06.04.10

Gemini version available ♊︎

Microsoft Jack (Schofield) Cites Microsoft Employee About Apple Product, Without Disclosure (Corrected)

Posted in Apple, Microsoft, Standard at 8:01 am by Dr. Roy Schestowitz

[Correction: there was a mixup here. The reader who sent us the information confused two usability/user experience people from the Technical University of Denmark. They are not the same person. This post is therefore not correct.]

Jakob Nielsen
Photo by Doc Searls

Summary: The Guardian shows how to belittle Microsoft’s competition by approaching Microsoft employees without naming their relationship

Microsoft Jack (Jack Schofield [1, 2, 3, 4]) has mostly retired from The Guardian, but he still writes for the paper just occasionally.

“Jakob Nielsen critiques the iPad’s usability failings,” tells Microsoft Jack in his latest article’s headline, but he describes Nielsen only by his umbrella company, Nielsen Norman Group. Microsoft Jack ‘forgot’ to mention Nielsen’s job at Microsoft [DOC] (see correction at the top). To quote for those who cannot open .doc files:

Jakob Nielsen
Principal User Experience Manager, Microsoft Dynamics
Microsoft Corp.

Jakob Nielsen is the user experience manager for Microsoft Dynamics at Microsoft Corp., and is passionate about improving the experiences people have with Microsoft’s line of products for enterprise resource planning (ERP). He plays a leading role in driving the RoleTailored design approach into the development of the Microsoft Dynamics products, resulting in a user experience that enables people to be more productive in their particular role and thereby contributing the highest value to their business.

Nielsen joined Microsoft in November 1996 as a senior consultant for Microsoft Consulting Services in the Nordic region, where he specialized in IT strategy and technology consulting. Before Microsoft’s acquisition of Navision a/s in 2002, Nielsen spent three years as a product manager at Navision designing the user interface for Microsoft Navision Financials (now Microsoft Dynamics NAV). Before that Nielsen worked as a development manager for INFOFLEX A/S and as a developer for BRUHN DATA A/S, both Denmark-based companies.

Nielsen earned a master of science degree in computer science from the Technical University of Denmark in 1991.

This was last updated in 2009. Microsoft Jack went to meet Nielsen in his hotel room, which worked out pretty well for Microsoft. He ended up with an anti-Apple piece and as Microsoft’s CEO considers Apple to be a top competitor, maybe Schofield will find a place as a Microsoft employee (PR/”communication”), just like Peter Galli. They love hiring journalists who attack Microsoft’s competitors with false claims and omissions. We gave another example earlier this week.

Share in other sites/networks: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Reddit
  • email

Decor ᶃ Gemini Space

Below is a Web proxy. We recommend getting a Gemini client/browser.

Black/white/grey bullet button This post is also available in Gemini over at this address (requires a Gemini client/browser to open).

Decor ✐ Cross-references

Black/white/grey bullet button Pages that cross-reference this one, if any exist, are listed below or will be listed below over time.

Decor ▢ Respond and Discuss

Black/white/grey bullet button If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

4 Comments

  1. bugstomper said,

    June 4, 2010 at 7:36 pm

    Gravatar

    Wrong Jakob Nielsen!

    Compare these two profiles on LinkedIn, the Microsoft Jakob Nielsen at
    http://www.linkedin.com/in/jakobnielsen

    and the famous Jakob Nielsen at
    http://www.linkedin.com/in/jakobnielsenphd

    Dr. Roy Schestowitz Reply:

    You are right. The person who mailed me about it suggested it’s the same person as their background and name are almost identical. I will add a correction.

    verofakto Reply:

    That’s fascinating. Because I’ve noticed you rarely seem to miss an opportunity to mention that something you’re publishing was provided by a “reader”.

    I guess it was just an oversight. It happens.

  2. Dr. Roy Schestowitz said,

    June 6, 2010 at 1:31 am

    Gravatar

    Groklaw adds: “Nielsen is criticizing the apps, not the iPad itself, and first he says they are not enough alike and so Apple should exert more control, and then he says Apple exerts too much control. Anyhow, anyone who has used an iPad for more than a day knows exactly how to use it and that it’s more than easy. It’s intuitive and fun. And may I just add that there is no such thing as an overemphasis on aesthetics? It’s what people buy Apple products for, the sheer beauty of the products. And as Johnny Holland points out, Usability Ain’t Everything: “The iPad does not have a Graphical User Interface but a gestural one. GUI design guidelines do not necessarily apply when users can interact directly with the content.” And updating: There’s more than one Jakob Nielsen. See the two profiles on LinkedIn, both with pictures:

    “The Microsoft Jakob Nielsen and the well-known usability specialist Jakob Nielsen.”

DecorWhat Else is New


  1. Links 29/11/2021: NuTyX 21.10.5 and CrossOver 21.1.0

    Links for the day



  2. This Apt Has Super Dumbass Powers. Linus Sebastian and Pop_OS!

    Guest post by Ryan, reprinted with permission



  3. [Meme] Trying to Appease Provocateurs and Borderline Trolls

    GNU/Linux isn’t just a clone of Microsoft Windows and it oughtn’t be a clone of Microsoft Windows, either; some people set themselves up for failure, maybe by intention



  4. Centralised Git Hosting Has a Business Model Which is Hostile Towards Developers' Interests (in Microsoft's Case, It's an Attack on Reciprocal Licensing and Persistent Manipulation)

    Spying, censoring, and abusing projects/developers/users are among the perks Microsoft found in GitHub; the E.E.E.-styled takeover is being misused for perception manipulation and even racism, so projects really need to take control of their hosting (outsourcing is risky and very expensive in the long run)



  5. Links 29/11/2021: FWUPD's 'Best Known Configuration' and Glimpse at OpenZFS 3.0

    Links for the day



  6. President Biden Wants to Put Microsofter in Charge of the Patent Office, Soon to Penalise Patent Applicants Who Don't Use Microsoft's Proprietary Formats

    The tradition of GAFAM or GIAFAM inside the USPTO carries on (e.g. Kappos and Lee; Kappos lobbies for Microsoft and IBM, whereas Lee now works for Amazon/Bezos after a career at Google); it's hard to believe anymore that the USPTO exists to serve innovators rather than aggressive monopolists, shielding their territory by patent threats (lawsuits or worse aggression) and cross-licensing that's akin to a cartel



  7. Microsoft GitHub Exposé — Part VIII — Mr. Graveley's Long Career Serving Microsoft's Agenda (Before Hiring by Microsoft to Work on GitHub's GPL Violations Machine)

    Balabhadra (Alex) Graveley was promoting .NET (or Mono) since his young days; his current job at Microsoft is consistent with past harms to GNU/Linux, basically pushing undesirable (except to Microsoft) things to GNU/Linux users; Tomboy used to be the main reason for distro ISOs to include Mono



  8. Dr. Andy Farnell on Teaching Cybersecurity in an Age of 'Fake Security'

    By Dr. Andy Farnell



  9. IRC Proceedings: Sunday, November 28, 2021

    IRC logs for Sunday, November 28, 2021



  10. Links 29/11/2021: Linux 5.16 RC3 and Lots of Patent Catch-up

    Links for the day



  11. By 2022 0% of 'News' Coverage About Patents Will Be Actual Journalism (Patent Litigation Sector Has Hijacked the World Wide Web to Disseminate Self-Promotional Misinformation)

    Finding news about the EPO is almost impossible because today’s so-called ‘news’ sites are in the pockets of Benoît Battistelli, António Campinos, and their cohorts who turned the EPO into a hub of litigation, not science; this is part of an international (worldwide) problem because financial resources for journalism have run out, and so the vacuum is filled/replaced almost entirely by Public Relations (PR) and marketing



  12. Trying to Appease Those Who Never Liked Free Software or Those Who Blindly Loved All Patent Monopolies to Begin With

    It’s crystal clear that trying to appease everyone, all the time, is impossible; in the case of the EPO, for example, we hope that exposing Team Battistelli/Campinos helps raise awareness of the harms of patent maximalism, and when speaking about Free software — whilst occasionally bashing the alternatives (proprietary) — we hope to convince more people to join the “Good Fight”



  13. Links 28/11/2021: Laravel 8.73 Released, GitHub Offline for Hours

    Links for the day



  14. IRC Proceedings: Saturday, November 27, 2021

    IRC logs for Saturday, November 27, 2021



  15. Links 27/11/2021: Nvidia’s DLSS Hype and Why GNU/Linux Matters

    Links for the day



  16. [Meme] Linus Gabriel Sebastian Takes GNU/Linux for a (Tail)'Spin'

    If you’re trying to prove that GNU/Linux is NOT Windows, then “haha! Well done…”



  17. GNU/Linux is for Freedom and It'll Gain Many Users When (or Where) People Understand What Software (or Computing) Freedom Means

    Software that respects people's freedom (and by extension privacy as well) is an alluring proposition; those who choose to try GNU/Linux for the wrong reasons are likely the wrong target audience for advocates



  18. Amid Reports of Microsoft's Competition Crimes in Europe...

    European companies are complaining, but they seem to overlook the principal aspect of an imperialistic system with bottomless pockets (almost 30 trillion dollars in debt already; US national debt soared again last month); Microsoft is shielded by a political system with military (“defence”) as bailout budget to help cushion international expansion for data grab and technical leverage, as we've seen in the case of EPO (this is all political, not technical, and should thus be treated as a political/corruption issue)



  19. Is Linus Trolling the GNU/Linux Community?

    This new video responds to what many sites have been provoked into amplifying



  20. Links 27/11/2021: Tux Paint 0.9.27 and SeaMonkey 1.1.19 in EasyOS

    Links for the day



  21. [Meme] Keeping Our Distance From Microsoft

    The OSI is the dagger, the Linux Foundation is the knife, and many others are the sword by which Microsoft tries to get into the very heart of GNU/Linux and extinguish the Free software movement



  22. Microsoft Edge Encourages Indebted Americans to Guilt-spend Just in Time for Christmas

    Guest post by Ryan, reprinted with permission



  23. IRC Proceedings: Friday, November 26, 2021

    IRC logs for Friday, November 26, 2021



  24. 38+ Years of GNU and 19+ Years of FSF Associate Membership

    “On November 25, 2002,” Wikipedia notes, “the FSF launched the FSF Associate Membership program for individuals.” As the above video points out, it all started almost 40 years ago.



  25. Gemini as a Platform for Gamers

    Contrary to what people often assume (or are led to assume), even without client-side scripting Gemini can accomplish a great deal; early adopters, many of whom are technical, test the limits of the very minimalistic (by design and intention) specification



  26. Improved Workflows: Achievement Unlocked

    Today we've completed a bunch of small projects that can make us more efficient (e.g. more Daily Links per day, more articles); the above video was recorded many hours ago to accompany the outline below



  27. Links 26/11/2021: New Complaint About Microsoft Competition Crimes in Europe, EuroLinux 8.5, GhostBSD 21.11.24, and Kiwi TCMS 10.5 Released

    Links for the day



  28. Links 26/11/2021: F35 Elections, Whonix 16.0.3.7, OSMC's November Refresh With Kodi 19.3

    Links for the day



  29. IRC Proceedings: Thursday, November 25, 2021

    IRC logs for Thursday, November 25, 2021



  30. IRC Proceedings: Wednesday, November 24, 2021

    IRC logs for Wednesday, November 24, 2021


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts