EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

05.03.09

Microsoft is ‘Buying’ Blog Posts That Glorify Microsoft Windows

Posted in Marketing, Microsoft, Vista 7, Windows at 1:33 am by Dr. Roy Schestowitz

Cash rules everything around me

Summary: Microsoft is distributing prizes to encourage people to promote Microsoft Windows (“PC”)

Remember the days when dead people sent letters to defend Microsoft from regulators, simply because Microsoft paid for this serious crime to be committed [1, 2, 3, 4, 5.

Remember the many examples of Microsoft AstroTurfing, which we put at the bottom of this post for competition.

Well, Microsoft is not changing its ways. Having already turned students into its free-of-charge marketing people, Microsoft is now turning to bloggers and others as it tries to convince them to write about their love of Microsoft Windows. The evidence is right here in a new press release:

Brickfish, the social media marketing solution, and Microsoft have teamed up for a three-phase social media campaign around its Windows and Windows Live products. Located at http://www.brickfish.com/Windows, the “Windows Brand Ambassador” campaign will begin with a Call for Entries, in which entrants are asked to create photos, videos or blogs that showcase why they use PC’s and / or should be Windows Brand Ambassadors. Of all eligible entries, the top 200 highest scoring entries will advance to the Semi-Finals where they will be voted on by the community. From the top 100, as voted on by the community, the Windows Social Media Team will choose 40 Semi-Finalists as Windows Brand Ambassadors for the next eight weeks. During the next eight weeks, the 40 Windows Brand Ambassadors will receive weekly video challenges from Microsoft. Each week’s challenge will highlight a different way the Windows Brand Ambassadors use Windows every day. The winner of each challenge will be selected by relevancy of their response, creativity, and the volume of viral buzz they generate during that week’s challenge. The Windows Social Media Team will choose one of the “Windows Brand Ambassadors” as the grand prize winner, and will reward them with a trip for two to Microsoft’s main campus in Redmond, WA.

There is another news report about General Mills doing something similar, which voids trust in bloggers.

General Mills Recruits ‘Mommy Bloggers’

[...]

“We don’t tell them not to write” about bad experiences, “but most want to only write positive things,” said Stacy Becker of Coyne Public Relations. She was talking about General Mills’ new blogger network, “MyBlogSpark.” Coyne built the network of “more than 900 bloggers — over 80 percent are moms,” and General Mills will “feed them free products and enable them to run giveaways for their audiences.” General Mills requires participating bloggers to “contact the MyBlogSpark team before posting any content … if you feel you cannot write a positive post regarding the product or service.”

This is unethical, it’s disgusting, and it corrupts the Internet at large.

Earlier today we published a couple of posts about Waggener Edstrom, which acts as Microsoft's PR department and serves it mostly by stalking people. Waggener Edstrom also gave pre-beta Vista 7-loaded laptops to prominent bloggers some months ago. Here is Microsoft hosting a “marketing automation” event, which sounds like the type of thing Waggener Edstrom is doing and here is Microsoft recruiting more in Waggener Edstrom to boost the image of Microsoft’s mobile business, probably by planting messages and policing reporters, as usual [1, 2, 3, 4, 5, 6, 7, 8, 9, 10].

SEATTLE: Microsoft has selected Waggener Edstrom and an advertising firm to work collaboratively on its mobile communications business.

For those who want to learn about the genesis of PR, we recommend this excellent documentary series from the BBC. It shows just how ruthless and unethical this dark side of the industry can be.

Posts about Microsoft AstroTurfing:

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. Web Site of French Senator Richard Yung Cracked Just Days After Criticising the EPO

    A French politician finds himself red-faced after criticising the EPO, as his site gets flagged as malicious, gets blocked, and his blog post (speech) about the EPO vanishes



  2. New Survey Shows That Even Patent Professionals Know That Team UPC is Lying About Unitary Patent Roadmaps

    The "Unified Patent Court (UPC) is unlikely to become operational by December 2017 [according to] nearly three-quarters of WIPR readers," but Team UPC continues to spread lies



  3. Does the EPO Want Patent Quality to Decline Against the USPTO and Become Akin to SIPO?

    The EPO, which is trying to convert a patent system into a cash cow rather than a public service, risks losing public support and an applicants base (where it hasn't lost it already)



  4. Xinova is a Patent Troll With Connections to Microsoft and Intellectual Ventures, the World's Largest Troll

    A Microsoft patent troll gives birth to another trollish tentacle (one among literally thousands), this one called "Xinova" but formerly known as Invention Development Fund (IDF)



  5. IAM 'Magazine' Rented Out to Microsoft Again, in Order to Attack Amazon (as Host of Free/Libre Software) Using Software Patents FUD

    The new front against GNU/Linux, or the attempt by Microsoft to tax the platform using software patents, is glossed over in puff pieces from Microsoft, conveniently published under IAM's own umbrella again



  6. Links 27/2/2017: GNU Linux-libre 4.10, Weston 2.0.0, Git 2.12.0, Linux From Scratch 8.0

    Links for the day



  7. Top Officials in French Government Are Growing Tired of Battistelli's Abuses at the European Patent Office (EPO)

    An automated translation of a recent debate about the EPO in the French government, culminating in intervention by Richard Yung



  8. A US Supreme Court (SCOTUS) Which is Hostile Towards Patent Maximalists May Closely Examine More Patents That Apple Uses Against Android

    A company which often takes pride in designers rather than developers (art, not technical merit) may lose that leverage over the competition if its questionable patents are taken away by the Supremes



  9. As Long as Software Patents Are Granted and Microsoft Equips Trolls With Them, “Azure IP Advantage” is an Attack on Free/Libre Software

    Microsoft is feeding enemies of GNU/Linux and Free/libre Open Source software (FLOSS) in order to sell its 'protection', which it names "IP Advantage" in a rather Orwellian fashion (same naming as back in the Novell days)



  10. Patent Trolls on Their Way Out in the United States and Their Way Into China, No Thanks to the Open Invention Network (OIN)

    An update on patent trolls and the role played by supposed allies of Free/libre software, who in practice do everything to exacerbate the problem rather than resolve it



  11. Insensitivity at the EPO’s Management – Part VIII: When Governed by Criminals, Truth-Tellers Are Cast as Criminals and Criminals as Justice Deliverers

    The bizarre state of affairs at the European Patent Office, where being an honest and transparent person makes one incredibly vulnerable and subjected to constant harassment from the management



  12. The Sickness of the EPO – Part V: Shedding Light on Institutional Abuse Against Ill and/or Disabled Individuals

    The seriousness of the situation at the EPO and a call for action, which requires greater transparency, even if imposed transparency



  13. The EPO's Race to the Bottom in Recruitment and Early Retirements Explained by an Insider

    The European Patent Office under Battistelli is failing to attract -- and certainly failing to retain -- talented examiners



  14. Wouter Pors and Other UPC Boosters Believe That Repeating the Lies Will Potentially Make Them Truths

    The lobbying campaign for UPC, or hopeful lies (sometimes mere rumours) disguised as "news", continues to rely on false perceptions that the UPC is just a matter of time and may actually materialise this year



  15. The Patent Trial and Appeal Board (PTAB) is Utilised in Fixing the US Patent System and the Patent Microcosm Loses Its Mind

    A roundup of PTAB news, ranging from attacks on the legitimacy of PTAB to progress which is made by PTAB, undoing decades of overpatenting



  16. The Patent Trial and Appeal Board (PTAB) and the Federal Circuit (CAFC) Take on Patents Pertaining to Business Methods

    Patents on tasks that can be performed using pen and paper (so-called 'business methods', just like algorithms) and oughtn't be patent-eligible may be the next casualty of the America Invents Act (AIA)



  17. Google's Stewardship of GNU/Linux (Android, Chromebooks and More) in Doubt After Company Resorts to Patent 'First Strikes'

    Google has just turned a little more evil, by essentially using patents as a weapon against the competition (by no means a defensive move)



  18. Links 24/2/2017: Ubuntu 17.04 Beta, OpenBSD Foundation Nets $573,000 in Donations

    Links for the day



  19. IAM, Greased up by the EPO, Continues Lobbying by Shaming Tactics for the UPC, Under the Guise of 'News'

    The shrill and well-paid writers of IAM are still at it, promoting the Unitary Patent (UPC) at every opportunity and every turn



  20. Patent Scope Gone Awry: European Vegetable Patents Office?

    In its misguided race to raise so-called 'production', the EPO lost sight of its original goals and now facilitates patent royalty payments/taxation for naturally-recurring items of nature



  21. Yes, There is Definitely Brain Drain (Experience Deficit) at the European Patent Office and Stakeholders Feel It

    The direction that the European Patent Office has taken under Battistelli undoes many decades (almost half a century) of reputation-building and progress and naturally this repels existing staff, not to mention hampers recruitment efforts



  22. The Sickness of the EPO – Part IV: Cruel Management That Deliberately Attacks the Sick and the Weak

    The dysphoric reality at the European Patent Office, which is becoming like a large cell (with bolted-down windows) where people are controlled by fear and scapegoats are selected to perpetuate this atmosphere of terror and maintain demand (or workload) for the Investigative Stasi



  23. Links 23/2/2017: Qt 5.9 Alpha, First SHA1 Collision

    Links for the day



  24. UPC Roundup: War on the Appeal Boards, British Motion Against the UPC, Fröhlinger Recalled, and Fake News About Spain

    Taking stock of some of the latest attempts to shove the Unitary Patent (UPC) down Europe's throat, courtesy of Team Battistelli and Team UPC



  25. The Sickness of the EPO – Part III: Invalidity and Suicides

    An explanation of what drives a lot of EPO veterans to depression and sometimes even suicide



  26. The Appeal Board (PTAB) and Federal Circuit (CAFC) Maintain Good Pace of Patent Elimination Where Scope Was Exceeded

    The Court of Appeals for the Federal Circuit (CAFC) continues to accept about 4 out of 5 decisions of the Patent Trial and Appeal Board (PTAB) and the US Supreme Court (SCOTUS) refuses to intervene



  27. Software Patents Are Ebbing Away, But the “Swamp” Fights Back and Hijacks the Word “Fix”

    The club of patent maximalists, or those who profit from excess prosecution and legal chaos, isn't liking what has happened in the United States and it wants everything reversed



  28. Report From Yesterday's Debate About the European Patent Office (EPO) at the Bavarian Landtag

    A report of the EPO debate which took place at the Bavarian Landtag yesterday (21/2/2017)



  29. Links 22/2/2017: Wine-Staging 2.2, Nautilus 3.24

    Links for the day



  30. French Politician Richard Yung Tells the Government About Abuses at the European Patent Office (EPO)

    The subject of EPO scandals has once again landed in French politics, just a couple of months since it last happened


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts