EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

11.20.10

Billions in Marketing Can’t Help Microsoft Sell Hardware

Posted in Deception, Hardware, Marketing, Microsoft at 7:11 am by Dr. Roy Schestowitz

Microhard

Summary: Despite spendings of close to a billion dollars in just marketing of Vista Phony 7 [sic] and KINect, Microsoft cannot really sell those gadgets in sufficient quantities

MICROSOFT IS BECOMING a successful incubator of patent trolls while its software business is declining (Microsoft fakes reports to hide problems including debt) and its attempts to reinvent itself on the Web cost around $3 billion in losses every single year.

Another area where Microsoft was never truly successful is hardware. Microsoft tried to sell its phone called the “KIN” and it was a disaster of unprecedented proportions. Then, Microsoft tried throwing an advertising budget at the problem, just heavily marketing Vista Phony 7 [sic]. We’re looking at the expense of about half a billion dollars. That’s an insane amount to spend on deceiving the public, almost like spending $1.5 for each US citizen to become aware of a platform with 0.00% market share. Some say that “KIN” is still around, not just in its Vista Phony 7 [sic] incarnation (the story of both shows a similar trajectory). As OpenBytes put it two days ago:

People often say when talking about Microsoft products “same old, same old” is there really anything new happening with WP7 and is it any surprise that its rumored to have only sold around 40,000 units? You decide.

For me Microsoft and its “mobile solutions” won’t be fooling me again and Im already on record saying that I believe WP7 will flop.

“Embarrassed to recommend Microsoft software” is the title of this new post which helps explain Microsoft’s status crisis. Its brand suffers a lot after products like “KIN” and Vista Phony 7 [sic] will do it no favours.

In summary, I’m not impressed at all with offline files. Especially when I compare it to solutions like rsync in Linux, which works perfectly every time, and works very very well. Why can’t Microsoft learn from previous mistakes, and fix their software? It’s embarrasing to recommend these products and sell the idea of using Microsoft software to somebody, when it will work for a while then break all of a sudden out of the blue. I should have learned, that it’s OK to recommend Microsoft software if absolutely necessary, but I no longer guarantee that it will work as designed.

Here is another take on Vista Phony 7 [sic], which starts receiving some bad press now that the huge marketing budget (means of softly bribing journalists/publications via PR agencies) dries up.

Microsoft released Windows Phone 7 in the US market recently. Despite massive advertising budget thrown at the new operating system release, there was no great over night, iPhone-like queue snaking around the block, which the Microsoft management so desperately needed.

The hyped release failed to generate the required buzz and the turnout wasn’t so flash. Add to this, there have been some decidedly unenthusiastic reviews for the devices in publications.

Techrights was apparently correct when predicting that Vista Phony 7 [sic] would fail just like “KIN” (although unlike “KIN”, Vista Phony 7 [sic] is just the platform, which is based on a dying project, Silverlight), but the huge Vista Phony 7 [sic] marketing expenses should assure more sales, not to mention giveaways to staff. It’s a short-term boost.

Another hardware product which is not doing so well so far is KINect. We’ll explain why the short-term boost is disappointing.

First of all, our reader Will shares this story about prerequisites which Microsoft understates. The devices is unsuitable for many homes and there have been reports of people breaking their belongings due to KINect.

Xbox Japan’s Kinect displays have 0.9 meter (2.9 feet) paper measure for gamers to take home and suss out their gaming quarters. 2.9 feet? Kinect needs around 8 feet to hit the sweetspot of certain games.

“I found this link kinda funny,” wrote Will in IRC. “The gist of my article is that Japanese Kinect displays have a paper tape measure to help people determine if they have enough space in their homes for the Kinect to work properly. The catch is, the paper measure is only 2.9 feet long, but the Kinect reportedly requires at least 8 feet.”

“The gist of my article is that Japanese Kinect displays have a paper tape measure to help people determine if they have enough space in their homes for the Kinect to work properly. The catch is, the paper measure is only 2.9 feet long, but the Kinect reportedly requires at least 8 feet.”
      –Will
Personally, I have not been keeping up to date with KINect for about a month (TechBytes takes up a lot of time), but the number of sales quoted by Will helped me deduce that it’s failing to sell well. It’s only a month away from Christmas and a very small proportion of Xbox 360 owners bought a KINect in the first week and a half. Only 2-3% of people who bought Xbox 360 bothered getting such an overprices remote in the first 10 days after a massive marketing campaign estimated to have cost close to half a billion dollars. It’s the type of product which Nintendo just gives away with its console (although it’s not exactly the same type of peripheral).

People would be wise to avoid KINect for other reasons, for instance the spy factor which we wrote about some days ago. “Big Xbox is watching you” is a new article worth reading:

But if your hardware has facial recognition, then it could in theory recognize not just faces, but facial expressions. Imagine a world where your TV watches your face to see how you respond emotionally to the content it’s showing you. And reports on it.

Microsoft only pretends to respect people’s privacy [1, 2, 3]. It’s one of the most intrusive companies, usually for marketing reasons. Nintendo has only little or no interest at all in such personal data.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

2 Comments

  1. NotZed said,

    November 20, 2010 at 6:52 pm

    Gravatar

    But who really knows?

    The m$ phone has no real numbers out – just the single unsubstantiated first-day-40k claim repeated over and over which even if true is too stale to be relevant. That they haven’t mentioned any numbers is about the only publicly available evidence that things are less than they expected.

    With the kin-toy, m$’s ‘plans’ to hit 5M units by years end reminds me of the 10M target for the main box’s first year of release – they made the numbers by forcing distributors to buy the units and it took well into the next year to get into people’s houses.

    Comparing the numbers to the sales numbers of the machine doesn’t add up either. For starters who knows how many of those sales are a multiplier effect for faulty units. And the main demographic of their customers – adrenaline and anger fuelled teen boys/and 20-somethings training to kill each other – is the one they’re explicitly not aiming for this time (and although they might’ve got hooked up by now it would be too early for them to have bred kids taller than 1m!). The trend in sales numbers of the main machine would be a better indicator.

    Dr. Roy Schestowitz Reply:

    Microsoft has just invited hackers to the platform/product, which is a reversal of their previous policy. This can be interpreted as Microsoft desperate to make more sales regardless of the intended use, or perhaps a case of overstocking.

What Else is New


  1. Links 27/8/2016: Torvalds and GPL, “DOD Must Embrace Open-Source Software”

    Links for the day



  2. Links 26/8/2016: Maru OS Resurfaces, Android More Reliable Than 'i' Things, PC-BSD Becomes TrueOS

    Links for the day



  3. Good Job, David Kappos, Says the 'Boss' (IBM)

    Responses to the latest call against Alice (eliminator of many software patents), courtesy of the man from IBM (still paid by IBM) who was responsible for the policy that blindly approved a lot of software patents in the US



  4. Being for Patent Quality or Against Patenting Excess Does Not Make You Anti-Patents

    Like IAM, which tries to portray sceptics and critics of software patents as "anti-patents", IP Watchdog (or Watchtroll as we call it) is 'trolling' the Electronic Frontier Foundation, simply because it expressed an opinion that patent maximalists cannot tolerate



  5. Erosion of Patent Quality Enables Patent Extortion With Large Portfolios of Low Validity Rate

    Revisiting the EPO's vision of poor patent examination and the effect of discriminatory granting practices, favouring patent bullies such as Microsoft (which actively attacks Linux using low-quality and usually pure software patents)



  6. The EPO's Francesco Zaccà Presenting in Turin Alongside Patent Trolls (Like the Patent Mafia Sisvel) and Lobbyists/Front Groups for Software Patents, UPC

    Benjamin Henrion (FFII) on seeing the EPO alongside patent trolls and other nefarious actors, doing what they do best, which is undermining public interests and harming patent quality



  7. The EPO, USPTO, and Patent Microcosm Peddle Myths About Patents in Public Universities and Research

    Tackling some of the commonly-spread myths about patents as "saving lives" and "promoting research" (in practice leading to the death of poor people and promoting trolls)



  8. Large Corporations' Lobbyist David Kappos Disgraces Former Employer USPTO by Meddling in Their Affairs on Software Patents, Downplaying the Supreme Court

    The latest lobbying from David Kappos, who blatantly exploits his connections in patent circles to promote software patents and work towards their resurgence after Alice v CLS Bank



  9. Journal of Intellectual Property Law and Practice Calls the European Patent Office “Rotten”, Other Sources Scrutinise Recent Moves

    The patent office which was once known for being the best bar none is rotting under the Frenchman Benoît Battistelli, who made himself and his friends the main clients of the Office



  10. PTAB Emerges as Hero of USPTO Because Quality of Patents Improves, Software Patents Are Effectively Dead (or Dying Once Reassessed)

    With help from the Patent Trial and Appeal Board (PTAB) -- not just patent courts -- software patents drop like flies by the thousands



  11. Creative Technology, Now Operating in 'Patent Troll' Mode, Shot Down by the ITC; Jawbone Too Shot Down

    Some good news from the U.S. International Trade Commission (ITC), which may have put an end to Creative's new war on Android (using old patents)



  12. Corporate Media in India Misrepresents Startups to Push for Software Patents

    A parade of misinformation as seen in Indian (but English-speaking) press this week as questions about patentability of software resurface



  13. Links 25/8/2016: Linux Turns 25, NetworkManager Turns 1.4

    Links for the day



  14. Links 24/8/2016: More From LinuxCon, Uganda Wants FOSS

    Links for the day



  15. Links 23/8/2016: GNOME 3.22 Beta, Android 7.0 Nougat

    Links for the day



  16. The Linux Foundation Gives Microsoft (Paid-for) Keynote Position While Microsoft Extorts (With Patents) Lenovo and Motorola Over Linux Use

    This morning's reminder that Nadella is just another Ballmer (with a different face); Motorola and Lenovo surrender to Microsoft's patent demands and will soon put Microsoft spyware/malware on their Linux-powered products to avert costly legal battles



  17. Not Just President Battistelli: EPO Vice-Presidents Are Still Intentionally Misrepresenting EPO Staff

    Evidence serving to show that EPO Vice-Presidents are still intentionally misrepresenting EPO staff representatives and misleading everyone in order to defend Battistelli



  18. Battistelli the Liar Causes a Climate of Confrontation in French Politics, Lies About Patent Quality (Among Many Other Things)

    Battistelli's lies are coming under increased scrutiny inside and outside the European Patent Office (EPO), where patent quality has been abandoned in order to artificially elevate figures



  19. The Collapse of Software Patents and Patent Law Firms Trying to “Overcome” Alice

    The United States continues its gradual crackdown on software patents (which are viewed as abstract and thus unpatentable), whereas in Europe things are murkier than ever



  20. Apple's Patent Wars Against Android/Linux Make Patent Trolls Stronger

    Apple's insistence that designs should be patentable could prove to be collectively expensive, as patent trolls would then use a possible SCOTUS nod to launch litigation campaigns



  21. Links 22/8/2016: Linux 4.8 RC3, Linux Mint 18 “Sarah” KDE Beta

    Links for the day



  22. Links 21/8/2016: Apple and Microsoft Down, Systemd Spreading to Mount

    Links for the day



  23. Links 20/8/2016: Android Domination, FSFE summit 2016

    Links for the day



  24. Patents Roundup: Trolls Dominate Litigation, PTAB Crushes Patents, Patent Box Regime Persists, and OIN Explains Itself

    Another roundup of patent news from around the Web with special focus on software patenting



  25. The Cost/Toll of the 'New' EPO and Where All That Money Goes or Comes From

    The European Patent Office has become a servant of the rich and powerful (including large foreign corporations) and even its own employees now pay the price associated with misguided new policies (or 'reforms' as Battistelli habitually refers to these)



  26. Links 19/8/2016: Linux Mint With KDE, Linux Foundation's PNDA

    Links for the day



  27. The End of an Era at the USPTO as Battistelli-Like (EPO) Granting Policies Are Over

    The United States is seeing the potency of patents -- especially software patents (which make up much of the country's troll cases) -- challenged by courts and by the Patent Trial and Appeal Board (PTAB)



  28. Battistelli's European Patent Office Goes to the United States to Speak About the UPC and Software Patents

    The European Patent Office is showing its utter contempt -- not just disregard -- for the very fundamental rules that put it in its place and brought it into existence



  29. Turkey Subjected to the European Patent Convention (EPC) But Benoît Battistelli is Not?

    The ‘constitutional crisis’ at the European Patent Office in the context of Turkey, which has signed "the EPC and as such recognises the competence and the decisions of the institutions which have been introduced in the convention."



  30. Links 18/8/2016: EFF Slams Vista 10, Linux Foundation Makes PNDA

    Links for the day


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts