IN an earlier post we said we would elaborate on the Facebook affairs. We shall do that now and also expand on the issue of entryism (Microsoft entering other corporations).
When it comes to display advertising on its own site, Facebook is taking full control of its inventory away from Microsoft. Even prior to Microsoft's initial $240 million investment in Facebook in 2007, the two companies had an advertising partnership giving Microsoft the ability to serve display ads on the social network. That was a three-year deal which was up for renewal. The two companies just finished renegotiating it, and Microsoft will no longer be serving up display ads on Facebook.
Facebook is changing its approach to display advertising and dropping traditional banner advertising, which Microsoft has sold on the social network since 2006. But Facebook is also deepening an existing search deal with the tech company that will put Bing.com results in front of Facebook's 400 million global users.
“Microsoft keeps its feet inside Facebook not only with an investment but with search too.”A couple of weeks ago we pointed out that Microsoft was coming near to Red Hat's headquarters. A couple of hours ago, Jan from Red Hat publicly told me: "the exodus at MSFT leaves a bad taste. Are they maybe "infiltrating" other corps and orgs?"
Well, based on the latest news [1, 2], Microsoft might be setting up a datacentre right in Red Hat's back yard. Locations of datacentres are usually strategic [1, 2] (because of tax, competitors, recruits, and other political reasons [1, 2]).
Another type of strategic move would be prizes/awards. Microsoft is buying more influence in other companies by rewarding them and the CEO of Evolve Technologies has just been made a Microsoft MVP, just like Miguel de Icaza. Miguel is problematic because of his role at Novell and the CodePlex Foundation, the executive of which we mentioned here before (here is the official press release).
Anyway, another company that has just been 'injected' with Microsoft influence would be G2G3, based on this press release.
G2G3 appoints industry thought leader as US Director of Architecture
[...]
He spent 11 years in a senior position at Microsoft Corporation where he was responsible for the architectural development of Microsoft’s system management products and technologies.
Manos joined Digital Realty from Microsoft, where he ran Microsoft's global data center operations. His new job will put him in competition with other big vendors building mobile services platforms, including Google, Apple and Microsoft, he noted.
Mr. Manos used to head up Microsoft’s vast data center operations. In that role, he set up many of the enormous computing centers that handle Microsoft’s myriad online services, including Xbox Live, hosted e-mail and the Azure business software platform.
--Stephan Wenger, Nokia [PDF]
(previously worked with Microsoft)