EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

04.28.10

Apple’s Hounding of Bloggers Becomes a PR Disaster

Posted in Apple, Deception, Marketing at 4:55 am by Dr. Roy Schestowitz

Macro eye

Summary: Desperate attempts by Apple to control coverage of its products (by getting the police forces involved) leads to backlash and has the opposite effect of what was originally intended

APPLE continues to rely on a smoke screen to generate fake hype and police its image. Over the years, Apple has been shutting down rumour sites and as we pointed out the other day, Apple is even sending the police when the hype machine falters.

Gizmodo previously leaked some images of Apple’s next hypePhone, only to be raided by cops for ‘daring’ to do so.

Gizmodo editor Jason Chen has been raided by Silicon Valley’s computer crime force in hot pursuit of the case of the missing iPhone prototype. According to a bulletin published by Gizmodo today, they broke down the front door to gain entry, and departed some hours later with a truck containing Chen’s computer equipment.

According to Gizmodo, one of their writers had his computers confiscated at the behest of Apple.

Last Friday night, California’s Rapid Enforcement Allied Computer Team entered editor Jason Chen’s home without him present, seizing four computers and two servers. They did so using a warrant by Judge of Superior Court of San Mateo. According to Gaby Darbyshire, COO of Gawker Media LLC, the search warrant to remove these computers was invalid under section 1524(g) of the California Penal Code.

Gizmodo has also leaked this borderline nastygram from Apple. Apple should really leave this guy alone, based on a new legal case which says he does not quality as a “journalist” and therefore he did nothing wrong.

While lots of attention was paid to the claims that the confiscation of Gizmodo reporter Jason Chen’s computer’s would “settle” whether bloggers are considered journalists, the details in that case suggest otherwise. However, a much more important case on that particular question was decided late last week. It’s the case of Shellee Hale, which we’ve covered in the past. Basically, Hale posted some information claiming a security breach at another company. She revealed this information as a comment on another site — and when she was sued, the company demanded she reveal where she got that information from. She claimed that her sources were protected, as she was a journalist.

What Apple decided to do after details about the phone had already been leaked only increased interest in the leak and therefore had the very opposite effect to that of censorship. Additionally, with new images like this one (labeling Apple and its customers “snobs”), it is clear that this whole police affair is becoming a PR disaster for Apple. Roughly Drafted, which is written by an Apple enthusiast (who attends confidential Apple meetings), is doing Apple’s ‘damage control’ [1, 2].

Apple has become dangerously obsessive if this is how far it is willing to go to control coverage of its products (the hypePhone could be developed in a transparent process like some other phones). Speaking of controlling coverage, Microsoft and NBC recently took control of EveryBlock, which still makes the news on occasions. It is more common to control the news by becoming an advertiser, which both Microsoft and Apple do. An example of an Apple advertiser and booster would have to be IDG, which ironically enough Roughly Drafted accused of being an Apple basher. Roughly Drafted can never, ever criticise Apple.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

2 Comments

  1. Will said,

    April 28, 2010 at 9:24 am

    Gravatar

    I wonder if companies will ever finally come to understand the Streisand effect.
    http://en.wikipedia.org/wiki/Streisand_effect

    Time and again they always prove otherwise.

  2. Dr. Roy Schestowitz said,

    April 28, 2010 at 9:54 am

    Gravatar

    @Will:

    I was going to name “the Streisand effect” (coined by a favourite writer), but decided not to because some people are unaware of the term.

What Else is New


  1. Some Perspective on Heartbleed®

    Our views on the whole Heartbleed® bonanza, which seems like partly a PR stunt (for multiple stakeholders)



  2. Microsoft is Leaving Windows -- Including Vista 8.1 -- Vulnerable to Non-Government Crackers, Not Only to NSA

    Microsoft makes it ever more evident that securing users of Windows is not at all a priority, and perhaps not even a desire



  3. Links 17/4/2014: Android RDP, New Ubuntu, RHEL 7 Milestone

    Links for the day



  4. Racing to 1984: Mass Surveillance, Cracking, 'Targeted' Assassinations, and Illegal Torture

    Links for the day



  5. More Microsoft Subsidies to Patent Troll Intellectual Ventures

    Microsoft hands money to Bill Gates' close friend who is the world's largest patent troll



  6. Aiding Microsoft Under the Disguise of 'Pro-FOSS'

    Not everything which is FOSS necessary becomes, by virtue of existence, a positive contribution, as we are constantly reminded by projects that help proprietary software and/or restrictions get a strong grip on FOSS



  7. Links 16/4/2014: Red Hat PR, Ubuntu LTS Imminent

    Links for the day



  8. Links 15/4/2014: Lots of PCLinuxOS Releases, Ukraine Updates

    Links for the day



  9. Apple and Microsoft Actively Lobbying Against Patent Reform in the US

    Apple and Microsoft are reportedly intervening/interfering with US law in order to ensure that the law is Free/libre software-hostile



  10. Lawsuit by Microsoft Shareholder Targets Fine for Crimes Rather Than the Crimes Themselves

    A new lawsuit by a Microsoft shareholder shows everything that's wrong with today's model of accountability, where those who are responsible for crimes are accused of not avoiding fines rather than committing the crimes



  11. Public Institutions Must Dump PRISM-Associated Software

    Another reminder that taxpayers-subsidised services should refuse, as a matter of principle, to pay anything for -- let alone deploy -- proprietary software with back doors



  12. GNU/Linux News: The Opportunities Amid XP EOL

    Links for the day



  13. Microsoft Gets Its Money's Worth From Xamarin: PlayStation 4 Now Polluted by Microsoft

    The Trojan horse of Microsoft, Xamarin, is pushing .NET into Microsoft's console competitor



  14. After Brendan Eich Comes Chris Beard

    Having removed Brendan Eich using bullying and blackmail tactics, his foes inside Mozilla achieved too little as we have yet another man (coming from inside Mozilla) acting as CEO



  15. Healthcare News: Free Software in Health, Humanitarian Causes

    Links for the day



  16. Links 14/4/2014: MakuluLinux, Many Games, More Privacy News and Pulitzer Prize for NSA Revelations

    Links for the day



  17. TechBytes Episode 87: Catching up With Surveillance (NSA, GCHQ et al.)

    The first audio episode in a very long time covers some of the latest happenings when it comes to privacy and, contrariwise, mass surveillance



  18. Server News: KVM, ElasticHosts, Other GNU/Linux Items, and Open Network Linux

    Links for the day



  19. Hardware News: Freedom, Modding, Hackability on the Rise

    Links for the day



  20. Distributions News: GNU/Linux Distros

    Links for the day



  21. GNOME News: Financial Issues, Mutter-Wayland, West Coast Summit, Community Participation

    Links for the day



  22. KDE News: Kubuntu at the Centre Again KDE Applications Updated

    Links for the day



  23. Techrights Rising

    Effective immediately, Techrights will do what it takes to bring back old volume and pace of publishing



  24. Links: Surveillance, Intervention, Torture and Drones

    Links for the day



  25. Mobile Linux Not Just Android: Jolla, WebOS, and Firefox OS News

    Links for the day



  26. Google's Linux Revolution: New Gains for Android, Chrome OS (GNU/Linux)

    Links for the day



  27. Free/Libre Databases News: MongoDB, NoSQL, and MySQL Branches/Forks

    Links for the day



  28. Open Access on the Rise: Textbooks, Journals, Etc.

    Links for the day



  29. Finance Watch (Watching What's Not Being Watched): Economic Warfare/Class Injustice

    Links for the day



  30. Climate and Ecology Watch: News About a World Being Destroyed

    Links for the day


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts