EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

11.25.08

Novell Proves that “PR Lies™”, Recruits More ‘Liars’

Posted in Deception, GNU/Linux, Microsoft, Novell, Red Hat at 12:36 pm by Dr. Roy Schestowitz

“If thought can corrupt language, then language can also corrupt thought.”

George Orwell

LAST week we highlighted a set of Novell lies or selective analysis delivered by its industrial ‘buddies’ [1, 2] (including Microsoft’s too). It is a famous saying that “PR lies” or at best embellishes all sorts of facts and figures in order to increase sales.

The following press release (also here and here) is a good new example of Novell not telling the truth or delivering useless information in order to deceive.

Novell today announced more than 2,500 software applications are now certified on the latest versions of SUSE(R) Linux Enterprise, with an average of 140 new applications being added each month. Based on publicly available information, SUSE Linux Enterprise 9 and 10 have the most certified software applications when compared to the latest releases of all other commercial Linux* distributions.

Novell is being dishonest and it gets caught lying once again. In fact, two sources have independently busted Novell for these confusing numbers. Matt Asay, a former Novell employee, writes:

Novell needs a recount: Red Hat still leads in certified applications (Update)

[..]

I was a literature major, so perhaps my math is wrong. But I think this means that Red Hat has 1,765 more certified applications than Novell, which I believe means that it has a lot more than Novell. In most contests, having more points than the opposing team means you’re leading, which would mean Red Hat remains the leader in certified Linux applications, not Novell.

Joe the “Var Guy” beat Asay to it.

Novell today claimed to have more certified software partners than rival Linux providers. The chest pumping represents Novell’s latest thinly veiled attack against Red Hat. But take a closer look at Novell’s claims and you’ll see why Red Hat may take issue with some of Novell’s statements.

[...]

Novell attacked Red Hat in mid-November, with a new offer to help partners migrate customers from Red Hat Enterprise Linux to SUSE Linux.

Watch the comments where it states:

# Ron Says:
November 25th, 2008 at 11:13 am

“Stretched the truth.” “Bending the truth.” Give me a break!

Since when have we redefined the word “truth” to take on a meaning other than what it had? Just call it what it is: a lie.

# The VAR Guy Says:
November 25th, 2008 at 11:17 am

Ron: Point well taken.

It all boils down to brainwash, which Novell seems to be getting more of.

In a press release, Pan said it has been “retained to elevate Novell’s overall corporate message, increase exposure for the company’s solution areas and deliver coverage which underscores the company’s promise of ‘making IT work as one.’ Pan will also devise creative thought leadership programs.”

A company called “Pan” will handle some of Novell’s PR aspects, much like Microsoft uses external agencies to bully, to spy, to profile, to bribe, and to pressure journalists [1, 2, 3].

Pan won the business after a review; billings were not disclosed.

“Pan has strong enterprise IT credentials and a reputation for aggressive media relations,” said Ian Bruce, director of global public relations at Novell, in a statement.

“Aggressive,” eh? Like those dirty tricks Novell used against Red Hat [1, 2]? Novell is becoming more like Microsoft all the time, not just in terms of marketing but also in terms of staffing and technical preferences.

The Utah press has this new report about a Salt Lake City-based marketing company with connections to Novell.

The economy is racing toward recession and advertising budgets are shrinking, but Salt Lake City-based marketing communications agency Axis41 is wrapping up its best year.

[...]

Wiest, Wright and a third partner, Ron Pynes, started Axis41 almost eight years ago. The name is a tip of the hat to their former employer, Novell, the computer network operating system provider where Wiest was in charge of marketing communications, Wright ran the company’s Web site and Pynes led Novell’s global advertising efforts.

Marketing is hardly a productive occupation that contributes anything to society. It’s about delivering brainwash to people. Beware the Novell marketers and boosters. They exist to confuse [1, 2, 3, 4].


PAN Communications Named Public Relations Agency of Record for Novell, Inc.

Monday November 24, 9:53 am ET

ANDOVER, Mass.–(BUSINESS WIRE)–PAN Communications, Inc., an award-winning, full-service public relations firm, today announced that it has been named the agency of record for Novell, Inc. in the United States and Canada. Novell is a leading enterprise software company that delivers the best engineered, most interoperable Linux platform and a portfolio of integrated IT management software that helps customers around the world reduce cost, complexity and risk. Novell also specializes in Identity & Security Management Solutions (ISM) which helps companies simplify governance so their businesses operate smoothly. Novell’s ISM solutions deliver policy-driven components that automate security and resource management tasks.

“Novell’s reputation in the industry makes this a significant win and addition to PAN’s technology portfolio,” said Mark C. Nardone, executive vice president at PAN Communications. “Based on the seasoned team we assembled, we were confident that our experience in Novell’s industries would be a valuable resource to their marketing team as they further build Novell’s historic brand, while strengthening the company’s visibility with all stakeholders. We look forward to a great partnership and are honored to be selected from such a distinguished list of agencies they considered.”

PAN has been retained to elevate Novell’s overall corporate message, increase exposure for the company’s solution areas and deliver coverage which underscores the company’s promise of “making IT work as one.” PAN will also devise creative thought leadership programs, assist with Novell’s social media initiatives, conduct outreach to business press, manage overall media relations and secure speaking opportunities and industry awards, among other activities.

“PAN has strong enterprise IT credentials and a reputation for aggressive media relations,” said Ian Bruce, director of global public relations at Novell. “We selected PAN after meeting a dozen firms and going through a detailed RFP process. PAN offered the right blend of experience, insight and drive; but most importantly, presented a very talented team to represent Novell.”

About PAN Communications

PAN Communications is an independent public relations agency that delivers high-impact programs to increase visibility and market share for its clients. An award-winning agency with an extensive portfolio of nationwide clients, PAN serves emerging and established organizations in the technology, professional services and consumer sectors. For more information on how PAN creates awareness and opportunity for its clients, visit our website at www.pancommunications.com or call 978.474.1900.

Contact:

PAN Communications
Ani Bardakjian, 978-474-1900 x143
abardakjian@pancomm.com
Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. Links 28/11/2014: Debian Fork, Fedora 21 RC, Git 2.2.0

    Links for the day



  2. Mozilla Will Relay Firefox User Input (Even Keystrokes) to Microsoft and the NSA Through Yahoo in the US

    Mozilla is letting Microsoft manage users' data in Firefox, including keystrokes in the address bar



  3. Microsoft Found to Have Broken the Law in China (Tax Evasion), Just Like Practically Everywhere

    China is reportedly taking action against Microsoft's notorious habit of tax evasion and fining the company well over $100 million



  4. Links 26/11/2014: Docker Patched, New DragonFlyBSD

    Links for the day



  5. Message to the Corporate Media: Bill Gates is Not an Ebola Expert

    Brainwash in the corporate media, including media that the Gates Foundation bribes in exchange for sheer bias, paints the super-rich as the solution rather than the problem



  6. US Government Finally Probes Microsoft Over Financial Fraud, Microsoft Then Bullies the Government With a Lawsuit

    Microsoft is finally being investigated -- perhaps properly too -- for its well-known tax abuses that have so far proved that Microsoft is "too big to jail"; Microsoft is suing the investigator, exerting its abusive power to discourage further investigation



  7. Gagging Critics: Micro Focus-Run SUSE Bribes Journalists in Exchange for Positive Coverage

    Amid the takeover by Micro Focus, SUSE pays journahayess (especially critics) who in turn become some kind of advertisements feed of Novell



  8. Links 25/11/2014: Tizen News, Jolla Tablet Past Million

    Links for the day



  9. Links 24/11/2014: Linux 3.18-rc6, Qualcomm Eyes GNU/Linux Servers

    Links for the day



  10. Boycotting Micro Focus International

    Microsoft's "Partner of the Year" is taking over the patron of SUSE and all of Novell's remains, except the patents (Microsoft has already grabbed those)



  11. Vesna Stilin's Remarks on Željko Topić: Part XI

    Vesna Stilin speaks about her confrontation with EPO Vice-President Željko Topić, who has criminal lawsuits against him in Croatia



  12. Links 22/11/2014: Linux Mint 17.1, Ubuntu MATE

    Links for the day



  13. Links 21/11/2014: Problems at Debian, Jolla Tablet

    Links for the day



  14. Links 18/11/2014: Linux 3.18 RC 5, New DigiKam

    Links for the day



  15. Special Report: Many Criminal Charges Against EPO Vice-President Željko Topić

    The abuses of Željko Topić, who has gained notoriety in his home country, are rapidly becoming public knowledge across all of Europe



  16. Links 16/11/2014: Xfdesktop 4.10.3, GNU Hello 2.10

    Links for the day



  17. Microsoft is Going Into the Anti-Whistleblowing Business, Dodges Criticism Over 19-Year Bug Door in Windows

    With Aorato acquisition Microsoft helps protect the criminals (from whistleblowers) and with lies about .NET Microsoft distracts from a bug that has facilitated remote access into Windows (by those in the know) for nearly two decades



  18. Reaffirming Microsoft's Long-Known Hostility Towards Net Neutrality, Microsoft Crashed Juniper

    Steve Ballmer is ranting against net neutrality and Juniper's business is in trouble after a lot of executives from Microsoft took over most top positions there



  19. Another Massive Step Towards Elimination of Software Patents as Even CAFC Rules Against Them

    After SCOTUS gets involved in the Ultramercial case, the CAFC finally decides to actually serve justice rather than dogma



  20. The GOP's Patent Reform Plan Not Effective Enough to Stop Massive Patent Trolls Like Microsoft/Nokia

    The corporations-serving GOP says that it wants a patent reform, but another reminder is needed of the futility of the suggested changes



  21. How the EPO's Executive Branch (Battistelli and Topić) Banned Scrutiny and Created Authoritarian Model of Control: Part X

    A look at highly dubious moves by EPO President Battistelli and his right-hand man Topić, whose abuses are becoming hard to oversee or even report



  22. Links 15/11/2014: Linux Mint 17.1 Release Candidate, Popcorn Time 0.3.5

    Links for the day



  23. IRC Proceedings: October 26th, 2014 – November 8th, 2014

    Many IRC logs



  24. The Terrible Joke Which is Microsoft 'Loving' Linux: Nightmares With UEFI 'Secure' Boot (i.e. Windows Monopoly Imposed) Continue to Affect GNU/Linux Users

    A reminder of Microsoft's sheer hostility towards GNU/Linux and long-reaching sabotage of GNU/Linux installations



  25. Patent Lawyers Worry About Section 101 in 'Alice' (and Other Patent News)

    A quick roundup of news of interest regarding software patents



  26. Will Write for FUD (Against FOSS)

    Black Duck rears its ugly head again, serving to show that it is in the business of changing perceptions and not in the information or analysis business



  27. Debunking Several Days of Never-Ending Lies About Microsoft and .NET

    .NET is not "Open Source", it cannot be forked (there remains patent threat), Visual Studio is still completely proprietary and it is expected to come to other platforms only because Windows has lost its dominance and Microsoft wants to perpetually control APIs (with software patents) and hence reign over developers



  28. Links 14/11/2014: LibreOffice 4.3.4, Ads Now in Firefox

    Links for the day



  29. Links 14/11/2014: GNOME 3.14.2, PulseAudio 6.0

    Links for the day



  30. Microsoft Windows is Still Designed as a Paradise of Back Doors, Intrusion, Wiretaps, and Interception

    At many levels -- from communication to storage and encryption -- Windows is designed for the very opposite of security


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts