EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

11.20.10

Billions in Marketing Can’t Help Microsoft Sell Hardware

Posted in Deception, Hardware, Marketing, Microsoft at 7:11 am by Dr. Roy Schestowitz

Microhard

Summary: Despite spendings of close to a billion dollars in just marketing of Vista Phony 7 [sic] and KINect, Microsoft cannot really sell those gadgets in sufficient quantities

MICROSOFT IS BECOMING a successful incubator of patent trolls while its software business is declining (Microsoft fakes reports to hide problems including debt) and its attempts to reinvent itself on the Web cost around $3 billion in losses every single year.

Another area where Microsoft was never truly successful is hardware. Microsoft tried to sell its phone called the “KIN” and it was a disaster of unprecedented proportions. Then, Microsoft tried throwing an advertising budget at the problem, just heavily marketing Vista Phony 7 [sic]. We’re looking at the expense of about half a billion dollars. That’s an insane amount to spend on deceiving the public, almost like spending $1.5 for each US citizen to become aware of a platform with 0.00% market share. Some say that “KIN” is still around, not just in its Vista Phony 7 [sic] incarnation (the story of both shows a similar trajectory). As OpenBytes put it two days ago:

People often say when talking about Microsoft products “same old, same old” is there really anything new happening with WP7 and is it any surprise that its rumored to have only sold around 40,000 units? You decide.

For me Microsoft and its “mobile solutions” won’t be fooling me again and Im already on record saying that I believe WP7 will flop.

“Embarrassed to recommend Microsoft software” is the title of this new post which helps explain Microsoft’s status crisis. Its brand suffers a lot after products like “KIN” and Vista Phony 7 [sic] will do it no favours.

In summary, I’m not impressed at all with offline files. Especially when I compare it to solutions like rsync in Linux, which works perfectly every time, and works very very well. Why can’t Microsoft learn from previous mistakes, and fix their software? It’s embarrasing to recommend these products and sell the idea of using Microsoft software to somebody, when it will work for a while then break all of a sudden out of the blue. I should have learned, that it’s OK to recommend Microsoft software if absolutely necessary, but I no longer guarantee that it will work as designed.

Here is another take on Vista Phony 7 [sic], which starts receiving some bad press now that the huge marketing budget (means of softly bribing journalists/publications via PR agencies) dries up.

Microsoft released Windows Phone 7 in the US market recently. Despite massive advertising budget thrown at the new operating system release, there was no great over night, iPhone-like queue snaking around the block, which the Microsoft management so desperately needed.

The hyped release failed to generate the required buzz and the turnout wasn’t so flash. Add to this, there have been some decidedly unenthusiastic reviews for the devices in publications.

Techrights was apparently correct when predicting that Vista Phony 7 [sic] would fail just like “KIN” (although unlike “KIN”, Vista Phony 7 [sic] is just the platform, which is based on a dying project, Silverlight), but the huge Vista Phony 7 [sic] marketing expenses should assure more sales, not to mention giveaways to staff. It’s a short-term boost.

Another hardware product which is not doing so well so far is KINect. We’ll explain why the short-term boost is disappointing.

First of all, our reader Will shares this story about prerequisites which Microsoft understates. The devices is unsuitable for many homes and there have been reports of people breaking their belongings due to KINect.

Xbox Japan’s Kinect displays have 0.9 meter (2.9 feet) paper measure for gamers to take home and suss out their gaming quarters. 2.9 feet? Kinect needs around 8 feet to hit the sweetspot of certain games.

“I found this link kinda funny,” wrote Will in IRC. “The gist of my article is that Japanese Kinect displays have a paper tape measure to help people determine if they have enough space in their homes for the Kinect to work properly. The catch is, the paper measure is only 2.9 feet long, but the Kinect reportedly requires at least 8 feet.”

“The gist of my article is that Japanese Kinect displays have a paper tape measure to help people determine if they have enough space in their homes for the Kinect to work properly. The catch is, the paper measure is only 2.9 feet long, but the Kinect reportedly requires at least 8 feet.”
      –Will
Personally, I have not been keeping up to date with KINect for about a month (TechBytes takes up a lot of time), but the number of sales quoted by Will helped me deduce that it’s failing to sell well. It’s only a month away from Christmas and a very small proportion of Xbox 360 owners bought a KINect in the first week and a half. Only 2-3% of people who bought Xbox 360 bothered getting such an overprices remote in the first 10 days after a massive marketing campaign estimated to have cost close to half a billion dollars. It’s the type of product which Nintendo just gives away with its console (although it’s not exactly the same type of peripheral).

People would be wise to avoid KINect for other reasons, for instance the spy factor which we wrote about some days ago. “Big Xbox is watching you” is a new article worth reading:

But if your hardware has facial recognition, then it could in theory recognize not just faces, but facial expressions. Imagine a world where your TV watches your face to see how you respond emotionally to the content it’s showing you. And reports on it.

Microsoft only pretends to respect people’s privacy [1, 2, 3]. It’s one of the most intrusive companies, usually for marketing reasons. Nintendo has only little or no interest at all in such personal data.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

2 Comments

  1. NotZed said,

    November 20, 2010 at 6:52 pm

    Gravatar

    But who really knows?

    The m$ phone has no real numbers out – just the single unsubstantiated first-day-40k claim repeated over and over which even if true is too stale to be relevant. That they haven’t mentioned any numbers is about the only publicly available evidence that things are less than they expected.

    With the kin-toy, m$’s ‘plans’ to hit 5M units by years end reminds me of the 10M target for the main box’s first year of release – they made the numbers by forcing distributors to buy the units and it took well into the next year to get into people’s houses.

    Comparing the numbers to the sales numbers of the machine doesn’t add up either. For starters who knows how many of those sales are a multiplier effect for faulty units. And the main demographic of their customers – adrenaline and anger fuelled teen boys/and 20-somethings training to kill each other – is the one they’re explicitly not aiming for this time (and although they might’ve got hooked up by now it would be too early for them to have bred kids taller than 1m!). The trend in sales numbers of the main machine would be a better indicator.

    Dr. Roy Schestowitz Reply:

    Microsoft has just invited hackers to the platform/product, which is a reversal of their previous policy. This can be interpreted as Microsoft desperate to make more sales regardless of the intended use, or perhaps a case of overstocking.

What Else is New


  1. Chamber of Commerce Lies About the United States Like It Lies About Other Countries for the Sole Purpose of Patent Maximalism

    When pressure groups that claim to be "US" actively bash and lie about the US one has to question their motivation; in the case of the Chamber of Commerce, it's just trying to perturb the law for the worse



  2. Links 21/5/2018: Linux 4.17 RC6, GIMP 2.10.2

    Links for the day



  3. The Attacks on the Patent Trial and Appeal Board (PTAB) Have Lost Momentum and the Patent Microcosm Begrudgingly Gives Up

    The Patent Trial and Appeal Board (PTAB), reaffirmed by the Court of Appeals for the Federal Circuit (CAFC) and now the Supreme Court as well, carries on preventing frivolous lawsuits; options for stopping PTAB have nearly been exhausted and it shows



  4. Software Patenting and Successful Litigation a Very Difficult Task Under 35 U.S.C. § 101

    Using loads of misleading terms or buzzwords such as "AI" the patent microcosm continues its software patents pursuits; but that's mostly failing, especially when courts come to assess pertinent claims made in the patents



  5. António Campinos Will Push Toward a France-Based Unified Patent Court (UPC)

    Frenchmen at EPO will try hard to bring momentum if not force to the Unified Patent Court; facts, however, aren't on their side (unlike Team UPC, which was always on Team Battistelli's side)



  6. In Apple v Samsung Patents That Should Never Have Been Granted May Result in a Billion Dollars in 'Damages'

    A roundup of news about Apple and its patent cases (especially Apple v Samsung), including Intel's role trying to intervene in Qualcomm v Apple



  7. Links 20/5/2018: KDevelop 5.2.2 and 5.2.3, FreeBSD 11.2 Beta 2

    Links for the day



  8. Aurélien Pétiaud's ILO Case (EPO Appeal) an Early Sign That ILO Protects Abusers and Power, Not Workers

    A famous EPO ‘disciplinary’ case is recalled; it’s another one of those EPO-leaning rulings from AT-ILO, which not only praises Battistelli amid very serious abuses but also lies on his behalf, leaving workers with no real access to justice but a mere illusion thereof



  9. LOT Network is a Wolf in Sheep's Clothing

    Another reminder that the "LOT" is a whole lot more than it claims to be and in effect a reinforcer of the status quo



  10. 'Nokification' in Hong Kong and China (PRC)

    Chinese firms that are struggling resort to patent litigation, in effect repeating the same misguided trajectories which became so notorious in Western nations because they act as a form of taxation, discouraging actual innovation



  11. CIPU is Amplifying Misleading Propaganda From the Chamber of Commerce

    Another lobbying event is set up to alarm lawmakers and officials, telling them that the US dropped from first to twelfth using some dodgy yardstick which favours patent extremists



  12. Patent Law Firms That Profit From Software Patent Applications and Lawsuits Still 'Pull a Berkheimer' to Attract Business in Vain

    The Alice-inspired (Supreme Court) 35 U.S.C. § 101 remains unchanged, but the patent microcosm endlessly mentions a months-old decision from a lower court (than the Supreme Court) to 'sell' the impression that everything is changing and software patents have just found their 'teeth' again



  13. A Year After TC Heartland the Patent Microcosm is Trying to 'Dilute' This Supreme Court's Decision or Work Around It

    IAM, Patent Docs, Managing IP and Patently-O want more litigation (especially somewhere like the Eastern District of Texas), so in an effort to twist TC Heartland they latch onto ZTE and BigCommerce cases



  14. Microsoft Attacks the Vulnerable Using Software Patents in Order to Maintain Fear and Give the Perception of Microsoft 'Safety'

    The latest patent lawsuits from Microsoft and its patent trolls (which it financially backs); these are aimed at feeble and vulnerable rivals of Microsoft



  15. Links 19/5/2018: Mesa 18.0.4 and Vim 8.1

    Links for the day



  16. Système Battistelli (ENArque) at the EPO is Inspired by Système Lamy in Saint-Germain-en Laye

    Has the political culture of Battistelli's hometown in France contaminated the governance of the EPO?



  17. In Australia the Productivity Commission Decides/Guides Patent Law

    IP Australia, the patent office of Australia, considers abolishing "innovation patents" but has not done so yet (pending consultation)



  18. Fishy Things Noticed Ahead of the Passage of a Lot of EPO Budget (Applicants' Money) to Battistelli's Other (and Simultaneous) Employer

    Observations and odd facts regarding the affairs of the council in St Germain; it certainly looks like Battistelli as deputy mayor and the mayor (Arnaud Péricard) are attempting to hide something



  19. Links 18/5/2018: AsteroidOS 1.0 Released, More Snyk/Black Duck FUD

    Links for the day



  20. Today's EPO Financially Rewards Abuses and Violations of the Law

    Battistelli shredded the European Patent Convention (EPC) to pieces and he is being rewarded for it, perpetuating a pattern of abuses (and much worse) being rewarded by the European Patent Organisation



  21. So-Called 'System Battistelli' is Destroying the EPO, Warn Insiders

    Low-quality patent grants by the EPO are a road to nowhere but a litigious climate in Europe and an unattractive EPO



  22. Rise in Patent Trolls' Activity in Germany Noted Amid Declining Patent Quality at the EPO

    The UPC would turn Europe into some sort of litigation ‘super-state’ — one in which national patent laws are overridden by some central, immune-from-the-law bureaucracy like the EPO; but thankfully the UPC continues its slow collapse



  23. EPO's Battistelli Taking Days Off Work for Political 'Duties' (Parties) in His French Theatre Where He'll Bring Buckets of EPO Budget (EPO Stakeholders' Money)

    More tales from Saint-Germain-en-Laye...



  24. Links 16/5/2018: Cockpit 168, GCompris 0.91, DHCP Bug

    Links for the day



  25. The EPO's 'Inventor Award' Scam: Part III

    An addendum to the "inventor of the year" affair, namely the case of Remmal



  26. Apple and Microsoft Are Still Suing Companies -- Using Patents of Course -- Which 'Dare' Compete (by Leveraging GNU/Linux)

    The vanity of proprietary software giants — as the latest news serves to reveal — targeting companies with patent lawsuits, both directly and indirectly



  27. The Anti-PTAB (Patent Quality), Anti-§ 101 Lobby is Losing Its Mind and It Has Become Amusing to Observe

    The rants about the Patent Trial and Appeal Board (PTAB), the courts and even the law itself have reached laughable levels; this reveals that the real agenda of patent maximalists is endless litigation and their methods boil down to those of an angry mob, not legal professionals



  28. EPO Has Become Overzealous About Software Patents, Probably More So Than Almost Anywhere Else

    The promotion of an extreme patent regime in Europe continues unabated; whether it succeeds or not depends on what EPO examiners and citizens of Europe can do



  29. Links 15/5/2018: Black Duck's Latest FUD and the EFF's EFFail FUD Debunked Further

    Links for the day



  30. Xiaomi, Samsung, TCL and Others Demonstrate That in a World With an Abundance of Stupid Patents Like Design Patents Nobody is Safe

    The "Cult of Patents" (typically a cabal of law firms looking to have everything on the planet patented) has created a battlefield in the mobile world; every company, once it gets big enough, faces a lot of patent lawsuits and dying companies resort to using whatever is in their "portfolio" to destroy everyone else inside the courtroom (or demand 'protection' money to avert lawsuits)


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts