EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

07.10.11

Novell Pays Ponemon Institute, LLC, to Help Generate Fake News

Posted in Deception, Marketing, Novell at 4:47 am by Dr. Roy Schestowitz

Ponemon

Summary: Larry Ponemon’s firm, which sells bias, helps Novell seed some favourable coverage in news sites following a paid-for ‘study’ and paid-for press release

THE MOVEMENT known as “sceptics” (or skeptics for the north Americans) has grown rather popular. It is associated with developing critical skills that are derived to an extent from science, encouraging people to tell apart fake news from real news and facts from fiction (including so-called ‘conspiracy theories’). Here at Techrights we encourage everyone to take a critical look and remember the role of PR agencies. The PR industry in the United States alone is said to have a turnover of over one trillion dollars. It’s that industry which tells unsuspecting members of the public what products are “good”, what foreign policies are “good”, which companies are “good”, and which people are “good”. Bill Gates, for example, spends over one million dollars per day on PR, i.e. telling the world how wonderful he and the Gates Foundation are. It’s a really massive industry generating bias and making deliberate deception “acceptable” (because “everyone’s doing it!”). It’s why a lot of sociopaths happen to be affluent, even if they are not genuinely clever.

“It’s a really massive industry generating bias and making deliberate deception “acceptable” (because “everyone’s doing it!”).”While it is rare to see companies targeting Novell (whose future is just a trademark possibly to be abandoned), these still rarely exist and the company still has those rare press releases, from Provo even (not Boston). This new one for example is based on some claims Novell paid someone to make as means of generating promotional pseudo-articles (pasted press release) and exaggerated claims that help Novell make sales. That last one says: “The average cost of compliance associated with storing unstructured data is $2.1 million per year, according to a report prepared by the Ponemon Institute for software firm Novell.”

Another one repeats the same claims, which Novell merely bought. It’s not real research, it is tainted.

The Ponemon Institute conducted the research for networking vendor Novell, to look at the storage, control and compliance challenges that derive from the proliferation of unstructured data such as documents, presentations and spreadsheets.

Watch this Novell propaganda spreading:

The Ponemon Institute, on behalf of networking and data management firm Novell, looked at the compliance costs of managing business data at 100 firms.

How were those 100 firms selected? Did Novell put any strings on the finding? Any incentive to tilt it in one direction or another (e.g. for future contracts)? No journalist seems to be questioning those claims, just reposting them. It’s pure laziness. This is no better than PR, like like this new “Novell Customer Success Story” which is totally within Novell’s control (just like the Vibe PR blitz in YouTube, as we noted before). Novell is just trying to inject its idealogy into articles as well as inject product names like “Novell Identity Manager” into articles like this one. If this is the state of today’s journalism (no research, no days taken for independent audit of claims), then we are seriously in a miserable state of affairs. News just becomes surrogate for PR and here in Techrights we fought against shallow coverage about Novell, which mostly echoed Novell’s PR rather than investigate. If there is something people can take away from this site, it will hopefully be critical skills. It’s not just about Novell and we have decent wiki pages on this subject. These can be generalised. Had journalists done their job properly (covering, not promoting), Microsoft would not get so far with racketeering and Novell would probably avoid a treasonous deal with Microsoft.

“News of the World” is dead today, after well over a century. What a testament of our times.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Reddit
  • email
  • Google Bookmarks

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. Links 8/7/2020: SUSE to Acquire Rancher Labs, Btrfs as Default in Fedora, Qt Creator 4.12.4

    Links for the day



  2. Yes, Master

    When the Linux Foundation tells us to tone down our language we ought to remember what kind of hypocritical stance these people have (note: the above have nothing to do with slavery, either)



  3. Fraunhofer is Again Evergreening Software Patents to Maintain Its Codecs Cartel, Forcing Everyone to Pay to View/Stream Multimedia Files

    The roller-coaster of software patents on multimedia isn't stopping; we know the culprits who can be named for perpetuating this injustice



  4. [Humour/Meme] Focusing on the Bombings and Who's Included in the Bombings

    Supremacist agenda disguised as "tolerant and inclusive" is still objectionable supremacist agenda



  5. Manners Are a Good Thing. The Yardstick or the Standard of Manners Changes Over Time.

    Entirely legitimate grievances of African-Americans are being exploited by people who aren’t even African-American (and usually don’t speak for African-Americans) to warp the debate from one about software ethics and technical issues, not to mention war crimes of companies that employ many programmers, to something which is unlikely to really help African-Americans (also, they don't employ any African-Americans)



  6. IRC Proceedings: Tuesday, July 07, 2020

    IRC logs for Tuesday, July 07, 2020



  7. Links 8/7/2020: Huawei’s GNU/Linux PC, Sparky 5.12, and Endless OS 3.8.4 Released

    Links for the day



  8. [Humour] Television Channels That Don't Speak of Real Looting But Participate in Looting

    People may need to look beyond (or outside) the television screen to grasp what's going on



  9. (Software) Freedom is Elusive Without the Ability to Concentrate

    Software is consuming people's minds; to make matters worse, people have become so attached to such software that they're unable to see it and get away from it (they associate that software with "social life")



  10. Monopolies Erode Freedom, Freedom Erodes Monopolies

    "There are so many reasons that GitHub makes projects less free."



  11. Links 7/7/2020: NomadBSD 1.3.2, Clonezilla Live 2.6.7 and DRM Comes to Cars

    Links for the day



  12. [Humour] IAM Ranked Top for Quality of EPO Propaganda

    Contrary to what the European Patent Office (EPO) keeps saying, patent quality is slipping very fast in Europe (based on the EPO's own analysis!) but patent trolls-funded publishers deny that



  13. When They're Done With Patents on Foods and Recipes They'll Have Patents on Fashion, Taste and Smell

    The mental dysfunction — an infectious condition — that says everything in the world must be patented should be resisted; it overlooks the fact that patents were introduced to protect/promote actual invention, not thoughts, feelings, nature and art



  14. [Humour/Meme] IBM's Money is Unhealthy to the Free Software Foundation (FSF)

    IBM will never be happy as long as RMS (Richard Stallman) has a say in the FSF — directly or indirectly — or even in the GNU Project, both of which he himself created back when IBM was the biggest monopolist



  15. IRC Proceedings: Monday, July 06, 2020

    IRC logs for Monday, July 06, 2020



  16. Never Let IBM/Red Hat Lecture Us on Morality

    Ethics and morality should not be taught by those who themselves need a lesson; in the meantime we're losing the courage to speak freely and those who commit atrocious acts like it a lot better that way



  17. [Humour/Meme] Wear the Red Hat as the Open Org Becomes Openwash

    IBM is changing Red Hat and not for the better; sooner or later IBM will become another Microsoft and changing from one to the other will be like swapping 'masters'



  18. IBM is Imposing Non-Free, Privacy-Infringing Tools and Patent Tolls on Red Hat Staff

    There are signs that Red Hat under IBM will be more like assimilation to IBM, not IBM assimilating to the 'Red Hat way' or the so-called 'open org'



  19. They Tell the Free Software Community That It is Racist While Saying Nothing at All About Trump's Racism (Because He Gives Them Government and Military Contracts)

    While their president compares 'foreign' people to a virus (using innuendo, dog whistles and racist rhetoric reminiscent of the Nazi era) the big US corporations (American surveillance giants) turn their attention to rather innocuous words inside people's code (which almost nobody sees anyway)



  20. LibreOffice 'Personal Edition' Seems Like a Marketing and Communication Fluke

    Had LibreOffice developers (and the Document Foundation) communicated these changes more openly, they would have averted/avoided some of the FUD



  21. It Almost Feels Like Microsoft Has Already 'Bought' Canonical

    Canonical's disturbing trajectory and betrayal of the community continue unabated; one can easily get the impression that Ubuntu exists to help Microsoft at some level



  22. Update to GNU Project Bleeding into Microsoft

    Update



  23. Microsoft is Going to Get Tired of Whining About “GAFA” and Accept That It's Just as Bad If Not a Lot Worse at Privacy

    Microsoft is being treated by the US government as if it's not abusing anything, let alone people's privacy; if anything, this demonstrates the degree to which Microsoft infiltrated or 'vendor-captured' regulatory branches



  24. Links 6/7/2020: LibreOffice 7.0 RC1, MX-19.2 KDE Beta 1, Linux 5.8 RC4

    Links for the day



  25. ZDNet's 'Linux' Section: Linux is Full of Problems and It Loves/Embraces Software Patents

    Software patents promotion and GNU/Linux FUD; your daily dosage of 'news' from the tabloid known as ZDNet...



  26. IRC Proceedings: Sunday, July 05, 2020

    IRC logs for Sunday, July 05, 2020



  27. Links 5/7/2020: Slackel 7.3 Mate Beta and GNOME Gingerblue

    Links for the day



  28. Technological Progress? Only If We Assume The Wrong Things...

    When we're told that we're all dumb we're being given increasingly dumb technology (and they tell us dumber is better)



  29. Linux Foundation Still Owned and Controlled Largely -- and More Over Time -- by Surveillance Companies (Openwashing Services for Bad Practices and Bad Actors)

    The Linux Foundation‘s growing role in spying or the focus on data-mining operations is an eternal reminder or warning that the Foundation follows power and money, not freedom or ethics (it began as a salary-paying venture, crowdfunding among large corporations which conduct mass surveillance)



  30. Sharing is Caring, as Those Who Share Usually Care

    Going back to our human roots, people who cooperate and collaborate are vastly more likely to survive and thrive; Free software is almost guaranteed to become the norm when/once everyone demands it (proprietary software is too divisive, supremacist and even racist)


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts