EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

01.28.10

Apple Sent iPads to ‘Important’ Writers Weeks Before Launch

Posted in Apple, FSF, Marketing, Microsoft, Vista, Vista 7, Windows at 8:03 am by Dr. Roy Schestowitz

“I’ve been thinking long and hard about this, and the only conclusion I can come to is that this is ethically indistinguishable from bribery. Even if no quid-pro-quo is formally required, the gift creates a social obligation of reciprocity. This is best explained in Cialdini’s book Influence (a summary is here). The blogger will feel some obligation to return the favor to Microsoft.”

Former Microsoft manager

Summary: How Apple’s hype machine was helped by a strategic distribution of its products ahead of its heavily-embargoed release details

MICROSOFT bribed influential bloggers and journalists for positive early reviews of Vista 7 and Windows Vista. It worked. Both operating systems were praised prior to their release. Yes, even Windows Vista got some rave reviews; it’s hard to criticise someone who gifts you with a $2,000 item. Microsoft bribes AstroTurfers in very much the same way [1, 2]. Based on the example of Andre Da Costa, they pretend to be fans of Microsoft’s products while approaching Apple at the same time to find out if they too can bribe, in which case they would “switch teams”, so to speak. Watch how Don Dodge changed his tune after Microsoft had stopped paying him to be a professional, full-time AstroTurfer [1, 2, 3, 4, 5].

“This generally shows that Apple’s and Microsoft’s marketing strategies are similar.”The fake hype company might be up to similar tricks. Yes, it turns out that Apple secretly gave tablets to famous reporters (probably for free) in advance. Why? In order to generate buzz and “receive feedback” (nice cover-up). It’s not as though the product can be re-manufactured within weeks. One of these people was Cringely, who has been writing about tablets recently, only later to reveal that he had been “beta testing the Apple tablet for the past two weeks…”

Of course he would generally be cocky towards them. They sent him this product in advance because he has influence. This generally shows that Apple’s and Microsoft’s marketing strategies are similar. We also wrote about Apple and AstroTurfing last year.

Anyway, here is a satire about the Apple iPad, courtesy of our reader David. “Defective by Design”, an FSF campaign, was there at the announcement in order to educate attendees about the harms of Apple products. There is also this petition protesting against the iPad.

Microsoft’s own tablet disappointed at CES 2010 and here is a new article about it:

HP shows off its slate computer while revealing a key disappointing detail (Windows)

[...]

That’s sort-of why Windows Mobile never really left the nerd market and Palm had great early success. Winmo required computer skills with layers and layers of OS until just recently when companies started to skin the GUI with a more friendly interface. Palm OS on the other hand was simple , but yet robust enough for most mobile computing tasks ten years ago.

Microsoft will report its financial results later on today and it will try to distract people by talking about Vista 7 sales (compared to a year of Vista and no release). It’s a decoy. Chips B. Malroy wrote last night: “The money report on the quarter should come out soon. The figure I seen was an 7% increase over last years same quarter which was really bad, and an increase over same quarter of 24% in general of new computer sales with windows on them. It was the Xmas season, and the small increase of profits, compared to the total increase in sales, relates to Netbooks (cheaper computer sold) with low cost XP home or Seven Starter be dumped on them.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

4 Comments

  1. Yuhong Bao said,

    January 29, 2010 at 1:02 pm

    Gravatar

    “beta testing the Apple tablet for the past two weeks…”
    AFRIK beta testing new software is common practice for Apple. In fact, Apple has been sending pre-release software to developers for years.

    Roy Schestowitz Reply:

    Yes, but that’s beside the point.

    your_friend Reply:

    Be careful not to confuse the sharing of ideas, software, with the sharing of physical things. If they were a free software company, they would not need “beta testers” because everyone would have the software at the same time. This is the miracle of ideas, they can be reproduced by everyone at no cost to their originators. On the other hand, we can’t expect a for profit company to give away physical devices.

    Reviews are a difficult business. Gifts might look like bribery if it are not done in a transparent way. Even if it was transparent, we have to worry if we worry about the influence such a valuable gift might have over the receivers. Gifts to established review agencies like Consumer Reports and established journalists are less suspect than gifts to students and bloggers who have little else to pay the bills.

    Roy Schestowitz Reply:

    This is especially true when it comes to Microsoft. If it wants people to review Windows, it can just send software for people to actually install (that’s part of the test). They don’t require a $2000 machine with preinstalled and optimised software.

What Else is New


  1. Links 24/10/2014: Microsoft Tax Axed in Italy, Google's Linux (ChromeOS/Android) Leader Promoted

    Links for the day



  2. Links 24/10/2014: GNU/Linux History, Fedora Delay

    Links for the day



  3. Links 23/10/2014: New *buntu, Benchmarks

    Links for the day



  4. Links 22/10/2014: Chromebooks Surge, NSA Android Endorsement

    Links for the day



  5. Links 21/10/2014: Debian Fork Debate, New GNU IceCat

    Links for the day



  6. Criminal Microsoft is Censoring the Web and Breaks Laws to Do So; the Web Should Censor (Remove) Microsoft

    Microsoft is still breaking the Internet using completely bogus takedown requests (an abuse of DMCA) and why Microsoft Windows, which contains weaponised back doors (shared with the NSA), should be banned from the Internet, not just from the Web



  7. Microsoft 'Loving' GNU/Linux and Other Corporate Media Fiction

    Microsoft has bullied or cleverly bribed enough technology-centric media sites to have them characterise Microsoft as a friend of Free/Open Source software (FOSS) that also "loves Linux"



  8. India May be Taking Bill Gates to Court for Misusing His So-called 'Charity' to Conduct Clinical Trials Without Consent on Behalf of Companies He Invests in

    Bill Gates may finally be pulled into the courtroom again, having been identified for large-scale abuses that he commits in the name of profit (not "charity")



  9. The Problems With Legal Workarounds, Patent Scope, and Expansion of Patent Trolls to the East

    Patent trolls are in the news again and it's rather important, albeit for various different reasons, more relevant than the ones covered here in the past



  10. Links 20/10/2014: Cloudera and Red Hat, Debian 7.7, and Vivid Vervet

    Links for the day



  11. Links 20/10/2014: 10 Years Since First Ubuntu Release

    Links for the day



  12. How Patent Lawyers Analyze Alice v. CLS Bank

    Breaking down a patent lawyer's analysis of a Supreme Court's decision that seemingly invalidated hundreds of thousands of software patents



  13. Is It Google's Turn to Head the USPTO Corporation?

    The industry-led USPTO continues to be coordinated by some of its biggest clients, despite issues associated with conflicting interests



  14. The EPO's Public Relations Disaster Amid Distrust From Within (and EPO Communications Chief Leaves): Part VII

    Amid unrest and suspicion of misconduct in the EPO's management (ongoing for months if not years), Transparency International steps in, but the EPO's management completely ignores Transparency International, refusing to collaborate; the PR chief of the EPO is apparently being pushed out in the mean time



  15. Links 18/10/2014: Debian Plans for Init Systems, Tails 1.2

    Links for the day



  16. Links 18/10/2014: New ELive, Android Expansion

    Links for the day



  17. Another Fresh Blow to Software Patents (and With Them Patent Trolls)

    Another new development shows that more burden of proof is to be put on the litigant, thus discouraging the most infamous serial patent aggressors and reducing the incentive to settle with a payment out of court



  18. Links 16/10/2014: New Android, SSL 3.0 Flaw

    Links for the day



  19. How the Corporate Press Deceives and Sells Microsoft Agenda

    Various new examples of media propaganda that distorts or makes up the facts (bias/lies by omission/selection) and where this is all coming from



  20. Vista 10 is Still Vapourware, But We Already Know It Will Increase Surveillance on Its Users and Contain Malicious Back Doors

    The villainous company which makes insecure-by-design operating systems will continue to do so, but in the mean time the corporate press covers only bugs in FOSS, not back doors in proprietary software



  21. Links 15/10/2014: KDE Plasma 5.1 is Out, GOG Reaches 100-Title Mark

    Links for the day



  22. With .NET Foundation Affiliation Xamarin is Another Step Closer to Being Absorbed by Microsoft

    Xamarin is not even trying to pretend that separation exists between Microsoft and its work; yet another collaboration is announced



  23. The EPO's Protection Triangle of Battistelli, Kongstad, and Topić: Part VI

    Jesper Kongstad, Benoît Battistelli, and Zeljko Topić are uncomfortably close personally and professionally, so suspicions arise that nepotism and protectionism play a negative role that negatively affects the European public



  24. Corporate Media Confirms the Demise of Software Patents in the United States; Will India and Europe Follow?

    It has become increasingly official that software patents are being weakened in the United States' USPTO as well as the courts; will software leaders such as India and Europe stop trying to imitate the old USPTO?



  25. Links 14/10/2014: CAINE 6, New RHEL, Dronecode

    Links for the day



  26. Microsoft's Disdain for Women Steals the Show at a Women's Event

    Steve Ballmer's successor, Satya Nadella, is still too tactless to lie to the audience, having been given --through subversive means -- a platform at a conference that should have shunned Microsoft, a famously misogynistic company



  27. SCOTUS May Soon Put an End to the 'Copyrights on APIs' Question While Proprietary Giants Continue to Harass Android/Linux in Every Way Conceivable

    Google takes its fight over API freedom to the Supreme Court in the Unites States and it also takes that longstanding patent harassment from the Microsoft- and Apple-backed troll (Rockstar) out of East Texas



  28. Patent Lawsuits Almost Halved After SCOTUS Ruling on 'Abstract' Software Patents

    The barrier for acceptance of software patent applications is raised in the United States and patent lawsuits, many of which involve software these days, are down very sharply, based on new figures from Lex Machina



  29. Links 13/10/2014: ChromeOS and EXT, Debian Resists Systemd Domination

    Links for the day



  30. Links 12/10/2014: Blackphone Tablet, Sony's Firefox OS Port

    Links for the day


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts