EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

04.28.10

Apple’s Hounding of Bloggers Becomes a PR Disaster

Posted in Apple, Deception, Marketing at 4:55 am by Dr. Roy Schestowitz

Macro eye

Summary: Desperate attempts by Apple to control coverage of its products (by getting the police forces involved) leads to backlash and has the opposite effect of what was originally intended

APPLE continues to rely on a smoke screen to generate fake hype and police its image. Over the years, Apple has been shutting down rumour sites and as we pointed out the other day, Apple is even sending the police when the hype machine falters.

Gizmodo previously leaked some images of Apple’s next hypePhone, only to be raided by cops for ‘daring’ to do so.

Gizmodo editor Jason Chen has been raided by Silicon Valley’s computer crime force in hot pursuit of the case of the missing iPhone prototype. According to a bulletin published by Gizmodo today, they broke down the front door to gain entry, and departed some hours later with a truck containing Chen’s computer equipment.

According to Gizmodo, one of their writers had his computers confiscated at the behest of Apple.

Last Friday night, California’s Rapid Enforcement Allied Computer Team entered editor Jason Chen’s home without him present, seizing four computers and two servers. They did so using a warrant by Judge of Superior Court of San Mateo. According to Gaby Darbyshire, COO of Gawker Media LLC, the search warrant to remove these computers was invalid under section 1524(g) of the California Penal Code.

Gizmodo has also leaked this borderline nastygram from Apple. Apple should really leave this guy alone, based on a new legal case which says he does not quality as a “journalist” and therefore he did nothing wrong.

While lots of attention was paid to the claims that the confiscation of Gizmodo reporter Jason Chen’s computer’s would “settle” whether bloggers are considered journalists, the details in that case suggest otherwise. However, a much more important case on that particular question was decided late last week. It’s the case of Shellee Hale, which we’ve covered in the past. Basically, Hale posted some information claiming a security breach at another company. She revealed this information as a comment on another site — and when she was sued, the company demanded she reveal where she got that information from. She claimed that her sources were protected, as she was a journalist.

What Apple decided to do after details about the phone had already been leaked only increased interest in the leak and therefore had the very opposite effect to that of censorship. Additionally, with new images like this one (labeling Apple and its customers “snobs”), it is clear that this whole police affair is becoming a PR disaster for Apple. Roughly Drafted, which is written by an Apple enthusiast (who attends confidential Apple meetings), is doing Apple’s ‘damage control’ [1, 2].

Apple has become dangerously obsessive if this is how far it is willing to go to control coverage of its products (the hypePhone could be developed in a transparent process like some other phones). Speaking of controlling coverage, Microsoft and NBC recently took control of EveryBlock, which still makes the news on occasions. It is more common to control the news by becoming an advertiser, which both Microsoft and Apple do. An example of an Apple advertiser and booster would have to be IDG, which ironically enough Roughly Drafted accused of being an Apple basher. Roughly Drafted can never, ever criticise Apple.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

2 Comments

  1. Will said,

    April 28, 2010 at 9:24 am

    Gravatar

    I wonder if companies will ever finally come to understand the Streisand effect.
    http://en.wikipedia.org/wiki/Streisand_effect

    Time and again they always prove otherwise.

  2. Dr. Roy Schestowitz said,

    April 28, 2010 at 9:54 am

    Gravatar

    @Will:

    I was going to name “the Streisand effect” (coined by a favourite writer), but decided not to because some people are unaware of the term.

What Else is New


  1. The Death of Software Patents is Already Killing Some Major Patent Trolls

    VirnetX seems to be the latest victim of the demise of software patents in the United States



  2. More Microsoft Layoffs

    More Microsoft layoffs go ahead as the company is unable to compete



  3. ODF on the Rise

    Milestones for OpenDocument Format (ODF) and the launch of FixMyDocuments



  4. Links 17/9/2014: CoreOS, ChromeOS, and systemd

    Links for the day



  5. Italy is Cracking Down on Microsoft's Monopoly Abuse While Gradually Moving to GNU/Linux

    Italy is not only moving to Free/Open Source software but also to GNU/Linux while at the same time barring Microsoft from forcibly tying Windows to new PCs



  6. OpenSUSE's 'Assurances' Are Classic MBA School Hogwash

    OpenSUSE is not part of any commitment, except for SUSE's; the impact of the Novell/SUSE acquisition casts uncertainty on the project's future



  7. Links 16/9/2014: Firefox OS Smartphones in Bangladesh, “Treasure Map” of the Internet

    Links for the day



  8. The United Kingdom Should Dump Microsoft For the Sake of National Security

    The UK has issues of Microsoft dependency and Windows viruses; its migration to Free software and GNU/Linux is not fast enough to guard its autonomy in the age of digital imperialism<



  9. CBS Hires Even More Microsoft Staff to Cover Microsoft Matters

    CBS continues to be infested with Microsoft staff past and present (this time Dave Johnson) and the bias in output is quite revealing



  10. Microsoft Has Just Killed Minecraft for GNU/Linux and the Possibility of Free/Open Source Releases

    Persson sells out to Microsoft and lets the abusive monopolist destroy the popular cross-platform game that a community has been built around



  11. Another Reason to Boycott Intel UEFI

    More anti-competitive aspects are revealed inside UEFI, which helps merginalise GNU/Linux



  12. Quick Mention: Novell and SUSE Passed to Microsoft's 'Partner of the Year', Microsoft Focus

    Novell is changing hands again, and falling into the hands of even more Microsoft-friendly actors



  13. Links 16/9/2014: Linux 3.17 RC5, KDE Frameworks 5.2.0

    Links for the day



  14. Željko Topić, Benoît Battistelli, and the European Patent Office (EPO): Part II

    Part II of our look into the EPO appointment of Željko Topić and other matters showing the dubious integrity of the EPO



  15. Links 14/9/2014: Android-based Watches Earn Optimism

    Links for the day



  16. Links 14/9/2014: Eucalyptus Devoured

    Links for the day



  17. Links 11/9/2014: Linux Toilet Project, Linux-Based Wheelchair Project

    Links for the day



  18. Links 10/9/2014: Brian Stevens in Google, Ubuntu 14.10 Expectations

    Links for the day



  19. Links 9/9/2014: Hating/Loving Linux, Android Aplenty

    Links for the day



  20. Links 8/9/2014: Linux 3.17 RC 4, Switzerland Welcoming Snowden

    Links for the day



  21. Suspicion of High-Level Corruption at the European Patent Office (EPO): Part I

    The European Patent Office (EPO) Vice-President has a background of corruption and his appointment to the EPO too is believed to be reliant on systemic corruption



  22. Links 6/9/2014: Core OS at DigitalOcean, Women in Xorg

    Links for the day



  23. Software Patents 'Quality' Debated in Courts, Microsoft's Biggest Patent Troll Still a Chronic Liar

    Intellectual Ventures, Microsoft's and Bill Gates' largest patent proxy, continues to spread lies about its motivations, claiming that patent assessment is among the goals when in fact only the courts and patent offices do this



  24. New Article Explains How Bill Gates Prevents Schools From Moving to GNU/Linux and Free Software

    A new article from Al Jazeera provides details about the role of so-called 'charities' of billionaires inside school systems



  25. Microsoft Sued for Large-scale Copyright Abuses

    Microsoft reveals its disregard for copyright law which it loves so much to wield as a weapon against its competition and clients



  26. Links 5/9/2014: New WordPress, Systemd Debate Continues

    Links for the day



  27. 'Embrace and Extend' at Microsoft: The New Generation

    Some of the latest examples of Microsoft's predatory acts against Free software and against competition in general, disguised as acts of friendliness



  28. Bill Gates' God Complex: Common Core a One-Man Campaign of Greed and Control

    The push for Common Core is overwhelmingly dominated by Bill Gates, who intimidates and even resorts to retribution against critics while bribing those who help him accomplish the goal of privatised (for his private profit) indoctrination in US schools



  29. Bill Gates Investments Harm the World, Not Improve the World, Based on New Exclusive Piece of Investigative Journalism at The Nation

    The Gates Foundation's profiteering efforts and lack of ethics outlined in a new report that many sites around the Web find fascinating and mostly irrefutable



  30. Links 3/9/2014: Android Gadgets, New Tails OS

    Links for the day


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts