01.08.09

Microsoft Vice President Teaches PR People How to Spin Anti-Linux Programme

Posted in Antitrust, GNU/Linux, Microsoft, OpenOffice, Windows at 2:20 pm by Dr. Roy Schestowitz

Storage technology
Core spin: we’re not dumping, we Offer® Value™

LESS THAN A WEEK ago we unleashed the full text on EDGI (further discussion here and here) which exposes Microsoft’s way of dealing with Free software and GNU/Linux adoption. This merited at least one article in the Indian press which explained what EDGI was.

We decided that it would be constructive to continue sharing information about EDGI; in particular, we are interested in what it looks like from inside Microsoft. This will be — in some way or another — the second part of a series.

In today’s post we have Comes vs Microsoft exhibit px09687 [PDF]. We append the full text at the bottom.

Kevin Johnson, a group vice president at the time (he recently quit), wrote:

Several press reports have characterized these programs as designed solely as an attack on Linux and potentially damaging to our settlement discussions with the European Commission.

To those who believe that Microsoft is paid a lot of money for its software, it’s important to remember that usage does not equate to revenue. As the message from Microsoft puts it:

Software piracy rates run as high as over 90 percent in many developing countries.

The rest can be read below. The emphasis in the recipients side is PR films (i.e. “spinners”), who we already know are rubbing shoulders with journalists whose coverage they police. So much for freedom of speech; there is threat to those who say certain truths, as Dan Geer found out [1, 2, 3]. Neelie Kroes too comes under fire from Microsoft spinners for attempting to restore justice. She did complain about a smear complain — much like those which Peter Quinn can attest to.


Appendix: Comes vs. Microsoft – exhibit px09687, as text


From: Rodrigo Costa
Sent: Monday, June 02, 2003 1:32 PM
To: Rodrigo Direct Reports Only
Subject: FW: Messaging on the Government and Education Incentive Funds
Attachments: Messaging on the Government and Education Incentive Funds.doc

This is important information
rodrigo


From: Kevin Johnson
Sent: Monday, .June 02, 2003 1:26 PM
To: GMs of Subsidiaries; Worldwide PR leads – Internal; Subsidiary PR Managers; SMSG Leadership Team
Cc: Mark Hill; Jim Desler; Beth Jordan; Erin Brewer; Carlene Chmaj; Stacy Drake McCredy; Dean Katz; Tom Pilla; Larry Cohen; Sandi Baldock

Many of you have likely seen the recent coverage in the International Herald Tribune and the New York Times questioning the validity of the Government and Education incentive program that we have created. I want to assure you that these programs, which were specifically designed with customer benefit in mind, deliver a compelling value proposition in a legal and pro competitive way. The intent of these programs is to provide access to technology for schools and governments in developing countries that otherwise could not afford it. There is nothing wrong with a program that addresses technology access issues while competing fairly with our competitors. We are proud of this program – as ultimately we’re talking about offering a better value proposition to these specific customers and doing it in a responsible and lawful way.

Several press reports have characterized these programs as designed solely as an attack on Linux and potentially damaging to our settlement discussions with the European Commission. I wanted to make sure you had the background on this issue and some talking points if you are asked about this by customers. Attached is a document with the messaging and additional background information. Please refer further press inquiries to Corporate PR. Please let us know if you have any questions.

Regards,
Kevin

Kevin Johnson
Group Vice President
Microsoft WW Sales, Marketing and Services

kevin@microsoft.com
425-705-8081

MS-CC-RN 000001145823

HIGHLY CONFIDENTIAL


Messaging:

- The International Herald Tribune article from earlier this month — For Microsoft, Market Dominance Doesn’t Seen Enough, May 15 – is based largely upon two emails sent within Microsoft. The article does not accurately portray Microsoft’s efforts to address the needs of resource-strapped governments and educational institutions.

- Governments around the world, but particularly in developing countries, have called upon Microsoft to help make computer technology more affordable in settings where budgets for technology access are limited. As an industry leader, Microsoft accepts the responsibility to help enable broad access to technology in governments and schools. We have also seen that absent such assistance governments and schools that may prefer Microsoft software might settle upon free or very low-cost software solutions that are typically billed as “good enough.” In other cases such potential customers may simply use Microsoft software without paying for it. Software piracy rates run as high as over 90 percent in many developing countries.

- Microsoft has set aside a relatively modest fund to assist governments and schools that want to benefit from lawful licenses to Microsoft software. The funds may be used to help defray the cost of purchasing new Windows-based PCs, for training or other services provided by Microsoft or third parties, for curriculum content or in other ways. In every case, the funds provided by Microsoft are less than the royalties Microsoft will receive for use of its products.

- The article selectively and unfairly excerpted a Microsoft email as stating “under NO circumstances lose against Linux.” What the email actually said was “under NO circumstances
lose against Linux before ensuring we have used this program actively and in a smart way.” We of course recognize that customers will choose Linux and other free or low-cost products in many cases. We want to be sure, however, that qualified customers are presented with opportunities to acquire Microsoft software that are tailored to their needs and limited budgets.

- Our legal team has reviewed the program carefully. We are confident it complies fully with European and other competition law. In fact, this program addresses important issues of access to technology, and delivers a compelling value proposition to customers in a legal and pro competitive manner.

Additional Background:
- The program highlighted in the piece was developed last year for the education and government sectors and principally designed for developing countries. Understanding our role as an industry leader and the importance of complying fully with all laws and regulations, our lawyers carefully reviewed this program to account for the competitive sensitivities and global scope. This program is pro-competitive and beneficial to consumers.

- We recognize that the European Union competition principles may limit a company with a successful market position from dropping its price to meet competition if the objective of this practice were to “exclude competition.” from the market. With only one deal in the European Union – with benefits granted to educational purchasers in the context of a

MS-CC-RN 000001145824
HIGHLY CONFIDENTIAL


government-sponsored IT program — we have conducted this program in a way that could not be construed at all as exclusionary. [Note: any questions that go to the detail of the legality of the program under applicable competition law should be referred to LCA.]

- The IHT article further characterizes the use of discretionary funding for special customer situations as somehow anticompetitive. BIF simply enables the use of consulting services from Microsoft Consulting Services and from our business partners for pre and post-sale activities for our enterprise customers. This is a common industry practice because enterprise customers often benefit from highly skilled consultants in evaluating and deploying software systems for large organizations. This program complies fully with applicable regulations.

- The article includes reports of Microsoft employees allegedly misrepresenting their affiliations while attending industry trade shows. Simply put, such behaviour violates our company policy; we are looking into the reports and will take appropriate action. We recognize and accept that, as an industry leader, we are held to high standards of ethical business conduct.

- We understand that our activities and programs will be heavily scrutinized and are open to reviewing issues with government officials and representatives. In fact we have already sent information to the European Commission to respond to any questions they may have based on this article.

MS-CC-RN 000001145825
HIGHLY CONFIDENTIAL


Share in other sites/networks: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Reddit
  • email

This post is also available in Gemini over at:

gemini://gemini.techrights.org/2009/01/08/how-to-spin-anti-linux/

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

6 Comments

  1. Doug said,

    January 8, 2009 at 3:01 pm

    Gravatar

    “- The article selectively and unfairly excerpted a Microsoft email as stating ”

    “under NO circumstances lose against Linux” is underlined and in bold .. :)

    http://iowa.gotthefacts.org/011607/9000/PX09685.pdf

  2. Andre said,

    January 8, 2009 at 4:23 pm

    Gravatar

    What is wrong about this. It only demonstrates the professionality of their communications and the coordination in public affairs. Memos like these are also great means of training.

    What surprises me is the attention to such a stupid IHT articles as we find hundreds of these in our feed readers. Probably this is because of the EU context.

  3. Roy Schestowitz said,

    January 8, 2009 at 4:36 pm

    Gravatar

    Doug,

    The lines below and the bold faces indicate that it’s just a minor detail.

  4. Roy Schestowitz said,

    January 8, 2009 at 4:43 pm

    Gravatar

    For the record, here is the IHT article:

    BRUSSELS: More than 90 percent of the world’s personal computers run on Microsoft software. For Orlando Ayala, that was not enough.

    Last summer, Ayala, then the top sales executive at Microsoft Corp., sent an e-mail message titled “Microsoft Confidential” to senior managers laying out a strategy to dissuade governments around the world from choosing cheaper alternatives to the ubiquitous Windows operating system.

    Ayala’s e-mail told executives that if a deal involving governments or large institutions looked doomed, they were authorized to draw from a special internal fund to offer the software at a steep discount or even free if necessary. Steve Ballmer, the Microsoft chief executive, was sent a copy of the e-mail message.

    The memorandum, which focused on system software for desktop computers, specifically targeted Linux, a small but emerging competitor. “Under NO circumstances lose against Linux,” Ayala said.

    [...]

    “Linux is obviously a key competitor,” Courtois said. Rivals use similar tactics.

    Sun Microsystems Inc., for example, “is giving away StarOffice to basically governments and schools,” he said. The suite of programs runs on Windows and Linux systems.

  5. Jose_X said,

    January 8, 2009 at 5:35 pm

    Gravatar

    >> BIF simply enables the use of consulting services from Microsoft Consulting Services and from our business partners for pre and post-sale activities for our enterprise customers. This is a common industry practice….

    Not for legal monopolists!

    Microsoft still doesn’t get that monopolists must play by different rules. [Well, they get it.. they just don't accept it.]

    That’s the law, and it exists for a reason.

    They continue to point to what Charlie and Mr. Smith are doing.

    Charlie and Mr. Smith do not have the levers Microsoft has.

  6. Microsoft Consultant said,

    January 16, 2009 at 6:25 pm

    Gravatar

    This is a rather interesting blog and some of the criticisms being leveled are quite contentious. If they are true, action should be taken – but at this point everything is pure conjecture. We need facts before acting rashly.

What Else is New


  1. EPOLeaks on Misleading the Bundestag -- Part 14: The Notorious Revolving Door

    The Benoît Battistelli-António Campinos shuffle left some people in the EPO’s upper management better off; they’re being rewarded for complicity, so there’s no incentive to do the right thing but to do the wrong thing



  2. Links 11/4/2021: GnuPG 2.3.0, Linux 5.13 Additions

    Links for the day



  3. All EPO Articles Are Available Over Gemini Protocol

    For lighter and more privacy-preserving access to Techrights use the Gemini capsule instead of the Web site



  4. Judge and JURI

    The Committee on Legal Affairs, a.k.a JURI, meets the EPO tomorrow (in 24 hours); will abuses by António Campinos and Benoît Battistelli be brought up?



  5. EPOLeaks on Misleading the Bundestag -- Part 13: The Failed Promise of a “Good Governance” Guru…

    Before becoming an absent-minded Vice-President of António Campinos Christoph Ernst was posing as the very opposite of what he would become



  6. Gemini Gateways for IPFS

    The World Wide Web is fine for a lot of things, but for controversial publications and publications that invoke the 'wrath' of corporations/states/plutocracy we must look beyond the traditional protocols, choosing decentralised means and self-hosted means of publication (instead or at the very least in conjunction)



  7. Challenging Times for EPO Management

    A discussion of the status quo at Europe's second-largest (but scarcely-understood) institution, subjected to a JURI hearing tomorrow afternoon



  8. “The Fighters of Freedom”

    Some anime fans have made this video about recent events



  9. IRC Proceedings: Saturday, April 10, 2021

    IRC logs for Saturday, April 10, 2021



  10. [Meme] Bundestagate Series Spoiler

    The chain of command/s at the EPO typically leads to major tragedy



  11. Breaking News: Campinos to Appear Before the Legals Affairs Committee of the European Parliament on Monday 12 April

    "Some MEPs have been briefed about ongoing governance deficits at the EPO, in particular the lack of GDPR compliance and the sell-out of "digital sovereignty" to Microsoft, but it remains to be seen whether or not they will dare to bring these issues up during the hearing."



  12. Pro-FSF Petition (“An Open Letter in Support of Richard Matthew Stallman Being Reinstated by the Free Software Foundation”) Tops 6,200 Signatures

    Monopolies and their media, along with their NGOs, have spoken and incited based on falsehoods; people now respond so the hate letter has a real crisis



  13. Links 10/4/2021: osbuild 28, KDE Frameworks 5.81.0

    Links for the day



  14. EPOLeaks on Misleading the Bundestag -- Part 12: A Worthy Successor to His Mentor?

    We examine the role of Christoph Ernst in EPO management, both in the Benoît Battistelli era and the António Campinos era (plenty to hide)



  15. USPTO for Monopolies, Keeping GNU/Linux in the Dark

    Growing evidence of gross discrimination against GNU/Linux (or Free software, even BSD/UNIX) users at the USPTO is too hard to ignore; some people out there challenge the Office over this travesty



  16. Accessibility and Availability First

    To make Techrights more widely accessible and more difficult to block/censor we've been making further changes, including self-hosting where possible



  17. Self-Hosting Videos With Free Formats and Animated Previews, Watermarks/Logos and Translucency

    We examine the power of video editing with ffmpeg, chained with command-line scripting and HTML5 features



  18. Links 10/4/2021: Linux on M1, Wine 6.6, ClamAV 0.103.2

    Links for the day



  19. Lunduke: On Mob Justice in the Tech Industry

    A new video from the former Microsofter who fears the phenomenon that’s adopted by companies like IBM



  20. IRC Proceedings: Friday, April 09, 2021

    IRC logs for Friday, April 09, 2021



  21. EPOLeaks on Misleading the Bundestag — Appendix (Benoît Battistelli's Vichy Syndrome): Georges Henri Léon Battistelli and Charles Robert Battistelli

    Local copies with evidence of or something concrete about Benoît Battistelli’s connection to unsavoury — and by today’s standards outright fascistic — politics



  22. IBM Doubles Down on Masters Being an Acceptable Word in the Context of Technology

    3 days after this post which disproves IBM's stance or shows its double standards it once again says “Masters” in its official blog (won’t that offend and alienate some people as they insist?)



  23. Hate Letter Against Richard Matthew Stallman (RMS) Backfired So Spectacularly That Signers Asked to Revoke Their Own Signatures and the List Was Then Frozen Permanently (Updated)

    "An open letter in support of Richard Matthew Stallman being reinstated by the Free Software Foundation" tops 6,100 signatures (graph generated just moments ago)



  24. EPOLeaks on Misleading the Bundestag -- Part 11: The BMJV's Tweedledee: Dr Christoph Ernst

    The right-hand man of António Campinos plays a role similar to that of Herr Lutz before him



  25. Links 9/4/2021: Tanglet 1.6.0 and HPVM 1.0

    Links for the day



  26. The Libel Against Richard Stallman Did Not Age Well

    Almost 2 years down the line libel about the founder of the FSF remains online, uncorrected (in sites funded by Microsoft and IBM)



  27. The Letter in Support of the FSF and Richard Stallman is Backed by the International Community, Not American Monopolies and Nationalistic Elements

    Free software is for everybody to use, internationally, it is not the asset of a bunch of current and old monopolists (connected to the US military) that also control the media; the nature of the signatures says that out loud



  28. Gemini Over IPFS (Decentralised Web, Accessed Over Gemini Protocol)

    The Gemini protocol (gemini://) can already be used to fetch (at the back end) and present objects from a P2P-like network; we're currently exploring practical use cases and possibilities



  29. News Sites That Talk About Patents Have Become Shameless Self-Promotion 'Plugs' by Law Firms (and Sometimes Outright 'Spam' for Litigation)

    The sources of news about patent affairs have dried up; sites that actually used to investigate and report facts have since then shut down or defected to the Public Relations/marketing industry



  30. Links 9/4/2021: Kubernetes 1.21 and FFmpeg 4.4 Released

    Links for the day


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts