Bonum Certa Men Certa

The Disturbing Rise of Openwashing: Today's Case of Apple and Microsoft

Proprietary is not "Open Source", it's the very opposite of it

Watercolour



Summary: Apple and Microsoft are trying to change their colours (public perception), but underneath this thin cover the same old spots remain

NON-TECHNICAL FOLKS may easily be led into the illusion of 'open' Microsoft and 'open' Apple (openwashing), much like that of 'green' (and yellow) BP or 'green' Shell (greenwashing). There is also whitewashing, e.g. of Bill Gates, but these two examples are different matters. They all involve mass deception with a huge budget. it's quite a theatre!

We have patiently watched hundreds of headlines about Apple. Some talking points were mentioned even in Linux sites/blogs of Swapnil Bhartiya [1, 2], not just a lot of general news sites [1, 2, 3]. Bloomberg went as far as saying that Apple has gone "open source" (that was the headline!), so we decided a rebuttal was needed. It reminded us of what Microsoft had done with .NET last year, re-announcing the news almost every week, even this week (using the term "Open Source .NET", despite the fine prints that refute it; we wrote numerous articles to rebut that).

"Bloomberg went as far as saying that Apple has gone "open source" (that was the headline!), so we decided a rebuttal was needed."Here is ECT's coverage of the Apple PR (there are literally hundreds more like it), complemented even by this tacit endorsement from Jim Zemlin [1, 2]. He claims "Developer Applause". "It’s inspiring to see companies like Apple and Microsoft validate the work we’ve been doing for more than two decades," Zemlin writes. "Applause" is the bizarre word here; it was also used by Sam Dean, speaking 'on behalf' of what he calls "Open Source" (some recent Web-centric poll, involving only about 100 subjects, also tried to paint Apple users/developers "Open Source" developers because they work on Web sites using Macs). We reject these claims based on observations and we are going to show some real responses from the real "Open Source" community, not some Apple fans who label themselves "Open Source" and label Apple likewise (often citing Apple marketing material/sites).

Digital Trends asked, "what’s in it for Apple?"

That's a good question and it's not hard to answer. In the "Open Source" community not everyone is enthusiastic at all, except perhaps Apple fans and people who buy stuff from Apple (including software) while wishing to label themselves "open". It's a branding exercise, putting aside API lock-in.

Steven J. Vaughan-Nichols asked (in his headline), "Just how open will Apple allow Swift to be?"

"Some people love that Apple is open sourcing its Swift programming languages," he wrote. "Others are taking a wait-and-see attitude about just how 'open' Apple will make Swift."

Simon Phipps, the outgoing OSI President (i.e. top authority for the "Open Source" brand), wrote that "questions loom over 'open source' Swift". "Programming languages alone don’t make programs," he wrote, but "the SDKs they leverage are the key. When Apple speaks of the SDKs that work well with Swift, it is highly unlikely it is talking about anything that works seamlessly on Android or indeed within any other Linux-based open source platform (not to mention Windows).

"Swift may be offering lip service to open source to pay table stakes with modern developers, but I’m not holding my breath when it comes to extending software freedom to anyone beyond Apple's walled garden."

Larry Cafiero, an "Open Source" proponent for many years, wrote: "While there have been no injury reports yet from the multitudes simultaneously jumping on the Swift-as-open-source bandwagon — and no shortage of “Apple to tailor Swift to open source” headlines (can someone hand me an air-sickness bag?) — you’ll have to excuse me if I don’t share the rampant enthusiasm for a couple of reasons.

"To be clear, like Microsoft’s foray into FOSS, Apple’s entry is a small step for FOSS, to paraphrase Neil Armstrong. It is hardly a giant leap for FOSSkind."

Many others are refuting Apple's and Microsoft's recent claims of "embracing" FOSS (for languages or SDKs). These are self-serving moves, intended to make people blobs-dependent (whose blobs? their own!).

Microsoft openwasher Cade Metz weighed in too. Referring to his article, our reader iophk wrote: "One of thousands of articles, but doesn't this noise obscure the fact that it is still locked in to iOS and OS X? I thought Objective C at least was cross-platform, except for a few libraries."

Despite these obvious facts, the Linux.com "administrator" (perhaps meaning editor) went with flattery for Apple just earlier today. It also flattered Microsoft for trying to trap GNU/Linux (two bird with one stone), having recently openwashed Vista 10 using the modified (by him/her) headline "Microsoft’s Big Secret Windows 10 Feature is Open Source" (because of the Linux Foundation-connected AllSeen Alliance).

We are rather disturbed to see Apple and Microsoft openwashing even in the Linux Foundation's sites, this latest example referencing a Microsoft puff pieces for Vista 10. They are now attempting to openwash it because of one paragraph that says: "Microsoft announced last November Windows 10 would pack a technology called AllJoyn. An open source framework that encourages devices to be interoperable, AllJoyn was developed by the AllSeen Alliance, a group of more than 150 companies including the likes of Electrolux, Honeywell, LG, and Qualcomm that have banded together to make an open standard for Internet of Things (IoT) devices to speak to each other."

That's about as bad as calling Microsoft "open source" because it continues to compile proprietary spyware Skype for GNU/Linux, except GNU/Linux that threatens Microsoft's desktop monopoly (Chromebooks). As the British media put it the other day, "MICROSOFT is continuing to shun Google's Chrome OS, opening up its browser-based Skype for Web service to all except those using a Google Chromebook."

To summarise, don't fall for the illusion that Microsoft and Apple are somehow 'embracing' FOSS; they are trying to exploit the "Open Source" brand to attract people to their proprietary crown jewels. That's an entirely different thing.

Recent Techrights' Posts

Nat Friedman Had Left Microsoft GitHub Exactly One Week Before Matthew Garrett Sent His First SLAPP (Which Was an Empty Threat, He Was Abusing the Legal System of Another Continent to Terrorise Critics Who Had Just Unearthed Major Microsoft Scandals)
And it was likely talked about by his lawyers around the exact same time Nat Friedman was packing up
 
Pushing Microsoft's Proprietary Trash/Trap as "Open" and "Linux" (Windows is 'Linux' Now?)
Maybe it's time to just stop saying "FOSS". The people who use that term are promoting Microsoft.
Slopwatch: Comparing Linux to Vermin, Attacking BSD With LLM Slop, and Helping Microsoft Demonise Linux/OpenBSD/SSH Over Weak User Passwords
Microsoft must be laughing its arse off, seeing how a bunch of Serial Sloppers (no skills, no comprehension, no integrity, no creativity) and slopfarms use Microsoft LLM to flood the Web with anti-Linux FUD
Links 05/06/2025: US Poised for Another $2.4 Trillion to Debt, Cops Want GAFAM Kill Switches
Links for the day
Links 05/06/2025: First US Spacewalk 60 Years Ago, GNU Octave 10.2.0 is Out
Links for the day
Scandinavia Saying Goodbye to Microsoft
The Danes have had enough of Microsoft
GNU/Linux Measured at 6% in Bangladesh, According to statCounter
Windows isn't growing, it's going away
Gemini Links 05/06/2025: Loop Earplugs Review and ANS Forth
Links for the day
Armenian Adoption of GNU/Linux
Russian influence in Armenian must be worrying to Microsoft
Abuse Inside the Polish Patent Office (UPRP) - Part II: Turning a Once-Respected Patent Office Into a Circus and Laughing Stock
It's not legal, but administrators who don't care about the law and don't fear the law would just go ahead and turn things to junk
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, June 04, 2025
IRC logs for Wednesday, June 04, 2025
Slopwatch: Mindless Slop Pieces, Fake Images and Text, Linux FUD on the Cheap
spewed out by Microsoft-controlled LLMs
Links 04/06/2025: Workers' Strikes, Sudan Exodus
Links for the day
Links 04/06/2025: Linux Foundation PR Spam and Lee Jae-myung Wins Election
Links for the day
Gemini Links 04/06/2025: Future Leaders of the World and Platforming Jordan Peterson
Links for the day
Links 04/06/2025: WSL Backfiring on Microsoft and "Disney, Microsoft Announce Massive Layoffs"
Links for the day
Our Case is a Very Easy Win, the SLAPPs From Microsofters Were a Grave Error, and Censoring Information Won't Work (It'll Only Ever Backfire)
Censoring is what people do when they lose the argument
Say the Truth, the Rest Will Follow
There's no guarantee that writing the truth will result in an audience (or readership), but over time - in the long run - people generally gravitate towards what they know or feel to be crude truth, not just what's comforting (albeit false or self-deluding, usually groupthink dictated from above)
How to Expose High-Level Corruption Without Getting in (Too Much) Trouble
Democracy depends on free press and freedom of the press depends on being able to safely publish (and keep available) material that bad people don't want to be known to anybody
In-Depth EPO Coverage at Techrights Turns Eleven
11 years is a very long time
Windows Measured Below 10% in Afghanistan, GNU/Linux Gaining a Lot
about 80% are Android (Linux) users, compared to only about 10% for Windows
Poland's Political Predicament and Social Control Media
Democracy and fake "tech" don't mix well; the latter tends to interfere with the former and that's why we get more "Putins" out there
EPO: Taking Away From the Staff to Give More to the Rich
The Central Staff Committee (CSC) wrote to EPO staff earlier this week
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, June 03, 2025
IRC logs for Tuesday, June 03, 2025
Abuse Inside the Polish Patent Office (UPRP) - Part I: It's a Lot Like the EPO
we can commence a series soon
Gemini Links 04/06/2025: Inescapable Questions and Quitting All "Oligarch Tech"
Links for the day
Slopwatch: Linux FUD From Slopfarms, Blaming Linux for Microsoft Issues; Even WebProNews Has Become a Slopfarm (Googlebombing "Linux" With Slop Images and Fake/Plagiarised Text)
The Web is really getting bad; it's also overwhelmed by fake material or plagiarised material, wherein the plagiarism gets disguised/hidden by LLM sausage factories
Links 03/06/2025: Tiananmen Square Massacre Censorship and Growing Military Activities Around Taiwan
Links for the day
Linux is Already Dominant (Android), Let's Make GNU/Linux Dominant in Desktops/Laptops as Well
"Dr. Stallman recently warned everybody about Microsoft."
The Loyalty to Microsoft and the Salaries From Microsoft (Funding SLAPPs Against Techrights and Tux Machines)
Garrett always knows better. He knows everything best.
Windows Falls in Italy as GNU/Linux Jumps to 5%
Italy knows a thing or two about digital autonomy
Nigeria is All Android and Google
Windows down to almost nothing in Africa's largest population
Mass Layoffs at Microsoft (Second Wave) Not Limited to Redmond
"More layoffs at Microsoft as axe falls in Washington and California"
Gemini Links 03/06/2025: Forth System and "Common Lisp is a Dumpster"
Links for the day
The Leaks Were Right: Mass Layoffs at Microsoft in May, Then Another Wave in June
Just as we've been saying for over a month
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, June 02, 2025
IRC logs for Monday, June 02, 2025