crisis" and companies that benefited from this bubble are overdue for a day of reckoning
Microsoft Mass Layoffs: Being Sacked at 1AM in the Morning
Watch what happens to Microsoft employees who get pregnant
Links 02/03/2026: More Social Control Media Bans, Climate Change Woes, and "Journalist With Germany's Deutsche Welle Arrested in Turkey"
Links for the day
Gemini Links 02/03/2026: Small Phones, "I 3D Printed My Brain", and "Managing 5 Servers at Once with tmux"
Links for the day
IBM is Trying to Hide Mass Layoffs, Not Only With NDAs and 'Scripted' LinkedIn Posts
From what we can gather (screenshot above), today many people leave IBM and Red Hat
Richard Stallman is Giving a Public Talk This Week (Friday in Lucerne School of Computer Science and Information Technology)
His birthday is just around the corner.
Windows Falls to New Low in World's Largest Population (India)
Windows is now down to 7%
Never Miss a Good Opportunity to Shut Up and Drink Coffee
Threats come at a cost; each time you issue a threat you stigmatise yourself as a bully
Last Month Matthew Garrett Said Ridiculous Things After His Spouse Had Called Him a "Rapist", Now He's Trying to Take the Site Offline and Put My Family in Prison
The real issue of concern to him (and his alleged reputation) is the spouse and the matter is to be dealt with in America, not the UK
Reporting to Our Politicians/MPs the Failure of the SRA to Stop Hired Guns Who Help Americans (Men Who Attack Women and Nowadays Also Attack British Reporters)
About a month ago my wife wrote to politicians to get the ball rolling
The Topic Many People Don't Want to Talk or Write About
"DEI" is inherently about making racial and gender patterns better reflect society's
XBox is Virtually Dead Already, What Next Will Die at Microsoft?
Now that there are mass layoffs at Microsoft datacentres it is not premature to speculate about what dies after XBox
For the First Time, statCounter Measures Internet Explorer at 0.01% "Market Share"
What Microsoft replaced it with is just a Chrome clone with extra spyware
Was a Lot of "Windows" and "Unknown" in Iran Just GNU/Linux in Disguise?
more than 1 in 10 desktop/laptop requests is estimated to be GNU/Linux
"Here in the UK, GNU/Linux rose to all-time high at Windows' expense"
Will this entail Software Freedom as well? This depends on all of us
Links 02/03/2026: Claude Code Causes a Mexican Government Cyberattack, "London Repair Week" Noted
Links for the day
2026 Microsoft Mass Layoffs in So-called 'AI' Datacentres, Why Doesn't the Mainstream Media Cover The News?
What does this tell us about the state of the media?
Don't Fall for "Top X Law Firms" in "Discipline Y", They Pay $Z to Get False Endorsement/s
It's a scheme, a scam, an elaborate fraud
More Publishers Have Turned From Slop Boosters Into Slop Sceptics and Critics
There's a "hidden cost" when one participates (for profit) in "pump and dump" schemes
TeX Live Has New Release, But Planet Debian Won't Tell You That
It 'unpersoned' the developer
LLM Slop Does Not Know People (It Knows Nothing) and Cannot Distinguish Between People. It's a Recipe for Disaster.
no way of knowing who's who
"Over 1,100 Law Firms Gone in Five Years" in the United Kingdom (UK) Alone
There are basically way too many lawyers (looking for "business", e.g. threats and lawfare) and not enough positions to fill
Microsoft FUD From Microsoft Site Helps Distract From Actual Microsoft Back Doors
Published on a Sunday
Free Software Foundation Needs to Become More Active in Europe to Avoid Impersonation by Microsoft-Sponsored Groups
So far we've hardly seen the FSF saying anything at all about the US president
Links 02/03/2026: "Not Envious of Billionaires" and Palantir SLAPPs "Swiss Magazine For Accurately Reporting That The Swiss Government Didn't Want Palantir"
Links for the day
There Has Never Been a Better Time to Quit Social Control Media
Those networks are selling something. And that something is not peace because peace does not sell "attention".
Microsoft Users Drowning in Slop, If They Complain Microsoft Censors Them
Like an authoritarian regime
IBM is Killing Red Hat's Portfolio - Including Linux - to Prop Up Ponzi Scheme ("AI")
IBM is killing Red Hat
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, March 01, 2026
IRC logs for Sunday, March 01, 2026
Speed of Sites Matters
Being easily accessible all the time matters to us
Gemini Links 02/03/2026: Weird Phone Calls, Small Phones, and Exploring Racket
Links for the day
Dr. Andy Farnell on "Good Tech"
in the age of "rent everything" and "own nothing"
Gemini Links 01/03/2026: Simpler Software and Announcing OFFLFIRSOCH (OFFLine-FIRst SOftware CHallenge) 2026
Links for the day
EPO "Cocaine Communication Manager" - Part V - Jobs at the EPO for Those Connected to Cocaine Addicts (Skills Not Required)
EPO management is trying to shoot the messenger
Booz Allen Hamilton, the Former Employer of Edward Snowden (NSA Contractor), is Drowning in Debt
Can Supreme Leader Cheeto bail it out like he does slop companies?
On the Concept of "Protected Class" (or Race) at IBM
It's self-harming as in practice it imperils the company and harms the reputation/brand
The Mass Layoffs at Microsoft That Nobody in the "News Industry" Wants to Talk About (and TheLayoff.com Censored, Then It Censored the Evidence of the Censorship)
They basically cover up how they censored the news about Microsoft layoffs
Richard Stallman to Give at Least Three Talks in Switzerland, Starting This Week
No mention (yet) of the Bern talk
On Who 'Speaks for' Techrights
typically a case of misrepresenting the site
'FSFE' an Imposter in Europe, Paid by GAFAM to Represent GAFAM Interests
The Microsoft-sponsored 'FSFE', which violates the terms of use of its name, is causing confusion [...] formally-recognised institutions got tricked into thinking that the Microsoft-sponsored 'FSFE' is the FSF
Lots of Lies From the Slop Industry
The slop industry relies on fake news to give a notion or fake demand
Links 01/03/2026: American Plutocrats Buy American Media While American Constitution Shredded
Links for the day
Teaser: The Next Series About the SRA, Which Would be Just as Effective as It Is Right Now If It Had Zero Employees
the lapdog (of the "litigation industry") that is meant to be perceived as a watchdog
Solicitors Regulation Authority (SRA) Inaction and Incompetence - Part I - Introduction
The SRA is a sham. Many people know this already, but we want to document our own experiences with it.
Live Simply, Live Better
Life isn't about "collecting" possessions; it's about doing things that matter and accumulating knowledge so as to make better choices
Now That XBox is Pretty Much Dead and There Are Mass Layoffs at Microsoft
This means our predictions about Microsoft (and XBox) are "falling into place"
Gemini Links 01/03/2026: "In the Spirit of OFFLFIRSOCH" and "Delete Patreon"
Links for the day
ACM Lowers Its Standards for Age of Autocracy
IBM is more than happy to work with autocracies
The term FUD (fear, uncertainty, doubt) was created to describe IBM's tactics and IBM is doing it again
Rob Thomas or "RT"
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, February 28, 2026
IRC logs for Saturday, February 28, 2026