Bonum Certa Men Certa

What is Microsoft Doing Inside the 'Press'?

Microsoft dirty tactics



Summary: Microsoft folks (disguised as journalists and/or analysts) pass on the company's message against competitors

Microsoft's control of the press -- and to be fair, Apple too has increasing influence over it -- is a subject that is not foreign to us. The simple rule is that those with money to spare can control the trade press. It is sad, but it has always been true. Who would ever admit this? The press??? Examples are abundant and we bring some up on a regular basis.



“The simple rule is that those with money to spare can control the trade press.”When it comes to Chrome OS, there is a lot of press control, probably with several sides involved. As ThistleWeb puts it, "I noticed the BBC take on it had quotes from Rob Enderle and Gartner."

What more need be said? Rob Enderle is all about Microsoft and in this article from the BBC, at the side bar they even link to the (essentially) Microsoft-sponsored Enderle Group. Those in the BBC who admittedly have lunch with Microsoft love quoting him (sometimes with full video) and Microsoft is also a BBC partner, so it is more or less expected.

But to address that latter bit about Gartner, doesn't everyone know what they are to Microsoft? And specifically Michael Silver for example? Watch this new article where he defends Windows XP, which is an antique of an operating system. That's like Microsoft talking.

Analysts like Gartner's Michael Silver say the fact that the Vole allows downgrades for those who buy Vista means that we can't really be sure how much hardware still depends on XP.


Michael Gartenberg -- like Michael Silver -- is a rather notorious Microsoft promoter because their extensive track records on the subject speak for themselves. So why on Earth is Gartenberg approached for his opinion on Chrome OS (a Microsoft competitor) as though he is an independent analyst? He is a former Microsoft "evangelist" (as in "TE"). Attila responds as follows:

Google Chrome: Naughty, naughty Guardian



Today's online Guardian has this article: "Google's new platform Chrome aims to show Microsoft's Windows the door" http://www.guardian.co.uk/technology/2009/ju... In the article Michael Gartenberg is mentioned as follows: Not everyone is convinced Google will succeed, however. Michael Gartenberg, a consumer devices analyst at Interpret, based in Los Angeles, was unimpressed. 'Folks who have never seen it, used it or spent five minutes with it are claiming it's huge threat to Windows.(If that's the case, wouldn't it also be a threat to Apple and Mac OS, an argument I've not seen this morning?)' He added that history doesn't run in favour of Chrome OS's principles: 'Consumers have overwhelmingly rejected Linux-flavoured netbooks for Windows-capable machines that they could actually accomplish things on, such as run PC applications.'"

The bit about "...could actually accomplish things on..." sounded familiar from my readings in COLA and so I did a wee check on Mr Gartenbert on this "consumer devices analyst at Interpret" and found to my shock/horror this: "Microsoft Hires Michael Gartenberg as New Evangelist" http://www.techcrunch.com/2007/02/15/microsoft... Hmmm, not exactly a neutral observer, eh? Yet no mention of this detail in the Guardian article. Naughty, naughty, Guardian.


More examples ensue in the thread:

several Chrome OS stories.

Here's one from Computerworld from yesterday. http://tinyurl.com/nfw7os

"Nonsense, countered Michael Gartenberg, an analyst with Interpret. 'This will have no impact on Apple whatsoever,' said Gartenberg, who pointed out that users have already rejected Linux on the desktop as well as Linux on netbooks."

And another -- an opinion piece on SlashGear posted yesterday... http://tinyurl.com/n3pthw

"With much sound and fury, the blogosphere and Twitter all respond to Google’s “bombshell” announcement that they’re launching Chrome OS sometime in the 2nd half of 2010. (which I might add is a long time from now)."

Here he is again, in an article in Sci-Tech from yesterday... http://tinyurl.com/kkprkh

"A Threat to Microsoft?

"This is Google's attempt to poke Microsoft once again with a sharp stick and see what they can do to weaken Microsoft's position," said Michael Gartenberg, a vice president at Interpret. "Google has done this in the past by giving away semi-free versions of software like Google Docs, but that hasn't put Microsoft's Office business in any trouble yet."

As Gartenberg sees it, the notion of creating a free OS for netbooks doesn't make much business sense. The netbook market, he said, is beginning to disappear as these miniature machines become more like full-function PCs with new every new iteration."

Here he is quoted on Reuter's MediaFile (today) being "unimpressed" with Android: http://tinyurl.com/nz29nm

"Another analyst Michael Gartenberg of market research firm Interpret was less than impressed by myTouch. ”It’s very evolutionary. In an era of new devices offering new functionality and new features this doesn’t feel particularly exciting,” he said."

On July 6th he wrote the following in CIO Today in an article about the Linux based CrunchPad... http://tinyurl.com/m5wltk

"The key question is whether consumers want a Net-only tablet computer. Michael Gartenberg, a vice president at Interpret, called such a device "a solution in search of a problem."

In the past, he said, consumers "have rejected these kinds of 'tweener' devices," adding that he expects the CrunchPad to become "a niche product at best."

Busy, isn't he? Wonder how much Microsoft is paying him to be an "independent analyst?"


Gartenberg is still an evangelist for Microsoft, not an "independent analyst". Whether he is technically still on the payroll matters a lot less based on simple observations, even from recent months [1, 2].

“Watch out for Microsoft people wandering among us and pretending either to be "independent" or to be "FOSS people".”Microsoft typically mocks GNU/Linux using other people because it looks more credible and exposes Microsoft to less backlash.

Watch out for Microsoft people wandering among us and pretending either to be "independent" or to be "FOSS people". Just the other day we wrote about and warned about Black Duck, which has roots in Microsoft, is purely proprietary, and uses secret/imbalanced data (improperly sampled and never subjected to outside inspection or scrutiny) just like Net Applications does (Net Applications is also connected to Microsoft). Here is the compelling essay from the SFLC again.

Black Duck Report is Meaningless Without Source Code



Black Duck Software recently published some summary statistics about free and open source software license adoption, based on data it collected by crawling the web.


Some months and even weeks ago we warned about growing Microsoft influence inside Juniper. One of our readers makes the following suggestion in light of this news (more citations in Bruce Schneier's Web site).

I presume this is a Windows ATM problem and that now that Juniper managment is crawling with MS fifth columnists there will be no questioning his Billness' Holy Jihad.


For those who do not know, Gates uses the term "Jihad" to describe his competition against other companies [1, 2] and by doing so he justifies what would otherwise seem like far-fetched suspicions.

We wrote about Windows ATMs twice before [1, 2], so another discussion on the subject would be superfluous.

Comments

Recent Techrights' Posts

Microsoft Uses LLM Slop to Defraud (or Rob) Shareholders
Microsoft is basically defrauding its shareholders by LLM slop
The "Davos Effect": Tarnishing the Reputation of Places Not by Overtourism But by Oligarch Infestation
The last Venice needs is an affiliation with Venetian oligarchs
 
Gemini Links 01/07/2025: Distraction-Free Writing and Hytale Mismanagement
Links for the day
Links 01/07/2025: "Beauty of Blogging" and "Etiquette of Collapse"
Links for the day
The Web is a Dead End
We need to adopt alternatives
When Words Lose Their Intended Meaning
examples of words that, at least in the technical spheres, don't mean what they sound like
People Who Disagree With You on Technical Matters May or May Not Agree With You on Political Things (But Usually They Do)
What bothers me a great deal is seeing left-leaning people accusing other left-leaning people of being "nazis"
"Too Much Choice" and "Too Many Programming Languages"
What IBM and its apologists aim for was attempted in the 1930s and it failed
Microsoft Lost 400,000,000 Windows Users, According to Microsoft
more people adopt smaller computers and many people replace Windows with GNU/Linux, as they don't really need a new computer
Half a Year Gone, What's to Come Next
In the second half of 2025 we expect to be done with the Microsoft SLAPPs
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, June 30, 2025
IRC logs for Monday, June 30, 2025
People at the Very Top of Microsoft Know How Bad Things Really Are
There's no product that can replace the former profitability of Windows licensing and stuff that went on top of Windows
Gemini Links 01/07/2025: Mid Year and a Tour of Old Languages
Links for the day
EPO Presentation Bemoans Misuse of Slop in Decision-Making on Patents and in Classification (Which is Likely Illegal Too)
We habitually mention failed use cases of LLMs on the Web
Mass Layoffs at Microsoft Confirmed, "XBox Hardware Is Dead"
It's possible that over 20% of the staff will be laid off
Links 30/06/2025: Kyrgyzstan vs Media Freedom, Dalai Lama Succession
Links for the day
Gemini Links 30/06/2025: Backend Programs in Gemini and Dynamic Content Without The Scripting
Links for the day
Links 30/06/2025: Zuckerberg’s Tax-Evading Scheme Harms Kids, US Copyright Office Lacks Leadership
Links for the day
Microsoft Isn't Laying Off Tens of Thousands to 'Invest' in Slop ('Hey Hi'), It's Laying Off Tens of Thousands Because It's Running Out of Money (and Willing Lenders)
the layoffs are a sign of the business failing, not "hey hi" (whatever that is) replacing staff
Intel Lays Off 20% of Its Workforce, Microsoft is Doing the Same This Year
Like a yoyo, whatever goes up will come back down
Microsoft XBox Layoffs: Almost 2,000 Layoffs Became "Over 2,000"? (Over 20% of the Staff)
over 20% of staff will be let go, not counting staff that leaves voluntarily
GNU/Linux Rises to New Highs in Angola, Africa in General is Abandoning Windows
Western media barely covers Microsoft layoffs in Africa, but in recent years Microsoft culled the workforce and even shut down entire operations
Summer Plans in Techrights and Elsewhere
massive layoffs at Microsoft
Destination Geminispace (in the Age of LLM Slop and Slop Images That Infest the Web and Social Control Media)
Geminispace isn't vast, but at least it is - on average - a lot "cleaner"
GNU/Linux Growing in Sierra Leone This Year
Based on what statCounter is seeing, this year there are more and more people there who adopt GNU/Linux
Serial Sloppers Gonna Slop
More sites out there ought to call out the cheaters
Quartz (qz.com) is Spam and a Slopfarm
It used to be OK. Then they fired the staff.
Links 30/06/2025: US Economic Woes, Extreme Heat
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, June 29, 2025
IRC logs for Sunday, June 29, 2025
Gemini Links 30/06/2025: "The AI Hype" and New AuraGem Ask
Links for the day
Our Desktops Are Not Your Experiments, X is Not an Experiment
Breaking what already worked
Microsoft's Big Lies Regarding This Week's Mass Layoffs Have Already Begun (and They're Already Being Spread by Slopfarms)
Microsoft is the "market leader" in slop
Explaining the Full Story of SLAPPs From Microsoft Staff
For every action there is a reaction, for every attack there will be proportionate consequences
The Openwashing Shills Initiative (OSI) - Part III: IRS and Status of OSI
"They lied to the US IRS and there’s a paper trail"
IBM Red Hat's Dogmatic Fanaticism Under a Thin Veil of "Modernism"
IBM now has the audacity to paint people who don't agree as "nazis"
Microsoft's Share in Guatemala Fell From 97% to 14%
Eventually Microsoft will get stuck in a loop of layoffs, layoffs, and more layoffs
They Made Technology Scary and Taught Us That It's Innocent, Friendly, Even "Social"
Rejection of all this "apps" and "gadgets" and "Smart" (whatever that means!) status quo isn't a rejection of society
The Media is Under Attacks Partly Because There's Little Other (Remaining) Press to Speak in Its Defence
The biggest danger here is that when there's very little press or no "opposition media" left it becomes even easier to crush critics because there aren't many people left to speak about the matter
If Your Web Site is Run by Bots, Eventually Nobody Will 'Read' It Except Bots (People Don't Want to Read Slop)
Eventually people learn from mistakes
Links 29/06/2025: Microsoft Releases False/Fake Benchmarks, "Google Wants You to Watch Ads or Take Surveys to Read Articles"
Links for the day
Links 29/06/2025: Data Breaches and Online Censorship
Links for the day
Gemini Links 29/06/2025: "The Price Of Eggs" and Gemini 3D Tic Tac Toe
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, June 28, 2025
IRC logs for Saturday, June 28, 2025