EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

11.25.08

Novell Proves that “PR Lies™”, Recruits More ‘Liars’

Posted in Deception, GNU/Linux, Microsoft, Novell, Red Hat at 12:36 pm by Dr. Roy Schestowitz

“If thought can corrupt language, then language can also corrupt thought.”

George Orwell

LAST week we highlighted a set of Novell lies or selective analysis delivered by its industrial ‘buddies’ [1, 2] (including Microsoft’s too). It is a famous saying that “PR lies” or at best embellishes all sorts of facts and figures in order to increase sales.

The following press release (also here and here) is a good new example of Novell not telling the truth or delivering useless information in order to deceive.

Novell today announced more than 2,500 software applications are now certified on the latest versions of SUSE(R) Linux Enterprise, with an average of 140 new applications being added each month. Based on publicly available information, SUSE Linux Enterprise 9 and 10 have the most certified software applications when compared to the latest releases of all other commercial Linux* distributions.

Novell is being dishonest and it gets caught lying once again. In fact, two sources have independently busted Novell for these confusing numbers. Matt Asay, a former Novell employee, writes:

Novell needs a recount: Red Hat still leads in certified applications (Update)

[..]

I was a literature major, so perhaps my math is wrong. But I think this means that Red Hat has 1,765 more certified applications than Novell, which I believe means that it has a lot more than Novell. In most contests, having more points than the opposing team means you’re leading, which would mean Red Hat remains the leader in certified Linux applications, not Novell.

Joe the “Var Guy” beat Asay to it.

Novell today claimed to have more certified software partners than rival Linux providers. The chest pumping represents Novell’s latest thinly veiled attack against Red Hat. But take a closer look at Novell’s claims and you’ll see why Red Hat may take issue with some of Novell’s statements.

[...]

Novell attacked Red Hat in mid-November, with a new offer to help partners migrate customers from Red Hat Enterprise Linux to SUSE Linux.

Watch the comments where it states:

# Ron Says:
November 25th, 2008 at 11:13 am

“Stretched the truth.” “Bending the truth.” Give me a break!

Since when have we redefined the word “truth” to take on a meaning other than what it had? Just call it what it is: a lie.

# The VAR Guy Says:
November 25th, 2008 at 11:17 am

Ron: Point well taken.

It all boils down to brainwash, which Novell seems to be getting more of.

In a press release, Pan said it has been “retained to elevate Novell’s overall corporate message, increase exposure for the company’s solution areas and deliver coverage which underscores the company’s promise of ‘making IT work as one.’ Pan will also devise creative thought leadership programs.”

A company called “Pan” will handle some of Novell’s PR aspects, much like Microsoft uses external agencies to bully, to spy, to profile, to bribe, and to pressure journalists [1, 2, 3].

Pan won the business after a review; billings were not disclosed.

“Pan has strong enterprise IT credentials and a reputation for aggressive media relations,” said Ian Bruce, director of global public relations at Novell, in a statement.

“Aggressive,” eh? Like those dirty tricks Novell used against Red Hat [1, 2]? Novell is becoming more like Microsoft all the time, not just in terms of marketing but also in terms of staffing and technical preferences.

The Utah press has this new report about a Salt Lake City-based marketing company with connections to Novell.

The economy is racing toward recession and advertising budgets are shrinking, but Salt Lake City-based marketing communications agency Axis41 is wrapping up its best year.

[...]

Wiest, Wright and a third partner, Ron Pynes, started Axis41 almost eight years ago. The name is a tip of the hat to their former employer, Novell, the computer network operating system provider where Wiest was in charge of marketing communications, Wright ran the company’s Web site and Pynes led Novell’s global advertising efforts.

Marketing is hardly a productive occupation that contributes anything to society. It’s about delivering brainwash to people. Beware the Novell marketers and boosters. They exist to confuse [1, 2, 3, 4].


PAN Communications Named Public Relations Agency of Record for Novell, Inc.

Monday November 24, 9:53 am ET

ANDOVER, Mass.–(BUSINESS WIRE)–PAN Communications, Inc., an award-winning, full-service public relations firm, today announced that it has been named the agency of record for Novell, Inc. in the United States and Canada. Novell is a leading enterprise software company that delivers the best engineered, most interoperable Linux platform and a portfolio of integrated IT management software that helps customers around the world reduce cost, complexity and risk. Novell also specializes in Identity & Security Management Solutions (ISM) which helps companies simplify governance so their businesses operate smoothly. Novell’s ISM solutions deliver policy-driven components that automate security and resource management tasks.

“Novell’s reputation in the industry makes this a significant win and addition to PAN’s technology portfolio,” said Mark C. Nardone, executive vice president at PAN Communications. “Based on the seasoned team we assembled, we were confident that our experience in Novell’s industries would be a valuable resource to their marketing team as they further build Novell’s historic brand, while strengthening the company’s visibility with all stakeholders. We look forward to a great partnership and are honored to be selected from such a distinguished list of agencies they considered.”

PAN has been retained to elevate Novell’s overall corporate message, increase exposure for the company’s solution areas and deliver coverage which underscores the company’s promise of “making IT work as one.” PAN will also devise creative thought leadership programs, assist with Novell’s social media initiatives, conduct outreach to business press, manage overall media relations and secure speaking opportunities and industry awards, among other activities.

“PAN has strong enterprise IT credentials and a reputation for aggressive media relations,” said Ian Bruce, director of global public relations at Novell. “We selected PAN after meeting a dozen firms and going through a detailed RFP process. PAN offered the right blend of experience, insight and drive; but most importantly, presented a very talented team to represent Novell.”

About PAN Communications

PAN Communications is an independent public relations agency that delivers high-impact programs to increase visibility and market share for its clients. An award-winning agency with an extensive portfolio of nationwide clients, PAN serves emerging and established organizations in the technology, professional services and consumer sectors. For more information on how PAN creates awareness and opportunity for its clients, visit our website at www.pancommunications.com or call 978.474.1900.

Contact:

PAN Communications
Ani Bardakjian, 978-474-1900 x143
abardakjian@pancomm.com
Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. Patent Lawyers Move Closer to Battistelli's Rubber-stamping Office While the Appeal Boards Pushed Away as Collective Punishment Which Masks Decline in Patent Quality

    Urgently sending appeal boards away and urgently granting applicants patents without proper examination will be Battistelli's sorrow legacy at the European Patent Office



  2. Software Patents a Dying Breed, But Patent Lawyers in Denial Over it and Notorious Judge Rodney Gilstrap Ignores Alice (Supreme Court)

    A look at what law and practice are saying about software patents, contrasted or contradicted by the patent industry and trolls-friendly courts (which make business out of or together with patent aggressors)



  3. CAFC Meddling in PTAB Affairs; Unified Patents Fights a Good Fight by Invalidating Software Patents

    A look at how the AIA's Patent Trial and Appeal Board is invalidating software patents post-Alice, with or without involvement of patent courts



  4. Early Certainty That Benoît Battistelli is Dangerously Clueless and a Major Risk to the EPO

    The chaos which Team Battistelli is assured to deliver if it doesn't treat scientists like scientists, instead viewing them as a production line with rubber-stamping duties



  5. OIN Makes Claims About “Open Source Innovation”, But It Produces Nothing and Protects Virtually Nobody

    The Open Invention Network (OIN) reports growth, but in practical terms it does little or nothing to help developers of Free/Open Source software



  6. Links 27/7/2016: New CrossOver, Blackmagic for GNU/Linux

    Links for the day



  7. The Death of Software Patents and Microsoft's Coup Against Yahoo! Made the Company Worthless

    A look at what happens to companies whose value is a house of software patents rather than code and a broad base of users/customers



  8. Munich Attack Mentioned by EPO But Not Ansbach

    The EPO does the usual right-wing thing (exploiting disaster/emergency for domestic crackdowns), but some bemoan the omission of the explosion at Ansbach (also in Germany)



  9. Kluwer Thinks People Are Clueless About the Unitary Patent System and Pretends It's Business as Usual

    Flogging the dead UPC horse at times of great uncertainty (enough to bring the UPC to a standstill)



  10. Almost Everything That the Government Accountability Office Says is Applicable to the EPO

    The Government Accountability Office in the United States produces reports which can serve as a timely warning sign to the European Patent Office, where patent quality is rapidly declining in order to meet 'production' goals



  11. Microsoft Says It Loves Linux, But Its Anti-Linux Patent Trolls Are Still Around and Active

    Highlighting just two of the many entities that Microsoft (and partners) use in order to induce additional costs on Free (as in freedom) software



  12. Links 26/7/2016: Microsoft Growing Desperate, Linux 4.8 Visions

    Links for the day



  13. Links 25/7/2016: Linux 4.7 Final, PostgreSQL 9.6 Beta 3

    Links for the day



  14. Leaked: Boards of Appeal Face 'Exile' or 'Extradition' in Haar After Standing up to Battistelli

    A look at some of the latest moves at the European Patent Office (EPO), following Battistelli's successful coup d’état which brought the EPO into a perpetual state of emergency that perpetuates Battistelli's totalitarian powers



  15. The US Government Accountability Office (GAO) Comes Across as Against Software Patents, Relates to the EPO as Well

    Some analysis of the input from the Government Accountability Office (GAO) with focus on the EPO and software patents



  16. In the US, Patent Trolls Engage in Patent Wars and Shakedowns, Whereas in China/Korea Large Android OEMs Sue One Another

    Highlighting some of the differences between the US patent system and other patent systems



  17. Links 24/7/2016: Elive 2.7.1 Beta, New Flatpaks and Snaps

    Links for the day



  18. Links 23/7/2016: Leo Laporte on GNU/Linux, Dolphin Emulator’s Vulkan Completion

    Links for the day



  19. Links 22/7/2016: Wine 1.9.15, KaOS 2016.07 ISO

    Links for the day



  20. Haar Mentioned as Likely Site of Appeal Boards as Their Eradication or Marginalisation Envisioned by UPC Proponent Benoît Battistelli

    Not only the Staff Union of the European Patent Office (SUEPO) is under severe attack and possibly in mortal danger; the increasingly understaffed Boards of Appeal too are coming under attack and may (according to rumours) be sent to Haar, a good distance away from Munich and the airport (half an hour drive), not to mention lack of facilities for visitors from overseas



  21. EPO Attaché Albert Keyack Viewed as Somewhat of a Mole, Reporting From the US Embassy in Brazil Until Shortly Before the Temer Coup

    Public responses to the role played by Albert Keyack on behalf of the United States inside the European [sic] Patent Office



  22. EPO Insiders Explain Why the EPO's Examination Quality Rapidly Declines and Will Get Even Worse Because of Willy Minnoye

    Public comments from anonymous insiders serve to highlight a growing crisis inside the European Patent Office (EPO), where experienced/senior examiners are walking away and leaving an irreplaceable bunch of seats (due to high experience demands)



  23. Patents Roundup: BlackBerry, Huawei, PTAB, GAO, Aggressive Universities With Patents, and Software Patents in Europe

    Various bits and pieces of news regarding patents and their fast-changing nature in the United States nowadays



  24. Glimpse at Patent Systems Across the World: Better Quality Control at the USPTO Post-America Invents Act (2011), Unlike the EPO Post-Battistelli (2010)

    While the EPO reportedly strives to eliminate pendency and appeal windows altogether (rubberstamping being optimal performance as per the yardstick du jour), the USPTO introduces changes that would strengthen the system and shield innovation, not protect the business model of serial litigants



  25. Blockstream Has No Patents, But Pledges Not to Sue Using Patents

    Blockstream says that it comes in peace when it comes to software patents, which triggers speculations about coming Blockchain patent wars



  26. Links 21/7/2016: Ubuntu 16.04.1 LTS, Linux Mint 18 “Sarah” Xfce Beta

    Links for the day



  27. Links 21/7/2016: An Honorary Degree for Alan Cox, Looks Back at DebConf16

    Links for the day



  28. EPO USA: Under Battistelli, the 'European' Patent Office Emulates All the Mistakes of the USPTO

    Conservative Benoît Battistelli is trying to impose on the European Patent Office various truly misguided policies and he viciously attacks anyone or anything that stands in his way, including his formal overseers



  29. Links 19/7/2016: ARM and Opera Buyout

    Links for the day



  30. Large Corporations' Software Patenting Pursuits Carry on in Spite of Patent Trolls That Threaten Small Companies the Most

    With unconvincing excuses such as OIN, large corporations including IBM continue to promote software patents in the United States, even when public officials and USPTO officials work towards ending those


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts