Bonum Certa Men Certa

Microsoft Chose to Embrace the Linux Brand and Extend Windows

Embrace and Extend
Credit: unknown (Twitter)



Summary: Phoronix posts and comments highlight the sentiments of technical people, who aren't foolish enough to be impressed by Microsoft's "goodies" which target GNU/Linux users/developers

"Linux is a cult that captures the best-and-brightest kids," wrote Jim Gray (Microsoft Research) [PDF]. They're jealous because they know good developers reject Windows and Microsoft. The marketing lies don't bamboozle the world's hardcore programmers.



I recently asked Michael Larabel why his Web site, Phoronix, seemingly 'promotes' Microsoft stuff (sometimes). Larabel and I have long had amicable relations (at times he sent pointers to Techrights -- things we ought to cover), so he politely explained that it was done partly for entertainment reasons. This latest post says: "Not a particularly new feature itself, but recently Microsoft has begun promoting a workflow for developers of encouraging them to use Windows 10 to do Linux development by leveraging Windows Subsystem for Linux (WSL) and Visual Studio Code Remote."

"It's a retention plan for "DEVELOPERS DEVELOPERS DEVELOPERS," but they might also use colleges to steer young developers towards their spyware, Vista 10.""It doesn't sound particularly compelling unless you're locked into using Windows to begin with," Larabel wrote a few hours ago. As we recently explained, they target people already on Windows to ensure they stay on Windows. It's a retention plan for "DEVELOPERS DEVELOPERS DEVELOPERS," but they might also use colleges to steer young developers towards their spyware, Vista 10. That's a problem.

As someone noted earlier on in the comments: "I think Microsoft would be better off if they embraced Wine instead. It feels like their operating system is becoming irrelevant for everything than getting the most performance out of video games. Only old developers will be willing to put up with Windows out of habit, and maybe because they like to use Visual Studio for whatever reason."

"Surely people can spot "EEE" when they can see it this clearly."Microsoft has long discouraged the use of WINE and with its 2006 Novell deal it also sent implicit threats WINE's way (we covered it at the time). Microsoft does not want GNU/Linux users to run Windows software locally (almost natively with WINE as it's a compatibility layer rather than emulation and it does not require a Windows licence, i.e. no Microsoft 'rent')

"Sounds like a solution that requires additional unnecessary steps when compared to just developing on Linux," said another comment.

For those still wrestling to figure out Microsoft's strategy, it's basically calling Windows "Linux". This is causing a sort of "brand dilution" (confusion also), which devalues GNU/Linux and steers people away from the "real thing". Microsoft does not love Linux and it certainly does not want GNU/Linux to succeed, except on Microsoft's terms (and platform). Surely people can spot "EEE" when they can see it this clearly. Maybe journalists cannot see it when paid not to ("Travel & Lodging was sponsored by CNCF," say the Linux Foundation's 'choreographers').

Recent Techrights' Posts

SLAPP Censorship - Part 136 Out of 200: Lawyers That Get Paid to Mess About
They were already outnumbered and understaffed
 
Newer Not Better: Treadmill Updates Cause Problems
after 2 years the un-updated machines still fine
The Cyber Show on the Slop Bubble
new article about the implosion of the slop bubble
Links 01/08/2026: New York Times Trying to Inflate the Slop Pyramid Scheme (at Cost to Its Own Reputation) and "Iran Appears to Be Blasting Amazon Data Centers Off the Map"
Links for the day
Positive Political Momentum
Daniel Pocock is taken seriously by many people who contact us privately
Google "AI" is Plagiarism, the Case of Richard Stallman (RMS)
Why would anyone choose LLM slop over the originals, curated and fact-checked by domain experts?
Explaining That Software Patents Are Neither Legal Nor Desirable
Many of our readers work in the legal sector
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, July 31, 2026
IRC logs for Friday, July 31, 2026
Gemini Links 01/08/2026: Retirement, Bike Trips, Quake Stuff, Usenet Reborn
Links for the day
Links 31/07/2026: Microsoft Now Says Slop is Bad (LinkedIn Cracks Down on It), LinkedIn Narrows Down Size (No Expansion)
Links for the day
European Patent Office (EPO) Series: From Alicante to Munich: Another Smooth Ride
Campinos is intent on transforming what was originally envisaged as a temporary public office into his own permanent personal feather-bed
Daniel Pocock and the Important Observation About Threats of Cult-Like Behaviours (No Rationality, No Reason, Just "Mob Rule")
It's a threat to Europe's sovereignty
The "PIP Parade" of IBM's Lousy Management, Which Said "Blockchain" Was the Future
In a healthy company such a CEO would be punished for utterly wrong visions and predictions. Not at IBM...
SLAPP Censorship - Part 135 Out of 200: Limited Liability Partnership (LLP) That Does Not Disclose Financial Activities Before August
It certainly looks like they keep losing the remaining women that still exist in the firm
Links 31/07/2026: "Climate Cover-Up Continues" and Pesticides "Cook the Planet"
Links for the day
Datacentre 'Boom' Sceptics Aren't Luddites, They Recognise a Threat to Human Survival (Not Limited to Climate Change)
Archaeologists very well know that no species will survive forever
Microsoft's Claims Are Based on a Big Lie
the bubble is coming to its hard limits
Don't Lose Sight of the Impact of "End of 10" (Vista 10)
GNU/Linux has taken off fast
Microsoft's Debt Continues to Steadily Increase, Not Counting Hundreds of Billions in Secret/Hidden Debt
The mass layoffs will carry on, maybe labelled LITE
IBM is Circling Down the Drain, the 'Growth' Comes From Beancounting Tricks and Salary Cuts
IBM was down 2.17% yesterday
Microsoft's "Headcount" Distracts From How Big a Cull It Had This Month
It also speaks of numbers "[a]s of June 30" though the "buyouts" were effective July 1 and since then well over 10,000 workers have vanished
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, July 30, 2026
IRC logs for Thursday, July 30, 2026
Gemini Links 31/07/2026: Music, Journaling, and Longing
Links for the day
More Fake News From (and for) IBM, Nobody Ever Held Accountable for Fraud
Companies that turn a blind eye to their own corruption end up recruiting more corrupt people and sacking those who object to the corruption
Links 30/07/2026: Smol Document Server and More PalmOS-ing
Links for the day
Links 30/07/2026: Microsoft Refuting Its Own Slop Hype and "Amazon Is Gutting Its Hey Hi (AI) Division" (GAFAM Bubble)
Links for the day
Today The Register MS Published "AI" Spam and Fake Article by "Senior Technical Marketing Engineer"
unethical practices
Cult inquiry parliament leak fallout
Reprinted with permission from Daniel Pocock
Techrights Will Always Protect Sources
Our #1 priority is sources
European Patent Office (EPO) Series: Legal Concerns and Suspicions of Irregularities
complaints submitted to OLAF
The Era of Silence
So stay silent, remain hidden
GAFAM and IBM Dying in Massive Debt, Hence the Mass Layoffs (Increasingly Silent Layoffs That the Media Fails to Mention)
the integrity of this economy is only as good as its leaders or those who govern the market
TheLayoff.com Deletes Comment That Called IBM's Previous CEO, Ginni Rometty, "Gin 'n Tonic"
It is hard to believe the comment was deleted for being a duplicate (in another thread)
The Mainstream Media Continues to Overlook or Intentionally Ignore Hundreds of Billions in Hidden/Secret Microsoft Debt
the issue is that Microsoft's crisis is a lot greater and broader than this
SLAPP Censorship - Part 134 Out of 200: What "Majority Rules" Tell Us About the Litigant
we press on with this series
Overshoot Day Sites That Contribute to the Problem
Some of these are not even accessible (at all) without JavaScript
Microsoft May Have Gotten Rid of 8% of Its Workforce This Month
It's hard to know what's really going on because there's no transparency due to NDAs
Links 30/07/2026: "Age of Irrationality", Google Losing Money, and "House of Ellison is on the Brink"
Links for the day
Gemini Links 30/07/2026: Homeworlds Notes and Manuscript Submitted
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, July 29, 2026
IRC logs for Wednesday, July 29, 2026