EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

05.03.09

Microsoft is ‘Buying’ Blog Posts That Glorify Microsoft Windows

Posted in Marketing, Microsoft, Vista 7, Windows at 1:33 am by Dr. Roy Schestowitz

Cash rules everything around me

Summary: Microsoft is distributing prizes to encourage people to promote Microsoft Windows (“PC”)

Remember the days when dead people sent letters to defend Microsoft from regulators, simply because Microsoft paid for this serious crime to be committed [1, 2, 3, 4, 5.

Remember the many examples of Microsoft AstroTurfing, which we put at the bottom of this post for competition.

Well, Microsoft is not changing its ways. Having already turned students into its free-of-charge marketing people, Microsoft is now turning to bloggers and others as it tries to convince them to write about their love of Microsoft Windows. The evidence is right here in a new press release:

Brickfish, the social media marketing solution, and Microsoft have teamed up for a three-phase social media campaign around its Windows and Windows Live products. Located at http://www.brickfish.com/Windows, the “Windows Brand Ambassador” campaign will begin with a Call for Entries, in which entrants are asked to create photos, videos or blogs that showcase why they use PC’s and / or should be Windows Brand Ambassadors. Of all eligible entries, the top 200 highest scoring entries will advance to the Semi-Finals where they will be voted on by the community. From the top 100, as voted on by the community, the Windows Social Media Team will choose 40 Semi-Finalists as Windows Brand Ambassadors for the next eight weeks. During the next eight weeks, the 40 Windows Brand Ambassadors will receive weekly video challenges from Microsoft. Each week’s challenge will highlight a different way the Windows Brand Ambassadors use Windows every day. The winner of each challenge will be selected by relevancy of their response, creativity, and the volume of viral buzz they generate during that week’s challenge. The Windows Social Media Team will choose one of the “Windows Brand Ambassadors” as the grand prize winner, and will reward them with a trip for two to Microsoft’s main campus in Redmond, WA.

There is another news report about General Mills doing something similar, which voids trust in bloggers.

General Mills Recruits ‘Mommy Bloggers’

[...]

“We don’t tell them not to write” about bad experiences, “but most want to only write positive things,” said Stacy Becker of Coyne Public Relations. She was talking about General Mills’ new blogger network, “MyBlogSpark.” Coyne built the network of “more than 900 bloggers — over 80 percent are moms,” and General Mills will “feed them free products and enable them to run giveaways for their audiences.” General Mills requires participating bloggers to “contact the MyBlogSpark team before posting any content … if you feel you cannot write a positive post regarding the product or service.”

This is unethical, it’s disgusting, and it corrupts the Internet at large.

Earlier today we published a couple of posts about Waggener Edstrom, which acts as Microsoft's PR department and serves it mostly by stalking people. Waggener Edstrom also gave pre-beta Vista 7-loaded laptops to prominent bloggers some months ago. Here is Microsoft hosting a “marketing automation” event, which sounds like the type of thing Waggener Edstrom is doing and here is Microsoft recruiting more in Waggener Edstrom to boost the image of Microsoft’s mobile business, probably by planting messages and policing reporters, as usual [1, 2, 3, 4, 5, 6, 7, 8, 9, 10].

SEATTLE: Microsoft has selected Waggener Edstrom and an advertising firm to work collaboratively on its mobile communications business.

For those who want to learn about the genesis of PR, we recommend this excellent documentary series from the BBC. It shows just how ruthless and unethical this dark side of the industry can be.

Posts about Microsoft AstroTurfing:

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. Links 19/12/2014: Robolinux 7.7.1 LXDE, Red Hat Thriving

    Links for the day



  2. Another Microsoft Partner Markets Linux FUD Using Logo, Name, and Lies

    Microsoft's partner Alert Logic is trying to label a feature of Linux a security flaw and even makes marketing buzz for it



  3. Redmonk is Spreading Black Duck's Anti-GPL Talking Points After Payments From Black Duck, Microsoft

    CBS' ZDNet spreads the GNU-hostile narrative which comes from Redmonk, funded by Microsoft and Black Duck, citing Black Duck, which also comes from Microsoft and is a partner of Microsoft



  4. 'Good' Software Patents From EA Show Cases Where DRM is a Patent Infringement

    Where two evils collide the public benefits, or how some software patents discourage the use of DRM



  5. Richard Stallman: What Does It Mean for Your Computer to Be Loyal?

    New article from Richard Stallman



  6. Links 18/12/2014: LinuxQuestions.org Polls, Fedora for POWER

    Links for the day



  7. Links 16/12/2014: Google and ODF, Civilization: Beyond Earth Comes to GNU/Linux

    Links for the day



  8. Bill Gates' Pet Troll Intellectual Ventures is Collapsing as Founder Quits

    Intellectual Ventures founder leaves after an exceptionally large round of layoffs, despite [cref 77299 recent subsidies from Sony and Microsoft]



  9. Keeping Software Patents Out of Europe Following the Demise of Software Patents in the US

    Instability in the EPO seemingly prevents further expansion of patent scope, which is the subject of scrutiny of EPO staff



  10. Links 15/12/2014: OSI 2014 Annual Report, GPLv2 Court Test

    Links for the day



  11. Links 14/12/2014: Calligra 2.9 Beta, Krita 2.9 Beta

    Links for the day



  12. Software Patents Are Dying in the US, But Patent Lawyers Refuse to Admit It

    Patent lawyers continue to distort the reality of software patents' demise in the United States



  13. Links 13/12/2014: Android Wear “Lollipop”, European Commission and FOSS

    Links for the day



  14. Time to Take Microsoft Out of British Aviation Before Planes Crash Into Buildings

    London's mighty Heathrow Airport among those affected by a Microsoft-reliant air traffic control system which is not being able to properly recover from an outage, and not for the first time either



  15. News From France and Germany: Battistelli Under Fire, But Not Fired Yet, Just Firing His Opposition

    The régime headed by Benoît Battistelli and his criminal deputy continues to overthrow or pressure out everyone who is not 'loyal' to the régime



  16. Links 12/12/2014: Linux++, KDE Frameworks 5.5.0, Calligra 2.8.7

    Links for the day



  17. The USPTO is Broken: New Evidence Presented

    The scope of patents, as evidenced by some statistical figures and individual patents, shows that the USPTO is broken and must be reformed or dismantled



  18. US Patent Reform (on Trolls Only) More or Less Buried or Ineffective

    An update on efforts to reform the patent system in the United States, including the possibly imminent appointment of Michelle Lee to USPTO leadership role



  19. Software Patents in Canada Not Dead Yet

    Canada's patent status quo increasingly like that of the United States and Canadian giants like BlackBerry now pose a threat to software developers



  20. Dreaming of a Just Christmas: When a Third of EPO Walks Out to Revolt and European Judges Attack the EPO Over Abuses

    Information about the abuses of Battistelli et al. at the EPO are finally receiving wider coverage and increasing the strain on Battistelli's authoritarian reign



  21. Links 11/12/2014: Red Hat Enterprise Linux 7.1 Beta, Firefox 35 Plans

    Links for the day



  22. Ubuntu Core Announcement is Not About Microsoft and Hosting Ubuntu on Azure is Worse Than Stupid

    The power of media spin makes the idea of hosting Free software under the control of an NSA PRISM and back doors partner seem alluring



  23. France Gets Involved in Battistelli's Abuses in the EPO - Part XII (Updated)

    The EPO scandal has officially spilled over to France, where a French Senator got involved and starts asking serious questions



  24. Rolling of Heads Likely Imminent at EPO

    The European patent system is shaking as management breaks the rules, staff is protesting against the management every week, and charges of corruption resurface



  25. Links 11/12/2014: systemd 218, Empire Total War

    Links for the day



  26. Links 10/12/2014: Fedora 21, Ubuntu Core

    Links for the day



  27. Links 9/12/2014: Fedora 21 and Torture Report Are Out

    Links for the day



  28. Exclusive: The Enlarged Board of Appeal Complains About Battistelli's Corrupt Management to the Administrative Council (Updated)

    Text of the complaint from the Enlarged Board of Appeal (EBoA) reaches Techrights, demonstrating just how rampant the abuse in Battistelli's EPO has become



  29. Protests Against EPO Corruption Approach 1,000 in Attendance

    EPO staff at all levels is revolting against the management of the EPO, whose dismissal seems to be only a matter of time



  30. Links 9/12/2014: Greg Kroah-Hartman Interview, Fedora 21 Imminent

    Links for the day


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts