02.24.08

Gemini version available ♊︎

How to Spin Executive Exodus as Wonderful News

Posted in Deception, Marketing, Microsoft, Novell, Vista, Windows at 2:11 am by Dr. Roy Schestowitz

Mastery of spin doctors

Even though the arguments apply equally-well to Novell (example here), this post will concentrate on recent examples from Microslft.

“There were big new departures to be announced.”As we pointed out quite recently, under the mainstream media‘s nose, some of Microsoft's long-time and most principal executives are leaving the company which secretly struggles. One of the more astonishing cases of spin was last seen just over a week ago when Microsoft in some sense prepared its shareholders for what it had initially chosen to call “reorgs”.

Ina Fried, an almost self-professed fan of Microsoft and seemingly a friend of Steve Ballmer, broke (down) the news before anyone else did, even before it went public (with the exception of the Wall Street Journal, which rejects the ideals of open access). There were big new departures to be announced. Here is a fragment of the text:

The move will see three top executives–including two prominent outside hires–out of a job. Leaving the company are: Senior Vice President Steven Berkowitz, the former Ask.com CEO who had been heading Microsoft’s online services unit, and Mike Sievert, the former AT&T Wireless executive brought in to run Windows marketing. Both Sievert and Berkowitz had already seen some duties handed off to others at the company and their departures were largely expected.

Also leaving is Pieter Knook, longtime head of Microsoft’s Windows Mobile unit.

Watch what Microsoft did when this became a reality and a few of the most prominent people at the company simply left. The company announced the news in a press release that raves about promotion (because surely a bunch of departures would leave some empty yet crucial seats).

Spot the spin.

Press Release Source: Microsoft Corp.

Microsoft Announces New, Expanded Roles for Key Executives

To make matters worse, journalists drank this medicine. Rather than explaining the disturbing consequences and the effects on the company’s Web and Mobile divisions in particular, the press at large made the appointment of replacements seem like a wonderful development.

Other journalists/analysts resorted to quite a stretch and went extremely far to justify those changes. Some where trying very hard to convince themselves that Microsoft was simply preparing for the Yahoo takeover, so the departures were related. Not quite so! In fact, Microsoft went out of its way to squash these speculations:

Microsoft’s online, mobile phone chiefs depart

The software giant says the management shake up has nothing to do with its proposed buyout of Yahoo.

Several days ago, another case of deception made a nasty comeback. Cited by Slashdot, Valleywag spoke about what seems like the true story behind Brian Valentine’s departure.

Did Microsoft lie about top exec’s departure?

The departure of Brian Valentine, a 19-year Microsoft veteran before he left in 2006, has always been a bit of a puzzle. In August of that year, Microsoft management told his staff he was taking a new job within the company after shipping Windows Vista. A month later, he left for Amazon.com. Now, Amazon.com has cleared things up with a belated SEC filing: Microsoft lied to its employees.

You can see a video of Steve Ballmer and Brian Valentine here. The pattern of deception that accompanies such departures is another case of Microsoft deceiving its own employees and partners, so Novell ought to be watching carefully. Bill Gates, for example, was caught lying in the past. True intent is rarely revealed and weaknesses get spun as strengths.

Another recent (and noticeable) departure was that of Windows Vista’s marketing chief. We mentioned it briefly in the digests, but the media was nowhere to spot such significant news.

Michael Sievert, Corporate Vice President for Windows Product Marketing, is moving on, according to multiple sources of mine.

It’s hard to make the case that Sievert, who was responsible for the worldwide introduction of Windows Vista, isn’t being pushed for the less-than-enthusiastic public perception of Microsoft’s latest version of Windows. Even though Microsoft has moved 100-million-plus copies of Vista, many consumers and businesses still consider the new release buggy, sluggish and incompatible with existing software and drivers.

Let this post be another demonstration of dishonesty, based on very recent and live examples. Somebody keeps bluffing.

Share in other sites/networks: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Reddit
  • email

Decor ᶃ Gemini Space

Below is a Web proxy. We recommend getting a Gemini client/browser.

Black/white/grey bullet button This post is also available in Gemini over at this address (requires a Gemini client/browser to open).

Decor ✐ Cross-references

Black/white/grey bullet button Pages that cross-reference this one, if any exist, are listed below or will be listed below over time.

Decor ▢ Respond and Discuss

Black/white/grey bullet button If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

DecorWhat Else is New


  1. The Reign in Spain

    Discussion about the role of Spain in the EPO‘s autocratic regime which violates the rights of EPO staff, including Spanish workers



  2. [Meme] Spanish Inquisition

    Let it be widely known that Spain played a role in crushing the basic rights of all EPO workers, including hundreds of Spaniards



  3. Why You Shouldn’t Use SteamOS, a Really Incompetent GNU/Linux Distribution With Security Pitfalls (Lutris is a Great Alternative)

    Guest post by Ryan, reprinted with permission



  4. IRC Proceedings: Friday, October 15, 2021

    IRC logs for Friday, October 15, 2021



  5. Links 16/10/2021: Xubuntu 21.10 and DearPyGui 1.0.0

    Links for the day



  6. DuckDuckGo’s HQ is Smaller Than My Apartment

    Guest post by Ryan, reprinted with permission



  7. Post About Whether Vivaldi is a GPL violation Was Quietly Knifed by the Mods of /r/uBlockOrigin in Reddit

    Guest post by Ryan, reprinted with permission



  8. The EPO’s Overseer/Overseen Collusion — Part XIII: Battistelli's Iberian Facilitators - Spain

    The EPO‘s António Campinos is an ‘Academy’ of overt nepotism; what Benoît Battistelli did mostly in France Campinos does in Spain and Portugal, severely harming the international image of these countries



  9. From Competitive (Top-Level, High-Calibre, Well-Paid) Jobs to 2,000 Euros a Month -- How the EPO is Becoming a Sweatshop by Patent Examiners' Standards

    A longish video about the dreadful situation at the EPO, where staff is being ‘robbed’ and EPO funds get funnelled into some dodgy stock market investments (a clear violation of the institution’s charter)



  10. [Meme] Protecting European Patent Courts From EPO 'Mafia'

    With flagrant disregard for court rulings (or workarounds to dodge actual compliance) it seems clear that today's EPO management is allergic to justice and to judges; European Patents perish at unprecedented levels in national European courts and it should be kept that way



  11. Links 15/10/2021: Pine64's New PinePhone Pro and Ubuntu 22.04 LTS Codename

    Links for the day



  12. [Meme] GitHub Isn't Free Hosting, It's All About Control by Microsoft

    Deleting GitHub isn’t a political statement but a pragmatic decision, seeing how Microsoft routinely misuses its control over GitHub to manipulate the market



  13. With EPO 'Strike Regulations' Belatedly Ruled Unlawful, EPO Management May be Lowering the Salary Even Further by Introducing Outside 'Temps' or Casual Workers

    Institutional capture by an 'IP' (litigation) Mafia is nearly complete; with illegal so-called (anti) 'Strike Regulations' out the door, they're quickly moving on to another plan, or so it seems on the surface



  14. Links 15/10/2021: 95% of Ransomware Targets Windows

    Links for the day



  15. IRC Proceedings: Thursday, October 14, 2021

    IRC logs for Thursday, October 14, 2021



  16. The EPO’s Overseer/Overseen Collusion — Part XII: The French Connection

    The EPO‘s presidency (led by Frenchmen for nearly 15 years out of the past 18 years; Benoît Battistelli and António Campinos are both French despite their somewhat misleading surnames) is extremely unlikely to even be mildly scrutinised by the French delegates because of a web of nepotism and protectionism



  17. [Meme] Another Maladministration Meeting Comes to an End

    Did the EPO‘s overseeing body properly tackle Benoît Battistelli‘s illegal acts, authorised by that very same overseeing body? Don’t hold your breath as António Campinos continues to crack down on staff (maybe ILOAT will rule on it in 2030)



  18. Links 14/10/2021: LibreOffice 7.2.2, Happy Birthday to Jolla, Ubuntu 21.10, Devuan GNU+Linux 4.0, OpenBSD 7.0

    Links for the day



  19. [Teaser] What Miguel de Icaza Really Thinks of the CEO of Microsoft GitHub

    Following the opening of a new series about Microsoft GitHub we drop a little teaser today; we expect dozens of parts to be released in the coming weeks/months as facts are being validated and organised



  20. Splitting the Time to Cover More Leaks and Exposés

    We take stock of Part 11 of the ongoing EPO series (“EPO’s Overseer/Overseen Collusion”) and explain what caused various delays yesterday; we may have to up our pace a little in order to keep up with an influx of leaks and whistleblowers



  21. [Meme] Destroying the Workplace

    The working conditions at the EPO continue to worsen under the António Campinos regime, perpetuating the decade-long 'demolition project' of Benoît Battistelli and his cohorts in the complicit Administrative CouncilThe working conditions at the EPO continue to worsen under the António Campinos regime, perpetuating the decade-long 'demolition project' of Benoît Battistelli and his cohorts in the complicit Administrative Council



  22. Microsoft GitHub Exposé — Part I — Inside a Den of Corruption and Misogynists

    Today we commence a new series that implicates Microsoft, GitHub, Copilot, and Team Mono



  23. EPO Management Tricks EPO Staff Into Taking More Paycuts

    “Education and childcare reform” [sic] is an António Campinos "reform" in the same sense regressive salary reductions are just “adjustments” (euphemism); Electronic opt-in gaffes, according to staff representatives, show that the tradition of Benoît Battistelli carries on at the Office, taking away from staff for a few corrupt officials to milk the institution to death



  24. Links 14/10/2021: Whisker Menu 2.6.1 and KDE's Birthday

    Links for the day



  25. Links 14/10/2021: DragonFly 6.0.1 Released and Red Hat Loses Another Top Executive

    Links for the day



  26. IRC Proceedings: Wednesday, October 13, 2021

    IRC logs for Wednesday, October 13, 2021



  27. Süddeutsche Zeitung Became a Propaganda Arm of EPO Management (and by Extension Software Patents/Patent Lobbyists)

    EPO ‘genius’ António Campinos enjoys shallow press coverage, which echoes or resembles Benoît Battistelli‘s corruption of the media (paid-for fluff)



  28. GNOME (and Debian) Infringe Human Rights by Shipping Parental Control Software (Internally Called “Malcontent”)

    Guest post by Ryan, reprinted with permission



  29. No, JWZ, Discord is Not “IRC With Pictures”

    Guest post by Ryan, reprinted with permission



  30. The EPO’s Overseer/Overseen Collusion — Part XI: “General Bock” - Battistelli's Swiss Apprentice?

    The António Campinos-led EPO won’t be subjected to real oversight by the Administrative Council, which ‘met’ (online) earlier today; so we look at who in the Administrative Council did what; today we wrap up the parts about Switzerland (third part of three)


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts