Bonum Certa Men Certa

Microsoft is Faking 'Leaks', This Time for Halo and for Internet Explorer


Summary: For purposes of publicity and hype Microsoft is up to the usual tricks, calling its own action a "leak" and pretending it was all just an accident

SO FAR this year we have given many examples of fake 'leaks' from Microsoft (Apple's fake hype and other fakes are a another related thing). Microsoft does not seem to mind when the 'leaks' are exposed as just Microsoft marketing stunts. To the Microsoft Pinocchio, lying is a lifestyle and bogus hype is means to an end.

Last week's news uttered something about a "Halo Reach" breach and leak [1, 2]. Poor Microsoft, eh? Well, not so fast! Microsoft is said to be enabling people to take it:

Who Leaked Halo: Reach Early? Microsoft Did


How did it happen? How does this sort of thing always happen. But in this case there's a twist: It seems the powers that be--not some felonious bottom-rung employee--placed it in lockdown on a public file server, then handed out keys.


Should GameTuts have been fiddling around (shamefully and illegally) in Microsoft's business? Of course not. But should Microsoft have made Halo: Reach--however bristling with security measures--available via what amounts to a public file server? Live and learn, and since keeping pirate copies off the market prior to launch day is considered commercially critical, I doubt we'll see Microsoft make this particular mistake ever again.

Microsoft keeps faking 'leaks' for the known allure of taboo or exclusivity. Microsoft is also doing this with Internet Explorer right now [1, 2]. The headlines say "Microsoft Russia leaks IE9 beta" and "Microsoft leaks Internet Explorer 9 screenshot" (implying that Microsoft itself is doing the 'leak', which means that it is not a leak at all). It is designed like marketing material, not an arbitrary 'leak'/screenshot and Mary Jo Microsoft is seeding it, along with other boosters of the monopoly. IDG's Microsoft boosters (like Robert Mullins) have used that as an excuse, trying to generate buzz like a marketing company and pretending this is "news", not Microsoft a "puff story".

"After sixteen months spent seeding the trade press, it was time to think of the end users. For this, Waggener Edstrom leaked exclusive Windows 95 puff stories to all of the important newspapers and publications. The PR firm fed the New York Times a story with a marketing twist, the Wall Street Journal received a more technical angle, and People magazine got an exclusive revealing that NBC's Friends sitcom stars Jennifer Aniston and Matthew Perry would be doing a twenty-five-minute video, educating people on the wonders of Windows 95."

--Barbarians Led by Bill Gates, a book composed
by the daughter of Microsoft's Pam Edstrom

Recent Techrights' Posts

[Video] To Combat Efforts to Cancel or Kill the Career (and Reputation) of the People Who Made GNU/Linux We Must Rally the Community
nobody speaks better for projects and for licences than their own founders
Electronic Frontier Foundation Incorporated is Run by/for Corporations Now (Members' Money is Less Than a Quarter of the Money EFF Receives)
Facebook bribes
IRC Proceedings: Saturday, December 09, 2023
IRC logs for Saturday, December 09, 2023
Links 09/12/2023: Dictator's Nomination in Russia
Links for the day
The EFF Should Know Better, But It Is Promoting Mass Surveillance by Facebook (an Endorsement of Lies)
What is going on at the EFF?
Feedback Desired
Feedback can be sent by E-mail
A Message in Support of Richard Stallman, Condemning Those Who Misportray Him
message about Richard Stallman (RMS)
Links 09/12/2023: Many 'Open'AI Employees Strongly Dislike Microsoft, Many Impending Strikes
Links for the day
IRC Proceedings: Friday, December 08, 2023
IRC logs for Friday, December 08, 2023
Over at Tux Machines...
GNU/Linux news
Open Source Initiative (OSI) is Microsoft, It Presents Microsoft-Controlled Projects Like They're Everything That Exists in the World
They're not assessing the real data, they keep track only of projects foolish enough to choose slavery under Microsoft
Links 08/12/2023: Cyber Resilience Act in EU and Denmark Embracing 'Blasphemy Law'
Links for the day
Linus Torvalds Cannot Easily 'Offend' Companies Anymore, But Weeks Ago He Explained Why (Linux Support and Hardware Documentation Has Significantly Improved)
new clip
Links 08/12/2023: Tidal and Simplilearn Layoffs
Links for the day
IRC Proceedings: Thursday, December 07, 2023
IRC logs for Thursday, December 07, 2023
[Video] The Media Facilitates Microsoft's Abuse, Bribes, and Growing Threats to National Security
The failure of the media to properly and independently explain what's happening will continue to doom the media
[Video] The Next Ten Years of Techrights in a World With Changing Threats and Technological Landscapes (or Trends That Are Buzzwords/Cargo Cults)
The video of today talks about the site's (and capsule's plan) for the future
Wikipedia is Vandalism, Brought to You by Microsoft and Bill Gates
Reprinted with permission from Ryan Farmer