EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

04.20.08

New Sightings of Microsoft Sucking Up to FOSS Developers, Hiring Them

Posted in Free/Libre Software, GNU/Linux, Windows at 2:06 am by Dr. Roy Schestowitz

I want you for money

The OSA was mentioned yesterday in order to show that Microsoft leaves no stone unturned in its battle against GNU/Linux, the GPL, and Free software (not the same as “Open Source”, especially amidst malicious deformation).

The following post came to our attention yesterday. [via]

Open Source at Microsoft: my stance on Microsoft Open Source Strategy

I want to take the opportunity here to clarify my stance and how I managed to form my analysis of Microsoft Open Source Strategy.

What has ignited this desire of mine to clarify these issues was the publication on my blog of the post entitled “Microsoft and OSS: another battle brewing”, unfortunately published without my editorial approval, and without my ability to review the contents before publication. After reading the article and having personally talked with the contributing editor, Carlo Daffara, I realized he was expressing some concerns about the clarity of my position relative to Microsoft and open source. Let me try to make it clearer.

A little background.

I have been consulting with Microsoft on different subjects over the last two years.

The first time I happened to work with Microsoft was back in June 2006. I took part to the Microsoft’s Linux&Open Source Briefing partner program as open source expert. Techstream, a training firm engaged by Microsoft to deliver worldwide such program, found me over the internet, and eventually hired me after a couple of job interviews.

If you spot other stories about Microsoft’s journeys into open source companies, please let us know. Microsoft appears to be using some other individuals to do its legwork in a more subtle fashion. The monopoly from Redmond has plans. Don’t ever forget how really it views competitors, never mind the perception that independent software developers are "pawns", or "a one-night stand".

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

7 Comments

  1. LinuxIsFun said,

    April 20, 2008 at 4:04 am

    Gravatar

    http://www.piana.eu/?q=en/microsoft_free_software

    “Could eventually Microsoft take the lead of the Free Software development in many fields”

    LOL.

  2. Roy Schestowitz said,

    April 20, 2008 at 4:18 am

    Gravatar

    Just a couple of hours ago, said MOG (Microsoft & SCO shill) in an article that she published in the gutter that is Sys-Con:

    “Those Heady Days of Sex, Drugs & Linux Are Over

    FOSS is Now Costing Software Vendors $60 Billion a Year in Annual
    Revenues, and It’s Still Only 6% of the Global Spend

    Well, it looks like Richard Stallman, the father of FOSS, is going to
    have to cut his hair and get a suit because the warmed-over hippie
    movement he’s been leading is no longer the radical anti-software
    establishment counter-culture his rag-tag army fancies it is.

    Nope, it IS the software establishment.”

    That’s journalism? No, it’s Microsoft. No link, on purpose.

    Some things never change. Know thy predatory enemy. From Microsoft’s own mouth:

    5: Jihad

    A Jihad is a road trip. in which an evangelist visits a large number of ISVs one-on-one to convince them to take some specific action. The classic Jihad is one focused on getting Tier A ISVs to commit to supporting a given technology by signing the technology’s Letter of Agreement (LOA – see above).

    A Jihad focuses on the Travelling Salesman aspect of evangelism. As in sales, the purpose of the exercise is to close – to get the mark the ISV to sign on the dotted line, in pen, irrevocably. Not to get back to us later, not to talk to the wife about it, not to enter a three-day cooling-off period, but to get the ISV to sign, sign, sign.

    If the start of the meeting is the first time the ISV has seen the LOA, then he’s not going to sign it at the end of the meeting. Since we’re asking for a very serious commitment, we want the ISV to give their signing serious consideration. If the ISV cannot deliver, then his committing to deliver is worse than useless – the ISV’s participation may occupy one of a limited number of available slots, keeping some other ISV from participating.

    To maximize the chance of getting the ISV to sign during the Jihad visit, make sure that

    — The ISV has seen the LOA at least a week before the Jihad visit

    — The LOA is very clear about what exactly each side is promising to deliver, and when

    — An Officer of the ISV’s corporation will be attending the meeting

    — Microsoft’s Director of DRG has positioned the LOA with sufficient seriousness, in a cover letter or other communication in advance of the meeting

    — You make it clear from the start that the purpose of your visit is to answer any questions that they might have, preparatory to signing the LOA while you’re there

    — They understand that those who do not sign the LOA, are frozen out of all further information about the techology until it goes into public beta

    — They understand (without being crude about it) that you will be making the same offer to their competitors

    — You have T-shirts or other swag to give to those who sign. lt’s amazing what some people will do for a T-shirt.

    There are a million tips and tricks to effective road trips, and to being a Road Warrior in general, all of which is beyond the scope of this discussion.

    [...]

    8: The Slog
    Guerilla marketing is often a long, hard slog.

    slog (sl^g) v. slogged, slogqing, slogs. –tr, To strike with heavy blows, as in boxing. -intr. 1. To walk with a slow, plodding gait. 2. To work diligently for long hours. –n. . 1. long, hard work. 2. A long, exhausting march or hike. [Orig. unknown.] -slog’ger
    –American Heritage Dictionary, 1991

    In the Slog, Microsoft dukes it out with the competition. MSDN and Platform marketing are the regular forces, exchanging blows with the enemy mano a mano. Evangelism should avoid formal, frontal assaults, instead focusing its efforts of hit-and-run tactics.

    In the Slog, the enemy will counter-attack, trying to subvert your Tier A ISVs to their side, just as you should try to subvert their ISVs to your side. New ISVs should be sought, and directed to MSDN’s one-to- many programs. Evangelism should constantly be on the lookout for killer demos, hot young startups, major ISVs, customer testimonials, enemy-alliance-busting defections and other opportunities to demonstrate momentum for our technology. If bugs are found in our technology, or missing features are found to be critically important, then now is the time to identify and fix them. Stay engaged with the technology development team; ensure that you are a valuable resource for them, not a hectoring pest. Document all of your progress (ideally in regularly updated internal Web pages) and forward it regularly to management. If management is not aware of your progress, your successes, and your stumbling blocks, then they can’t help. (They may not help anyway, but they can’t if they don’t know what you need.)

    Keep those Tier A ISVs on track to delivery! They are your strongest weapons and cannot be forgotten.

    The elements of the evangelical infrastructure – conference presentations, courses, seminars, books, magazine articles, whitepapers, etc. – should start hitting the street at the start of the Slog. They should be so numerous as to push all other books off the shelf, courses out of catalogs, and presentations off the stage.

    Working behind the scenes to orchestrate “independent” praise of our technology, and damnation of the enemy’s, is a key evangelism function during the Slog. “Independent” analyst’s report should be issued, praising your technology and damning the competitors (or ignoring them). “Independent” consultants should write columns and articles, give conference presentations and moderate stacked panels, all on our behalf (and setting them up as experts in the new technology, available for just $200/hour). “Independent” academic sources should be cultivated and quoted (and research money granted). “Independent” courseware providers should start profiting from their early involvement in our technology. Every possible source of leverage should be sought and turned to our advantage.

    I have mentioned before the “stacked panel”. Panel discussions naturally favor alliances of relatively weak partners – our usual opposition. For example, an “unbiased” panel on OLE vs. OpenDoc would contain representatives of the backers of OLE (Microsoft) and the backers of OpenDoc (Apple, IBM, Novell, WordPerfect, OMG, etc.). Thus we find ourselves outnumbered in almost every “naturally occurring” panel debate.

    A stacked panel, on the other hand, is like a stacked deck: it is packed with people who, on the face of things, should be neutral, but who are in fact strong supporters of our technology. The key to stacking a panel is being able to choose the moderator. Most conference organizers allow the moderator to select the panel, so if you can pick the moderator, you win. Since you can’t expect representatives of our competitors to speak on your behalf, you have to get the moderator to agree to having only “independent ISVs” on the panel. No one from Microsoft or any other formal backer of the competing technologies would be allowed – just ISVs who have to use this stuff in the “real world.” Sounds marvelously independent doesn’t it? In fact, it allows us to stack the panel with ISVs that back our cause. Thus, the “independent” panel ends up telling the audience that our technology beats the others hands down. Get the press to cover this panel, and you’ve got a major win on your hands.

    Finding a moderator is key to setting up a stacked panel. The best sources of pliable moderators are:

    — Analysts: Analysts sell out – that’s their business model. But they are very concerned that they never look like they are selling out, so that makes them very prickly to work with.

    — Consultants: These guys are your best bets as moderators. Get a well-known consultant on your side early, but don’t let him publish anything blatantly pro-Microsoft. Then, get him to propose himself to the conference organizers as a moderator, whenever a panel opportunity comes up. Since he’s well-known, but apparently independent, he’ll be accepted – one less thing for the constantly-overworked conference organizer to worry about, right?

    Gathering intelligence on enemy activities is critical to the success of the Slog. We need to know who their allies are and what differences exist between them and their allies (there are always sources of tension between allies), so that we can find ways to split ‘em apart. Reading the trade press, lurking on newsgroups, attending conferences, and (above all) talking to ISVs is essential to gathering this intelligence.

    This is a very tough phase of evangelism. You’ll be pulled in every direction at once, randomized by short-term opportunities and action items, nagged by your Tier A ISVs and pestered by every other ISV that wants to become a Tier A. Management will want to know right now how you’re going to respond to some bogus announcement by some random ISV. Some PM over in Consumer will demand that you drop everything to go talk to an ISV in Outer Mongolia, that’s run by an old college chum of his. Competitors will make surprise announcements, lie through their teeth, and generally try to screw you just as hard as you are trying to screw them.

    Of course, if you are very, very lucky, there will be no competition to your technology. But this is almost never the case. ODBC had its IDAPI, OLE had its OpenDoc, COM had its SOM, DCOM has its CORBA, MAPI had its VIM, etc., etc., etc. The existence of a Microsoft technology nearly guarantees that a competitive technology will spring into existence overnight, backed by an impromptu association of Microsoft competitors which have decided to draw yet another Line in the Sand (“If we don’t stop Microsoft here, then they are going to take over the whole world!”).

    Without a competing technology to fight, you just hand everything over to MSDN, give your Tier A ISVs to PSS, and find a new technology to evangelize. But that takes most of the fun out of the game :-)

    9: Final Release:

    Evangelism of a given technology usually ends with the final, shipping release of that technology. One last big press event, with demos, a tradeshow, press releases, etc., is often called for, showcasing the apps that are sim-shipping and the customers that are using them. In the face of strong competition, Evangelism’s

    focus may shift immediately to the next version of the same technology, however. Indeed, Phase 1 (Evangelism Starts) for version x+1 may start as soon as this Final Release of version X.

    10: Critical Mass

    The Slog may continue beyond the Final Release, for many months, until Critical Mass is reached. It is possible that Critical Mass will not be reached at all for Version X of a technology, such that Phases 1-9 will have to be repeated – possibly more than once – before ever reaching Critical Mass.

    Critical Mass is reached when the technology starts evangelizing itself. When reviews subtract points if it’s not supported; when analysts say “great product plan, but what about [Technology Name]?”; when VC’s won’t fund a company unless it supports [Technology Name] – that’s Critical Mass. At that point, Evangelism of the technology stops, and Evangelism’s resources are applied to other technologies – or, if you’re lucky, moves into the Mopping Up phase.

    11: Mopping Up

    Mopping Up can be a lot of fun. In the Mopping Up phase, Evangelism’s goal is to put the final nail into the competing technology’s coffin, and bury it in the burning depths of the earth. Ideally, use of the competing technology becomes associated with mental deficiency, as in, “he believes in Santa Claus, the Easter Bunny, and OS/2.” Just keep rubbing it in, via the press, analysts, newsgroups, whatever. Make the complete failure of the competition’s technology part of the mythology of the computer industry. We want to place selection pressure on those companies and individuals that show a genetic weakness for competitors’ technologies, to make the industry increasingly resistant to such unhealthy strains, over time.

    12: Victory

    Some technologies continue as competitors long after they are true threats – look at OS/2, the Operating System that Refused to Die. It is always possible – however unlikely – that competitors like OpenDoc, SOM, OS/2, etc, could rise from the dead… so long as there is still development work being done on them. Therefore, final victory is reached only when the competing technology’s development team is disbanded, its offices reassigned, its marketing people promoted, etc. You have truly and finally won, when they come to interview for work at Microsoft.

    Victory is sweet. Savor it. Then, find a new technology to evangelize — and get back to work :-)

  3. LinuxIsFun said,

    April 20, 2008 at 4:25 am

    Gravatar

    just did a google on carlo piana who wrote that article. guess what comes up…lol…amazing.

    you never know who is who.

  4. Roy Schestowitz said,

    April 20, 2008 at 5:15 am

    Gravatar

    He was doing Samba’s work in the EU. He was also very critical of OOXML and the process.

  5. Roberto Galoppini said,

    April 20, 2008 at 12:43 pm

    Gravatar

    Having had insights into how Microsoft operates in relation to open source and yet being active in the commercial open source arena, gives me the opportunity to speak from two different aspects of the ecosystem.

    I believe that partnering with Microsoft could greatly help OS firms to increase open source market penetration, giving them access to a larger market and, last but not least, with the support of Microsoft marketing force.

    Then global service providers could take advantage of such penetration, reserving the possibility to dilute Microsoft position eventually. Before that they have to fix the “last mile” problem, helping customers to manage open source governance, and providing easy access to software selection tools and procedures. In my opinion Sun could do that, that’s why I wrote the open source franchising business model (more on my blog, with Matt Asay’s, Matthew Aslett’s, Frank Hecker’s, Simon Phipps’s comments and feedback).

  6. Carlo Piana said,

    May 1, 2008 at 10:48 am

    Gravatar

    @LinuxIsFun:

    I don’t understand if you have read all of my blog post or you just stopped at the title, which is intentionally misleading.

    Just to make it clear: I am still one of the most convinced advocates of Free Software and on the bandwagon who had been most disruptive on Microsoft’s anti-Free Software strategy. And I think I still am.

    But I am also seeing some developments in the relationships between part of Microsoft and Samba, and it is going better than I expected. I expected NOTHING, so this is not much, but it is something. I am very interested in any changes, and I think that there is a very small, maybe insubstantial, possibility that they reach a tipping point when they could never come back. We are still very far, and I want to see more beef before popping champagne.

    The track record of Microsoft is very bad, but this means that they can only improve. Perhaps with some change of management first. They *must* change: the anti-Free Software, anti-competition, all proprietary strategy has been very successful, but unsustainable on the long run. They must change or they will be made irrelevant, collapsing on themselves, just like the USSR empire. It will take time and many dead bodies will float down the river in the process, but something will be changing. In which direction, I can’t still tell. I hope in the good direction.

    Ciao

  7. Roy Schestowitz said,

    May 1, 2008 at 10:54 am

    Gravatar

    Carlo,

    I am very supportive of your work. I think that reader “LinuxIsFun” just isn’t familiar with the background.

What Else is New


  1. ZDNet (CBS) Associates GNU/Linux Users With ISIS

    Response to "US student was allegedly building a custom Gentoo Linux distro for ISIS," just published by ZDNet and composed by their biggest troll, Catalin Cimpanu



  2. Understanding Thierry Breton: Noël Forgeard and His “Golden Parachute”

    The end of the first half of the Breton series; in this particular part we continue to cover the EADS scandal and the second half of this series will include the EPO connections (the vote in a plenary for Breton's nomination is due 27/11)



  3. Links 19/11/2019: Zswap's B-Tree Search Implementation, WordPress 5.2.4

    Links for the day



  4. We've Already Entered the Era When Patents Should be Presumed Invalid

    The abundance of low-quality patents may mean short-term profits for patent offices and law firms; but we know at whose expense they are profiting and the legitimacy of patent systems suffers as a result



  5. Jean-Luc Breton

    Breton a champion of obstruction and obfuscation



  6. Understanding Thierry Breton: Insider-Trading Scandal at EADS

    Although Breton was not directly implicated in the insider trading scandal itself he did come under fire in 2007 for the role he played in a side-show to the main story, namely the payment of a generous € 8.5m severance package to Noël Forgeard when the EADS co-CEO was compelled to resign in June 2006.



  7. Startpage is Not Denying Its Betrayal of Privacy, It is Just Being Evasive

    They can't call you a liar if you issue a non-denying 'denial'; the "Roll Safe Think About It" meme seems applicable here



  8. Guest Post: Open Source is Not Free Software

    "If you look at human history, you can see lots of similar ideas, movements, intellectuals who are affected by the power of the ruling class like this."



  9. IRC Proceedings: Monday, November 18, 2019

    IRC logs for Monday, November 18, 2019



  10. Links 19/11/2019: HPC Focus and LibreOffice 6.4 Beta

    Links for the day



  11. Understanding Thierry Breton: “Rhodiagate” and the Vivendi Universal Affair

    When the "Rhodia affair" became the "Breton affair"



  12. Links 18/11/2019: Last Linux RC, OSMC Updated

    Links for the day



  13. What GitHub is to Open Source

    Lots of prisoners inside GitHub



  14. Openwashing Institutionalised NPEs (OIN) and Software Patents With Notorious Managers From the EPO

    There’s a strong push for software patents in Europe (basically fake European Patents on abstract ideas) and IAM leads/participates in it with help from OIN, Grant Philpott (EPO) and — maybe soon — Breton (EU)



  15. IRC Proceedings: Sunday, November 17, 2019

    IRC logs for Sunday, November 17, 2019



  16. Links 17/11/2019: Slax Beta and Arch Conf 2019 Report





  17. Understanding Thierry Breton: The “Cost-Killer” Tries to Tame the National Debt

    The oligarchic policy of Thierry Breton at Bercy



  18. Reactions to Last Week's Thierry Breton Hearing

    Nobody is particularly impressed by Thierry Breton except those who know little about him (and he contributes to this lack of knowledge by obstructing, omitting, and misleading)



  19. The Open Invention Network Has Become a Guard Dog of (Some) Patent Trolls and It Misrepresents Us Under the Guise of 'Open Source'

    The Open Invention Network (OIN), in collaboration with Fraunhöfer, is promoting software patents and all sorts of other nonsense as part of ‘open’ standards in a new paper sponsored by the EU and edited by the former EPO Chief Economist Nikolaus Thumm (not Battistelli's choice); this is another reminder of the fact that OIN misrepresents Free/Open Source software (FOSS) developers and their interests



  20. IRC Proceedings: Saturday, November 16, 2019

    IRC logs for Saturday, November 16, 2019



  21. Unitary Patent is Dead Partly Because the EPO Demonstrated That EPC is Being Routinely Violated, Illegal Patents Granted

    Some elements of Team UPC have given up, whereas others try to push the lie that Unitary Patent/Unified Patent Court (UPC) is not an EU thing and that therefore everything is fine



  22. USPTO Rewards Microsoft for Corruption at ISO by Teaching People Proprietary OOXML and Promoting Its Use

    The world's most important patent office promotes Microsoft lock-in, revealing not only corporate bias but also highlighting ways in which Microsoft crimes continue to pay off



  23. No, Startpage is Not Dutch Anymore

    Startpage is still clinging onto perceptions rather than truths; it means that Startpage isn't just betraying privacy but it's also dishonest and untrustworthy



  24. Understanding Thierry Breton: Chirac's Entrepreneurial “Joker”

    Minister in charge of the public treasury was not a career politician but an “entrepreneur” with a proven track-record as a financial wizard and “cost-killer”



  25. Links 16/11/2019: New Debian Release, Wine staging 4.20

    Links for the day



  26. IRC Proceedings: Friday, November 15, 2019

    IRC logs for Friday, November 15, 2019



  27. Microsoft Doesn't Love Linux, It Just Buys Linux

    Microsoft's takeover or abduction of its opposition's voice isn't an act of love but an act of occupation, a hostile colonisation that enables digital pillage and plunder



  28. Koch's Reply to EPO Through ILO and Techrights' Interpretation of Koch v EPO Documents Help Show That ILO-AT is Played by EPO Management

    Sending cases back and forth, without the complainant being involved, means that justice is in eternal ‘limbo’ and thus the abusive management of the European Patent Office (EPO) — first Team Battistelli and now Team Campinos — can get away with anything the bullies do (no judgment of substance being delivered)



  29. EPO Running ILO's Tribunal (ILO-AT) 'in a Loop' to Perpetually Delay and Drain the EPO's Complainants (Aggrieved Staff) Out of Money

    ILO’s Administrative Tribunal — a court for aggrieved EPO staff and other international organisations’ staff (usually known as ILO-AT for short) — is a major farce; when “time is money” and lawyers charge as much as 400 euros an hour the EPO’s management can exploit/misuse its cash reserves to also game justice and buy legal outcomes



  30. ILO is Not Functioning and ILO-AT Helps the Abusive Management of the European Patent Office

    It is becoming increasingly clear, based for example on Koch v EPO, that ILO-AT is where a lot of money will be spent on lawyers and rarely will that result in real justice (but it certainly helps EPO management pretend that staff has safeguards)


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts