Bonum Certa Men Certa

Mozilla Responds to Controversy Over Embedded Ads in Firefox

Summary: Mozilla uses the yuppie-Nuremberg defense to justify selling away users' privacy

Mozilla is a company with plenty of good people -- good as in ethical. There are great new browsers coming out [1] (latest release at start of the month) and plans for even better [2] and accelerated browsers [3], not to mention powerful derivatives [4] that often come installed by default in GNU/Linux distributions. The recent decision to embed ads in Firefox was therefore a bit baffling and definitely surprising. Mozilla's official account in Twitter responded to us, taking note of a formal statement from the management (Mitchell Baker [5]) -- a statement later cited by some sites [6,7]. There is an online debate about Mozilla's policy [8,9] after some revealing bias (against ads) even from sites that bombard visitors with ads [10] (sometimes Microsoft ads around GNU/Linux stories).

After reading the response from Mitchell Baker we remain unconvinced that lipstick can be put on the pig. It's the yuppie-nuremberg defense. There is nothing wrong with making money, but the question is how. Moreover, one's need for money does not justify an immoral act. Mozilla helps surveillance on Firefox users. It's hardly even triggered by keystrokes and a trigger action (Chrome is no better in that regard). In the next post we are going to deal with Chrome, which is even worse than Mozilla when it comes to privacy. We recommend Rekonq or some Firefox derivatives like GNU IceCat and Debian's IceWeasel.

Related/contextual items from the news:



  1. Firefox 27: Faster, more secure and more social


  2. Mozilla Debuts New Australis Interface for Firefox 29 Aurora Browsers
    Mozilla is making a new interface available to users of its open-source Firefox Web browser as an alpha release. Firefox is developed in multiple branches—the mainline release, beta, Aurora (alpha) and Nightly branches. Until Friday, Feb. 7, the new Firefox Australis interface was only available in a Nightly branch for Firefox and has now moved into the alpha phase for what will become Firefox 29. The Firefox 29 Aurora release came in the same week as the mainline Firefox 27 browser debuted, providing users with fixes for 13 security advisories. The new Australis user interface in the Firefox 29 Aurora release has been making the rounds in the Firefox Nightly release channel since at least August 2013.


  3. Mozilla's Use Of GPUs For 2D Acceleration
    Bas Schouten of Mozilla presented at FOSDEM earlier this month about their use of graphics processors for accelerating 2D content on the web. Unfortunately no slides from the presentation have yet to widely surface, but as of this week there's now a YouTube video (embedded below) for those interested in Mozilla's use of GPUs for 2D content and the pros and cons they have experienced thus far.


  4. SeaMonkey - More than a Web Browser
    I actually first discovered SeaMonkey many years ago when trying out the many versions of Puppy Linux, where SeaMonkey was sometimes included as the default "web browser". Of course, if I had actually paid enough attention, I would have realised it was labeled as an "all-in-one internet application suite". But nevertheless, it looked and behaved like Firefox so I assumed it was just an off-shoot of that software.


  5. Content, Ads, Caution
    In the early days of Firefox we were very careful not to offer content to our users. Firefox came out of a world in which both Netscape/AOL (the alma mater of many early Mozillians) and Microsoft had valued their content and revenue sources over the user experience. Those of us from Netscape/AOL had seen features, bookmarks, tabs, and other irritants added to the product to generate revenue. We’d seen Mozilla code subsequently “enhanced” with these features.


  6. Mozilla clarifies, defends Firefox ad position
    Mitchell Baker, chair of the Mozilla Foundation, defends Firefox's new ad program. Firefox users remain wary.


  7. Mozilla's Mitchell Baker Gets Crystal Clear on Ads Headed for Firefox
    Just this week, Mozilla appeared to buckle under the weight of the Internet Advertising Bureau's wishes as the company delivered an announcement that it is going to put "Directory Tiles" in front of Firefox users, which sound a lot like ads. Now, Mozilla's Mitchell Baker has weighed in officially on the topic of ads in Firefox, and her response is worth a read.


  8. Is Mozilla Selling Ads in Firefox?


  9. Why ads in Firefox are no big deal


  10. Mozilla To Begin Pushing Ads To The New Tabs Page
  11. Mozilla To Sell Ads In Firefox Web Browser
    Wait, what? Mozilla made itself the villian of the online ad business early last year by announcing that the latest version of Firefox would block third-party ad technologies by default, a move the Interactive Advertising Bureau's top lobbyist called "a nuclear strike" on the industry.




Recent Techrights' Posts

IBM: The B Turns From "Business" to "Bailouts" to "Buybacks" ("IBM is the Next Intel")
Trying to shore up the falling share price/stocks while veteran workers and Vice President (with high salaries) are cut off
It's Friday Night Again, So Microsoft is Again Shelving (Under Weekend Lull) Nightmare News for XBox Staff
It did the same thing when the chiefs of XBox got canned
Censorship of Information Unflattering to IBM (or GAFAM)
Years ago we gave a platform to a censored Microsoft whistleblower
Silent Layoffs at Microsoft in 2026
Time will tell is there are investigative journalists out there who will quit parroting Microsoft (e.g. false layoff figures) and relying on LLMs controlled by Microsoft to spew out false "facts" for them
SLAPP Censorship - Part 91 Out of 200: Legal Aid in Support of Freedom of the Press and British Women (Attacked by Americans)
bolstered by prominent counsels
 
SLAPP Censorship - Part 92 Out of 200: A Spouse Cannot be Turned "On" and "Off" Like a Faucet
Today's part will be very short because we keep the parts shorter in weekends and summer is officially around the corner (June on Monday)
The Register MS Has Just Published Fake Article That Mentions "AI" 23 Times. "Sponsored by Arm." It Does This Every Day.
A lot of the time we see this term everywhere in "the news" simply because slop pushers are paying for it
SQLite Under DDoS Attack by Slop Reports or Fake 'Bugs' (Just Like cURL and Many Other Projects)
Even Linus Torvalds is starting to talk about this
Links 30/05/2026: More GAFAM (Amazon) Mass Layoffs, Peter Schiff Warns of Trillion-Dollar Slop Bubble Waiting to Implode
Links for the day
Slop is Plagiarism
Trillions of dollars down the drain, invested in a dud
Gemini Links 30/05/2026: Rehabilitation and Taming Emacs Cache and Temporary Files
Links for the day
Richard Stallman (RMS) Talks and Secure Transmission of Private Communications in Formats Everybody Can Access With Free Software
Maybe the FSF should step up a bit the campaign to use Free software to communicate with one another
General Consultative Committee (GCC) Discusses Working Conditions of Employees of the European Patent Office (EPO)
On the agenda: Salary Erosion Procedure, Breastfeeding Policy, New Amicale Framework, Public Holidays 2027
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, May 29, 2026
IRC logs for Friday, May 29, 2026
Links 29/05/2026: "Spyware Economy" and Cuba's Energy Crisis
Links for the day
Gemini Links 29/05/2026: Rap Rant and LLMs Criticised
Links for the day
Akira Urushibata on Misleading Numbers From Anthropic's Project Glasswing (False Marketing by FUD Tactics)
Posted yesterday and approved a short while ago
Codecs and Software Patents - Part XII - GNU's Web Site Will Soon Have Many Recent Talks by Chief GNUisance Richard Stallman (RMS)
GNU videos being transcoded or converted into AV1
[Video] Richard Stallman's Rapperswil (Switzerland) Talk Online
accessible without proprietary software
Trusting Trust is an Old Issue, Predating Rust and LLM Slop by Over Half a Century
Microsoft Lunduke wants to make a case against Rust and slop (LLMs), but the issues he addresses aren't exactly new or unique
California Should Have Abandoned So-called 'Age‑Verification Laws', Not Make Exemptions (for Now)
This has nothing to do with 1) children 2) safety 3) safety of children
Links 29/05/2026: Cory Doctorow on Why the Internet Feels So Broken, American Pope on Defederation
Links for the day
Techrights Does Not Censor Information About IBM, It Platforms and Retains Suppressed Voices From Inside IBM
They don't like it when people criticise the management [...] panic attacks mentioned
Bob (Robert) Cringely Devoted Three Years of His Life Trying to Profit From LLM Slop and Now He Sounds Off, It's Just Not Working and It Can Crash the Economy Soon
"The labs raising money at valuations with too many zeros are happy"
Techrights After About 60,000 Articles in 20 Years
Sites fail if they don't offer anything new or if they wrongly believe that adopting slop to parrot other sites will give them exposure
Organised Plunder or Robbery: GAFAM and Hardware Companies Rely on Media Bribery to Perpetuate False Narratives and to "Drive Sales" (and Drive Prices Upwards)
The price-fixing seems plausible and, if so, we need to demand action
Linux Foundation Destroys the Identity and History of Linux
Groklaw's PJ was thorn on the side of LF sponsors
The Problem of Microsoft Crimes
Opposing crime isn't "hatred"
The Fall of Slop (Even Microsoft Admits There's a Problem)
If Microsoft admits that slop is too expensive and is for "entertainment purposes" because it cannot be relied upon, why would anyone other than the pushers and profiteers still insist that slop bears potential?
Red Hat Will Die Inside a Dying IBM
IBM isn't where Red Hat came to thrive but where it came to die
Very Large Strike at the European Patent Office Today, "Production" Sank a Huge Deal
At this pace, we might be looking at tens of thousands fewer European Patents being granted this year
Gemini Links 29/05/2026: Leadership and Religion, the Board Game (Second Edition)
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, May 28, 2026
IRC logs for Thursday, May 28, 2026
Links 28/05/2026: Pakistan and Afghanistan Are Still Fighting, Iranians Back Online
Links for the day
"LLMs Are Not Much More Than Plagiarism Engines"
the impact of LLMs on communities and software projects
Is Slop Profitable Yet? No.
Everything is a giant minus
Bob (Robert) Cringely Has Just Explained That After 3 Years of Hard Work It Became Apparent LLM Slop is Unfit for Purpose in Courts
Added moments ago to Daily Links
Links 28/05/2026: LibreSSL 4.3.2, "Jeff Bezos Is Afraid Of What Comes Next", Measles Making a Comeback
Links for the day
PCs That Are Made to 'Expire' and 'Secure' Boot Contributing to Planned Obsolescence
People who are responsible for this ought to be held accountable
Evil, Faceless Corporation: Google Steals Money From You If You Don't Purchase an Android Device for MFA
At this point, under the guise of "hey hi" (slop) Google is firing tens of thousands of workers
People Go Back to Basics, Abandon Microsoft's GitHub to Avoid Slop
The media didn't pay any attention to GitHub's de facto chief quitting Microsoft only a few months ago
SLAPP Censorship - Part 90 Out of 200: When Efforts to Silence His Spouse and Also the Wife of a Blogger in Another Continent Only Give More Exposure to Embarrassing Information
The Garrett trial ended in October 2025
IBM - Much Like the European Patent Office (EPO) - Gives the President (Head of Board and CEO) All the Money While Staff Drowns in High Inflation Rates
They're discussing the same sort of thing we often see mentioned in the EPO
"THE REGISTER EXPLAINER" as "Paid-for SPAM" at The Register MS With "AI" 40 Times in the Short Page
What will be left of The Register MS in a few years?
2025: EPO President Campinos Breaks the Cookie Jar, Steals Another Million Euros While His "Brother-in-Law" Does Cocaine at the Office and Staff Prepares Rolling, Indefinite Strikes
any additional month of Campinos in charge of the EPO is a liability not just to the EPO but the EU as well
Gemini Links 28/05/2026: Dumping Microsoft GitHub, Gopher Rabbit Hole
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, May 27, 2026
IRC logs for Wednesday, May 27, 2026