Bonum Certa Men Certa

The Disturbing Rise of Openwashing: Today's Case of Apple and Microsoft

Proprietary is not "Open Source", it's the very opposite of it

Watercolour



Summary: Apple and Microsoft are trying to change their colours (public perception), but underneath this thin cover the same old spots remain

NON-TECHNICAL FOLKS may easily be led into the illusion of 'open' Microsoft and 'open' Apple (openwashing), much like that of 'green' (and yellow) BP or 'green' Shell (greenwashing). There is also whitewashing, e.g. of Bill Gates, but these two examples are different matters. They all involve mass deception with a huge budget. it's quite a theatre!

We have patiently watched hundreds of headlines about Apple. Some talking points were mentioned even in Linux sites/blogs of Swapnil Bhartiya [1, 2], not just a lot of general news sites [1, 2, 3]. Bloomberg went as far as saying that Apple has gone "open source" (that was the headline!), so we decided a rebuttal was needed. It reminded us of what Microsoft had done with .NET last year, re-announcing the news almost every week, even this week (using the term "Open Source .NET", despite the fine prints that refute it; we wrote numerous articles to rebut that).

"Bloomberg went as far as saying that Apple has gone "open source" (that was the headline!), so we decided a rebuttal was needed."Here is ECT's coverage of the Apple PR (there are literally hundreds more like it), complemented even by this tacit endorsement from Jim Zemlin [1, 2]. He claims "Developer Applause". "It’s inspiring to see companies like Apple and Microsoft validate the work we’ve been doing for more than two decades," Zemlin writes. "Applause" is the bizarre word here; it was also used by Sam Dean, speaking 'on behalf' of what he calls "Open Source" (some recent Web-centric poll, involving only about 100 subjects, also tried to paint Apple users/developers "Open Source" developers because they work on Web sites using Macs). We reject these claims based on observations and we are going to show some real responses from the real "Open Source" community, not some Apple fans who label themselves "Open Source" and label Apple likewise (often citing Apple marketing material/sites).

Digital Trends asked, "what’s in it for Apple?"

That's a good question and it's not hard to answer. In the "Open Source" community not everyone is enthusiastic at all, except perhaps Apple fans and people who buy stuff from Apple (including software) while wishing to label themselves "open". It's a branding exercise, putting aside API lock-in.

Steven J. Vaughan-Nichols asked (in his headline), "Just how open will Apple allow Swift to be?"

"Some people love that Apple is open sourcing its Swift programming languages," he wrote. "Others are taking a wait-and-see attitude about just how 'open' Apple will make Swift."

Simon Phipps, the outgoing OSI President (i.e. top authority for the "Open Source" brand), wrote that "questions loom over 'open source' Swift". "Programming languages alone don’t make programs," he wrote, but "the SDKs they leverage are the key. When Apple speaks of the SDKs that work well with Swift, it is highly unlikely it is talking about anything that works seamlessly on Android or indeed within any other Linux-based open source platform (not to mention Windows).

"Swift may be offering lip service to open source to pay table stakes with modern developers, but I’m not holding my breath when it comes to extending software freedom to anyone beyond Apple's walled garden."

Larry Cafiero, an "Open Source" proponent for many years, wrote: "While there have been no injury reports yet from the multitudes simultaneously jumping on the Swift-as-open-source bandwagon — and no shortage of “Apple to tailor Swift to open source” headlines (can someone hand me an air-sickness bag?) — you’ll have to excuse me if I don’t share the rampant enthusiasm for a couple of reasons.

"To be clear, like Microsoft’s foray into FOSS, Apple’s entry is a small step for FOSS, to paraphrase Neil Armstrong. It is hardly a giant leap for FOSSkind."

Many others are refuting Apple's and Microsoft's recent claims of "embracing" FOSS (for languages or SDKs). These are self-serving moves, intended to make people blobs-dependent (whose blobs? their own!).

Microsoft openwasher Cade Metz weighed in too. Referring to his article, our reader iophk wrote: "One of thousands of articles, but doesn't this noise obscure the fact that it is still locked in to iOS and OS X? I thought Objective C at least was cross-platform, except for a few libraries."

Despite these obvious facts, the Linux.com "administrator" (perhaps meaning editor) went with flattery for Apple just earlier today. It also flattered Microsoft for trying to trap GNU/Linux (two bird with one stone), having recently openwashed Vista 10 using the modified (by him/her) headline "Microsoft’s Big Secret Windows 10 Feature is Open Source" (because of the Linux Foundation-connected AllSeen Alliance).

We are rather disturbed to see Apple and Microsoft openwashing even in the Linux Foundation's sites, this latest example referencing a Microsoft puff pieces for Vista 10. They are now attempting to openwash it because of one paragraph that says: "Microsoft announced last November Windows 10 would pack a technology called AllJoyn. An open source framework that encourages devices to be interoperable, AllJoyn was developed by the AllSeen Alliance, a group of more than 150 companies including the likes of Electrolux, Honeywell, LG, and Qualcomm that have banded together to make an open standard for Internet of Things (IoT) devices to speak to each other."

That's about as bad as calling Microsoft "open source" because it continues to compile proprietary spyware Skype for GNU/Linux, except GNU/Linux that threatens Microsoft's desktop monopoly (Chromebooks). As the British media put it the other day, "MICROSOFT is continuing to shun Google's Chrome OS, opening up its browser-based Skype for Web service to all except those using a Google Chromebook."

To summarise, don't fall for the illusion that Microsoft and Apple are somehow 'embracing' FOSS; they are trying to exploit the "Open Source" brand to attract people to their proprietary crown jewels. That's an entirely different thing.

Recent Techrights' Posts

The End of Red Hat
expect many more layoffs soon
 
Decline in LLM Slop About "Linux" is a Good Start for 2026
When the only remaining proponents of slop are slop, which is pretty much what's happening right now, the bubble is popping
EPO People Power - Part XXII - Contact Officials and Inform Your National Representatives (Delegates) of the EPO's Cocainegate
Europe's largest media intentionally covers up serious scandals in Europe's second-largest institution
Slopwatch Still Dead, Not Enough LLM Slop About "Linux"
this is the desirable thing
LibXML2 Will Carry on (Without or With the Name "LibXML2")
The proprietary software boosters are projecting
Gemini Links 02/01/2026: ThinkPad, SHARP Zaurus, Lagrange Handheld Support
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, January 01, 2026
IRC logs for Thursday, January 01, 2026
Links 01/01/2026: "Biophobia" and Renewed Effort to Locate MH370
Links for the day
Gemini Links 01/01/2026: Bot Accounts Online and Reading in 2025
Links for the day
IBM’s and Red Hat’s "Operation Evolution initiative" Just Long, Fancy Term for Bluewashing, Redundancies, Layoffs
Gerstner is still alive, but he's shorter and more arrogant
Designing a Better Mousetrap or Tools for the SSG
Static Site Generators (SSGs) - unlike all modern Content Management Systems (CMSs) - are so simple that extending them is easy
Links 01/01/2026: 1930 Works in the Public Domain, Electricity Pricing 'a Mystery'
Links for the day
Firefox is Toast Because It Got Toasted by Mozilla
Firefox cannot keep above 2% and hasn't been able to for quite some time
Ignore the LLM Slop and the Noise, Microsoft is in a Death Spiral
So what does Microsoft have left to sell?
Red Hat is Vanishing Before Our Eyes
With some Red Hat staff "transitioning" we wonder if it's an HR hack, wherein they "reset the clock" on employment duration so as to lessen severance obligations
In 2025 Microsoft Lost Palau
Palau now has GNU/Linux at steadily high levels
Microsoft Mocked UNIX/Linux for Not Handling Dates After 2038, Microsoft Breaks Down on 2026!
Only a truly moronic company would design it that way
Another New Year's Resolution: Public Domain Sources, Credits
In addition to our first one
Combatting Slop Images (and ClownFlare)
we won't use or reuse slop images
A New Year's Resolution: Maximal Transparency
We'll do our very best to be transparent about everything that's going on, even legal matters
Gemini Links 01/01/2026: 2025 Comes to a Close and Capsular Gemlog Manager
Links for the day
Free Software Foundation (FSF) Raised About 1.3 Million Dollars in the Past Couple of Months!
the FSF's Board now has 10 people in it
2026 IBM Phaseout of Red Hat
Red Hat won't fare any better than most IBM acquisitions
Microsoft Budget Issues, XBox Thrown Under the Bus
They're cutting budget. Soon they'll cut the staff.
Only Hours Into the New Year People Already Discuss the Next Round of Layoffs at Red Hat/IBM
2026 will be another tough year for Red Hat and IBM
EPO People Power - Part XXI - Europe's Second-Largest Institution Became a Corrupt For-Profit Company Run by Drug Addicts
it'll be the demise of the Rule of Law in Europe and maybe a death blow to the EU (eventually), not just the EPO
Another Very Productive Year Commences
"a total of over 17,000 pages in a year"
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, December 31, 2025
IRC logs for Wednesday, December 31, 2025
Fiji: GNU/Linux Has Risen From Almost Nothing to Almost 5% in Recent Years
It's not as small as people are led to believe
Gemini Links 31/12/2025: Blogosphere is Growing and New Year Begins
Links for the day
Recruiters Don't Use Microsoft LinkedIn, Spammers Use LinkedIn
One of my best friends, a university professor, lost all of his life's savings due to Microsoft LinkedIn
You've Only Wasted Your Life in Social Control Networks
In a sense, social control media is a giant delusion
2025 Was a Very Bad Year for Social Control Media
statCounter sees a gradual demise in Social Control Media access
Don't "Go Paperless", Go Paperful [sic] (for What Really Matters)
Why should we favour paper use sometimes? Well, many reasons.
Complexity Considered Harmful: We Used to Run an Operating System on 64KB of RAM, Not 64GB of RAM (a Million Times More)
"Initially confined to single-tasking on 8-bit processors and no more than 64 kilobytes of memory"
The Slop Industry is Failing So Badly (Mountains of Debt, Losses) That It's Merging With the SPAM Industry
we reckon that Google will eventually delist all slopfarms, recognising they're just a form of SPAM
Links 31/12/2025: Cheeto Pushing for More Wars, ‘Security is a Shared Responsibility’
Links for the day
Enshittification of Postal Services Isn't Technological Advancement
Societies that say the aim is to "go digital" and eliminate paper trail aren't advanced; they're moving backwards
IBM Starts 2026 a Much Smaller Company (Not Homage to Gerstner)
People who get bluewashed out of their job (or bluewashed into unemployment) are gagged by NDAs
XBox is Likely Dead Already, But the Threat It Posed to Us All for Two Decades Isn't Over
"the Xbox was never about gaming and merely served as a test bed for DRM in commodity systems."
Ahead of 2026 Mass Layoffs at Microsoft the Tree Gets Shaken to See Who 'Falls' (Resigns/Retires)
"We had a quiet meeting last week about budget realignment. No one said layoffs, but it’s clear where the focus is shifting."
Almost 6,5000 Pages in 2025, Aiming Higher in 2026
if we can keep focused, then quantity will increase
Microsoft XBox Having a "Dog Ate My Homework" Moment: No New Console Until 3 Years From Now... Because "RAM Prices"
Who will ever remember this in 2028? Nobody.
Gemini End of Year Capsules Tally (Based on Lupa) Shows About 10% Growth
What a difference a year makes
Gemini Links 31/12/2025: New Resolution, Reverse Hexdump, and Programming Languages
Links for the day
Dr. Andy Farnell Explains Why Chatbots Became Dishonesty on Top of Dishonesty (Hiding Usage of Dishonest Salads of Words)
new article from CyberShow
Links 31/12/2025: Nvidia Faces Bubble-Bursting Moment, Saudi Oil Money Pumped Into Chatbots to Keep the Energy Waste Going (Circular Financing Again)
Links for the day
Richard Stallman's First Talk in a U.S. College Since 2018
Greetings from Georgia Tech!
EPO People Power - Part XX - Why António Campinos Chose to Put His Cokehead Friend on 'Sick Leave'
EPO Cocainegate will be covered for months to come
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, December 30, 2025
IRC logs for Tuesday, December 30, 2025