From: Rob Enderle [mailto:firstname.lastname@example.org]
Sent: Monday, August 29, 2005 11:06 PM
To: Barry Goffe
CC: Lisa Worthington (Waggener Edstrom)
Subject: RE: glass vs. non-glass
Well this is what happens when you set expectation high then pull features out. Few people know that Jaguar should have been Panther as a result Apple was praised for Jaguar and Panther while Microsoft is already being lambasted for crippled Vista.
I get to do a lot of columns these days, could guarantee each of these titles not only would get published they would make the front page or pull amazing numbers.
One thing has changed since ’85 we have blogs now.
The press was taken through the product and every time a feature is dropped the calls come in with the take that Vista is just smoke and mirrors now, I can turn some of these but there are limitations to what I can do.
Waggener Edstrom is receiving a copy, so they are in the background and they have ongoing correspondence with Microsoft and Enderle. Watch how he sells out, revealing intentions to “turn”. There is some more interpretation here where headlines are sort of being pondered or negotiated. Linux is mentioned too. Eric Lai has already done some damage control. █
“Analysts sell out – that’s their business model… But they are very concerned that they never look like they are selling out, so that makes them very prickly to work with.”
–Microsoft, internal document
Buying opinions, analyses up for sale