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Apple: When Branding is More important Than Quality

Posted in Apple at 10:21 am by Dr. Roy Schestowitz


Summary: The latest example of Apple ‘quality’

LAST week my best friend purchased an android phone which is technically better than the latest iPhone. I watched it in action, too. At present, those who want what’s best in the market choose Linux, not Apple.

Apple increasingly seems suitable for those who settle for less than the best and tablets too show this trend. It’s not just overheating anymore:

Batterygate? Apple’s iPad “Fibbing” battery charger

Dr. Raymond Soneira, president of DisplayMate, the world’s leading display and display tuning company, is best known for his graphics expertise, but he also knows his way around electrical engineering and physics. During his extensive testing of the iPad 3’s display Soneira also found “that the batteries do not actually reach full charge when 100% is shown and need up to an extra hour before the charging actually stops. So what’s up with that?

Another product rushed out the door? Lawsuits an embargoes don’t pass muster fast enough?

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  1. mcinsand said,

    March 26, 2012 at 11:14 am


    Since when has Apple been anything more than a branding/marketing company. They go to suppliers of displays, hard drives, etc. and buy the latest and greatest, then they repackage. Then, they allow the fans to think that it was Apple that innovated, rather than people that actually found ways to make pixels smaller, hard drives thinner, and memory more dense. This is what is offensive about the BSD license; Apple can take from BSD, and their shills will claim that they innovated their OS!

    Dr. Roy Schestowitz Reply:

    Exactly. And an hour ago in the news I found:

    Samsung Remains The Leading Supplier Of iPad Displays

    We might as well call them “Samsung Displays”, not “iPad Displays”. Why not go get them from the source? Well, truthfully, because it pays Microsoft for patents.


    mcinsand Reply:

    From: http://www.theregister.co.uk/2012/03/24/apple_truly_dangerous_animal/

    “In its preliminary statement to the Hong Kong Stock Exchange, maker of mobes-and-other-stuff Foxconn explained that it really does do everything – confirming The Reg’s long-held suspicion that all these fancy tech brands – Nokia, Sony, Apple and co – are really just Foxconn resellers.”

    NotZed Reply:

    “They go to suppliers of displays, hard drives, etc. and buy the latest and greatest, then they repackage.”

    They were always good at making out that’s what they do; it’s called marketing.

    But in reality they buy cheap commodity parts and package them in a flashy box and then charge a premium for it. And as it has always been, from the apple ][ to mac (both with their horrible cheap fade-to-piss-colour plastic cases) to now (and the mac was the start of their lock-down designed-for-obsolescence strategy as well, it required a special tool to open the case). The only reason the apple2 used a 6502 was it was by far the cheapest cpu available at the time.

    The scale of their ipod’s allowed them to commoditise some of the parts before their competitors, but you can be they were always making huge margins on their devices. It’s always about margins and if they’re making big margins it means they’re ripping someone else off somewhere along the line.

  2. Michael said,

    March 27, 2012 at 3:31 pm


    LAST week my best friend purchased an android phone which is technically better than the latest iPhone. I watched it in action, too. At present, those who want what’s best in the market choose Linux, not Apple.

    Given that what makes one device better than another is the user experience, how can you show which is best by looking just at technical aspects?

    Your comment shows a lack of understanding of what makes one product better than another.

    With that said, I have no idea if the product your friend picked was the best for him or her… and no reason to say they made a bad choice. My rule on technology is to learn a bit about each of the options, or at least the major options, and use what works best for you.

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