EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

11.20.10

Billions in Marketing Can’t Help Microsoft Sell Hardware

Posted in Deception, Hardware, Marketing, Microsoft at 7:11 am by Dr. Roy Schestowitz

Microhard

Summary: Despite spendings of close to a billion dollars in just marketing of Vista Phony 7 [sic] and KINect, Microsoft cannot really sell those gadgets in sufficient quantities

MICROSOFT IS BECOMING a successful incubator of patent trolls while its software business is declining (Microsoft fakes reports to hide problems including debt) and its attempts to reinvent itself on the Web cost around $3 billion in losses every single year.

Another area where Microsoft was never truly successful is hardware. Microsoft tried to sell its phone called the “KIN” and it was a disaster of unprecedented proportions. Then, Microsoft tried throwing an advertising budget at the problem, just heavily marketing Vista Phony 7 [sic]. We’re looking at the expense of about half a billion dollars. That’s an insane amount to spend on deceiving the public, almost like spending $1.5 for each US citizen to become aware of a platform with 0.00% market share. Some say that “KIN” is still around, not just in its Vista Phony 7 [sic] incarnation (the story of both shows a similar trajectory). As OpenBytes put it two days ago:

People often say when talking about Microsoft products “same old, same old” is there really anything new happening with WP7 and is it any surprise that its rumored to have only sold around 40,000 units? You decide.

For me Microsoft and its “mobile solutions” won’t be fooling me again and Im already on record saying that I believe WP7 will flop.

“Embarrassed to recommend Microsoft software” is the title of this new post which helps explain Microsoft’s status crisis. Its brand suffers a lot after products like “KIN” and Vista Phony 7 [sic] will do it no favours.

In summary, I’m not impressed at all with offline files. Especially when I compare it to solutions like rsync in Linux, which works perfectly every time, and works very very well. Why can’t Microsoft learn from previous mistakes, and fix their software? It’s embarrasing to recommend these products and sell the idea of using Microsoft software to somebody, when it will work for a while then break all of a sudden out of the blue. I should have learned, that it’s OK to recommend Microsoft software if absolutely necessary, but I no longer guarantee that it will work as designed.

Here is another take on Vista Phony 7 [sic], which starts receiving some bad press now that the huge marketing budget (means of softly bribing journalists/publications via PR agencies) dries up.

Microsoft released Windows Phone 7 in the US market recently. Despite massive advertising budget thrown at the new operating system release, there was no great over night, iPhone-like queue snaking around the block, which the Microsoft management so desperately needed.

The hyped release failed to generate the required buzz and the turnout wasn’t so flash. Add to this, there have been some decidedly unenthusiastic reviews for the devices in publications.

Techrights was apparently correct when predicting that Vista Phony 7 [sic] would fail just like “KIN” (although unlike “KIN”, Vista Phony 7 [sic] is just the platform, which is based on a dying project, Silverlight), but the huge Vista Phony 7 [sic] marketing expenses should assure more sales, not to mention giveaways to staff. It’s a short-term boost.

Another hardware product which is not doing so well so far is KINect. We’ll explain why the short-term boost is disappointing.

First of all, our reader Will shares this story about prerequisites which Microsoft understates. The devices is unsuitable for many homes and there have been reports of people breaking their belongings due to KINect.

Xbox Japan’s Kinect displays have 0.9 meter (2.9 feet) paper measure for gamers to take home and suss out their gaming quarters. 2.9 feet? Kinect needs around 8 feet to hit the sweetspot of certain games.

“I found this link kinda funny,” wrote Will in IRC. “The gist of my article is that Japanese Kinect displays have a paper tape measure to help people determine if they have enough space in their homes for the Kinect to work properly. The catch is, the paper measure is only 2.9 feet long, but the Kinect reportedly requires at least 8 feet.”

“The gist of my article is that Japanese Kinect displays have a paper tape measure to help people determine if they have enough space in their homes for the Kinect to work properly. The catch is, the paper measure is only 2.9 feet long, but the Kinect reportedly requires at least 8 feet.”
      –Will
Personally, I have not been keeping up to date with KINect for about a month (TechBytes takes up a lot of time), but the number of sales quoted by Will helped me deduce that it’s failing to sell well. It’s only a month away from Christmas and a very small proportion of Xbox 360 owners bought a KINect in the first week and a half. Only 2-3% of people who bought Xbox 360 bothered getting such an overprices remote in the first 10 days after a massive marketing campaign estimated to have cost close to half a billion dollars. It’s the type of product which Nintendo just gives away with its console (although it’s not exactly the same type of peripheral).

People would be wise to avoid KINect for other reasons, for instance the spy factor which we wrote about some days ago. “Big Xbox is watching you” is a new article worth reading:

But if your hardware has facial recognition, then it could in theory recognize not just faces, but facial expressions. Imagine a world where your TV watches your face to see how you respond emotionally to the content it’s showing you. And reports on it.

Microsoft only pretends to respect people’s privacy [1, 2, 3]. It’s one of the most intrusive companies, usually for marketing reasons. Nintendo has only little or no interest at all in such personal data.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

2 Comments

  1. NotZed said,

    November 20, 2010 at 6:52 pm

    Gravatar

    But who really knows?

    The m$ phone has no real numbers out – just the single unsubstantiated first-day-40k claim repeated over and over which even if true is too stale to be relevant. That they haven’t mentioned any numbers is about the only publicly available evidence that things are less than they expected.

    With the kin-toy, m$’s ‘plans’ to hit 5M units by years end reminds me of the 10M target for the main box’s first year of release – they made the numbers by forcing distributors to buy the units and it took well into the next year to get into people’s houses.

    Comparing the numbers to the sales numbers of the machine doesn’t add up either. For starters who knows how many of those sales are a multiplier effect for faulty units. And the main demographic of their customers – adrenaline and anger fuelled teen boys/and 20-somethings training to kill each other – is the one they’re explicitly not aiming for this time (and although they might’ve got hooked up by now it would be too early for them to have bred kids taller than 1m!). The trend in sales numbers of the main machine would be a better indicator.

    Dr. Roy Schestowitz Reply:

    Microsoft has just invited hackers to the platform/product, which is a reversal of their previous policy. This can be interpreted as Microsoft desperate to make more sales regardless of the intended use, or perhaps a case of overstocking.

What Else is New


  1. Valerie Strauss Explains Why Gates Foundation's Lobbying for 'Common Core' (Privatisation) is a Swindle That Makes Microsoft Richer

    Continued criticism of the Gates Foundation's lobbying and masquerading, with more journalists brave enough to highlight the corruption



  2. USPTO Officially Sets New Guidelines to Limit Scope of Software Patents in the United States

    Even patent lawyers finally acknowledge that the incentive to file software patent applications has been reduced, as the scope of patents on software has been noticeably narrowed and they are harder to acquire, let alone enforce in a courtroom



  3. UK Government Adopts OpenDocument Format (ODF) and Microsoft Already Attacks the Government Over It, Showing Absolutely No Commitment to Open Standards

    Only "Microsoft as the standard" is the 'standard' Microsoft is willing to accept, as its response to the Cabinet Office's judgment reveals



  4. Microsoft Layoffs of 2014

    Another quick look at Microsoft's horrible state of affairs and why it has virtually nothing to do with Nokia



  5. Links 22/7/2014: Linux 3.16 RC 6, New UberStudent

    Links for the day



  6. Links 20/7/2014: Jolla in India, Mega Censored in Italy

    Links for the day



  7. Longtime Mono Booster Joins Microsoft-linked Xamarin

    Jo Shields almost joins Microsoft, settling instead for its proxy, Xamarin



  8. Linux Foundation Welcomes Patent Aggressor Red Bend Software

    The Linux Foundation's AllSeen Alliance welcomes as a member a company that uses software patents to sue Free/Open Source software



  9. Matt Levy From Patent Progress (and CCIA) Does Not Really Want Patent Progress

    Matthew ('Matt') Levy moved into a foe of patent progress last year, but he still runs a site calls Patent Progress, in which he diverts all attention to patent trolls (as large corporations such as Microsoft like to do)



  10. Attacking FOSS by Ignoring/Overlooking Issues With Proprietary Software

    The biasing strategy which continues to be used to demonise Free/Open Source software (FOSS) along with some new examples



  11. Links 19/7/2014: CRUX 3.1 is Out, CyanogenMod Competes With Google Now

    Links for the day



  12. Microsoft's Massive Layoffs Go Far Beyond Nokia; Nokia's Android Phones Axed by Microsoft's Elop

    Microsoft's rapid demise and permanent exit from Nokia's last remaining Linux platform (after Microsoft had killed two more)



  13. Patents on Software Already Being Invalidated in Courts Owing to SCOTUS Ruling on 'Abstract' Patents

    The Federal Circuit Appeals Court has just "invalidated a software patent for being overly abstract," says a patents expert



  14. OpenSUSE 'Community' is Crumbling, AttachMSFT Killed SUSE's Potential (Except as Microsoft Tax)

    Not much too see in the land of SUSE and Attachmate, or formerly the company known as Novell



  15. Links 18/7/2014: Slackware Turns 21, Spotify Switches to Ubuntu

    Links for the day



  16. Links 16/7/2014: Manjaro 0.8.10 Third Update, SIA Migrates to Red Hat

    Links for the day



  17. Microsoft's Latest Round of Massive/Bulk/Large-scale Layoffs

    Microsoft boosters are preparing 'damage control' pieces ahead of massive layoffs at Microsoft



  18. Secrecy Allows British Government to be Manipulated by Microsoft for Spyware Behind Closed Doors

    Dependence on malicious software from NSA ally Microsoft is highly dependent, at least in Britain, on government secrecy and vain refusal to comply with Freedom of Information (FOI) requests



  19. Software Patent Applications Already Being Rejected in the US Owing to SCOTUS Ruling, Some Patent Lawyers Are Fuming

    Good news on the software patents front as the USPTO starts rejecting software patent applications, based on patent lawyers' words



  20. Links 15/7/2014: New Plasma, Google Announces Project Zero

    Links for the day



  21. Interest in Free Software Coverage and 9 Months With Tux Machines

    Thoughts about the level of interest in Free/Open Source software (FOSS) and growth of at least some sites that focus on GNU/Linux



  22. White House Backs Away From Appointing Patents Zealot to Top USPTO Position

    Philip Johnson is no longer poised to become the Director of the USPTO, which is basically an establishment that provides protectionism to primarily US-based corporations



  23. Professor James Bessen Presents the Case Against Software Patents After Important SCOTUS Ruling

    The debate about software patents in the Unites States continues, with academia on one side and greedy patent lawyers on the other



  24. Software Patents Demising in the US as Microsoft Patent Attacks on Android/Linux Suffer a Huge Setback

    M-Cam's assessment of Microsoft's bundle of extortion (using software patents) shows toothlessness, irrespective of the SCOTUS decision to effectively annul "abstract" software patents



  25. Links 13/7/2014: KDE Activity Surge

    Links for the day



  26. Pro-Microsoft Spin in Microsoft-Funded News Networks

    The rogue media (misinformation) campaign of Microsoft benefits from networks which have been paid by Microsoft over the years



  27. Cronyism at Play: European Hostility Towards Free/Libre Software Despite Espionage and Moles

    Europe continues to be held hostage with back doors, lock-in, and massive payments to foreign powers, despite evidence that these powers are destructive and hostile



  28. Wirelessly-Controlled Contraceptives and Other Villainous Bill Gates Initiatives

    Remote controls for people's reproductive systems are now in the making and Bill Gates is a prominent investor in the technology



  29. Links 12/7/2014: CrossOver, New Wine

    Links for the day



  30. Links 10/7/2014: LXLE 14.04 in Headlines, Plasma 5

    Links for the day


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts