07.10.11

Gemini version available ♊︎

Novell Pays Ponemon Institute, LLC, to Help Generate Fake News

Posted in Deception, Marketing, Novell at 4:47 am by Dr. Roy Schestowitz

Ponemon

Summary: Larry Ponemon’s firm, which sells bias, helps Novell seed some favourable coverage in news sites following a paid-for ‘study’ and paid-for press release

THE MOVEMENT known as “sceptics” (or skeptics for the north Americans) has grown rather popular. It is associated with developing critical skills that are derived to an extent from science, encouraging people to tell apart fake news from real news and facts from fiction (including so-called ‘conspiracy theories’). Here at Techrights we encourage everyone to take a critical look and remember the role of PR agencies. The PR industry in the United States alone is said to have a turnover of over one trillion dollars. It’s that industry which tells unsuspecting members of the public what products are “good”, what foreign policies are “good”, which companies are “good”, and which people are “good”. Bill Gates, for example, spends over one million dollars per day on PR, i.e. telling the world how wonderful he and the Gates Foundation are. It’s a really massive industry generating bias and making deliberate deception “acceptable” (because “everyone’s doing it!”). It’s why a lot of sociopaths happen to be affluent, even if they are not genuinely clever.

“It’s a really massive industry generating bias and making deliberate deception “acceptable” (because “everyone’s doing it!”).”While it is rare to see companies targeting Novell (whose future is just a trademark possibly to be abandoned), these still rarely exist and the company still has those rare press releases, from Provo even (not Boston). This new one for example is based on some claims Novell paid someone to make as means of generating promotional pseudo-articles (pasted press release) and exaggerated claims that help Novell make sales. That last one says: “The average cost of compliance associated with storing unstructured data is $2.1 million per year, according to a report prepared by the Ponemon Institute for software firm Novell.”

Another one repeats the same claims, which Novell merely bought. It’s not real research, it is tainted.

The Ponemon Institute conducted the research for networking vendor Novell, to look at the storage, control and compliance challenges that derive from the proliferation of unstructured data such as documents, presentations and spreadsheets.

Watch this Novell propaganda spreading:

The Ponemon Institute, on behalf of networking and data management firm Novell, looked at the compliance costs of managing business data at 100 firms.

How were those 100 firms selected? Did Novell put any strings on the finding? Any incentive to tilt it in one direction or another (e.g. for future contracts)? No journalist seems to be questioning those claims, just reposting them. It’s pure laziness. This is no better than PR, like like this new “Novell Customer Success Story” which is totally within Novell’s control (just like the Vibe PR blitz in YouTube, as we noted before). Novell is just trying to inject its idealogy into articles as well as inject product names like “Novell Identity Manager” into articles like this one. If this is the state of today’s journalism (no research, no days taken for independent audit of claims), then we are seriously in a miserable state of affairs. News just becomes surrogate for PR and here in Techrights we fought against shallow coverage about Novell, which mostly echoed Novell’s PR rather than investigate. If there is something people can take away from this site, it will hopefully be critical skills. It’s not just about Novell and we have decent wiki pages on this subject. These can be generalised. Had journalists done their job properly (covering, not promoting), Microsoft would not get so far with racketeering and Novell would probably avoid a treasonous deal with Microsoft.

“News of the World” is dead today, after well over a century. What a testament of our times.

Share in other sites/networks: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Reddit
  • email

Decor ᶃ Gemini Space

Below is a Web proxy. We recommend getting a Gemini client/browser.

Black/white/grey bullet button This post is also available in Gemini over at this address (requires a Gemini client/browser to open).

Decor ✐ Cross-references

Black/white/grey bullet button Pages that cross-reference this one, if any exist, are listed below or will be listed below over time.

Decor ▢ Respond and Discuss

Black/white/grey bullet button If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

DecorWhat Else is New


  1. IRC Proceedings: Friday, November 26, 2021

    IRC logs for Friday, November 26, 2021



  2. 38+ Years of GNU and 19+ Years of FSF Associate Membership

    “On November 25, 2002,” Wikipedia notes, “the FSF launched the FSF Associate Membership program for individuals.” As the above video points out, it all started almost 40 years ago.



  3. Gemini as a Platform for Gamers

    Contrary to what people often assume (or are led to assume), even without client-side scripting Gemini can accomplish a great deal; early adopters, many of whom are technical, test the limits of the very minimalistic (by design and intention) specification



  4. Improved Workflows: Achievement Unlocked

    Today we've completed a bunch of small projects that can make us more efficient (e.g. more Daily Links per day, more articles); the above video was recorded many hours ago to accompany the outline below



  5. Links 26/11/2021: New Complaint About Microsoft Competition Crimes in Europe, EuroLinux 8.5, GhostBSD 21.11.24, and Kiwi TCMS 10.5 Released

    Links for the day



  6. Links 26/11/2021: F35 Elections, Whonix 16.0.3.7, OSMC's November Refresh With Kodi 19.3

    Links for the day



  7. IRC Proceedings: Thursday, November 25, 2021

    IRC logs for Thursday, November 25, 2021



  8. IRC Proceedings: Wednesday, November 24, 2021

    IRC logs for Wednesday, November 24, 2021



  9. Links 25/11/2021: PHP 8.1.0 Released and Linux 5.15.5

    Links for the day



  10. IBM as Master of Hypocrisy

    Free software projects and Free software developers have long been humiliated by corporations of Western misogynists, falsely claiming that the Free software community isn’t inclusive enough (these are shameless projection tactics; as a matter of public record, the exact opposite is true) and even the eradication of supposedly offensive language isn’t something IBM takes seriously



  11. Links 25/11/2021: LibreOffice 7.2.3 and Mesa 21.2.6 Released

    Links for the day



  12. [Meme] So Desperate That Edge Cannot Even Exceed 4% That They Block Rival Web Browsers

    Linux/Android/Free Software/GNU (they go by very many names/brands) may continue to grow to the point where Windows is as irrelevant as Blackberry; this means that Microsoft’s grip on the Web too has slipped — to the point where Microsoft frantically uses 'bailout' money to hijack LinkedIn, GitHub, etc. (it also rebrands almost everything as "Azure" or clown to fake a perception of growth)



  13. Windows Vista Service Pack 11 (Vista 11) Has Failed to Curb the Growth of GNU/Linux

    Windows market share continues to decrease in spite of billions of dollars spent bribing the media for fake hype, especially in light of a new Windows Service Pack (SP), Vista SP 11



  14. Links 25/11/2021: Proton 6.3-8 and Linux Mint Compared to Ubuntu

    Links for the day



  15. 3.5 Years Later the 'Master' of Fedora is Still Microsoft and IBM Cannot Be Bothered to Alter Git Branch Names (Refuting or Ignoring Its Very Own Directive About Supposedly Racially-Insensitive Terms)

    Today we demonstrate the hypocrisy of IBM; years after telling us that we should shun the term "master" and repeatedly insisting it had a racist connotation at least 65 Fedora repositories, still controlled by Microsoft, still use "master"



  16. Changing the Arrangement While News is a Bit Slow(er)

    I've made it easier for myself to keep abreast of things like IRC channels and networks (incidentally, a day ago Freenode reopened to anonymous logins) and I've improved monitoring of the Web sites, Gemini capsule etc. (this video is unplanned and improvised)



  17. Links 24/11/2021: Alpine Linux 3.15 and Endless OS 4.0 Released

    Links for the day



  18. [Meme] Jimmy Zemlin Loves Microsoft

    It’s funny, isn’t it? Lying for a living and sucking up to the liars pays off; you get to plunder actual Linux users while leaving Linux morally and financially bankrupt



  19. Links 24/11/2021: PHP Foundation and Flatpak Criticisms

    Links for the day



  20. IRC Proceedings: Tuesday, November 23, 2021

    IRC logs for Tuesday, November 23, 2021



  21. Links 24/11/2021: Rust Crisis and Team UPC Still Faking 'Progress'

    Links for the day



  22. Links 23/11/2021: New GNU Parallel and Memories of David H. Adler (Perl, Raku)

    Links for the day



  23. In Light of Fast-Accelerating Deterioration -- Sometimes Weaponisation -- Getting Off the World Wide Web (to the Extent Feasible) Makes You Saner and Less Susceptible to Manipulation, Lies

    Almost no sites are speaking about it (probably because they have no presence on the Internet except on the Web), but it's time to motivate more people to get off the Web, for their own good and for society's sake...



  24. Black Friday SPAM on the World Wide Web: A Reminder That the Web is a Dying Platform, Languishing Due to Marketing and Misinformation

    The junk that overruns the Web this 'Black Friday' week (consumerism 'on steroids') is a good reminder that the Web isn't healthy for the mind anymore; it's mostly spying on people, trying to compel them to buy particular things or vote a certain way



  25. Microsoft-Led Misinformation Campaign About Germany and Munich Reminds Us That Microsoft Hates and Actively Undermines GNU/Linux Adoption

    Regarding the latest moves to GNU/Linux in Germany we have 3 points to make



  26. Links 23/11/2021: Libreboot 20211122, Deepin Linux 20.3, Amazon Linux 2022, and Mabox Linux 21.11 Released

    Links for the day



  27. IRC Proceedings: Monday, November 22, 2021

    IRC logs for Monday, November 22, 2021



  28. Links 22/11/2021: EasyOS Dunfell 3.1.11, Microsoft 'Extends' Mesa for Windows

    Links for the day



  29. Microsoft's GitHub is Hugely Toxic and It Censors Critics of Corporations or People Sceptical of Those in Power

    Sociopaths have taken over GitHub and control over GitHub (by Microsoft) is being shamelessly misused, just as we’ve warned all along; GitHub is social control media/network for code, asserting control over projects and developers by means of censorship and other sanctions



  30. EPO Staff Engagement Survey Predates the Pandemic and Provides False Assumptions for EPO Policies or Policy-Setting

    The EPO ticks a box for "surveying the staff", but is it actually listening? Is that done often enough? It was last done almost 3 years ago...


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts