EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

01.28.10

Apple Sent iPads to ‘Important’ Writers Weeks Before Launch

Posted in Apple, FSF, Marketing, Microsoft, Vista, Vista 7, Windows at 8:03 am by Dr. Roy Schestowitz

“I’ve been thinking long and hard about this, and the only conclusion I can come to is that this is ethically indistinguishable from bribery. Even if no quid-pro-quo is formally required, the gift creates a social obligation of reciprocity. This is best explained in Cialdini’s book Influence (a summary is here). The blogger will feel some obligation to return the favor to Microsoft.”

Former Microsoft manager

Summary: How Apple’s hype machine was helped by a strategic distribution of its products ahead of its heavily-embargoed release details

MICROSOFT bribed influential bloggers and journalists for positive early reviews of Vista 7 and Windows Vista. It worked. Both operating systems were praised prior to their release. Yes, even Windows Vista got some rave reviews; it’s hard to criticise someone who gifts you with a $2,000 item. Microsoft bribes AstroTurfers in very much the same way [1, 2]. Based on the example of Andre Da Costa, they pretend to be fans of Microsoft’s products while approaching Apple at the same time to find out if they too can bribe, in which case they would “switch teams”, so to speak. Watch how Don Dodge changed his tune after Microsoft had stopped paying him to be a professional, full-time AstroTurfer [1, 2, 3, 4, 5].

“This generally shows that Apple’s and Microsoft’s marketing strategies are similar.”The fake hype company might be up to similar tricks. Yes, it turns out that Apple secretly gave tablets to famous reporters (probably for free) in advance. Why? In order to generate buzz and “receive feedback” (nice cover-up). It’s not as though the product can be re-manufactured within weeks. One of these people was Cringely, who has been writing about tablets recently, only later to reveal that he had been “beta testing the Apple tablet for the past two weeks…”

Of course he would generally be cocky towards them. They sent him this product in advance because he has influence. This generally shows that Apple’s and Microsoft’s marketing strategies are similar. We also wrote about Apple and AstroTurfing last year.

Anyway, here is a satire about the Apple iPad, courtesy of our reader David. “Defective by Design”, an FSF campaign, was there at the announcement in order to educate attendees about the harms of Apple products. There is also this petition protesting against the iPad.

Microsoft’s own tablet disappointed at CES 2010 and here is a new article about it:

HP shows off its slate computer while revealing a key disappointing detail (Windows)

[...]

That’s sort-of why Windows Mobile never really left the nerd market and Palm had great early success. Winmo required computer skills with layers and layers of OS until just recently when companies started to skin the GUI with a more friendly interface. Palm OS on the other hand was simple , but yet robust enough for most mobile computing tasks ten years ago.

Microsoft will report its financial results later on today and it will try to distract people by talking about Vista 7 sales (compared to a year of Vista and no release). It’s a decoy. Chips B. Malroy wrote last night: “The money report on the quarter should come out soon. The figure I seen was an 7% increase over last years same quarter which was really bad, and an increase over same quarter of 24% in general of new computer sales with windows on them. It was the Xmas season, and the small increase of profits, compared to the total increase in sales, relates to Netbooks (cheaper computer sold) with low cost XP home or Seven Starter be dumped on them.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

4 Comments

  1. Yuhong Bao said,

    January 29, 2010 at 1:02 pm

    Gravatar

    “beta testing the Apple tablet for the past two weeks…”
    AFRIK beta testing new software is common practice for Apple. In fact, Apple has been sending pre-release software to developers for years.

    Roy Schestowitz Reply:

    Yes, but that’s beside the point.

    your_friend Reply:

    Be careful not to confuse the sharing of ideas, software, with the sharing of physical things. If they were a free software company, they would not need “beta testers” because everyone would have the software at the same time. This is the miracle of ideas, they can be reproduced by everyone at no cost to their originators. On the other hand, we can’t expect a for profit company to give away physical devices.

    Reviews are a difficult business. Gifts might look like bribery if it are not done in a transparent way. Even if it was transparent, we have to worry if we worry about the influence such a valuable gift might have over the receivers. Gifts to established review agencies like Consumer Reports and established journalists are less suspect than gifts to students and bloggers who have little else to pay the bills.

    Roy Schestowitz Reply:

    This is especially true when it comes to Microsoft. If it wants people to review Windows, it can just send software for people to actually install (that’s part of the test). They don’t require a $2000 machine with preinstalled and optimised software.

What Else is New


  1. Besieged Benoît Battistelli Mimics 'Damage Control' Tactics of FIFA or Blatter as More Judges Start Getting Involved in EPO Scandals

    Rumours and a new rant from Battistelli reinforce suspicions that actions are being organised behind the scenes, possibly as part of an upcoming, high-level campaign to unseat/dethrone Battistelli, who has become a reputational disaster to the European Patent Office (EPO), much like Sepp Blatter at FIFA



  2. Several Political Parties Directly Challenge the European Patent Office for Ignoring the Law, Not Obeying Court Orders

    Politicians make it crystal clear that the EPO, despite its unique status, cannot just raise its nose at the rulings of courts of law, definitely not in Dutch territory where the EPO operates



  3. Even the Legal Community is Upset at Benoît Battistelli for the Damage He Did to the EPO

    A recent article from lawyers' media (in German) speaks of the great damage (or mess) left by its current president, who has become somewhat of a laughing stock and growingly synonymous with farcical trials even in the circles of stakeholders, not just his own staff



  4. EPO Union (SUEPO) Getting Busted: “More and More People are Joining the Union, but Fewer and Fewer People Dare to Take on Leading Positions There.”

    The union-busting actions taken by EPO management in collaboration with Control Risks (for weak accusations against staff representatives) and FTI Consulting (for 'damage control') as described in a recent article, in the words of SUEPO lawyer Liesbeth Zegveld



  5. Microsoft's Copyrights- and Patents-Based Attacks on GNU/Linux Carry on

    The SCO case is still going on and Microsoft has just signed a patent deal with GoPro over its FOSS-based software, relating to “certain file storage and other system technologies”



  6. The EPO's Benoît Battistelli is the Dictator Who Can No Longer Dictate Like He Used to

    The European Patent Office's mechanism of oversight is starting to work just a little because, based on a new report from Juve, Battistelli is now reluctant to make proposals that would prove unpopular among delegates



  7. La Más Detallada Explicación (hasta ahora) de ¿Qué esta mal con la OEP?

    La insistencia de la OEP que permanece arriba de la ley no sólo est bajo fuego en los medios pero también esta siendo desafiada basado en personas familiares con la aplicabilidad de la ley a organizaciones internacionales.



  8. Links 8/2/2016: Vista 10 Nags Help GNU/Linux, Nautilus Updated

    Links for the day



  9. The European Patent Office “is Acting as Though the Law Does Not Apply to It.”

    An article from Nieuwsuur which provides the words of Liesbeth Zegveld (for SUEPO) and Guillaume Minnoye (for the European Patent Office), reaffirming the EPO's bizarre notion that it is above the law, even in the face of human rights violations and a court ruling against the EPO



  10. Microsoft-Connected FRAND Lobbying (Software Patents Against Free/Open Source Software) in Brussels

    Anti-Free/Open Source software (FOSS) talking points and FRAND (anti-FOSS) lobbying groups in Brussels as seen by proponents of FRAND, who also worked for Microsoft



  11. Latest Propaganda From the EPO's Management an Effort to Make the EPO the Tool of Megacorporations

    A quick roundup of some of the latest spin and paid-for (bought) coverage that helps introduce a distorted patent system whose beneficiaries are not European (or even people)



  12. 'Aversion to Change' Propaganda From the EPO Echoes or Parrots Lenin and Stalin

    The out-of-control EPO management is trying to fool the media by blaming staff representatives for getting fired, simply because they stood up to a highly abusive and megalomaniacal dictator



  13. The Gates Foundation Subjected to Criticism, But Over a Decade Too Late

    Reckoning and accepting the fact that even some in the media now openly speak about Bill Gates' corrupting influence in everything, including politics



  14. Links 8/2/2016: Zenwalk 8.0 Beta 2, Q4OS 1.4.7

    Links for the day



  15. SIPO (China's Patent Office) Taken Over by Patent Maximalists

    A look at China's race to the bottom (decline in quality) when it comes to patents, assuming quite wrongly that quantity is more important than quality and severe penalties for perceived infringement will spur innovation



  16. The Alice Case Continues to Smash Software Patents (This Time OpenTV's); Will the EPO Ever Pay Attention?

    The potency or the grip of software patents in the United States is quickly eroding, but the EPO continues to act as though software patents are legitimate



  17. EPO Staff Responds to Team Battistelli's Expansion to Include French Economic Propagandist on the Payroll

    With strings attached (like string puppets of Battistelli in various units including the Investigative Unit), can the new Chief Economist, who is French and paid by Battistelli, ever be trusted?



  18. UPC: To Understand Who Would Benefit From It Just Look at Who's Promoting It (Like TPP)

    The UPC, which is designed to aid patent trolls and aggressors (and their lawyers), is still being advanced by the EPO and some misinformed (but loyal to these former groups) politicians



  19. Trolls Molestos: Rovi (del famoso Angry Birds) Ayuda al Más Largo Troll de Patentes de Microsoft Intellectual Ventures (Corregido)

    Alguna vez conocido como hacedor de juegos y más tarde como vigilancia en masa en jugadores, Rovi ahora se ESTA ALIANDO CON EL MÁS GRANDE TROLL DE PATENTES



  20. Estadísticas de Invalidación de Patentes y Costos de Litigación de Patentes (incluso si son falsas) Muestran que la Esfera de Patentes y los Estándares de Examinación son un Probleman, No Sólo en Los Estados Unidos

    Demasiadas falsas patentes que no deberían haber sido otorgadas en primer lugar y fraudulentes jucios de patentes que terminan en favor del acusado sirve para mostrar el costo externo (o externalidad) cuando set trata de un bajisímo sistema de patentes que se esfuerza en otorgar muchas patentes irrespectivamente de su mérito.



  21. The 'Offenses' of EPO Staff Representatives Boil Down to Truth-Telling

    Dutch television examined the documents of the mock 'trials' against SUEPO leaders and concluded that whistle-blowing (i.e. exposing abuses by EPO management), not misconduct, is the reason for overzealous dismissals



  22. Rumours About Dismissal of Benoît Battistelli and New Letter From Union Syndicale Federale Blasting Battistelli's Behaviour

    hings have been heating up since the dismissal of staff representatives at the European Patent Office (EPO) and some even spread rumours about withdrawal/dismissal of the EPO's President



  23. VirnetX Case Against Apple Shows Not the Problem With Patent Trolls But With Software Patents

    What the media really ought to be talking about after the high-profile VirnetX case, rather than obsess about the status of Apple or patent trolls in the Eastern District of Texas



  24. Diápositivas de Nueva Charla Explican la Connección Entre la Corte De Patentes Unitarias (UPC) y Patentes de Software

    Benjamín Henrion habló el pasado Domingo acerca de las patentes de software europeas -una presentación que habla de la Corte Unitaria de Patentes, por la que la OEP aboga sin cesar y que es lo que significa para las patentes de software.



  25. Las Políticas de Microsoft Alienan Incluso a los Hinchas Más Acérrimos de Microsoft, Incluyendo Pro-Microsoft Web Sites

    El agresivo comportamiento de Microsoft y su BAJA CALIDAD DE PRODUCTOS dejan algunos de sus últimos restos de ´hinchas´ descorazonados y molestos.



  26. Links 6/2/2016: CoreOS Rocket 1.0, Scientific Linux 7.2

    Links for the day



  27. Maybe It's Time for Class Action Lawsuits Against Microsoft for Forced Vista 10 'Upgrades', Which Were Definitely No Accident

    The sheer arrogance of Microsoft, which silently changes the operating system on people's computers (without their consent), makes lawsuits imperative, not just a possibility



  28. Readers' Article: A Strange Conspiracy of Silence in the German Media (Part II)

    Željko Topić's allegedly dark background, which includes a suicide, a retreat of potential witnesses, German funds in Topić's private bank account and several more interesting bits



  29. Links 5/2/2016: Wine 1.9.3, Slackware 14.2 Beta 2

    Links for the day



  30. Links 4/2/2016: Red Hat Upgraded, Ubuntu Tablet

    Links for the day


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts