Bonum Certa Men Certa

Microsoft Lies to Create Vista 7 Hype Whilst Vista Dies

Publicity stunts galore

TIRELESSLY AND DECISIVELY we have been covering a great deal of manipulation from Microsoft, which is trying to shape the perceptions around Vista 7. Never underestimate Microsoft's capabilities as a well-lubricated PR machine; after all, much of its 'success' is often attributed to marketing, lawyers and illegal activities for which they earned convictions.

Vista 7 (technically Windows 6.1) is making some headlines at the moment, so it's time to put things into perspective. Other people have already done that, so we reference rather than repeat.

PR and the supposed ‘leak’



It should be clear to all of us that these versions floating around various torrent sites – and especially the beta 1 – are carefully planned by public relations. And it’s brilliant. Why?

* Because they reach their target audience, people with tech skills who are still enthusiastic about Windows and are taking time to download, install and test the operating system. Most of them have blogs and will surely post something about it and creating hype for the next release. * Zero distribution costs via peer-to-peer networks; no responsibility for download speed or failures. * Press coverage on all the major blogs with little adverse consequences; even if the review is negative – the release is not official. * A large, no-consequences, zero logistics, no expense beta test; Judging by ThePirateBay seeder/leecher ratio and the time of upload, more than 30 000 tech savvy people are running Windows 7 beta 1 right now and probably submitting bugs, crash reports and hardware information. * Frameworks inside Windows 7 allow remote deactivation or ‘crippling’ via de WGA scheme. Your copy of Windows 7 works because Microsoft lets you. And they know a new machine is online the minute Windows connects to the internet.


Glyn Moody hits the nail on the head when he claims that Microsoft is merely inflating an image through illusions, in this case artificial scarcity.

So either they're saying that they didn't expect Windows 7 beta to be popular and their infrastructure doesn't scale, or they've let this happen on purpose to generate a little buzz. In other words, in order to make Windows 7 desirable, first you make it unobtainable....


This bogus 'crisis' and the phony hype were created in accordance with screenshots of Microsoft's guerrilla marketing blog. They appeared in The Register and in IDG, which repeatedly published to create a buzz about Vista 7 (more than once).

Vista 7 is just another Vista. It's a little more advanced, but being a slightly advanced bad operating system does not make it a good one. The early adopters of pre-beta and beta builds just happen to be its anticipating fans, so the coverage will naturally be uneven and biased.

With the digit "7" in many headlines, it has become abundantly apparent that Microsoft is burying Vista's promotion, regardless of those $300 million (some sources said $500 million) in renewed advertising budget. The FSF has meanwhile taken the opportunity to declare the death of Vista in this press release, with a similar message at the front page of the BadVista campaign, which was a great success.

On December 15, 2006, the FSF launched its BadVista.org campaign to advocate for the freedom of computer users, opposing adoption of Microsoft Windows Vista and promoting free -- as in freedom -- software alternatives. Two years later, the campaign has nearly 7,000 registered supporters, the name Vista is synonymous in the public eye with failure, and we are declaring victory.


Vista is likely to be remembered as the point where Windows went horribly wrong and Vista 7 is a frantic response to negativity. The response to 7 is eerily similar to that which Vista received in early 2006 when mostly enthusiastic testers took it for a test drive. Little did they know that the many problems they had experienced would not go away when the beta tag gets removed. Moreover, the average user does not have equally-capable equipment on which to test -- or actually use in a mission-critical setting -- the operating system.

Even the Microsoft sympathisers at InformationWeek have just acknowledged that "Windows sales and market share, though robust, are in decline. The company's efforts to expand into new markets are floundering, and key executives are jumping ship."

Ogg Theora







Comments

Recent Techrights' Posts

Congrats to Linux.org for Adopting or Getting Back to IRC
This is the way the Net ought to work and was originally designed to work [...] IRC as a protocol turns 38 this month
 
SLAPP Censorship - Part 161 Out of 200: Low Standards in Defamation Cases Just Muddy the Waters and Distract From Legitimate Cases
The judge at the trial said that Garrett's case was a waste of the court's money
Rolling Out Some Changes Soon
To the regular reader no change will be seen
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, August 24, 2026
IRC logs for Monday, August 24, 2026
Gemini Links 25/08/2026: Separated by Plexiglass, Low-Tech Information Networks, Jörg Rippel Comes to Geminispace
Links for the day
The Tragedy of Software Developers Making Up Narratives and Making Excuses for Plagiarism (of Their Own Work, Too)
one lingering issue is that many who vote in Debian GRs receive money from slop companies
Evri Makes Us Optimistic About the Collapse of the Slop Pyramid Scheme (Bubble)
Do not be seduced by false promises of "automation" or "intelligence" where only automation may exist but no intelligence at all
Links 24/08/2026: "Journalism Can Help Expose Bad Science And Trigger Real-World Change"; Further Suppression and Censorship in China/HK
Links for the day
Gemini Links 24/08/2026: Soul Mentality, Words to Live by, Mozz.us Gemlog Resumes, Smol Conversations
Links for the day
Today The Register MS Published Greenwashing Spam for the Slop Pyramid Scheme, It Mentions "AI" 29 Times
More people need to talk about the role of the media in this pyramid scheme
Slop Plagiarism and Chatbots Are Killing Evri (They Infuriate and Insult Clients)
Slop destroys companies and leads to misery (miserable clients, time-wasting)
Links 24/08/2026: Re-defining the IndieWeb and "Data Center Backlash Bursts Into the Midterms"
Links for the day
The Issue With Omarchy is the Slop, the Politics Are a Side Issue
Those corporations do not oppose slop, they participate in it
In South Korea, Steady Increases for GNU/Linux
authorities said they would migrate to GNU/Linux or consider moving in that direction
SLAPP Censorship - Part 160 Out of 200: In Astounding Repetition of Last Year, Brett Wilson LLP Deliberately Ignores Holidays of People It is Attacking and Crushes Principles of Access to Justice
Disconnected from the law
Links 24/08/2026: Vision and Skill, Doing Good, Chiperia Project
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, August 23, 2026
IRC logs for Sunday, August 23, 2026
Gemini Links 23/08/2026: Turning 60, PineTime, and Simulation Hypothesis
Links for the day
Will Your "Modern" New Car Still be on the Road in 2060?
Are people now expected to change a car as often as they replace a mobile phone and, if so, how fast would costs add up?
The Sniff Test
Be sceptical of "CoCs"
Cloudflare Sees a Quarter of Requests in China Coming From GNU/Linux Today
Will 23% ever be the average for GNU/Linux rather than a mere peak?
You Can Lose Some Battles and Still Win the War
Winning or losing isn't something for a scoreboard
GNU/Linux Usage Measured at 23% in Russia Today
the average was almost 10%
Things Not to Fear Missing Out on
Life is too short to pay attention to social control media
Gemini Links 23/08/2026: Exercising Again, Tackling Phone Addiction, and Putting Graal Online Back Online
Links for the day
Northern Africa: GNU/Linux Measured at Around 5%
by Clownflare
PIPs and Lawsuits: On the Future of IBM Trying to Spit Out Its Own Staff at Minimal Cost
"I'd rather be laid off than be put on a PIP"
France: GNU/Linux Averaging at 7%, Peaked at 14% Today
When will 14% be the average?
Links 23/08/2026: Water Crises, Illegal Tariffs, and Carney Confronts US Over Patent Imperialism
Links for the day
Links 23/08/2026: Slop "Children's Stories Contain Bizarre Patterns" and "Butterflies at the One Garden"
Links for the day
SLAPP Censorship - Part 159 Out of 200: Telling Courts False Information and Spoon-feeding Them Insults, Hoping or Expecting Them to Repeat These Insults
When lawyers trick courts into repeating something false
Microsoft is in Double Trouble in Singapore
Android+GNU/Linux+ChromeOS are near 20%
The Slop Industry Bribed the Media to Pretend It Has Something New and Revolutionary. Now It Bribes Politicians Too. Anything to Avoid Scrutiny and Regulation.
borrowed money has long been used to bribe the media
"AGI" is Decades Old and It Never Found a Viable Business Model or Real, Actually Useful Use Cases
I keep reminding people of local firms (right here in Manchester) doing the same thing the media now calls "AGI"...
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, August 22, 2026
IRC logs for Saturday, August 22, 2026
Microsoft to Its Workers in April-May: You're Too Old, Go Away. Microsoft in August: Young People, Go Away.
What does this company even sell anymore?
Clownflare Data US-Centric
We are assuming that for national security reasons not many sites in Chinese (or based in China) outsource their traffic to Clownflare
Gemini Links 22/08/2026: Broken Car, Devuan, and Thundermail
Links for the day