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01.16.11

ES: Microsoft Explota el Desastre en Haití (otra vez) Para Comercializar SharePoint

Posted in Marketing, Microsoft, Servers at 2:24 am by Dr. Roy Schestowitz

“Que coman SharePoint…”

Haiti from above

(ODF | PDF | English/original)

Resumen: La comercialización de SharePoint a través de chantajes sentimentales en el blog oficial de Microsoft, cortesía del sufrimiento de los niños en Haití.

LA EXPLOTACIÓN del terremoto en Haití es un tema que hemos tratado anteriormente en referencia a Microsoft[http://techrights.org/2010/01/18/microsoft-takes-perl-down/] y también [http://techrights.org/2010/01/18/microsoft-takes-perl-down/]la Fundación Gates [http://techrights.org/wiki/index.php/Gates_Foundation_Critique]. “Capitalismo de Desastres ” – que un gran desastre está siendo un utilizado para crear dependencia (por ejemplo, el lock-in*) el “líder heroico” o “salvador de las empresas” – es algo que todos hemos aprendido de Katrina también (no hay buena literatura respecto al tema) . En lugar de regresar a las viejas historias es sobre ella queremos mostrar la más reciente explotación de Haití por Microsoft, la que se disfraza como un esfuerzo de relaciones públicas [http://blogs.technet.com/b/microsoft_blog/archive/2011/01/12/haiti-one-year-later-technology-lessons-for-disaster-response.aspx]. Lea esto con escepticismo, (habilidades críticas requeridas), ya que incluso usan una foto para el chantaje sentimental. Es la misma cantaleta de siempre y dice:

“OneResponse, una plataforma online basada en Microsoft SharePoint, contiene piezas vitales de datos tales como listas de contactos, calendarios de reuniones y los resultados de las evaluaciones de las necesidades para ayudar a la respuesta humanitaria.”

¡Qué bonito anuncio. Es absolutamente repugnante cuando el dolor de alguien es que se utilizan no sólo para crear una dependencia de SharePoint [http://techrights.org/wiki/index.php/SharePoint_Reality_Log], lo que sí puede ser tembloroso por momentos [http://techrights.org/2010/06/18/sharepoint-fragility/], pero también a sí mismo publicidad. Como Razvan Sandu lo puso en Identica, “¿Puede imaginar que la gente afectada por un terremoto haga clic en Microsoft Sharepoint? La propaganda comercial no tiene límites”


Eduardo Landaveri, who is responsible for the Spanish portal of Techrights, adds to the above translation of his:

It’s outrageous to see what are (Microsoft) are capable of, but having following them over the years, nothing surprises me coming from them.

Anyway I added the following to the end of the article because “lock in” has no direct translation into Spanish and any future article I will add it to the end. I consider it important because many readers will come across the term for the first time while reading in the Spanish portal or while being hand out any of your articles as ODT or PDF. [...] Here it goes what I added:

Lock-in – has no direct translation into Spanish. It would sound very silly and incomprehensible as “lock”, but much clearer as “Prison.”

This word comes to mean literally forced to submit to electronic formats that make it difficult to escape them.

For example a person or organization that has used Microsoft Office for a long time. When a new version is forced to pay for it because Microsoft has always created and will create artificial incompatibilities, and blame the competition. -READ the Comes vs
Microsoft to see how this has been one of their tactics to create dependency on their products. Therefore becomes an instrument of domination. Digital Colonialism, which we must break the chains NOW for the welfare of our own and future generations.

Many thanks again to Eduardo Landaveri.
_____
*Lock-in – Tiene no directo traduccion al Español. Sonaría muy tonto e incomprensible como “candado”, pero mucho mas claro como “PRISION”.
-Esta palabra viene a significar literalmente la forzosa sumisión a formatos electrónicos que hacen muy difícil escaparse de ellos.
-Por ejemplo una persona u organización que ha usado Microsoft Office durante mucho tiempo. Cuando sale una nueva versión es FORZADO a PAGAR por ella por que Microsoft SIEMPRE ha creado y creará incompatibilidades artificiales, y echarle la culpa a la competencia. -Lease los Comes vs Microsoft para ver como esto ha sido y es una de sus tácticas de crear dependencia en sus productos. Por ello viene a ser un instrumento de dominación. El Colonialismo Digital, del que debemos romper cadenas AHORA para bienestar de las nuestro y las fúturas generaciones.

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