EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

01.28.10

Apple Sent iPads to ‘Important’ Writers Weeks Before Launch

Posted in Apple, FSF, Marketing, Microsoft, Vista, Vista 7, Windows at 8:03 am by Dr. Roy Schestowitz

“I’ve been thinking long and hard about this, and the only conclusion I can come to is that this is ethically indistinguishable from bribery. Even if no quid-pro-quo is formally required, the gift creates a social obligation of reciprocity. This is best explained in Cialdini’s book Influence (a summary is here). The blogger will feel some obligation to return the favor to Microsoft.”

Former Microsoft manager

Summary: How Apple’s hype machine was helped by a strategic distribution of its products ahead of its heavily-embargoed release details

MICROSOFT bribed influential bloggers and journalists for positive early reviews of Vista 7 and Windows Vista. It worked. Both operating systems were praised prior to their release. Yes, even Windows Vista got some rave reviews; it’s hard to criticise someone who gifts you with a $2,000 item. Microsoft bribes AstroTurfers in very much the same way [1, 2]. Based on the example of Andre Da Costa, they pretend to be fans of Microsoft’s products while approaching Apple at the same time to find out if they too can bribe, in which case they would “switch teams”, so to speak. Watch how Don Dodge changed his tune after Microsoft had stopped paying him to be a professional, full-time AstroTurfer [1, 2, 3, 4, 5].

“This generally shows that Apple’s and Microsoft’s marketing strategies are similar.”The fake hype company might be up to similar tricks. Yes, it turns out that Apple secretly gave tablets to famous reporters (probably for free) in advance. Why? In order to generate buzz and “receive feedback” (nice cover-up). It’s not as though the product can be re-manufactured within weeks. One of these people was Cringely, who has been writing about tablets recently, only later to reveal that he had been “beta testing the Apple tablet for the past two weeks…”

Of course he would generally be cocky towards them. They sent him this product in advance because he has influence. This generally shows that Apple’s and Microsoft’s marketing strategies are similar. We also wrote about Apple and AstroTurfing last year.

Anyway, here is a satire about the Apple iPad, courtesy of our reader David. “Defective by Design”, an FSF campaign, was there at the announcement in order to educate attendees about the harms of Apple products. There is also this petition protesting against the iPad.

Microsoft’s own tablet disappointed at CES 2010 and here is a new article about it:

HP shows off its slate computer while revealing a key disappointing detail (Windows)

[...]

That’s sort-of why Windows Mobile never really left the nerd market and Palm had great early success. Winmo required computer skills with layers and layers of OS until just recently when companies started to skin the GUI with a more friendly interface. Palm OS on the other hand was simple , but yet robust enough for most mobile computing tasks ten years ago.

Microsoft will report its financial results later on today and it will try to distract people by talking about Vista 7 sales (compared to a year of Vista and no release). It’s a decoy. Chips B. Malroy wrote last night: “The money report on the quarter should come out soon. The figure I seen was an 7% increase over last years same quarter which was really bad, and an increase over same quarter of 24% in general of new computer sales with windows on them. It was the Xmas season, and the small increase of profits, compared to the total increase in sales, relates to Netbooks (cheaper computer sold) with low cost XP home or Seven Starter be dumped on them.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

4 Comments

  1. Yuhong Bao said,

    January 29, 2010 at 1:02 pm

    Gravatar

    “beta testing the Apple tablet for the past two weeks…”
    AFRIK beta testing new software is common practice for Apple. In fact, Apple has been sending pre-release software to developers for years.

    Roy Schestowitz Reply:

    Yes, but that’s beside the point.

    your_friend Reply:

    Be careful not to confuse the sharing of ideas, software, with the sharing of physical things. If they were a free software company, they would not need “beta testers” because everyone would have the software at the same time. This is the miracle of ideas, they can be reproduced by everyone at no cost to their originators. On the other hand, we can’t expect a for profit company to give away physical devices.

    Reviews are a difficult business. Gifts might look like bribery if it are not done in a transparent way. Even if it was transparent, we have to worry if we worry about the influence such a valuable gift might have over the receivers. Gifts to established review agencies like Consumer Reports and established journalists are less suspect than gifts to students and bloggers who have little else to pay the bills.

    Roy Schestowitz Reply:

    This is especially true when it comes to Microsoft. If it wants people to review Windows, it can just send software for people to actually install (that’s part of the test). They don’t require a $2000 machine with preinstalled and optimised software.

What Else is New


  1. Links 18/4/2015: ExTiX 15.2, RaspArch

    Links for the day



  2. Microsoft Tired of Pretending to be Nice to Free/Open Source Software (FOSS), Microsoft 'Open' Technologies Dumped

    Microsoft dumps its proxy (misleadingly named 'Open Tech') and other attacks on Free software persist from the inside, often through so-called 'experts' whose agenda is to sell proprietary software



  3. More Translations of French Article About the EPO

    German and Dutch translations of the Le Monde article are now available



  4. Links 17/4/2015: Wipro and the Netherlands Want FOSS

    Links for the day



  5. Microsoft's Multi-Dimensional Assault on Android/Linux: Extortion, Lobbying of Regulators, and Bribes

    Microsoft's vicious war on Linux (and Android in its current incarnation) takes more sophisticated -- albeit illegal (as per the RICO Act) -- forms



  6. Microsoft's Plot to Associate Windows with 'Open Source' is Proving Effective, Despite Being Just a Big Lie

    A look at the latest headlines which can lead to a false perception that Microsoft is now in bed with 'Open Source'



  7. Microsoft Windows Remotely Crashed, Remotely Hijacked, But Still No Logo and No Branding for the Bugs

    Windows maintains its reputation as a back doors haven, but the media is still not highlighting the severity of this issue, instead focusing on accidental bugs in Free software, even very old (and already fixed) bugs



  8. Black Duck's Latest Self-Promotional Propaganda (for Proprietary Software) Still Fools Journalists

    Under the traditionally misleading title "Future of Open Source" Black Duck expresses its desire for proprietary software sales, salivating over fearful managers who may get bamboozled into buying the patents-'protected' Black Duck 'product'



  9. Links 16/4/2015: Opera for 32-bit GNU/Linux, New Chromebook Site

    Links for the day



  10. Links 15/4/2015: Plasma 5.3 Beta, Docker's New Funding

    Links for the day



  11. Microsoft is Still Googlebombing the Term Open Source and Fooling Politicians Who Now Think Microsoft is Open Source

    Microsoft's attempt to assimilate (to confuse) bears some fruit and the Microsoft-linked media plays a considerable role in it



  12. Back Doors/Bug Doors in All Versions of Microsoft Windows Need a Name, a Logo, and Branding Too

    All versions of Microsoft Windows are found to have been insecure since 1997, but the bug responsible for this is not named as candidate for back door access, let alone named (with logo and marketing) like far less severe bugs in Free/libre software such as OpenSSL



  13. OnePlus (or OnePlus Customers) Should Wipe CyanogenMod From Existing Devices and Install Something Else

    A call for OnePlus to reconsider any future updates from Microsoft's Trojan horse, Cyanogen



  14. Links 14/4/2015: 3DR Dronecode, Z1/Z2 Tizen

    Links for the day



  15. Links 13/4/2015: Linux 4.0 Released; A Look at Antergos 2015.04.12

    Links for the day



  16. EFF Uses Alice v. CLS Bank Case to Pressure USPTO to Halt Software Patenting

    A look at recent patent policies and actions from the EFF, as well as increasing secrecy at the USPTO



  17. No, Panasonic Did Not Open-Source Anything (Another Example of Openwashing for PR)

    A dissection of media deception (or media being bamboozled) regarding the act of promising not to sue using patents, which in no way relates to Free/Open Source software



  18. Yes, Software Patents Are Dying, But Media Continues to Be Dominated by Those Denying it For a Salary

    The debate about software patents in this post-Alice era parallels the Net neutrality debate, where voices of people with vested interests contribute to confusion and meddle with largely-accepted views/consensus



  19. Links 12/4/2015: Linux 4.0 Imminent, Semplice 7 Reviewed

    Links for the day



  20. GNU/Linux is Crushing Windows, So Microsoft Leaps Ahead to X+2 Vapourware (Two Versions Ahead Into the Future)

    Microsoft continues to pile up bogus claims and empty promises in an effort to stall migrations to GNU/Linux



  21. The ITC's and US Media's Surprisingly Soft Treatment of Patent Bully Apple

    Despite Apple's history of initiating patent aggression against its competition (mostly Android-backing companies), the US corporate media treats Apple like a victim



  22. Microsoft Continues to Attack (and Tax) Linux Using Software Patents

    Microsoft stabs Linux in the back while it continues to insist that it 'loves' Linux



  23. European Unitary Patent Decision Due 5th of May

    The meta-industry of patent protectionism is debating and pushing forth the Unitary Patent Court, with or without endorsement from the European public



  24. Microsoft is Still Googlebombing 'Open Source'

    Microsoft's massive campaign of deception, obfuscation and misuse of the "Open Source" brand is still on, even a week after it was cleverly started by Condé Nast



  25. Links 11/4/2015: elementary OS Freya, Mageia 5 on the Way

    Links for the day



  26. Links 10/4/2015: Linux 4.0 Imminent, ZFS On Linux Improved

    Links for the day



  27. New Article Chronicles Suicides and Nervous Breakdowns at the EPO Due to the Management's Abuses

    Article from Le Monde translated into English



  28. Links 9/4/2015: SalentOS, Semplice Releases

    Links for the day



  29. The EPO is Becoming More Like the USPTO Under Benoît Battistelli's Greed-Driven Reign

    Recent articles about the EPO and the Unitary Patent are bundled together to highlight truly disturbing developments whereby those in power beget power through instruments of state-sanctioned power, such as the EPO (stateless entity within a continent-wide 'island')



  30. More Suicides Reported at the Staff-Hostile European Patent Office

    The EPO has become so rogue that it might as well be renamed the Euthanasia-Prodding Organisation


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts