EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS


“One Promises You Heaven and the Other Prepares You for the Grave”

Posted in Deception, Free/Libre Software, GNU/Linux, Microsoft, Novell, Vista, Windows at 12:36 am by Dr. Roy Schestowitz

“Pearly Gates and Em-Ballmer
One promises you heaven and the other prepares you for the grave.”

Ray Noorda, Novell

Yesterday we witnessed another new example of Microsoft's strategic play. Its goal is to rob GNU/Linux from its killer applications — or have the platform neglected and development for it curtailed — and shift focus to Windows.

The reactions to this were not enthusiastic at all. LXer, for instance, has a nice headline to describe this. It reads: “Microsoft’s Plan to Colonise Open Source.” It sums it up nicely and we wrote about it several hours ago. We have already identified several people who are silently ‘colonising’ FOSS and trying to persuade clients, for whom they consult, what licences to choose, what business model to adopt (including policy on software patents), and what platforms to serve.

Penguin Pete takes it further and describes Microsoft’s latest invitation as an act of AstroTurfing.

Evidently, a “Senior Marketing Manager” has the responsibility of:

* “assisting in defining and driving core marketing initiatives – most specifically online & offline community-building”
* “further the dialogue on the value of the Microsoft platform to open source audiences”
* “be a cornerstone for a global thought leadership website and will be regularly featured in industry press around the world”
* “act as a visible external evangelist for Microsoft”

Wow! That’s all direct quotes from the job description. It is so blatant, I’m beginning to wonder if it’s some kind of joke. Particularly the ‘evangelist’ line.

Kind of like the famous Halloween documents, this posting really tips Microsoft’s hand and shows us exactly what they’re thinking. After all the smoke and mirrors over the deals with Linux distros Suse, Linspire, Xandross, and Turbo Linux, this shows that those distros were in fact acquired in order to be killed. It’s not Linux that Microsoft wants, it’s the customers.

A sort of follow-up article comes to accompany Glyn’s initial interpretation of the above. It talks about vapourware, but its key point, as summed up by the headline “Microsoft Admits Being Half-Open Doesn’t Work,” shows just how reluctant Microsoft has been in adopting openness. It just wants to exploit “Open Source”. No more, no less.

Telling people what is going on isn’t a problem for GNU/Linux, of course, because the entire process is conducted out in the open. If information “changes”, people know about it the second that change becomes apparent – not “later”.

It’s all about transparency at the end, but to stray a little off topic here, consider what Microsoft Watch has been saying about Microsoft’s latest promises:

Are These Windows Transparent or Translucent?


Besides myth busting, there is Microsoft’s desperate need to get out something positive about Windows. That’s not easy with all the negative Web chatter about Vista and the constant nitpicking of Apple “Get a Mac” TV commercials. Silence is golden only when there is no other noise. Given how bad the Vista talk is, perhaps Microsoft executives think that they can get away with talking Seven without causing too much sales harm to the current operating system.

That said, including today’s reaffirmation of a ship date—”approximately three years after the general availability of Windows Vista,” according to Chris’ credited blog—any information risks freezing sales. I see extremes rather than middle ground. Either Microsoft executives see that even limited information disclosure can do little more harm, or they don’t care—meaning they’ve already given up on Windows Vista.

Here is what Joe WIlcox said only yesterday.

1. Windows 7 won’t be much different from Windows Vista…

2. There’s no new kernel or modular design…

3. The user interface won’t radically change….

So, a long, long time before the mythical thing is even released, most/many of the promised features have already been dropped, confirming that by all means we have another case of vapourware in our hands. Does Microsoft expect to earn people’s trust when it asks people to port projects to Windows? Which version? Will it be adopted at all? What about the promise of ODF support [1, 2, 3, 4, 5, 6, 7]? Will it hold water? Just a lot of hot steam?

In case you wish to know more about Windows 7, which fellow advocates have already labeled “Windows ME3″. then see:

Windows 7 will be a minor update to Vista — with “minor,” here, meaning as less disruptive as possible to users and their applications. Microsoft has said Windows 7 will use the same driver model that Vista did.

Going back on topic (about Microsoft promising the world to FOSS developers) over at USENET, we poke some fun by breaking down this latest job offer from Microsoft. Quoted below are Microsoft’s words’ (in red), Slated, and ‘Ghost in the Machine’:

> This bizniz-speak gibberish requires closer scrutiny:

Gotta love it.

> “You will have the opportunity to help drive the strategy”
> I.e. make decisions.

How does one drive a strategy? Is that like driving an automobile?
(And I thought the “paradigm shift” of HP in the mid-90′s was bad.)

> “for customer-driven marketing”
> I.e. feedback

Too much feedback in the wrong phase and the circuit oscillates. ;-)

> “designed to further the dialogue”
> I.e. marketing
> “on the value of the Microsoft platform”
> I.e. convince them it works

To be fair, Microsoft Windows *does* work; it’s just that
solutions based on Linux such as Ubuntu and/or OpenOffice
tend to work a lot more reliably. ;-)

As someone once put it….
Microsoft *just* works, but Linux just *works*.

> “to open source audiences. You will work regularly with technical R&D
> teams and business strategy owners”
> WTF is a “business strategy owner”?
> Does anyone out their /own/ a business strategy?

One would hope that they can at least explain it.
Dunno whether that equates to ownership. ;-)

“Uhh…yeah, we went with Microsoft because
they’re a respectable vendor who…uh…*whips out
English-to-bizspeak dictionary*…facilitates the
transference of value from our … erm, I mean, *to*
our customers of our services…”

> “to define customer requirements”
> Erm, surely it’s the /customers/ who “define” their
> own requirements, not the vendors.

It’s a complicated issue. Part of this is indeed customers
defining what they need from a company, but part of it
might be a company trying to find customers and markets
by convincing them that they need something that they’ve
never needed — or heard of — before.

> “and drive customer-ready evidence”
> LOL! That’s a new one. “Customer-ready evidence” … honest m’lud.

It’s an interesting selection of verbiage. Sounds like
something along the lines of finding new markets and/or
convincing prospects that they really need this new

(Who, me cynical?)

> “to arm customers”
> BANG! Ra-ta-ta-ta-tat! The Vole just can’t suppress its criminal ethos,
> can it?

One of the uglier ethical issues is arms suppliers
supplying both sides of a conflict. Granted, that
wanders a bit from this NG’s Charter (not to mention
this subthread!).

> “and partners with the benefits of Microsoft platforms and open source
> stacks.”
> I.e. fscking kill Linux, by moving all that FOSS “cancer” to Windows.
> “Your work will be a cornerstone for a global thought leadership website”
> OMFG how pompous. “I declare this Website is a cornerstone, yes, a
> cornerstone. I lead all thought – none shall think but I. I command thee
> to follow my thoughts. Look into my eyes. You are feeling very sleepy”.

A cornerstone? What about all the other stones? One of
the problems I have with Windows is that I get the feeling
they don’t build with stones, they build with construction
paper — and if they’re lucky, the glue doesn’t explode.

> “and will be regularly featured in industry press around the world.”
> Eh … “*will* be featured” … “*will*”. How the fsck do they know?

Market channel. Microsoft obviously will try to push
this conerstone into the faces of the outside-of-Microsoft
publicity machine (if not the *owned-by-Microsoft* one).
Of course one is reminded a bit of Sysiphus; if they aren’t
careful it might drop on their heads.

(Might be the best place for it.)

> Again, bloody pompous at best, and probably corrupt (own the news)
> at worst.

MSNBC, anyone?

> “You will also be responsible for ensuring that WW field sales &

Gods…a marketdroid that actually got it *right*! I hate seeing
“insured” everywhere, unless one’s referring to certain fiduciaries.
Give him a point for that…though at this point he’s down
10,001 points anyway.

*ahem* Now back to your rant… ;-)

> marketing teams have the right message and content to effectively
> communicate value to customers.”

“Right message”? *snort* Depends on who defines the notion, methinks.

> Gah! there’s that stupid bloody phrase again. “Communicate value”
> “deliver value”“give value”. WTF are these pointy-hairs on about.

Delivering value = “convincing the mark that he’s better off going with
us than with our strawman evildoer.” OK, that’s a bit strong, but
it’s clearly salesmanship.

> Something … anything only has “value” in terms exchange of ownership
> (unless they’re referring to /sentimental/ “value”, which I sincerely
> doubt). What is this “giving value” bollocks. AFAICT what they really
> mean is “make a sale”.


> “Give value” my ass.

Microsoft. Where do you want to be led today?

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New

  1. How the EPO Twisted Defamation Law in a Failed Bid to Silence Techrights

    Using external legal firms (not the EPO's own lawyers), the EPO has been trying -- and failing -- to silence prominent critics

  2. East Texas and Its Cautionary Tale: Software Patents Lead to Patent Trolls

    Lessons from US media, which focuses on the dire situation in Texas courts, and how these relate to the practice of granting patents on software (the patent trolls' favourite weapon)

  3. The Latest EPO Spin: Staff Protesters Compared to 'Anti-Patent Campaigners' or 'Against UPC'

    Attempts to characterise legitimate complaints about the EPO's management as just an effort to derail the patent office itself, or even the patent system (spin courtesy of EPO and its media friends at IAM)

  4. The Serious Implication of Controversial FTI Consulting Contract: Every Press Article About EPO Could Have Been Paid for by EPO

    With nearly one million dollars dedicated in just one single year to reputation laundering, one can imagine that a lot of media coverage won't be objective, or just be synthetic EPO promotion, seeded by the EPO or its peripheral PR agents

  5. EPO: We Have Always Been at War With Europe (or Europeans)

    The European Patent Office (EPO) with its dubious attacks on free speech inside Europe further unveiled for the European public to see (as well as the international community, which oughtn't show any respect to the EPO, a de facto tyranny at the heart of Europe)

  6. What Everyone Needs to Know About the EPO's New War on Journalism

    A detailed list of facts or observations regarding the EPO's newfound love for censorship, even imposed on outside entities, including bloggers (part one of several to come)

  7. EPO Did Not Want to Take Down One Techrights Article, It Wanted to Take Down Many Articles Using Intimidation, SLAPPing, and Psychological Manipulation Late on a Friday Night

    Recalling the dirty tactics by which the European Patent Office sought to remove criticism of its dirty secret deals with large corporations, for whom it made available and was increasingly offering preferential treatment

  8. The European Private Office: What Was Once a Public Service is Now Crony Capitalism With Private Contractors

    The increasing privatisation of the European Patent Office (EPO), resembling what happens in the UK to the NHS, shows that the real goal is to crush the quality of the service and instead serve a bunch of rich and powerful interests, in defiance of the original goals of this well-funded (by taxpayers) organisation

  9. Microsoft Once Again Disregards People's Settings and Abuses Them, Again Pretends It's Just an Accident

    A conceited corporation, Microsoft, shows not only that it exploits its botnet to forcibly download massive binaries without consent but also that it vainly overrides people's privacy settings to spy on these people, sometimes with help from malicious hardware vendors such as Dell or Lenovo

  10. When the EPO Liaised With Capone (Literally) to Silence Bloggers, Delete Articles

    A dissection of the EPO's current media strategy, which involves not only funneling money into the media but also actively silencing opposing views

  11. Blogger Who Wrote About the EPO's Abuses Retires

    Bloggers' independent rebuttal capability against a media apparatus that is deep in the EPO's pocket is greatly diminished as Jeremy Phillips suddenly retires

  12. Leaked: EPO Award of €880,000 “in Order to Address the Media Presence of the EPO” (Reputation Laundering)

    The European Patent Office, a public body, wastes extravagant amounts of money on public relations (for 'damage control', like FIFA's) in an effort to undermine critics, not only among staff (internally) but also among the media (externally)

  13. Links 27/11/2015: KDE Plasma 5.5 Plans, Oracle Linux 7.2

    Links for the day

  14. Documents Needed: Contract or Information About EPO PR/Media Campaign to Mislead the World

    Rumour that the EPO spends almost as much as a million US dollars “with some selected press agencies to refurbish the image of the EPO”

  15. Guest Post: The EPO, EPC, Unitary Patent and the Money Issue

    Remarks on the Unitary Patent (UP) and the lesser-known aspects of the EPO and EPC, where the “real issue is money, about which very little is discussed in public...”

  16. Saving the Integrity of the European Patent Office (EPO)

    Some timely perspective on what's needed at the European Patent Office, which was detabilised by 'virtue' of making tyrants its official figureheads

  17. A Call for Bloggers and Journalists: Did EPO Intimidate and Threaten You Too? Please Speak Out.

    An effort to discover just how many people out there have been subjected to censorship and/or self-censorship by EPO aggression against the media

  18. European Patent Office (EPO) a “Kingdom Above the EU Countries, a Tyranny With ZERO Accountability”

    Criticism of the EPO's thuggish behaviour and endless efforts to crush dissenting voices by all means available, even when these means are in clear violation of international or European laws

  19. Links 26/11/2015: The $5 Raspberry Pi Zero, Running Sans Systemd Gets Hard

    Links for the day

  20. EPO Management Needs to Finally Recognise That It Itself is the Issue, Not the Staff or the Unions

    A showing of dissent even from the representatives whom the EPO tightly controls and why the latest union-busting goes a lot further than most people realise

  21. Even the EPO Central Staff Committee is Unhappy With EPO Management

    The questions asked by the Central Staff Committee shared for the public to see that not only a single union is concerned about the management's behaviour

  22. The Broken Window Economics of Patent Trolls Are Already Coming to Europe

    The plague which is widely known as patent trolls (non-practicing entities that prey on practicing companies) is being spread to Europe, owing in part to misguided policies and patent maximalists

  23. Debunking the EPO's Latest Marketing Nonsense From Les Échos and More on Benoît Battistelli's Nastygram to French Politician

    Our detailed remarks about French brainwash from the EPO's media partner (with Benoît Battistelli extensively quoted) and the concerns increasingly raised by French politicians, who urge for national or even continental intervention

  24. The Sun King Delusion: The Views of Techrights Are Just a Mirror of EPO Staff Unions

    Tackling some emerging spin we have seen coming from Battistelli's private letters -- spin which strives to project the views of Techrights onto staff unions and why it's very hypocritical a form of spin

  25. Links 25/11/2015: Webconverger 33.1, Netrunner 17 Released

    Links for the day

  26. United They Stand: FFPE-EPO Supports Suspended Staff Representatives From SUEPO

    An obscure union from the Dutch side of things at the EPO is expressing support for the suspended colleagues from SUEPO (more German than Dutch)

  27. Censoring WIPR Article About Censorship by EPO

    A testament to how terrified journalists have become when it comes to EPO coverage, to the point of deleting entire paragraphs

  28. Censorship at the EPO Escalates: Now We Have Threats to Sue Publishers

    Having already blocked Techrights, the EPO's management proceeds to further suppressions of speech, impeding its staff's access to independently-distributed information (neither ordinary staff nor management)

  29. Response to Bogus Accusations That EPO Staff Protests Are Really an Attempt to Derail UPC

    Common myths about staff protests in the European Patent Office (EPO) debunked, with some additional background and general perspective on recent events, the unitary patent (UPC) and so on

  30. New Heise Article Makes It Clear That 'Nazi'-Themed Accusations Against the Suspended Board Judge Were Insufficiently Substantiated

    The personal attacks on a judge who was illegally suspended (a so-called 'house ban') increasingly look like the management's own campaign of defamation, mostly intended to marginalise and punish a judge who spoke about serious charges against VP4 (Željko Topić)


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time


Recent Posts