Bonum Certa Men Certa

Computing vs. Marketing



2020 figosdev

Index



17th 1/2 and Market
Chapter 4: Computing vs. Marketing



Summary: "The important lesson here is that Windows is NOT a computer -- it is actually a horrible thing that people DO to a computer, and to themselves."

Imagine you go to a car dealership, and after buying a car, the dealer says "and when you run low on petrol, just bring it to a dealer and they'll sell you more!"



Fuel may not be the best metaphor for software, but it is worth noting that you buy it from a petrol station, not from the car manufacturer. You decide what brand of fuel to put in your car, and the idea of having to use specific brands for specific cars is more or less ridiculous. Even small planes tend to use the same fuel truck, regardless of who makes them.

"In this fiction created to sell software, you don't have a computer, you have a Windows computer or an Apple (Mac) computer."Computers were designed originally for tasks (numeric and data processing) followed by programs with rudimentary instructions, and eventually operating systems were created. While computers can do jobs without operating systems, software has become a consumer industry -- the makers of software would rather you think of your computer as being tied to the OS, or better yet think of it as the OS itself.

In this fiction created to sell software, you don't have a computer, you have a Windows computer or an Apple (Mac) computer. So what are Dell and Lenovo in this imaginary world? Types of Windows computers, also known as a "PC" -- and that is a PC? Its a computer that runs Windows!

As mentioned in the previous chapter, Microsoft has reinforced this illusion by making deals with manufacturers that made it difficult for them to offer choices in terms of what OS a computer came with.

Apple has simply tied their OS directly to their own hardware products. It's possible, though difficult -- to run Apple's operating system on a computer that Apple didn't sell. Its also possible to run a different OS on a computer that Apple sold. But these companies would prefer to tie your hardware to their software, as if they're the same thing.

It's true that your computer won't do much without an operating system. Since the 1960s, various institutions and companies have worked to create software platforms that allow the computer to handle more than one program -- even more than one user -- at the same time. While the modest computing power of early 8-bit consumer devices were put to better use running a single program at once, by the time IBM came out with the AT with enough RAM for more tasks, it was possible and increasingly desirable to manage more than one task simultaneously.

"If you detach the two cables going to that box, (or slide it out of the laptop) your computer will be OS-free. It won't have any files or operating system when you turn it on."It is helpful to disrupt this illusion of the OS as the computer. If you have a decent quality laptop, and it isn't one of the almost hermetically sealed aluminum capsules that Apple makes, you may find a panel on the back of your laptop (one some older models its even on the side) that allows you to remove the drive from your computer.

This is mostly a thought experiment, so don't feel the need to get out your screwdrivers unless you've done this before -- or have a laptop you don't care about. The danger to your laptop could be small, but we don't want to presume anything without other details.

After turning off and unplugging your computer, its possible to remove the drive. I had one very inexpensive laptop without a drive -- instead it had a small module that contained the equivalent of a USB stick on it which served as the drive. If you have a desktop, there is usually an entire side of the case you can remove -- the drive will probably be larger.

"Oftentimes, installing an operating system is nearly as simple as putting the right USB into the computer, turning it on and hitting enter several times."Laptops and desktops have a variety of components inside, but in a laptop and especially the desktop, the ones most relevant at the moment are typically in black or silver boxes, ranging from the size of your hand to the size of your palm. The box with the most wires is the power supply -- that's the most dangerous part of the computer, and you can figure out where it is very easily, because on the outside of the case is the power cable that goes to it. Usually its located near the top and towards the back, but sometimes it is placed on the bottom of the case.

Immediately on the other side of where you put DVDs into the computer, you'll find the optical drive. On desktops they are larger than hard drives, and on laptops they are typically larger than laptop hard drives.

A few models of laptop will make drive access difficult, but most are better than that. You usually don't need to remove the drive to change the OS -- normally you won't have to open the computer at all. But inside your computer is a little silver and/or black metal box, which holds all your files, software and the OS. Some desktops even have more than one.

If you detach the two cables going to that box, (or slide it out of the laptop) your computer will be OS-free. It won't have any files or operating system when you turn it on. You can erase everything on that little box and have no operating system (or files) when you put it back, and the computer will still be a computer. What happens then if you turn it on?

"The important lesson here is that Windows is NOT a computer -- it is actually a horrible thing that people DO to a computer, and to themselves."The first thing you'll notice is that it still puts something on the screen. Typically this will be the OEM logo -- Dell if you have a Dell, Lenovo if you have Lenovo, Acer if you have that, etc. This is not part of the OS, rather like the BASIC interpreter that starts when you switch on the C64, this logo is stored on a chip on the computer.

You should also be able to get to the BIOS settings. Technically it isn't called BIOS anymore, the new term is UEFI -- but lots of people still call it BIOS (for one because its only two syllables, and BI-OHS doesn't sound as stupid as YOOFEE).

The BIOS lets you configure certain hardware settings, including which device to look on first for an operating system. This is something they should teach in computer classes, and they do if you take a repair class. But this isn't just a repair task, it's a fairly basic computer skill. At any rate, the rule for BIOS settings is write down anything you change (ESPECIALLY what you changed it FROM -- what you change it to is slightly less important) and don't change BIOS settings you don't understand. That will help save you an expensive trip to a technician.

To get to these settings, you normally have to press a key on startup. These keys vary from machine to machine, but are usually one of the F1-F10 keys, with F1, F2 and F10 being popular -- or Ins or Del. Often it will say on the screen.

"All kinds of things that put Microsoft more in control of your computer than you are, are right there, on that little silver and/or black box inside your machine."If you press nothing, the computer will most likely proceed to look for an operating system on the hard drive. If you removed it, or erased the drive, now it will say something like "Operating System Not Found" and stop. This also may happen if your bootloader (on the hard drive) is not installed.

Oftentimes, installing an operating system is nearly as simple as putting the right USB into the computer, turning it on and hitting enter several times. Don't know what a bootloader is? Doesn't matter, one will be installed by default. Of course that depends on having the right USB stick and BIOS settings (you may well have the right BIOS settings already) and the right bootable USB stick is something you can learn to make yourself.

The important lesson here is that Windows is NOT a computer -- it is actually a horrible thing that people DO to a computer, and to themselves.

If you have Windows installed, it is ultimately going to run updates when Microsoft wants it to -- it is ultimately going to install what Microsoft wants. It will talk to Microsoft when they want it to. All kinds of things that put Microsoft more in control of your computer than you are, are right there, on that little silver and/or black box inside your machine. Don't throw that box away though, it can be put to much nicer purposes after it is erased.

Licence: Creative Commons CC0 1.0 (public domain)

Recent Techrights' Posts

IBM Effect at Confluent: Mass Layoffs and IBM's Business Conduct Guidelines (BCGs) Said to be Violated
For Confluent employees who survived the layoffs there will be "culture chock"
 
Archiving or Preserving Pages About IBM Layoffs
Layoffs at IBM and the media does not talk about these
ABC, the American National Broadcaster, "Now Publishes Slop"
If the "big media" absorbs slop, it'll no longer be trusted and therefore not read/watched by the public
Links 19/03/2026: Culling Deepfakes of Artists’ Music and "Age Verification Isn’t the Answer"
Links for the day
Gemini Links 19/03/2026: "Aktion GPT-4" and "Kill All Descendants"
Links for the day
"AI" 15 Times in Short 'Article' From The Register MS. And The Register MS Got Paid to Publish It.
gets paid to do this
People Who Decided to Boycott Novell Over Its Microsoft Alliance Should Also Boycott Canonical
As an associate put it, "selling out further, due to Microsoft moles inside Canonical"
Links 19/03/2026: "AI Glasses" as Euphemism for Mass Surveillance and ABC (US) Has Begun Publishing Slop as 'News'
Links for the day
The European Patent Office, Europe's Second-Largest Institution, is on Strike Today
Lots more to come
What People Impacted by the Bluewashing Layoffs at IBM Confluent Say (While the Media Says Nothing at All, in Effect Burying the News)
Worse yet, the mainstream media spreads lies about it right now
IBM Has Turned Red Hat and Fedora Into Slop
This is IBM policy
IBM is Being Robbed, Companies and Jobs Are Destroyed
Companies taken over by IBM will be exploited and destroyed to keep a bubble inflated for a little while longer
In Confluent Layoffs, IBM Vapourises a Quarter of Its Workforce (IBM Buys Something That It Destroys Already)
In the past, such things were typically referred to as "media blackout"; now it's just "the norm".
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, March 18, 2026
IRC logs for Wednesday, March 18, 2026
Links 19/03/2026: LLM Fatigue (It Doesn't Work as Advertised), "Small Web Feeds"
Links for the day
SLAPP Censorship - Part 15 Out of 200: Background and Particulars of Truth Regarding Techrights and Tux Machines
the basic facts (this has aged well, except the times/ages/numbers)
A Slopfarms Survey for Today (linuxteck.com, linuxsecurity.com, linuxjournal.com)
Not only did Google news link to a slopfarm; it linked to three run by the same team!
Links 18/03/2026: "Venture Capitalist Warns That It’s All About to Come Crashing Down" Due to Slop Bubble, "Birdwatching for Fun and no Profit"
Links for the day
IBM Red Hat is Still Promoting Restricted Boot Which Restricts Users' Control Over Their Computers
Red Hat under IBM is a total catastrophe
Arvind Says... Something Something "Hey Hi" (the State of Today's Media)
Look for news about IBM and most likely it'll boil down to some sound bites from an executive and nothing else
New Post Has Just Explained How IBM Gets Robbed by the People Who Fail IBM
Their plan for IBM is a personal plan
Slop-Spewing GAFAM LLM That Knows Nothing and Understands Nothing, It's a Stochastic Parrot That Cannot Even Figure Out Tux Machines is a Community That Started in Tennessee 22 Years Ago
RMS rightly calls those things "bullshit generators"
Cusdeb Makes New Presentation About Where GNU Hurd (Still a Possible Linux Replacement) Stands in 2026
coming from a generally RMS-friendly account
Gemini Links 18/03/2026: Librarians, Phone Anxiety, Growing 'Small' Net, and Slop Versus Software Engineering
Links for the day
Estimates That IBM to Lay Off Close to 10,000 Workers in 2026 (Not Counting People Pushed Out)
There's still chatter about Confluent mass layoffs
Smug Threat by Garrett to Put My Family and I in Prison Doesn't Prove We Did Anything Wrong, It Only Proves He's Truly Desperate to Stop Further Publications That Embarrass Him
his reputation is poor in the United States
systemd Increasingly Microsoft Project, Controlled by Microsoft and Slopware
Cannot allow choice
What IBM Meant to Red Hat: "Proprietary Bundling, Restricted Source Access"
Anyone or anything that joins IBM likely shortens its lifespan
IBM Thrashing Confluent Upon Arrival, Based on Rumours
We deem it a bigger issue that investigative journalism perished, not that one must rely on hearsay online or mere "rumours"
Slop Is Plagiarism, Not (Vibe) Coding, and It's Not Automated, It Doesn't Save Money
Reject misnomers, explain what's actually happening
UPC is Still Illegal and Unconstitutional (Kangaroo Court for Patents, Manned by Corporate Staff), Federal Court of Justice of Germany Receives Belated Complaint About It
What is happening to Europe???
EPO Demonstration Happening Right Now, Later This Week Things Will Only Escalate Further
The SUEPO The Hague Committee wrote to staff this morning
Sophie Brun, Raphael Hertzog & Debian sexual conflicts of interest
Reprinted with permission from Daniel Pocock
Links 18/03/2026: Commodore's Hedley Davis Dies, Apple Not Good Enough, Cheeto "Floats Treason Charges for Iran War Coverage"
Links for the day
A Step Close to Shutting Down the European Patent Office (EPO)
Not going to work all month long
EPO Staff Demonstration Today
The demonstration will be live-streamed for those thousands of colleagues who don't live in Munich
Gemini Links 18/03/2026: Brazilian SYN Attacks and BGP
Links for the day
LibreLocal Also Coming to Jordan, Kenya, Mexico, New Zealand, and Spain
It helps raise awareness of Software Freedom
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, March 17, 2026
IRC logs for Tuesday, March 17, 2026
Microsofters' SLAPP Censorship - Part 14 Out of 200: Men Who Strangle Women (and Worse) Trying to Force Us to Write Public Apologies to These Men
For those who never before saw a SLAPP, they basically make many demands
Instant Bluewashing at Confluent: Mass Layoffs Alleged at IBM
So the main question is, did IBM just fire 800 people?
"Vibe-forking" and Why It'll Ultimately Fail (Hype on Top of Hype)
Code made with LLMs sucks; converting solid, human-tested code into slop only complicates matters and increases risk
Updates About Richard Stallman's Free Software Foundation
After all those years (a decade) and in spite of phony scandals many people out there still respect him
LLM Slop With "Linux" in the Domain Names
This is becoming a pain and a problem also in the arts and in software engineering
The EFF Has a Bug, Fixing This Bug is Likely Not Possible Anymore
"the EFF's continued existence impairs the arrival of a replacement organization, one which will actually champion digital rights."
Links 17/03/2026: Microsoft Windows Broken by Samsung, Afghanistan-Pakistan War Escalation
Links for the day
Gemini Links 17/03/2026: Newcomers and False-Positive 'Slop'
Links for the day
Héctor Orón Martínez & Debian shadow candidate pressure on Sruthi Chandran
Reprinted with permission from Daniel Pocock
Links 17/03/2026: American Fentanylware (TikTok) Investors Implicated in Kickbacks, "Big Oil Knew It Was Wrecking Louisiana’s Coast"
Links for the day
For Third Time in a Week The Register MS Runs Google SPAM That Paints Google as an Ally of Women (Which is False, They're Womanisers)
What does that make The Register MS to women?
British Justice Minister Sarah Sackman Blasts Solicitors Regulation Authority (SRA)
The "legal industry" is due for "some reckoning"
GAFAM Deprecating Old Videos ("Content") by Removing the Support for Their Format for No Good Reason
"Security" is not a valid excuse
Credit/Debit Cards Have Long Been Called Plastics, Over Time They're Becoming More Like Pure Plastics
They cost less than a dollar to manufacture
The European Patent Office (EPO) Holds a Public Demonstration Tomorrow and It'll be Live-streamed
The EPO's workforce was meant to be capable of speaking many languages and have extensive experience in the sciences
People Who Attacked Techrights Also Attacked My Mother
Picking on old ladies because you don't like Free software advocates is never OK
Little Community Element Left in CentOS
CentOS, unlike Fedora, was meant to be long supported and solid
Social Control Media is Cancel Culture (Companies Like Facebook Also Punish/Ban Accounts for Mentioning "Linux" and Lobby for Anti-Linux Legislation)
The masters of Social Control Media decide what ideas can and cannot be expressed
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, March 16, 2026
IRC logs for Monday, March 16, 2026