Bonum Certa Men Certa

The Disturbing Rise of Openwashing: Today's Case of Apple and Microsoft

Proprietary is not "Open Source", it's the very opposite of it

Watercolour



Summary: Apple and Microsoft are trying to change their colours (public perception), but underneath this thin cover the same old spots remain

NON-TECHNICAL FOLKS may easily be led into the illusion of 'open' Microsoft and 'open' Apple (openwashing), much like that of 'green' (and yellow) BP or 'green' Shell (greenwashing). There is also whitewashing, e.g. of Bill Gates, but these two examples are different matters. They all involve mass deception with a huge budget. it's quite a theatre!

We have patiently watched hundreds of headlines about Apple. Some talking points were mentioned even in Linux sites/blogs of Swapnil Bhartiya [1, 2], not just a lot of general news sites [1, 2, 3]. Bloomberg went as far as saying that Apple has gone "open source" (that was the headline!), so we decided a rebuttal was needed. It reminded us of what Microsoft had done with .NET last year, re-announcing the news almost every week, even this week (using the term "Open Source .NET", despite the fine prints that refute it; we wrote numerous articles to rebut that).

"Bloomberg went as far as saying that Apple has gone "open source" (that was the headline!), so we decided a rebuttal was needed."Here is ECT's coverage of the Apple PR (there are literally hundreds more like it), complemented even by this tacit endorsement from Jim Zemlin [1, 2]. He claims "Developer Applause". "It’s inspiring to see companies like Apple and Microsoft validate the work we’ve been doing for more than two decades," Zemlin writes. "Applause" is the bizarre word here; it was also used by Sam Dean, speaking 'on behalf' of what he calls "Open Source" (some recent Web-centric poll, involving only about 100 subjects, also tried to paint Apple users/developers "Open Source" developers because they work on Web sites using Macs). We reject these claims based on observations and we are going to show some real responses from the real "Open Source" community, not some Apple fans who label themselves "Open Source" and label Apple likewise (often citing Apple marketing material/sites).

Digital Trends asked, "what’s in it for Apple?"

That's a good question and it's not hard to answer. In the "Open Source" community not everyone is enthusiastic at all, except perhaps Apple fans and people who buy stuff from Apple (including software) while wishing to label themselves "open". It's a branding exercise, putting aside API lock-in.

Steven J. Vaughan-Nichols asked (in his headline), "Just how open will Apple allow Swift to be?"

"Some people love that Apple is open sourcing its Swift programming languages," he wrote. "Others are taking a wait-and-see attitude about just how 'open' Apple will make Swift."

Simon Phipps, the outgoing OSI President (i.e. top authority for the "Open Source" brand), wrote that "questions loom over 'open source' Swift". "Programming languages alone don’t make programs," he wrote, but "the SDKs they leverage are the key. When Apple speaks of the SDKs that work well with Swift, it is highly unlikely it is talking about anything that works seamlessly on Android or indeed within any other Linux-based open source platform (not to mention Windows).

"Swift may be offering lip service to open source to pay table stakes with modern developers, but I’m not holding my breath when it comes to extending software freedom to anyone beyond Apple's walled garden."

Larry Cafiero, an "Open Source" proponent for many years, wrote: "While there have been no injury reports yet from the multitudes simultaneously jumping on the Swift-as-open-source bandwagon — and no shortage of “Apple to tailor Swift to open source” headlines (can someone hand me an air-sickness bag?) — you’ll have to excuse me if I don’t share the rampant enthusiasm for a couple of reasons.

"To be clear, like Microsoft’s foray into FOSS, Apple’s entry is a small step for FOSS, to paraphrase Neil Armstrong. It is hardly a giant leap for FOSSkind."

Many others are refuting Apple's and Microsoft's recent claims of "embracing" FOSS (for languages or SDKs). These are self-serving moves, intended to make people blobs-dependent (whose blobs? their own!).

Microsoft openwasher Cade Metz weighed in too. Referring to his article, our reader iophk wrote: "One of thousands of articles, but doesn't this noise obscure the fact that it is still locked in to iOS and OS X? I thought Objective C at least was cross-platform, except for a few libraries."

Despite these obvious facts, the Linux.com "administrator" (perhaps meaning editor) went with flattery for Apple just earlier today. It also flattered Microsoft for trying to trap GNU/Linux (two bird with one stone), having recently openwashed Vista 10 using the modified (by him/her) headline "Microsoft’s Big Secret Windows 10 Feature is Open Source" (because of the Linux Foundation-connected AllSeen Alliance).

We are rather disturbed to see Apple and Microsoft openwashing even in the Linux Foundation's sites, this latest example referencing a Microsoft puff pieces for Vista 10. They are now attempting to openwash it because of one paragraph that says: "Microsoft announced last November Windows 10 would pack a technology called AllJoyn. An open source framework that encourages devices to be interoperable, AllJoyn was developed by the AllSeen Alliance, a group of more than 150 companies including the likes of Electrolux, Honeywell, LG, and Qualcomm that have banded together to make an open standard for Internet of Things (IoT) devices to speak to each other."

That's about as bad as calling Microsoft "open source" because it continues to compile proprietary spyware Skype for GNU/Linux, except GNU/Linux that threatens Microsoft's desktop monopoly (Chromebooks). As the British media put it the other day, "MICROSOFT is continuing to shun Google's Chrome OS, opening up its browser-based Skype for Web service to all except those using a Google Chromebook."

To summarise, don't fall for the illusion that Microsoft and Apple are somehow 'embracing' FOSS; they are trying to exploit the "Open Source" brand to attract people to their proprietary crown jewels. That's an entirely different thing.

Recent Techrights' Posts

Red Hat QA Team "Had Shrunk by Half Over the Past Year." (After IBM Divestment)
If Red Hat's workforce is being moved to the East, then RHEL can become a national security problem
 
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, September 04, 2025
IRC logs for Thursday, September 04, 2025
Microsoft Started With Code Literally From The Trash, Nothing Has Improved Since
The reality is, there are systems and code that are reliable. But they're not Microsoft's.
BASIC Predates Microsoft by Over a Decade, Microsoft-Controlled Sites Like The Register MS Don't Want You to Know This
The state of the media is really bad when it relies a lot on oligarchs' money and is appointing editors who are working for oligarchs
Hypothesis That New McKinsey/Microsoft Executive Inside Red Hat Will Outsource Research and Development Operations to India (Like They Do in IBM)
IBM is floundering
Slopwatch: Scams, Fake Articles About "Linux", Plagiarism, and Worse
Perhaps some time soon the LLMs or the "Big LLMs" will run out of money (to borrow) and go offline, leaving those slopfarms in a tough place
Gemini Links 04/09/2025: Means of Production and Rusting Out
Links for the day
Links 04/09/2025: Science, Hardware, and Eyes on China
Links for the day
Gemini Links 04/09/2025: Digital Minimalism and Social Control Media
Links for the day
IBM's GNU/Linux Divestment, Based on Hard But Anecdotal Evidence (IBM Fails to Recognise How Much Money It Made and Can Still Make From "Linux")
Love us or hate us, a lot of what we've been saying about Red Hat under IBM turns out to be rather accurate
Links 04/09/2025: Massive Microsoft Staff Cuts (Barely Reported), "Strange Conspiracy Theory Is Reportedly Spreading Inside OpenAI"
Links for the day
Activists Can Win, But Keep an Eye on the Ball and on the Trophy
GitHub is dying, it was a loss-making trap, not free hosting
Gemini Links 04/09/2025: Katrina Remembered, Distracted Driving, and Virtual Economics
Links for the day
At This Point It's No Longer Matthew Garrett But People Who Fund Matthew Garrett (or Companies That Fund His SLAPPs Against My Wife and I)
The only thing worse than misogynists are misogynists who fail to respect other people's right to go on holiday
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, September 03, 2025
IRC logs for Wednesday, September 03, 2025
The UEFI 9/11 - Part VI - This Serious Harm Was Planned for Over a Decade, Not an Accident or Merely Some Misfortune
The term "Serious Harm" is legally meaningful here
GNOME Unfit for Diversity and Inclusion
GNOME's leadership is using "bad words"
Brodie Robertson Addressing the Recently-Discovered Comments
Most people probably knew nothing about this until he wrote a response
Slopwatch: "Open Source" and "Linux" News Faked, Made by Bots and Entered Into Google News
Spam combined with slop about "Linux" has entered Google News
Links 03/09/2025: Microsoft Causes Mass Layoffs Outside Microsoft Also, "Google Can Keep Paying for Firefox Search Deal"
Links for the day
Gemini Links 03/09/2025: calendar.txt, Alhena 5.3.1, and ROOPHLOCH
Links for the day
The Theory That the Man From McKinsey, Whom Red Hat Took From Microsoft a Month Ago as Executive, Wants 'Efficiency' (Lower Salaries)
So far... no "official" word
When Your Site's Articles Are Being 'Cheapened' by Slop as Feature Images
Dr. Farnell should become an advisor to The Register MS
Certificate Authority Let's Encrypt Drops to Only Half a Dozen Capsules and 0.2% of the Whole in Geminispace, Self-Signed is the Way to Go
It used to have hundreds, according to Lupa
Doing to Red Hat What They Already Did (and Still Do) to IBM
there seems to be a drive to hire cheaper staff, and it may be led by somebody Red Hat hired from Microsoft
Links 03/09/2025: Salesforce's Latest Mass Layoffs, 93% in Large Poll at The Register MS Say UK Government Should Dump Microsoft
Links for the day
Preparations for Our 19th Anniversary Have Already Begun
When we get back we'll probably sort out some balloons and venue for the next party
Pleased After 2 Years With team.blue
Moving from a Content Management System (CMS, dynamic) to a Static Site Generator (SSG) was a wise decision that made life so much easier
The Free Software Foundation (FSF) is Being Attacked by Organisations Jealous of Its Principled Stance and Longevity
Nobody is perfect, but imperfection does not instantaneously imply sinister intent
If You Reject the Google Verdict in the US, Then You Should Also Reject the "Modern" Web (Do Something About It)
Gemini Protocol is still open; it cannot be hijacked or subverted because it's frozen by design and by intention
Open Source Initiative IRS Filing: Almost All the Money is Corporate, Stefano Maffuli (Executive Director) Takes About a Quarter of That Money for Openwashing of "AI" Ponzi Scheme
OSI is currently little but a PR/marketing agency of Microsoft
Many People Are "Leaving" Red Hat, Even High-Level Managers
Something is definitely going on at Red Hat
Techrights Has Been Subjected to Calls of Violence (and Death Threats), It Never Condoned Violence
I have no sympathy for people who call violence "free speech" and then get in trouble
Condoning Violent Behaviour and "Free Speech"
perhaps Microsoft Lunduke lost touch with what constitutes violence
Takeaway From the Google Verdict: GAFAM Has Too Much Control (Even Over the US Government and Courts With Government Appointees)
Many people feel disappointed but hardly surprised by the verdict
The Free Software Foundation (FSF) Turns 40 in One Month
As noted a few days ago, several times in fact, many people now recognise the importance of the FSF's mission, even if most people don't know what the FSF is
Many Microsoft "Assets" Are Fabricated Baloney (to Game the Numbers)
At times it seems like what we deal with are many weak patents (on algorithms), valuations or speculations based on hype ("hey hi"), and stocks held by Microsoft and its own staff
"Voluntary" Layoffs at Microsoft (to Game the Numbers, Sugar-Coating a Crisis)
"Employees interested have until the end of October to volunteer."
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, September 02, 2025
IRC logs for Tuesday, September 02, 2025