Bonum Certa Men Certa

The Disturbing Rise of Openwashing: Today's Case of Apple and Microsoft

Proprietary is not "Open Source", it's the very opposite of it

Watercolour



Summary: Apple and Microsoft are trying to change their colours (public perception), but underneath this thin cover the same old spots remain

NON-TECHNICAL FOLKS may easily be led into the illusion of 'open' Microsoft and 'open' Apple (openwashing), much like that of 'green' (and yellow) BP or 'green' Shell (greenwashing). There is also whitewashing, e.g. of Bill Gates, but these two examples are different matters. They all involve mass deception with a huge budget. it's quite a theatre!

We have patiently watched hundreds of headlines about Apple. Some talking points were mentioned even in Linux sites/blogs of Swapnil Bhartiya [1, 2], not just a lot of general news sites [1, 2, 3]. Bloomberg went as far as saying that Apple has gone "open source" (that was the headline!), so we decided a rebuttal was needed. It reminded us of what Microsoft had done with .NET last year, re-announcing the news almost every week, even this week (using the term "Open Source .NET", despite the fine prints that refute it; we wrote numerous articles to rebut that).

"Bloomberg went as far as saying that Apple has gone "open source" (that was the headline!), so we decided a rebuttal was needed."Here is ECT's coverage of the Apple PR (there are literally hundreds more like it), complemented even by this tacit endorsement from Jim Zemlin [1, 2]. He claims "Developer Applause". "It’s inspiring to see companies like Apple and Microsoft validate the work we’ve been doing for more than two decades," Zemlin writes. "Applause" is the bizarre word here; it was also used by Sam Dean, speaking 'on behalf' of what he calls "Open Source" (some recent Web-centric poll, involving only about 100 subjects, also tried to paint Apple users/developers "Open Source" developers because they work on Web sites using Macs). We reject these claims based on observations and we are going to show some real responses from the real "Open Source" community, not some Apple fans who label themselves "Open Source" and label Apple likewise (often citing Apple marketing material/sites).

Digital Trends asked, "what’s in it for Apple?"

That's a good question and it's not hard to answer. In the "Open Source" community not everyone is enthusiastic at all, except perhaps Apple fans and people who buy stuff from Apple (including software) while wishing to label themselves "open". It's a branding exercise, putting aside API lock-in.

Steven J. Vaughan-Nichols asked (in his headline), "Just how open will Apple allow Swift to be?"

"Some people love that Apple is open sourcing its Swift programming languages," he wrote. "Others are taking a wait-and-see attitude about just how 'open' Apple will make Swift."

Simon Phipps, the outgoing OSI President (i.e. top authority for the "Open Source" brand), wrote that "questions loom over 'open source' Swift". "Programming languages alone don’t make programs," he wrote, but "the SDKs they leverage are the key. When Apple speaks of the SDKs that work well with Swift, it is highly unlikely it is talking about anything that works seamlessly on Android or indeed within any other Linux-based open source platform (not to mention Windows).

"Swift may be offering lip service to open source to pay table stakes with modern developers, but I’m not holding my breath when it comes to extending software freedom to anyone beyond Apple's walled garden."

Larry Cafiero, an "Open Source" proponent for many years, wrote: "While there have been no injury reports yet from the multitudes simultaneously jumping on the Swift-as-open-source bandwagon — and no shortage of “Apple to tailor Swift to open source” headlines (can someone hand me an air-sickness bag?) — you’ll have to excuse me if I don’t share the rampant enthusiasm for a couple of reasons.

"To be clear, like Microsoft’s foray into FOSS, Apple’s entry is a small step for FOSS, to paraphrase Neil Armstrong. It is hardly a giant leap for FOSSkind."

Many others are refuting Apple's and Microsoft's recent claims of "embracing" FOSS (for languages or SDKs). These are self-serving moves, intended to make people blobs-dependent (whose blobs? their own!).

Microsoft openwasher Cade Metz weighed in too. Referring to his article, our reader iophk wrote: "One of thousands of articles, but doesn't this noise obscure the fact that it is still locked in to iOS and OS X? I thought Objective C at least was cross-platform, except for a few libraries."

Despite these obvious facts, the Linux.com "administrator" (perhaps meaning editor) went with flattery for Apple just earlier today. It also flattered Microsoft for trying to trap GNU/Linux (two bird with one stone), having recently openwashed Vista 10 using the modified (by him/her) headline "Microsoft’s Big Secret Windows 10 Feature is Open Source" (because of the Linux Foundation-connected AllSeen Alliance).

We are rather disturbed to see Apple and Microsoft openwashing even in the Linux Foundation's sites, this latest example referencing a Microsoft puff pieces for Vista 10. They are now attempting to openwash it because of one paragraph that says: "Microsoft announced last November Windows 10 would pack a technology called AllJoyn. An open source framework that encourages devices to be interoperable, AllJoyn was developed by the AllSeen Alliance, a group of more than 150 companies including the likes of Electrolux, Honeywell, LG, and Qualcomm that have banded together to make an open standard for Internet of Things (IoT) devices to speak to each other."

That's about as bad as calling Microsoft "open source" because it continues to compile proprietary spyware Skype for GNU/Linux, except GNU/Linux that threatens Microsoft's desktop monopoly (Chromebooks). As the British media put it the other day, "MICROSOFT is continuing to shun Google's Chrome OS, opening up its browser-based Skype for Web service to all except those using a Google Chromebook."

To summarise, don't fall for the illusion that Microsoft and Apple are somehow 'embracing' FOSS; they are trying to exploit the "Open Source" brand to attract people to their proprietary crown jewels. That's an entirely different thing.

Recent Techrights' Posts

Where Microsoft's Bing Cannot Even Reach 1% "Market Share"
Looking at "I" countries
Links 16/02/2026: Barack Obama Responds to Racist Cheeto and Benjamin Mako Hill Studies Online Communities
Links for the day
 
Benj Edwards (Ars Technica) Used Fake Articles to Promote Ponzi Scheme for Conde Nast and Its Client (Marketing)
What Ars Technica and Conde Nast do here helps defraud the general public
Slop Technica: Ars Technica Seems Like Repeat Offender, a Part-Time Slopfarm
The culprits are repeat offenders, but the publisher will never admit this in public
Only One in 50 Saudis Would Use Microsoft for Search, Almost Same as Would Use Russia's Yandex
If statCounter is to be trusted
Microsoft's "AI" Concerns Are All Indian (or Low-Paid Workers Who Work Extra Hours Unpaid)
portraying charlatans and frauds like they're some kind of visionaries and luminaries
Microsoft Turned Bing Into Censorship Machine of China, But Bing Is Pegged at a Mere 2% in Asia, Yandex is Bigger
Expect many Bing layoffs some time soon (like in past years)
Just Like The Register MS, Conde Nast's Ars Technica Has Just Publicly Admitted That It Published Fake Articles (Slop) Made by LLMs About Serious Subjects
Conde Nast might shut Ars Technica down to escape the bad publicity/association
Solicitors Regulation Authority (SRA) Way Too Slow to Respond to Financial Fraud at Law Firms, in Effect Helping Those Law Firms Defraud Many More People (Fleecing Clients)
Who will hold the SRA accountable for this?
Techrights Became a Hub for News That IBM/Red Hat Doesn't Want You to See (and Pays Mainstream Media to Distract From)
the more viciously the notorious organisation attacks the reporter, the greater the interest in what the reporter has to say
EPO's Central Staff Committee on Fourth Technical Meeting, Two Days Before First of (At Least) 4 Winter Strikes at the Second-Largest European Institution
“future orientations on the salary adjustment procedure”
IBM's Collapse Continues, Half of EU Countries to Have Mass Layoffs, "IBM Clearly Disinvests From Europe" Says IBM European Works Council
Recent publication
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, February 16, 2026
IRC logs for Monday, February 16, 2026
Gemini Links 17/02/2026: Alpenglow Industries' Closure and Gemini Server Issues
Links for the day
The Southern California Linux Expo (“SCALE”) or SCALE 23x Becomes Microsoft
It's not supporting the event, it is buying it.
Microsoft to Focus on Name-Dropping Buzzwords to Distract From Declining Business, IBM RAs (Layoffs) With Staff Stack-Ranked
Calling everything cloud or reclassifying as "AI"
Another EPO Strike One Week From Now, Local Staff Committee Munich to Discuss It This Week
Campinos MIA while Office staff goes on strike at least 4 times
Gemini Links 16/02/2026: Task Completed by Avoidance and "Playing Again With Akkoma"
Links for the day
Happy Birthday (or Anniversary) to SoylentNews
"Happy Birthday SoylentNews"
Techrights' Architecture
Stability is the main goal
IBM Reduces the Thresholds for Acceptance (and the Salaries)
Are chatbots good enough as IBM staff?
When It Comes to Rust, Keep All the Eyes on the Ball (Technical and Legal Perils, Sustainability Questions)
It's not about security or politics
Linux Foundation Continues Falling Off a Cliff in Geminispace
Gemini Protocol will turn 7 this summer
Links 16/02/2026: cURL’s Daniel Stenberg Asserts That Slop is DDoSing Free Software, But Still Uses a Plagiarism and GPL-Violating Blender (Microsoft GitHub)
Links for the day
The Techrights Community Never Needed Money, Only Goodwill
We accomplish things by a track record of suppressed facts
"AboutCode" is a Microsoft Proxy and Microsoft's Acquisition of the OSI Advances Via OSI Moles
presenting direct evidence anybody can verify
Social Control Media is Just a Digital Weapon
Social control media is not social and not media
They Will Call Smart People "Luddites"
Is society "seeing the light"?
Microsoft Amutable Already Reveals That Its Focus Is Not Linux, It'll Promote "Remote Attestation"
This is basically an attack on Software Freedom, even if they toss around the brand "Linux"
More People in Chad Move to GNU/Linux
Last year we began to see GNU/Linux rising there - a trend which continues this year
Dr. Andy Farnell on How Universities and Culture of Education Got Crushed by "Technofascist Nightmare"
Farnell says he "already soft-quit in [his] mind"
Debt of Broadcom Grew by More Than 50%, Broadcom is Deeper in Debt Than Google
Expect many more cuts
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, February 15, 2026
IRC logs for Sunday, February 15, 2026
Links 15/02/2026: Slop, Politics, and Gemini
Links for the day
Small is Beautiful (in Cascading Style Sheets/Inheritance Rules)
If done correctly, pages can take a tenth of a second to fully load
Microsoft Has Fallen to New Lows in Hong Kong This Year
That Windows "market share" falls there is perhaps expected
Free Software Foundation (FSF) Raised About 1.5 Million Dollars This Winter, Almost 50% More Than in All of 2024 Combined
Verbal advocacy goes a long way
Spread the Word About EPO Strikes and Patent Injustices in Europe
Corruption in Europe is a real thing
The Register MS is Promoting Slop, Promotion Connected to Microsoft (Trying to Replace Judges With Microsoft)
marketing spun as "science"
He Did Not Have Enough Souls
A lot of the subjects we cover here no other site dares touch
"Mix Vale" is a Slopfarm
3 "articles" about "ubuntu"
Links 15/02/2026: Roy Medvedev Dead at 100, Rise of "YouTube Politicians"
Links for the day
Links 15/02/2026: How Alexey Navalny Was Executed by Putin, Erdogan Helping Iran
Links for the day
IBM Fedora Keeps Promoting Slop, Red Hat Has Been Turned Into Chaff and Trash to Help IBM's Stock (With "AI" Storytelling)
Red Hat's Fedora is an old brand (20+ years). It no longer stands for what it meant to people in the Fedora Core days (I was a Fedora user back then).
What IBM Said About 2026 Layoffs and What's Happening in Practice
t'll leave IBM at the very bottom, in due course (customers will notice something profound has changed)
Gemini Links 15/02/2026: "Already Midway February" and Loadbars Remembered
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, February 14, 2026
IRC logs for Saturday, February 14, 2026