EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

01.28.10

Apple Sent iPads to ‘Important’ Writers Weeks Before Launch

Posted in Apple, FSF, Marketing, Microsoft, Vista, Vista 7, Windows at 8:03 am by Dr. Roy Schestowitz

“I’ve been thinking long and hard about this, and the only conclusion I can come to is that this is ethically indistinguishable from bribery. Even if no quid-pro-quo is formally required, the gift creates a social obligation of reciprocity. This is best explained in Cialdini’s book Influence (a summary is here). The blogger will feel some obligation to return the favor to Microsoft.”

Former Microsoft manager

Summary: How Apple’s hype machine was helped by a strategic distribution of its products ahead of its heavily-embargoed release details

MICROSOFT bribed influential bloggers and journalists for positive early reviews of Vista 7 and Windows Vista. It worked. Both operating systems were praised prior to their release. Yes, even Windows Vista got some rave reviews; it’s hard to criticise someone who gifts you with a $2,000 item. Microsoft bribes AstroTurfers in very much the same way [1, 2]. Based on the example of Andre Da Costa, they pretend to be fans of Microsoft’s products while approaching Apple at the same time to find out if they too can bribe, in which case they would “switch teams”, so to speak. Watch how Don Dodge changed his tune after Microsoft had stopped paying him to be a professional, full-time AstroTurfer [1, 2, 3, 4, 5].

“This generally shows that Apple’s and Microsoft’s marketing strategies are similar.”The fake hype company might be up to similar tricks. Yes, it turns out that Apple secretly gave tablets to famous reporters (probably for free) in advance. Why? In order to generate buzz and “receive feedback” (nice cover-up). It’s not as though the product can be re-manufactured within weeks. One of these people was Cringely, who has been writing about tablets recently, only later to reveal that he had been “beta testing the Apple tablet for the past two weeks…”

Of course he would generally be cocky towards them. They sent him this product in advance because he has influence. This generally shows that Apple’s and Microsoft’s marketing strategies are similar. We also wrote about Apple and AstroTurfing last year.

Anyway, here is a satire about the Apple iPad, courtesy of our reader David. “Defective by Design”, an FSF campaign, was there at the announcement in order to educate attendees about the harms of Apple products. There is also this petition protesting against the iPad.

Microsoft’s own tablet disappointed at CES 2010 and here is a new article about it:

HP shows off its slate computer while revealing a key disappointing detail (Windows)

[...]

That’s sort-of why Windows Mobile never really left the nerd market and Palm had great early success. Winmo required computer skills with layers and layers of OS until just recently when companies started to skin the GUI with a more friendly interface. Palm OS on the other hand was simple , but yet robust enough for most mobile computing tasks ten years ago.

Microsoft will report its financial results later on today and it will try to distract people by talking about Vista 7 sales (compared to a year of Vista and no release). It’s a decoy. Chips B. Malroy wrote last night: “The money report on the quarter should come out soon. The figure I seen was an 7% increase over last years same quarter which was really bad, and an increase over same quarter of 24% in general of new computer sales with windows on them. It was the Xmas season, and the small increase of profits, compared to the total increase in sales, relates to Netbooks (cheaper computer sold) with low cost XP home or Seven Starter be dumped on them.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

4 Comments

  1. Yuhong Bao said,

    January 29, 2010 at 1:02 pm

    Gravatar

    “beta testing the Apple tablet for the past two weeks…”
    AFRIK beta testing new software is common practice for Apple. In fact, Apple has been sending pre-release software to developers for years.

    Roy Schestowitz Reply:

    Yes, but that’s beside the point.

    your_friend Reply:

    Be careful not to confuse the sharing of ideas, software, with the sharing of physical things. If they were a free software company, they would not need “beta testers” because everyone would have the software at the same time. This is the miracle of ideas, they can be reproduced by everyone at no cost to their originators. On the other hand, we can’t expect a for profit company to give away physical devices.

    Reviews are a difficult business. Gifts might look like bribery if it are not done in a transparent way. Even if it was transparent, we have to worry if we worry about the influence such a valuable gift might have over the receivers. Gifts to established review agencies like Consumer Reports and established journalists are less suspect than gifts to students and bloggers who have little else to pay the bills.

    Roy Schestowitz Reply:

    This is especially true when it comes to Microsoft. If it wants people to review Windows, it can just send software for people to actually install (that’s part of the test). They don’t require a $2000 machine with preinstalled and optimised software.

What Else is New


  1. Links 29/8/2015: NetworkManager 1.0.6, Systemd Merges “su” Command Replacement

    Links for the day



  2. Microsoft Loves Linux to Death and Still Tries to Kill GNU/Linux

    Microsoft's relentless attacks on GNU/Linux and Free software in general (even if it runs on Windows) are so evident that claims of 'love' remain laughable at best (if not infuriating)



  3. Censorship, Self-Censorship and Intimidation Now the Modus Operandi at EPO

    The European Patent Office has ceased even trying to pretend that it respects human rights, including the right to free speech



  4. Patent Practitioners: "The Unitary Patent Might be Able to Open the Floodgates for Software Patents in Europe"

    The EPO-backed Unitary Patent scheme threatens to bring software patents to Europe and along with them a lot of patent trolls from all around the world (especially the United States)



  5. Microsoft Lies About Vista 10 and Increases Microsoft Surveillance (Even Beyond Vista 10 and Into Android, Vista 7/8)

    Windows surveillance expands retroactively, making its way into platforms other than Windows and also expanding to predecessors of Vista 10



  6. Another Suicide at the EPO, Fifth by Our Count

    Yet another EPO member of staff has just committed suicide, leading to the inevitable question: how many people need to die before Battistelli and his minions are out of the Office for good?



  7. Links 27/8/2015: ownCloud Desktop Client 2.0, Red Hat Downgraded

    Links for the day



  8. Microsoft-connected Mesosphere Threatens to Eliminate Free Software in the Datacentre

    Hiding behind a misleading 'open' label while actually backed by Microsoft (and based on new rumours may join Microsoft), Mesosphere wishes to eradicate Free and back doors-free software in large datacentres hosting a lot of physical and virtual servers



  9. Microsoft Aggression Against GNU/Linux Amid Vista 10's Failure

    A look at the recent assault on GNU/Linux in Munich and the likely cause for this assault (in such a timely fashion, too)



  10. Message to LinuxCon Regarding Microsoft: “It is Necessary to Get Behind Someone in Order to Stab Them in the Back.” -Sir Humphrey Appleby

    Jim Zemlin, executive director of the Linux Foundation, helps Microsoft gain influence in the Foundation after payments are received



  11. Market Share Estimates Confirm That Vista 10 Failed in a Major Way

    Confirmatory evidence that Vista 10 is failing in the market about a month after its much-hyped (paid coverage) release



  12. When Microsoft, the Master of Patent Trolls, Complains About Trolls

    Possibly the world's biggest patent abuser and monopolist, which also creates many patent trolls (including by far the biggest one), takes on a far smaller abuser in Court



  13. Letter Signed by Two German Officials Becomes a Microsoft Weapon of Propaganda

    Microsoft and its minions refuse to leave Munich alone, even though the vast majority in Munich are perfectly happy with Free/libre software



  14. Links 25/8/2015: Linux Kernel 4.2 Final RC, KDE Ships Plasma 5.4.0

    Links for the day



  15. Sabine Pfeiler and Otto Seidl Should Take Note as Russia -- Like China -- is in the Process of Banning Microsoft Windows for Security Reasons

    A look at a strange suggestion, signed by Sabine Pfeiler and Otto Seidl, who suggest going back to Microsoft which is basically a spyware company now



  16. Microsoft Windows Leads to Espionage and Blackmail: Latest Examples

    Another news overview, detailing high-profile examples of high-cost Windows deployments (including the cost of litigation and settlement)



  17. Links 23/8/2015: BcacheFS Benchmarks, Blackphone 2

    Links for the day



  18. Links 22/8/2015: Chromebook Gains, GNOME 3.18 Clues

    Links for the day



  19. Alice v. CLS Bank (the Alice Case/§101) Continues to Crush Software Patents in the United States

    Patent scope in the United States continues to be narrowed down as more software patents get their wings clipped



  20. Company of Hype and 'Fanbois' Continues Its Patent Attacks on Android/Linux

    Apple's attacks on Android (using bogus patents) may be soon be escalated to the US Supreme Court (SCOTUS)



  21. EPO Corruption of Patent Boundaries: Business Methods and Algorithms Patented

    How the European Patent Office (EPO) not only turns a blind eye to European law while patenting or granting patents on software but also openly advocates this now



  22. Who's Obsessing Over Patent Trolls in Latest 'Reform' Efforts? Larger Patent Trolls Such as Xerox

    Response to claims that the patent problem is being tackled by focusing on patent trolls and their favourite courts in the Eastern District of Texas



  23. Links 20/8/2015: Fedora 24 Plans, Ubuntu Phones in India

    Links for the day



  24. Blackmail and Lies From the Press and the Government of New Zealand Attempt to Sell to the Public a Deal That Broadens Patent Scope

    Corporate conquest or takeover of New Zealand culminates in empty promises from government officials and blackmail against citizens of New Zealand, especially the country's dairy industry



  25. Vista 10 Turns PCs Into Zombies: Microsoft to Remotely Delete Software From Windows, Like Amazon Deleted Books From Kindle

    Microsoft allows itself to remotely delete software from Vista 10 (not just Microsoft's software), as revealed by the mainstream media not too long after the failed launch (poor adoption so far)



  26. Black Duck Still Destroying, Lying, Rewriting History

    Black Duck is still carrying water for Microsoft and pretends to be working for 'Open Source', despite doing it much harm and doing nothing that is actually Open Source



  27. Ashley Madison Disaster Apparently the Fault of Microsoft Windows

    New reports serve to show that Ashley Madison's data which got leaked includes complete dump of corporate Windows passwords



  28. After OOXML Propaganda, New Assocham Propaganda Calls for Back Doors, Spyware and Other Malicious, Self-defeating Traps Inside Government of India

    Assocham is showing its true colours yet again, lobbying for the interests of foreign companies and endorsing serious abuse or compromise of India's national sovereignty



  29. Links 19/8/2015: LinuxCon Everywhere

    Links for the day



  30. Links 18/8/2015: Linux 4.2 RC7, IBM's LinuxOne

    Links for the day


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts