EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

05.03.09

Microsoft is ‘Buying’ Blog Posts That Glorify Microsoft Windows

Posted in Marketing, Microsoft, Vista 7, Windows at 1:33 am by Dr. Roy Schestowitz

Cash rules everything around me

Summary: Microsoft is distributing prizes to encourage people to promote Microsoft Windows (“PC”)

Remember the days when dead people sent letters to defend Microsoft from regulators, simply because Microsoft paid for this serious crime to be committed [1, 2, 3, 4, 5.

Remember the many examples of Microsoft AstroTurfing, which we put at the bottom of this post for competition.

Well, Microsoft is not changing its ways. Having already turned students into its free-of-charge marketing people, Microsoft is now turning to bloggers and others as it tries to convince them to write about their love of Microsoft Windows. The evidence is right here in a new press release:

Brickfish, the social media marketing solution, and Microsoft have teamed up for a three-phase social media campaign around its Windows and Windows Live products. Located at http://www.brickfish.com/Windows, the “Windows Brand Ambassador” campaign will begin with a Call for Entries, in which entrants are asked to create photos, videos or blogs that showcase why they use PC’s and / or should be Windows Brand Ambassadors. Of all eligible entries, the top 200 highest scoring entries will advance to the Semi-Finals where they will be voted on by the community. From the top 100, as voted on by the community, the Windows Social Media Team will choose 40 Semi-Finalists as Windows Brand Ambassadors for the next eight weeks. During the next eight weeks, the 40 Windows Brand Ambassadors will receive weekly video challenges from Microsoft. Each week’s challenge will highlight a different way the Windows Brand Ambassadors use Windows every day. The winner of each challenge will be selected by relevancy of their response, creativity, and the volume of viral buzz they generate during that week’s challenge. The Windows Social Media Team will choose one of the “Windows Brand Ambassadors” as the grand prize winner, and will reward them with a trip for two to Microsoft’s main campus in Redmond, WA.

There is another news report about General Mills doing something similar, which voids trust in bloggers.

General Mills Recruits ‘Mommy Bloggers’

[...]

“We don’t tell them not to write” about bad experiences, “but most want to only write positive things,” said Stacy Becker of Coyne Public Relations. She was talking about General Mills’ new blogger network, “MyBlogSpark.” Coyne built the network of “more than 900 bloggers — over 80 percent are moms,” and General Mills will “feed them free products and enable them to run giveaways for their audiences.” General Mills requires participating bloggers to “contact the MyBlogSpark team before posting any content … if you feel you cannot write a positive post regarding the product or service.”

This is unethical, it’s disgusting, and it corrupts the Internet at large.

Earlier today we published a couple of posts about Waggener Edstrom, which acts as Microsoft's PR department and serves it mostly by stalking people. Waggener Edstrom also gave pre-beta Vista 7-loaded laptops to prominent bloggers some months ago. Here is Microsoft hosting a “marketing automation” event, which sounds like the type of thing Waggener Edstrom is doing and here is Microsoft recruiting more in Waggener Edstrom to boost the image of Microsoft’s mobile business, probably by planting messages and policing reporters, as usual [1, 2, 3, 4, 5, 6, 7, 8, 9, 10].

SEATTLE: Microsoft has selected Waggener Edstrom and an advertising firm to work collaboratively on its mobile communications business.

For those who want to learn about the genesis of PR, we recommend this excellent documentary series from the BBC. It shows just how ruthless and unethical this dark side of the industry can be.

Posts about Microsoft AstroTurfing:

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. Links 1/9/2014: Poettering on systemd, ITNews on DBMSs

    Links for the day



  2. Moving Away From Windows to GNU/Linux and the Abandonment of Windows as the Modest Proposal These Days

    Morale of GNU/Linux and an embrace of GNU/Linux is very high, despite recent propaganda from Microsoft MVPs and boosters (primarily security-themed and Munich-themed FUD)



  3. Korean Press Slams Microsoft Over Patent Extortion Against Linux/Android as New Abuses Resurface

    Harsh words from the national press of South Korea as Nokia's role in Microsoft's anti-Linux tactics becomes more apparent



  4. More Good News About Patents and Their Demise in the United States

    A roundup of news about software patents and patent trolls in the land where these thrive



  5. Links 31/8/2014: Linux 3.12.27, Akademy 2014

    Links for the day



  6. Links 30/8/2014: Jailhouse 0.1, *buntu 14.10 Beta

    Links for the day



  7. Links 28/8/2014: Many New Games, CTO of Red Hat Steps Down

    Links for the day



  8. We Are Gradually Winning the Battle Against Software Patents

    The once-elusive war on software patents is finally leading to some breakthrough and even the Federal Circuit reinforces the trend of software patents' demise



  9. Free/Open Source Software (FOSS) Companies Versus FOSS Moles (VMware, Sonatype, Xamarin)

    A look at three entities which pretend to be pro-FOSS but are actually FOSS-hostile and very much determined to replace FOSS with proprietary software



  10. Links 27/8/2014: GNU/Linux in Space, China, LinuxCon

    Links for the day



  11. FUD Against Google and FOSS Security Amid Microsoft Windows Security Blunders

    In the age of widespread fraud due to Microsoft Windows with its back doors there is an attempt to shift focus to already-fixed flaws/deficiencies in competitors of Microsoft



  12. Microsoft Spin Watch: IDG Turns to More Microsoft Propaganda, Hires Microsoft Boosters

    Media in Microsoft's pocket is telling Microsoft's lies and deceives the public for Microsoft's bottom line



  13. Microsoft's Massive Tax Evasion Becomes Better Known

    A new report about Microsoft's admission that it plays dirty tricks with tax (sometimes using moles in government) is increasing awareness of Microsoft's criminal aspects



  14. Links 25/8/2014: China's Linux Revolution Imminent

    Links for the day



  15. Links 24/8/2014: GNU/Linux Specialisation and Benchmarks

    Links for the day



  16. Links 23/8/2014: GNU/Linux Growth

    Links for the day



  17. Microsoft-Funded Attacks on Android Security and Patent/Copyright

    A look back at examples of people who smear Android and are receiving (or received) money from Microsoft



  18. Blowback in Chile and Munich After Microsoft Intervention

    Microsoft's attacks on the digital sovereignty of countries involves lobbying, corruption, an attack on standards (e.g. ODF), an attack on FOSS policies, and even an attack on accurate reporting (truth itself)



  19. The End of Microsoft is Nigh

    A look back at a tough year for Microsoft and a not-so-promising future



  20. Links 22/8/2014: Linux Foundation LFCS, LFCE

    Links for the day



  21. UPS Burned by Microsoft Windows, Gives Away Massive Number of Credit Card Details

    UPS is the latest victim of Microsoft's shoddy back door with software on top of it (Windows); attempts to blame FOSS for data compromise actually divert attention from the real culprit, which is proprietary software



  22. Microsoft's Funding of ALEC and Other Systemic Corruption

    Microsoft role in writing of laws by proxy, via groups such as ALEC



  23. Microsoft is Still Preying on British Taxpayers, Playing Politics

    Some news from the UK showing how Microsoft uses politics to extract money out of taxpayers, irrespective of their preferences



  24. Microsoft's Patent Troll Intellectual Ventures is Collapsing as 20% of Staff Laid Off

    More good news regarding the demise of patents as Microsoft's leading patent proxy is collapsing more rapidly than anyone ever imagined and software patents too are collectively doubted



  25. Links 21/8/2014: Conferences of Linux Foundation, Elephone Emerges

    Links for the day



  26. Links 20/8/2014: Linux Event, GNOME Milestone

    Links for the day



  27. Corruption Watch: Microsoft Lobbying Designed to Kill Chile's Free Software Policy and Promote Microsoft With Subsidies, More Dirty Tricks Emerge in Munich

    icrosoft is systematically attacking migrations to GNU, Linux and Free software, using dirty tricks, as always



  28. Vista 8 Such a Disaster That Even Microsoft Cannot Cope With It, Vapourware Tactics Start Early

    Microsoft's Windows-powered services are failing and Windows gets bricked by Microsoft patches, whereupon we are seeing yet more of Microsoft's vapourware tactics (focusing in imaginary, non-existent versions of Windows)



  29. On BlackBerry and Other Patent Trolls

    A roundup regarding patent trolls, starting with the bigger and latest joiner, BlackBerry's new patents apparatus



  30. Links 19/8/2014: Humble Jumbo Bundle 2 Betrayal, Mercedes-Benz Runs GNU/Linux

    Links for the day


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts