Bonum Certa Men Certa

Increasing Microsoft Embedment at Facebook and Yahoo!

Scoble and Zuckerberg
Facebook co-founder Mark Zuckerberg
with a former Microsoft evangelist who more recently joined Rackspace only to see it aligning with Microsoft a year and half later (source: Robert Scoble)



Summary: Facebook is giving Microsoft even more power and more user information for search profiling; Yahoo is meanwhile dying in Microsoft's arms, perhaps serving as a cautionary tale to Facebook

Facebook receives a lot of bad publicity not just owing to its size. The company's founder called Facebook users "dumb fucks" (a phrase used regarding trust and privacy) and not surprisingly he has personal relationships with Microsoft executives, both past and present. Even Microsoft's patent troll Nathan Myhrvold is someone whom he knows personally and met.



“A company is practically or just virtually 'brought' when its agenda is changed to align with Microsoft's.”In our previous posts that are focused on Facebook we showed an increase in technical collaborations between Microsoft and Facebook (they get slapped for swapping personal data of users). Microsoft once tried to buy Facebook, but it's so much easier and cheaper to just command the company from the outside, just like in Yahoo's case. A company is practically or just virtually 'brought' when its agenda is changed to align with Microsoft's.

Earlier this month it was revealed that "Bing could get access to anonymized Facebook data" or that "Your Facebook 'likes' might influence your Bing search results". It turns out that "Microsoft and Facebook [are] in Talks to Add 'Like' Utility to Bing" or to put it differently, "Bing [is] in talks to fine-tune search with Facebook 'Like' data". In more general terms, "Facebook, Microsoft in talks to deepen search ties" (shades of Yahoo!) and there is more information here. Facebook has been sharing data with Microsoft for quite some time.

The latest joining between Facebook and Microsoft was perhaps revealed here, if the "Exclusive" prefix is anything to go by.

Facebook and Microsoft are discussing an agreement that would significantly expand the search relationship the pair have shared for many years, said several people with knowledge of the situation.


Microsoft booster Emil Protalinski reveals more points of intersection between this pair of companies. Speaking of intersections between companies, "Microsoft's Blair Westlake to join I-Academy" says this new article which shows just how much further Microsoft is reaching: "Blair Westlake, corporate vp of Microsoft's Media and Entertainment Group, has been tapped as treasurer of the International Academy of Television Arts & Sciences."

Then there is the Nokia HR problem which we mentioned in the previous post. A few days ago we found the article titled "What We Can Learn from the Flight of Microsoft Execs to Amazon, AOL, GM, Nokia, Yahoo…and Micro VC":

Sometimes all you need to do is look at where former Microsoft executives are going, to piece together some interesting trends in the tech industry.

In recent months, a number of high-profile leaders from very different divisions of the Redmond, WA-based software firm (NASDAQ: MSFT) have departed. This might be true in any given year at a company with roughly 90,000 employees, of course, but what’s interesting here is where these execs are going—and what their moves say about their respective industries. (Also noticeably absent are any publicized moves to hated competitors like Apple, Google, or Oracle.)

I posit that the following six personnel moves say more about the near-term future of industries like mobile, gaming, online services, and automotive than about Microsoft itself, although there might be some intriguing partnerships with Redmond in the works:


Nokia, Amazon, and Yahoo are all mentioned there. We gave examples of Microsoft executives entering these big companies and concerns are justified based on consequences we saw. Yahoo! is still just busy serving Microsoft's search [1, 2] rather than advancing PHP and BSD with its own operations. Its once-leading E-mail service gets a belated revamp after Zimbra was passed to the Microsoft employees who run VM_Bware [sic].

“In northern America, Yahoo! routes traffic to Microsoft, so gullible journalists resort to pretending that the US is the whole world...”Nielsen, which Microsoft is apparently paying, remarks/plots/writes about the Yahoo!-Microsoft search outcome while Yahoo! still holds on to Alibaba [1, 2] (noteworthy is their recent Google deal in Japan).

In northern America, Yahoo! routes traffic to Microsoft, so gullible journalists resort to pretending that the US is the whole world and therefore "Microsoft's Bing Overtakes Yahoo As Number Two Search Engine" [1, 2, 3, 4]. Nielsen is used, but Microsoft swaps data with Nielsen, which leaves room for bias. The Microsoft-paid comScore [1, 2, 3, 4, 5, 6, 7, 8, 9, 10] says the same thing [1, 2], but it also measures market only in the US while saying the opposite of everyone else sometimes (while it only claims to be checking one country, the American press often fails to mention this).

MSNBC carries content from another Microsoft booster (original in Fool.com). It's just propaganda along with self-selected numbers (that same old "US-only trick") regarding search. The Microsoft press is trying to get across the idea that Microsoft is somehow winning in search. How utterly shameful. There is more of that boosting from the same source and Enderle is still given a platform by ECT, despite his conflict of interest. That's just a good example of how bad the press can be.

Here is what the 'Microsoft press' in Redmond says:

So, that Microsoft-Yahoo search deal? It's kind of working a little bit! With Bing now running Yahoo, Microsoft's consumer-search market-share numbers now seem, at least, to be marginally less pathetic than they used to be. Keep on foisting that sword at those windmills, Don Microxofte.


They refer to US-only (or north America) deal as though it's global. That's rather dishonest, yet expected from such a biased source.

The truth of the matter is that Google keeps gaining (Google gains are currently covered in [1, 2, 3]) and Yahoo! suffers because Microsoft is ruining the company. It is infiltrating those important positions in the company (CTO for example) and halting useful development, not to mention funding of Free software projects. In companies like Yahoo! and VM_Bware there used to be potential for advancing Free software, but that's hardly the case anymore. Microsoft made Yahoo! lose its identity and become just a channel for Microsoft's biased 'search'. One journalist asks, "Why Is It So Hard For Yahoo To Explain What It Is?" There is this new article in the MSBBC ("Yahoo bids to get its 'cool' back and remain relevant"), which led richslxh from Identi.ca to writing: "Google at least helps !foss Yahoo doesn't, now they are whining. #Yahoo-is-tech #my #arse... Google introduced instant search, Twitter revamped its website. Yahoo in comparison talked about "cool things coming up soon". #yahoo #fail"

“What Microsoft did here only increased unemployment in Silicon Valley.”It's not entirely Yahoo's fault. Microsoft hijacked the company (ousted the old/original management), took the valuable parts, and ejected the rest. And some people still say that Microsoft is beneficial to technology? What Microsoft did here only increased unemployment in Silicon Valley. Some people from Yahoo! were left without a job (they previous worked around Free software) and some moved to Microsoft. Google has had a similar problem for a while -- the problem is absorbing former Microsoft staff like Daniel Costello in this new case or Don Dodge last year [1, 2, 3, 4].

Who is left to run Yahoo! then? One might say that the company will inevitably become unethical/criminal like Microsoft, maybe even based on this new and exclusive report from The Register: [via]

According to Yahoo!'s chief economist, Preston McAfee, the company is "handicapping" its auctions using an algorithmic method it calls squashing. And it had been doing so since 2007.

"When someone has a really high ad click probability, they're very hard to beat, so it's not a really competitive auction," McAfee told The Reg. "So that they don't just win [every auction], we do squashing. This makes the auction more competitive.

"It's like handicapping. We handicap the people with the high click probability."

This, McAfee said, can increase Yahoo!'s revenues. "The bidders respond by bidding higher. The one who was destined to lose is now back in the race, so they bid higher trying to displace the number one, and the number one is trying to fend them off so they bid higher too.

"We can make the competition a bit more fierce using squashing, even on keywords where there's not much bidding."


This is potentially illegal.

Here is an article which preceded it (also from The Register):

Yahoo! economist rebuilds ad empire with 'Magic Formula'



[...]

McAfee is a disciple of Nobel Prize–winning economist Roger Myerson, whose "mechanism design theory" has been used to build everything from efficient trading systems to reliable voting procedures. "In the same way a physicist develops a theory and an engineer builds something that actually uses that theory, we're the kind of people who use scientific principles to actually make markets or interactions among people work better, work more smoothly," McAfee says.


Ultimately, it seems possible that Facebook's trajectory is similar to Yahoo's. It is gradually being assimilated.

Recent Techrights' Posts

IBM CEO Says IBM is Just Reliant on Buzzwords That Are Overhyped
IBM has nothing to show anymore and telling fairytales to shareholders is a temporary 'fix'
The "Alicante Mafia" - Part XI - No Comment From Steve Rowan, Niloofar Simon, and Christoph Ernst About Cocaine Inside EPO
What kind of patent office is this?
Giving a Voice to the Community (Even When It's Inconvenient or 'Scary')
Once upon a time we were threatened with deplatforming for merely reposting articles by Daniel Pocock; we no longer have this problem
 
Technology Trends Driven by DRM Giants, Planned Obsolescence, Not the Needs of the Buyers
The "pushers" think of customers as "users"; and they encourage passivity, Stockholm Syndrome
Links 25/01/2026: Microsoft BitLocker Backdoored for Decades Already, Microsoft-Backed ICE Still Murders Civilians
Links for the day
Gemini Links 25/01/2026: "Expert in a Dying Field" and Global Commands
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, January 24, 2026
IRC logs for Saturday, January 24, 2026
After the Slop Bubble
At the end, looking back, we'll all generally understand that the net effort of slop was environmental destruction
Projection of Fanatic From Microsoft
Microsoft Lunduke is pandering to the 4Chan 'crowd'
Digg.com (Digg) is a Censorship Platform, Just Another Social Control Media/Network, Controlled by the Few
We are not going to bother with any social control media
Spam, Slop, and Fake 'Articles' Regarding "Linux"
Serial Sloppers like these are harming real reporting about Linux and GNU
Rape investigation dropped: Will Fowles & ALP transgender deception
Reprinted with permission from Daniel Pocock
Diversity, Grooming & Debian transgender Zero
Reprinted with permission from Daniel Pocock
Pauline / Maria / Alice Climent(-Pommeret) & Debian transgender offensive cybersecurity deception
Reprinted with permission from Daniel Pocock
Did judge with transgender sister & Debian conflict of interest help cover-up a death?
Reprinted with permission from Daniel Pocock
Links 24/01/2026: CBS News Demolished From the Inside and Many Publishers Admit Layoffs
Links for the day
Gemini Links 24/01/2026: Dreams and Raspberry Pi Zero 2W
Links for the day
Richard Stallman's First Talk in US College Since 2018: Videos and Photos
There are some backstories
Judge Richard Oulevey (Grandcour Choeur, Tribunal Vaud) & Debian shaming abuse victims and witnesses
Reprinted with permission from Daniel Pocock
Judgment: French army vanquishes German FSFE on Hitler's birthday, Microsoft contract dispute (1716711)
Reprinted with permission from Daniel Pocock
EDPB/CNIL privacy expert Amandine Jambert (cryptie, FSFE) implicitly admitted lying about harassment when she resigned admitting conflict of interest
Reprinted with permission from Daniel Pocock
Links 24/01/2026: TikTok Controlled by Alt Reich in US Now, White House Shares Fake, Manipulated, Misleading Images Already
Links for the day
Projection Tactics - Part IV: SLAPP by Americans Against Techrights (UK) to Hide Serious Abuses Against American Women
"PRs need to stop being complicit in suppression of information via SLAPPs"
Dirty Laundry at Debian and Elsewhere
We cannot just brush aside real issues involving real people and their families
Illegal, Unconstitutional Kangaroo Court for Patents Drops the Masks, Shows Its Real Purpose is to Serve Multinational Monopolists and Crush European SMEs
Europe (or the EU) is rapidly becoming a corporate project, not a unified governance initiative
The "Alicante Mafia" - Part X - EPO Strikes to Begin Next Week
Things gradually escalate this month
Gemini Links 24/01/2026: Snow, Boxing, and Lisp is Fun
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, January 23, 2026
IRC logs for Friday, January 23, 2026
Senior management and HR email privacy: Martin Ebnoether (venty), Axel Beckert (xtaran) & Debian abuse in Switzerland
Reprinted with permission from Daniel Pocock
Pierre-Elliott Bécue, ANSSI & Debian cybertorture
Reprinted with permission from Daniel Pocock
MJ Ray, Micah Anderson & Debian on drugs, prostitution at DebConf6 fight
Reprinted with permission from Daniel Pocock
Excellence in Ethics: a list of victories for the truth
Reprinted with permission from Daniel Pocock
Richard Stallman Giving Public Talk, Answering Questions From the Audience
We understand (from the organisers) that there will be a video of the talk
Forbes Covers in 2026 What Was Already Clear for Over a Decade: Microsoft's BitLocker 'Encryption' is a Back Door
One that's promoted by the loudest boosters of UEFI 'secure boot' as well
The Grapevine Says IBM's American RAs (Mass Layoffs) Soon to Follow European RAs, PIPs and "Reviews" as Pretext for a Likely Baseless Dismissal
The days of honourable corporations and work ethics are long gone it seems...
Links 23/01/2026: Minus 24 deg C in South Korea, "Iran Internet Blackout Passes Two-Week Mark"
Links for the day
Gemini Links 23/01/2026: "Witch Watch" and English on the Net
Links for the day
Reminder That "Linux" in the Site's Name (and Domain) Does Not Imply Authentic Journalism About GNU/Linux
the sad fact that some once-legitimate sites became slopfarms
Further Comments Illuminate Observations Regarding IBM's Layoffs (RAs) Plan for Europe
Some shed light on the expected scale
Links 23/01/2026: Growing Censorship, Intel Falls (Another Bubble, Propped Up by Cheeto Bailout), and Huge GAFAM Layoffs Continue
Links for the day
Working for Freedom Makes You a Target
it's not about what you do but about who gets served
Appeasing Bullies Doesn't Work
The reason we're still here and very active is that we're good at what we do
Claim That IBM Mass Layoffs Began Again in Europe, With Rumours It'll Close Offices
Unless IBM issues a statement (admission) to the media or issues WARN notices (in the US), the lousy media will simply assume - however wrongly - that nothing is happening and there's nothing to report
How Microsoft Will Tell Shareholders That the Business is Failing in a Few Days
It'll resort to "AI" storytelling (lying about slop having potential for some unspecified future year)
Flying to See Today's Talk by Richard Stallman
It's probably not too late to reserve a seat for today's talk
The Fall of Freenode Didn't Kill IRC and the Web's Issues (Not Limited to LLM Slop) Didn't Kill Everything
As long as there are enough people willing to keep the simple (or "old") stuff it'll refuse to die
GAFAM Layoffs by Performance Improvement Plans (PIPs) Hide the Real Scale of Their Financial Troubles
the "official" numbers of layoffs will never tell the true story
'Domesticated' Animals Not More Valuable Than Free-range Wildlife, Proprietary ('Commercial') Software Isn't Better Than Free Software
the proprietary software giants (companies like SAP or Microsoft) have a lot of lobbyists
The "Alicante Mafia" - Part IX - EPO Budget Funnelled Into Cocaine and Moreover Rewards Cocaine-Addicted Management for Getting Busted by Police
Any day that passes without European media and European politicians doing anything about it merely discredits the media and the EU (or national governments)
Richard Stallman Won't Talk About "AI", He'll Talk About Chatbots and LLMs Lacking Any Intelligence
This really irritates people who dislike the message; so they attack the person
Slopfarms Still Fed by Google, Boosting Fake 'Articles' That Pretend to Cover "Linux"
At this point about 80-90% of the search results appear not to be slopfarms
Gemini Links 23/01/2026: The Danish Approach to Deepfakes and Random vi Things
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, January 22, 2026
IRC logs for Thursday, January 22, 2026