Like deprecating the use of a word, not cancelling a notorious government contract which actually involves genocide

Summary: It's 2020 and people are asked to focus on superficial aspects of corporations rather than anything of substance (like the effects on society at large, notably exploitation and long-term harm)

The world is rapidly growing tired of billionaires' spinners and liars (chronic deniers of role in genocide), some of whom are attacking their critics while wearing badges of "tolerance" and "coexistence". Calling these people out on their hypocrisy is actually very easy; look no further than their history (for instance, IBM's collaboration with the Nazis and ethnic cleansing of blacks). It doesn't matter what CEO the shareholders are appointing (look who gets to elect IBM's CEOs, possibly for political reasons/motivations), as the commercial objectives remain largely the same. Microsoft pursues Pentagon and ICE deals, IBM helps dictators all around the world, and we're told to forget the past and focus on shallow PR instead (because popular media is easier to control than historians).

It's all about perspective, they insist. "Out of context!"

More and more people refuse to be fooled by this shallow façade -- a skin-deep (or thin) façade looking to harm (or basically exploit) those who are ACTUALLY oppressed. Look for substance in people, not symbolism. Look at economic aspects, not identity politics. Sooner or later it turns out that all those corporations which claim to foster diversity are only good at talking, not doing what they talk about. They bombard the media with messages contrary to (opposite of) reality itself. That helps drown out any accurate reports about them and their abhorrent actions. ⬆