While this is slick (if predictable) marketing there's a smarter solution than switching away from the software in which you've already invested to something else from Novell (or anyone else) and becoming the slave of proprietary software.
Since most of the software Sun produced is open source, current users can just stick with it and buy the service they need from a new supplier, such as ForgeRock. That's investment protection and technology continuity both provided by the liberties open source unlocks.
All Novell are offering here is a chance to be a slave to a new master, and they are offering it to customers who have already broken free – if they choose to be.