EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

11.20.10

Billions in Marketing Can’t Help Microsoft Sell Hardware

Posted in Deception, Hardware, Marketing, Microsoft at 7:11 am by Dr. Roy Schestowitz

Microhard

Summary: Despite spendings of close to a billion dollars in just marketing of Vista Phony 7 [sic] and KINect, Microsoft cannot really sell those gadgets in sufficient quantities

MICROSOFT IS BECOMING a successful incubator of patent trolls while its software business is declining (Microsoft fakes reports to hide problems including debt) and its attempts to reinvent itself on the Web cost around $3 billion in losses every single year.

Another area where Microsoft was never truly successful is hardware. Microsoft tried to sell its phone called the “KIN” and it was a disaster of unprecedented proportions. Then, Microsoft tried throwing an advertising budget at the problem, just heavily marketing Vista Phony 7 [sic]. We’re looking at the expense of about half a billion dollars. That’s an insane amount to spend on deceiving the public, almost like spending $1.5 for each US citizen to become aware of a platform with 0.00% market share. Some say that “KIN” is still around, not just in its Vista Phony 7 [sic] incarnation (the story of both shows a similar trajectory). As OpenBytes put it two days ago:

People often say when talking about Microsoft products “same old, same old” is there really anything new happening with WP7 and is it any surprise that its rumored to have only sold around 40,000 units? You decide.

For me Microsoft and its “mobile solutions” won’t be fooling me again and Im already on record saying that I believe WP7 will flop.

“Embarrassed to recommend Microsoft software” is the title of this new post which helps explain Microsoft’s status crisis. Its brand suffers a lot after products like “KIN” and Vista Phony 7 [sic] will do it no favours.

In summary, I’m not impressed at all with offline files. Especially when I compare it to solutions like rsync in Linux, which works perfectly every time, and works very very well. Why can’t Microsoft learn from previous mistakes, and fix their software? It’s embarrasing to recommend these products and sell the idea of using Microsoft software to somebody, when it will work for a while then break all of a sudden out of the blue. I should have learned, that it’s OK to recommend Microsoft software if absolutely necessary, but I no longer guarantee that it will work as designed.

Here is another take on Vista Phony 7 [sic], which starts receiving some bad press now that the huge marketing budget (means of softly bribing journalists/publications via PR agencies) dries up.

Microsoft released Windows Phone 7 in the US market recently. Despite massive advertising budget thrown at the new operating system release, there was no great over night, iPhone-like queue snaking around the block, which the Microsoft management so desperately needed.

The hyped release failed to generate the required buzz and the turnout wasn’t so flash. Add to this, there have been some decidedly unenthusiastic reviews for the devices in publications.

Techrights was apparently correct when predicting that Vista Phony 7 [sic] would fail just like “KIN” (although unlike “KIN”, Vista Phony 7 [sic] is just the platform, which is based on a dying project, Silverlight), but the huge Vista Phony 7 [sic] marketing expenses should assure more sales, not to mention giveaways to staff. It’s a short-term boost.

Another hardware product which is not doing so well so far is KINect. We’ll explain why the short-term boost is disappointing.

First of all, our reader Will shares this story about prerequisites which Microsoft understates. The devices is unsuitable for many homes and there have been reports of people breaking their belongings due to KINect.

Xbox Japan’s Kinect displays have 0.9 meter (2.9 feet) paper measure for gamers to take home and suss out their gaming quarters. 2.9 feet? Kinect needs around 8 feet to hit the sweetspot of certain games.

“I found this link kinda funny,” wrote Will in IRC. “The gist of my article is that Japanese Kinect displays have a paper tape measure to help people determine if they have enough space in their homes for the Kinect to work properly. The catch is, the paper measure is only 2.9 feet long, but the Kinect reportedly requires at least 8 feet.”

“The gist of my article is that Japanese Kinect displays have a paper tape measure to help people determine if they have enough space in their homes for the Kinect to work properly. The catch is, the paper measure is only 2.9 feet long, but the Kinect reportedly requires at least 8 feet.”
      –Will
Personally, I have not been keeping up to date with KINect for about a month (TechBytes takes up a lot of time), but the number of sales quoted by Will helped me deduce that it’s failing to sell well. It’s only a month away from Christmas and a very small proportion of Xbox 360 owners bought a KINect in the first week and a half. Only 2-3% of people who bought Xbox 360 bothered getting such an overprices remote in the first 10 days after a massive marketing campaign estimated to have cost close to half a billion dollars. It’s the type of product which Nintendo just gives away with its console (although it’s not exactly the same type of peripheral).

People would be wise to avoid KINect for other reasons, for instance the spy factor which we wrote about some days ago. “Big Xbox is watching you” is a new article worth reading:

But if your hardware has facial recognition, then it could in theory recognize not just faces, but facial expressions. Imagine a world where your TV watches your face to see how you respond emotionally to the content it’s showing you. And reports on it.

Microsoft only pretends to respect people’s privacy [1, 2, 3]. It’s one of the most intrusive companies, usually for marketing reasons. Nintendo has only little or no interest at all in such personal data.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

2 Comments

  1. NotZed said,

    November 20, 2010 at 6:52 pm

    Gravatar

    But who really knows?

    The m$ phone has no real numbers out – just the single unsubstantiated first-day-40k claim repeated over and over which even if true is too stale to be relevant. That they haven’t mentioned any numbers is about the only publicly available evidence that things are less than they expected.

    With the kin-toy, m$’s ‘plans’ to hit 5M units by years end reminds me of the 10M target for the main box’s first year of release – they made the numbers by forcing distributors to buy the units and it took well into the next year to get into people’s houses.

    Comparing the numbers to the sales numbers of the machine doesn’t add up either. For starters who knows how many of those sales are a multiplier effect for faulty units. And the main demographic of their customers – adrenaline and anger fuelled teen boys/and 20-somethings training to kill each other – is the one they’re explicitly not aiming for this time (and although they might’ve got hooked up by now it would be too early for them to have bred kids taller than 1m!). The trend in sales numbers of the main machine would be a better indicator.

    Dr. Roy Schestowitz Reply:

    Microsoft has just invited hackers to the platform/product, which is a reversal of their previous policy. This can be interpreted as Microsoft desperate to make more sales regardless of the intended use, or perhaps a case of overstocking.

What Else is New


  1. Misplaced Focus on Patent Trolls and Patent Lawyers' Defence of Trolls

    Observations about media coverage and reactions to the focus on patent trolls, which distracts from desperately-needed reform around patent scope



  2. PATENT Act a 'Reform' for Big Corporations, Hence Does Not Address the Core Issues, Including Patent Scope and Massive Patent Aggressors

    Big corporations, including some of the biggest patent aggressors out there, successfully lobbied for what has essentially become a bipartisan bill to eliminate the thorn in their side



  3. Openwashing of Binary Blobs That Microsoft Uses to Attack Free Software and GNU/Linux From the Inside

    Media which is either willfully ignorant or complicit has successfully, based on volume of coverage, framed Microsoft's proprietary software as openness and nicety



  4. Microsoft Kills Netscape Again, This Time Removing It From the History Books

    Microsoft's embarrassing crimes against Netscape -- the ones that put Bill Gates on trial and nearly split Microsoft -- virtually forgotten as Netscape itself is made to 'disappear'



  5. Microsoft India's Unofficial 'Branch' Infosys is Torturing the Meaning of Open Source Software

    Infosys, which is best known for its promotion of Microsoft in India, is distorting the meaning of 'Open Source' and joins a non-profit that is supposed to promote programming, not binary blobs



  6. Microsoft Windows is Dying, British Government Should Spend No More Money on It

    Time for the Establishment in the UK to abandon the out-of-support Windows XP (from 2001) and join the next generation of computing, which increasingly revolves around GNU/Linux and Free/libre software, supported by truly British companies



  7. IRC Proceedings: April 5th - May 2nd, 2015

    Many IRC logs



  8. Links 3/5/2015: Black Lab 6.5 RC2

    Links for the day



  9. Links 2/5/2015: Robolinux 7.9.1, LibreOffice Numbering

    Links for the day



  10. Links 1/5/2015: HP Ubuntu Laptops, Arch Linux 2015.05.01

    Links for the day



  11. Links 30/4/2015: Plasma 4.4 in the Making

    Links for the day



  12. Microsoft Embracing, Extending, Extinguishing the Linux-centric Arduino and Raspberry Pi, Making Them Windows Devices

    Raspberry Pi and Arduino carry water for Microsoft as part of the publicity stunts for Vista 10, the operating system which Microsoft tells investors is "marketing"



  13. Microsoft Uses Ubuntu to Demonstrate and Promote Microsoft Lock-in

    Canonical's Ubuntu is now used as the bait by which to seduce developers in the GNU/Linux world into Microsoft dependencies, surveillance, and software patents



  14. The EPO's Tyrant, Benoît Battistelli, is Probably on His Way Out, Threatens to Resign

    The Napoleonic self-acclaimed 'president' of the EPO, who surrounded himself with loyal thugs and crushed all opposition to him (assuring reign by fear), reportedly threatens to fall on his sword if an independent mediator gets appointed



  15. Links 30/4/2015: Debian GNU/Hurd 2015, Microsoft Copies Ubuntu

    Links for the day



  16. Windows Recipes for Disaster (Met Police and Fukushima)

    Microsoft Windows mentality and strong dependencies continue to cause immeasurable damage that costs people a lot in terms money and in terms of health



  17. ‘Visual Studio Code’: Not News, Not Free, Not Open Source

    Another publicity stunt from Microsoft, this time going under the name ‘Visual Studio Code’, which is basically proprietary lock-in



  18. Microsoft's Patent Attacks on Android Not Covered in the Corporate Media, Only Microsoft as the 'Victim'

    Omission of important developments around Microsoft's war on GNU/Linux and Free software, notably against Android and ChromeOS as of late



  19. As Core Issues Still Not Addressed, Another Protest Against EPO Management Scheduled for Tomorrow in Munich, Germany

    On Thursday (tomorrow) yet another demonstration is organised in Munich, less than a week ahead of the UPC decision (May 5th)



  20. Pharmaceutical Patents and Hedge Funds: Evil Fighting Evil

    Revisiting the subject of patents on life or life-saving processes, plus a hedge fund's extortion-type attack on such patents (for quick profit)



  21. UCLA Foolishly Grooms Microsoft's Patent Troll Nathan Myhrvold (Intellectual Ventures), Who is Busy Attacking Android and Linux These Days

    More news about Intellectual Ventures, Microsoft's and Bill Gates' anti-Linux tool, who lost a battle because of last year's SCOTUS ruling and is now groomed by the University of California, Los Angeles (UCLA)



  22. Links 28/4/2015: Plasma 5.3, Cutelyst 0.8.0

    Links for the day



  23. Links 28/4/2015: More on Debian 8 “Jessie”, Fedora 22 Beta Walkthrough

    Links for the day



  24. Microsoft is Attacking Android Like Never Before, Qisda the Latest to Sign Patent Extortion Deal

    More blackmail and propaganda against Android, courtesy of the gentler, kinder, 'new' Microsoft



  25. Caution Needed When Microsoft Copywriters Flood the Media With Microsoft Propaganda

    Media actively subverted by Microsoft-sponsored agents of deception, whose goal is to change what people think of Microsoft and its software, even if by lying (they call it 'marketing')



  26. Gartner Staff That Worked for Microsoft and the Latest Nonsense from Gartner or 'Former' Staff

    Gartner waited until 2015 to declare FOSS fit for databases; another example spotted where Gartner staff comes from Microsoft or vice versa



  27. Links 27/4/2015: Debian 9 Named, Linux 4.1 Reaches RC

    Links for the day



  28. Microsoft is Interjecting Itself Into GNU/Linux and Free Software News, Even Events and Foundations

    Microsoft's entryism strategy is proving effective as Microsoft successfully embeds itself inside the idealogical competition, subverting the competition's overall message and diluting the competition's focus on Free software



  29. The Unethical Business of Selling Fear of Free/Libre Software Bugs (Black Duck, Sonatype, and Symantec)

    The spreading of fear of Free/Open Source software (FOSS) is now a growth industry, so proprietary opportunists are eager to capitalise on it, even if by distorting the truth



  30. Patients' Data at Risk as NHS Reinforces Its Microsoft/Accenture Stockholm Syndrome

    The worst privacy violator in the world and the firm behind LSE failures are pocketing as much as £0.35 billion of British taxpayers' money to acquire access to very sensitive data of British people


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts