Bonum Certa Men Certa

Microsoft Finds Out That Bribing Doesn't Work in the Long Term, Neither Against Google Nor GNU/Linux

Prisoner population rate - 2007-2008



Summary: By bribing people to use its services and to use Windows, Microsoft only empties its coffers and devalues Windows

ON several occasions last year we wrote about what the mainstream press called "bribery" [1, 2, 3]. It was talking about Microsoft's idea of paying Google customers to defect -- an anti-competitive idea which turns out to have roots in the ever-so-predatory Bill Gates (who knows that in the United States prisons are built for impoverished hungry shoplifters, not crooked megalomaniacs).



TechDirt calls it bribery and offers some background information:

Microsoft Discovers That Bribing People To Use Its Search Engine Didn't Work



We recently had a discussion about the role of money as an incentive and how it often doesn't work the way people think it should (i.e., money often provides negative incentive -- the opposite of what you would think). I'm actually working on another post about that topic that I'll hopefully finish later today, but here's a quick one demonstrating that point in action.

Way back in 2005, Bill Gates suggested that in the end, Microsoft would be able to beat Google because it had a secret weapon: it could bribe users to use Microsoft instead of Google, by offering them a cut of the advertising revenue.


The Microsoft reporters/PR have spun it a little [1, 2, 3], but the obvious takeaway is that Microsoft failed badly. This is an implicit admission that Bong [sic] is a road to nowhere.

Our reader Oiaohm called it "Cost cutting" and this probably makes sense because Microsoft has been suffering a loss of almost $3 billion per year in this area of operations (assuming the current pace continues).

In conclusion, Microsoft attempted to merely buy some market share and it cost it dearly.

Pogson brings up the fact that Microsoft used similar tactics against GNU/Linux (it apparently also bribed OEMs but didn't call that a "bribe").

After years of scrutiny by anti-competition police, Ballmer still doesn’t get it:
“When Mossberg asked why Microsoft had drastically lowered its price of Windows XP in reaction to netbook vendors having initially shipped units with Linux, Ballmer retreated by asking, “Why should I give someone else an opportunity?”.”
It’s the law, Steve. Monopolies are required to give competitors opportunities.

This exchange also answers the question why GNU/Linux has not taken a larger share of the desktop OS market.


This significantly hurt Microsoft financially, but the outcome was negative for GNU/Linux in sub-notebooks, as we explained in:



Sadly for Microsoft, Linux is very dominant in tablets right now. A Microsoft ally as big as HP even dumped Vista 7, replacing it with Linux. So what did Microsoft really achieve there? It only led to the cost of Windows going down, which still affects its bottom line.

Recent Techrights' Posts

If You Don't Control Your Online Platform, Then Someone Else is Controlling You
be (or become) independent
The Solicitors Regulation Authority (SRA) Has a Policy on Racism and Sexism
In then future we'll show the misogyny and racial slurs
Links 22/09/2025: Murdochs Might Join Fentanylware (TikTok) 'Investors' (Masters), United Kingdom Recognises Palestinian Statehood
Links for the day
The 50-Pound Note Experiment and the "War on Cash"
Britain is actually seeing a rebound in cash payments, and it's not a temporary phenomenon
 
What Scares Them the Most is Independent News Sites That They Cannot Control and Censor
Wikileaks was a good example of this
Oracle Started This Year With Slop. Then It Stopped.
Passing fads are like this
Distros That Run on PCs Made 20 Years Ago and Don't Use Systemd
Betas for now
The Complaint About Brett Wilson LLP - Part I - Abusing British Women on Behalf of American Men Who Abuse American Women
Transparency is important to us, so we've decided to make this series
Slopwatch: Google News and the Evident Slopfarm Infestation
This is what people get about Linux when they query Google for Linux
Gemini Links 22/09/2025: Esperanto Music History and Apps For Android
Links for the day
Links 22/09/2025: More American 'Censorship' (Retaliation for Journalism), Cheeto "Might Be Losing His Race Against Time"
Links for the day
The Blob Slop
Give me more words, give me some text
Slopwatch: Blaming the Victims for Microsoft's Failures and Plagiarising Phoronix
That's what Google has been reduced to: slop and slopfarms
Links 22/09/2025: Breaches, Windows TCO, and Arrests
Links for the day
Gemini Links 22/09/2025: Rabbit Hole and DeGoogling Fairphone
Links for the day
Links 22/09/2025: Russian War Planes Invade NATO Airspace While Dihydroxyacetone Man Escalates Attack on Free Speech Because of Critics
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, September 21, 2025
IRC logs for Sunday, September 21, 2025
Links 21/09/2025: "Hey Hi" (Hype) Under Fire, Fakes Identified; Tesla Burns Family
Links for the day
Google's Software is Malware and Malware in Mobile Devices
Originally posted by Rob Musial
Links 20/09/2025: Hegemony Coming to a Close, Luigi Mangione Ruled Not Terrorist
Links for the day
Gemini Links 21/09/2025: "Charlie Kirk Was a Hateful Piece of Shit" and Slop Code Attempted by Microsofter
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, September 20, 2025
IRC logs for Saturday, September 20, 2025
Gemini Links 20/09/2025: Snowy Photos and utism is a Spectrum
Links for the day
Microsoft-Sponsored Xenophobia and Nationalism
IBM is very similar in this regard
Vintage is Sometimes Better
Why can't we get back to "simple" if (or where) "simple" means better?
Climate Breakdown Means We'll be Publishing More, Not Less
Press freedom will be a common, recurring theme
Our 5-Year Geminispace Anniversary is Coming Up
I still remember when Gemini Protocol was quite new
It's Right to Point Out Violence From the Right
Violence is a recurring theme
Tentative Summary of Things to Publish in Project 2030
I'll still be in my forties by then
Web Browsers That "Do Hey Hi" (AI)
State-of-the-art plagiarism or "autocomplete on steroids" (not coined by us, nevertheless a nice description) don't have much/any prospect
Links 20/09/2025: Hardware Projects in View, Some Independent Publishers About Russia Prosper After Cheeto Cuts Funding
Links for the day
Gemini Links 20/09/2025: Options and TV Time Machine
Links for the day
Links 20/09/2025: Retrocomputer, Antique Phone Experience, and More
Links for the day
Links 20/09/2025: Internet Shutdowns, Media Censorship, and Climate Worries
Links for the day
About 700 New Gemini Capsules in 13 Months (or 54 Per Month)
4.8K would represent a 20% increase
Rust People: Drain the Swap, You're Holding It Wrong
Does Rust make sense?
Techrights the Name Turns 15
About 6 weeks from now we turn 19
Microsoft is Running Out of Time and Floating Fake Figures, Fake Projects, Fake Narratives, Fake Excuses
Also, a lot of Microsoft's "revenue" claims are circular financing (i.e. Microsoft buying from itself, which means Ponzi-like fraud)
Slopwatch: LinuxSecurity, linuxconfig.org, and Plagiarised Phoronix
Many articles out there are nowadays fake
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, September 19, 2025
IRC logs for Friday, September 19, 2025
Gemini Links 20/09/2025: Navigating the Pressures of Modern Life and SpellBinding Accidentally Wrote Another Gemini Server
Links for the day