EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

11.20.10

Billions in Marketing Can’t Help Microsoft Sell Hardware

Posted in Deception, Hardware, Marketing, Microsoft at 7:11 am by Dr. Roy Schestowitz

Microhard

Summary: Despite spendings of close to a billion dollars in just marketing of Vista Phony 7 [sic] and KINect, Microsoft cannot really sell those gadgets in sufficient quantities

MICROSOFT IS BECOMING a successful incubator of patent trolls while its software business is declining (Microsoft fakes reports to hide problems including debt) and its attempts to reinvent itself on the Web cost around $3 billion in losses every single year.

Another area where Microsoft was never truly successful is hardware. Microsoft tried to sell its phone called the “KIN” and it was a disaster of unprecedented proportions. Then, Microsoft tried throwing an advertising budget at the problem, just heavily marketing Vista Phony 7 [sic]. We’re looking at the expense of about half a billion dollars. That’s an insane amount to spend on deceiving the public, almost like spending $1.5 for each US citizen to become aware of a platform with 0.00% market share. Some say that “KIN” is still around, not just in its Vista Phony 7 [sic] incarnation (the story of both shows a similar trajectory). As OpenBytes put it two days ago:

People often say when talking about Microsoft products “same old, same old” is there really anything new happening with WP7 and is it any surprise that its rumored to have only sold around 40,000 units? You decide.

For me Microsoft and its “mobile solutions” won’t be fooling me again and Im already on record saying that I believe WP7 will flop.

“Embarrassed to recommend Microsoft software” is the title of this new post which helps explain Microsoft’s status crisis. Its brand suffers a lot after products like “KIN” and Vista Phony 7 [sic] will do it no favours.

In summary, I’m not impressed at all with offline files. Especially when I compare it to solutions like rsync in Linux, which works perfectly every time, and works very very well. Why can’t Microsoft learn from previous mistakes, and fix their software? It’s embarrasing to recommend these products and sell the idea of using Microsoft software to somebody, when it will work for a while then break all of a sudden out of the blue. I should have learned, that it’s OK to recommend Microsoft software if absolutely necessary, but I no longer guarantee that it will work as designed.

Here is another take on Vista Phony 7 [sic], which starts receiving some bad press now that the huge marketing budget (means of softly bribing journalists/publications via PR agencies) dries up.

Microsoft released Windows Phone 7 in the US market recently. Despite massive advertising budget thrown at the new operating system release, there was no great over night, iPhone-like queue snaking around the block, which the Microsoft management so desperately needed.

The hyped release failed to generate the required buzz and the turnout wasn’t so flash. Add to this, there have been some decidedly unenthusiastic reviews for the devices in publications.

Techrights was apparently correct when predicting that Vista Phony 7 [sic] would fail just like “KIN” (although unlike “KIN”, Vista Phony 7 [sic] is just the platform, which is based on a dying project, Silverlight), but the huge Vista Phony 7 [sic] marketing expenses should assure more sales, not to mention giveaways to staff. It’s a short-term boost.

Another hardware product which is not doing so well so far is KINect. We’ll explain why the short-term boost is disappointing.

First of all, our reader Will shares this story about prerequisites which Microsoft understates. The devices is unsuitable for many homes and there have been reports of people breaking their belongings due to KINect.

Xbox Japan’s Kinect displays have 0.9 meter (2.9 feet) paper measure for gamers to take home and suss out their gaming quarters. 2.9 feet? Kinect needs around 8 feet to hit the sweetspot of certain games.

“I found this link kinda funny,” wrote Will in IRC. “The gist of my article is that Japanese Kinect displays have a paper tape measure to help people determine if they have enough space in their homes for the Kinect to work properly. The catch is, the paper measure is only 2.9 feet long, but the Kinect reportedly requires at least 8 feet.”

“The gist of my article is that Japanese Kinect displays have a paper tape measure to help people determine if they have enough space in their homes for the Kinect to work properly. The catch is, the paper measure is only 2.9 feet long, but the Kinect reportedly requires at least 8 feet.”
      –Will
Personally, I have not been keeping up to date with KINect for about a month (TechBytes takes up a lot of time), but the number of sales quoted by Will helped me deduce that it’s failing to sell well. It’s only a month away from Christmas and a very small proportion of Xbox 360 owners bought a KINect in the first week and a half. Only 2-3% of people who bought Xbox 360 bothered getting such an overprices remote in the first 10 days after a massive marketing campaign estimated to have cost close to half a billion dollars. It’s the type of product which Nintendo just gives away with its console (although it’s not exactly the same type of peripheral).

People would be wise to avoid KINect for other reasons, for instance the spy factor which we wrote about some days ago. “Big Xbox is watching you” is a new article worth reading:

But if your hardware has facial recognition, then it could in theory recognize not just faces, but facial expressions. Imagine a world where your TV watches your face to see how you respond emotionally to the content it’s showing you. And reports on it.

Microsoft only pretends to respect people’s privacy [1, 2, 3]. It’s one of the most intrusive companies, usually for marketing reasons. Nintendo has only little or no interest at all in such personal data.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

2 Comments

  1. NotZed said,

    November 20, 2010 at 6:52 pm

    Gravatar

    But who really knows?

    The m$ phone has no real numbers out – just the single unsubstantiated first-day-40k claim repeated over and over which even if true is too stale to be relevant. That they haven’t mentioned any numbers is about the only publicly available evidence that things are less than they expected.

    With the kin-toy, m$’s ‘plans’ to hit 5M units by years end reminds me of the 10M target for the main box’s first year of release – they made the numbers by forcing distributors to buy the units and it took well into the next year to get into people’s houses.

    Comparing the numbers to the sales numbers of the machine doesn’t add up either. For starters who knows how many of those sales are a multiplier effect for faulty units. And the main demographic of their customers – adrenaline and anger fuelled teen boys/and 20-somethings training to kill each other – is the one they’re explicitly not aiming for this time (and although they might’ve got hooked up by now it would be too early for them to have bred kids taller than 1m!). The trend in sales numbers of the main machine would be a better indicator.

    Dr. Roy Schestowitz Reply:

    Microsoft has just invited hackers to the platform/product, which is a reversal of their previous policy. This can be interpreted as Microsoft desperate to make more sales regardless of the intended use, or perhaps a case of overstocking.

What Else is New


  1. Links 19/10/2017: Mesa 17.2.3, New Ubuntu Release, Samsung Flirts With GNU/Linux Desktops

    Links for the day



  2. Some of the USPTO's Most Ridiculous Patents Are Scrutinised by “Above the Law” While Dennis Crouch Attempts to Tarnish Alice

    Controversies over patent scope and level of novelty required for a patent; as usual, public interest groups try to restrict patent scope, whereas those who make money out of abundance of patents attempt to remove every barrier



  3. Microsoft's Software Patents Aggression in Court (Corel Again)

    Microsoft's tendency to not only abuse the competition but also to destroy it with patent lawsuits as seen in Corel's case



  4. The Spanish Supreme Court Rejects the EPO's “Problem and Solution Approach” While Quality of European Patents Nosedives

    European Patents (EPs) aren't what they used to be and their credibility is being further eroded and even detected as such



  5. Europe is Being Robbed by Team Battistelli and the UPC/PPH Would Make Things Worse

    The European Patent Office (EPO) has put litigation at the forefront, having implicitly decided to no longer bother with proper patent examination and instead issue lots of patents for judges and lawyers to argue about (at great expense to the public)



  6. Team UPC Continues to Promote Illusion of UPC Progress Where There's None

    The core members of Team UPC in the UK spread obvious falsehoods in the media, probably in an effort to attract 'business' (consultation regarding something that does not exist)



  7. António Campinos: A True EPO Reformer or More of the Same?

    More unfortunate reminders that Campinos and Battistelli don't quite diverge on the big issues, they're just more than two decades apart in age (but the same nationality)



  8. Juve Has Confirmed That António Campinos is French

    The relationship between Campinos and Battistelli has a nationality aspect to it, not even taking into account the interpersonal connection which goes a long way back



  9. The Darker Past of the Next President of the EPO - Part II: António Campinos at Banco Caixa Geral de Depósitos

    A look at the largely-hidden banking career of the next President of the EPO and the career of the person who competed with him for this position



  10. SUEPO to the Media, Regarding Campinos: “No Comment, It’s Too Dangerous”

    António Campinos, who is Benoît Battistelli's chosen successor at the EPO, as covered by German media earlier this month



  11. Staff Union of the EPO (SUEPO) Willing to Work With Campinos But Foresees Difficulties

    New message from SUEPO regarding Battistelli's successor of choice (Campinos)



  12. Links 18/10/2017: GTK+ 3.92, Microsoft Bug Doors Leaked

    Links for the day



  13. The Darker Past of the Next President of the EPO - Part I: Introduction

    Some new details about Mr. Campinos, who is Battistelli’s successor at the EPO



  14. Confessions of EPO Insiders Reveal That European Patents (EPs) Have Lost Their Legitimacy/Value Due to Battistelli's Policies

    A much-discussed topic at the EPO is now the ever-declining quality of granted patents, which make or break patent offices because quality justifies high costs (searches, applications, renewals and so on)



  15. Patent Firms From the United States Try Hard to Push the Unitary Patent (UPC), Which Would Foment Litigation Wars in Europe

    The UPC push seems to be coming from firms which not only fail to represent public interests but are not even European



  16. In the Age of Alice and PTAB There is No Reason to Pursue Software Patents in the United States (Not Anymore)

    The appeal board in the US (PTAB) combined with a key decision of the Supreme Court may mean that even at a very low cost software patents can be invalidated upon demand (petition) and, failing that, the courts will invalidate these



  17. IAM is Wrong, the Narrative Isn't Changing, Except in the Battistelli-Funded (at EPO's Expense) Financial Times

    The desperate attempts to change the narrative in the press culminate in nothing more than yet another misleading article from Rana Foroohar and some rants from Watchtroll



  18. The Federal Circuit Continues Squashing Software Patents

    Under the leadership of Sharon Prost the Court of Appeals for the Federal Circuit (CAFC) continues its war on software patents, making it very hard to remember the last time it tolerated any



  19. SUEPO Representatives Like Elizabeth Hardon Vindicated as Battistelli's Detrimental Effect on Patent Quality is Widely Confirmed

    Feedback regarding the awful refusal to acknowledge patent quality crisis at the EPO as well as the appointment of a President so close to Battistelli (who most likely assures continuation of his policies)



  20. Links 17/10/2017: KDE Frameworks 5.39.0, Safe Browsing in Epiphany

    Links for the day



  21. Judge Bryson Rules Against Allergan After It Used Native American Tribes to Dodge Scrutiny of Patents (IPRs); Senator Hatch Does Not Understand IPRs

    Having attempted to dodge inter partes reviews (IPRs) by latching onto sovereign immunity, Allergan loses a key case and Senator Hatch is meanwhile attempting to water down IPRs albeit at the same time bemoaning patent trolls (which IPRs help neutralise)



  22. Rumours That António Campinos Initially Had No Competition at All (for Battistelli's Succession) Are Confirmed

    Succession at the EPO (mostly French) shows that there's little room for optimism and Battistelli's people are too deeply entrenched in the upper echelons of the EPO



  23. EPO Stakeholders Complain That the New Chairman Does Not Grasp the Issues at the EPO (or Denies These)

    Some information from inside the EPO’s Administrative Council, whose Chairman is denying (at least to himself) some of the core issues that render the EPO less competitive in the international market



  24. Another Misleading Article Regarding Patents From Rana Foroohar at the Financial Times

    In an effort to promote the agenda of patent maximalists, many of whom are connected to the Financial Times, another deceiving report comes out



  25. Monika Ermert's Reports About the Crisis at the EPO and IP Kat's Uncharacteristically Shallow Coverage

    News from inside the Council shows conflict regarding the quality of European Patents (granted by the EPO under pressure from top-level management)



  26. Patent Troll VirnetX a Reminder to Apple That Software Patents Are a Threat to Apple Too

    VirnetX, a notorious patent troll, is poised to receive a huge sum of money from Apple and Qualcomm is trying to ban Apple products, serving to remind Apple of the detrimental impact of patents on Apple itself



  27. Links 16/10/2017: Linux 4.14 RC5, Debian 9.2.1, End of LibreOffice Conference 2017

    Links for the day



  28. The Systematic Erosion of Workers' Rights and Holidays at the EPO Goes Years Back

    The legitimacy of the staff's concerns at the EPO, having seen basic labour safeguards being shredded to pieces by Battistelli for a number of years (predating even the escalation of the conflict)



  29. Articles in English and German Speak About the Decline in Quality of European Patents (Granted by the EPO)

    Heise and The Register, two sites that have closely watched EPO affairs for a number of years, speak about the real problem which is declining patent quality (or rushed examination) -- a recipe for frivolous litigation in Europe



  30. Software Patents and Patent Trolls Not a Solved Issue, But the US is Getting There

    A media survey regarding software patents, which are being rejected in the US in spite of all the spin from law firms and bullies such as IBM


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts