Bonum Certa Men Certa

My Year as a Digital Vegan — Part VI — The Right Words

By Dr. Andy Farnell

Series parts:

  1. My Year as a Digital Vegan — Part I — 2021 in Review
  2. My Year as a Digital Vegan — Part II — Impact of a 'COVID Year'
  3. My Year as a Digital Vegan — Part III — Lost and Found; Losing the Mobile Phone (Cellphone)
  4. My Year as a Digital Vegan — Part IV — Science or Scientism?
  5. My Year as a Digital Vegan — Part V — Change in Societal Norms and Attitudes
  6. YOU ARE HERE ☞ The Right Words


The language guidebooks



Summary: Dr. Andy Farnell looks at the meaning and misuse of language; he suggests adapting to keep up with ubiquitous deception

Writers love words and are constantly playing with them. Fighting for rights is sometimes a battle of words, finding new ones, taking the high ground of meaning, knowing their shapes and uses. Because "cyberspace" is infinitely malleable (See Barlow/Barlow96), a danger for those who bring new ideas to tech is they get stuck in a safe garden of their own personal vanities, terms, and philosophies. The trick is to keep moving, not build castles.



"Stallman, and I think Snowden, are notable exceptions who consistently find clear imagery and direct language."In 2021 I've made a big effort to explore a better vocabulary around tech-rights by reading more current ideas of others. Being sometimes reluctant to adopt perfectly good terms coined by other people is no good for plain talking 2, and no good for expanding ones mind. An "academic disease" technical people like myself suffer, prevents friendly rapport about software freedom and digital rights. We put people off because we don't reach for the right tropes. Stallman, and I think Snowden, are notable exceptions who consistently find clear imagery and direct language.



Magnet letters on fridgeAs it goes, there is nothing new under the sun and contemporary issues are all timeless philosophical chestnuts visited over centuries in archaic language. But it's rare to find listeners with ears tuned to Heraclitus, Nietzsche, Fromm, Freud, Heidegger, Deleuze, Mumford, Machiavelli, Ellul, Postman… Those old chaps explained in exquisite detail why BigTech is a mighty turd in our punch-bowl, but lacking the fresh words that new ears can hear. I mean, what exactly is atomisation, appropriation, alienation, anomie and acedia (just some of the stuff starting with 'A')? Part of my job is to be a translator.



So I've opened up more to fresh, albeit imperfect, words with 'currency'. They bring efficiency, but at the cost of missing some readers. Like, "unclouding", "degoogling" and "peoplewaring" - sure, they can stand in for a whole diatribe on technology and rights - but only to the initiated. The aim must remain practical; to be a better communicator, which means being widely understood. Whatever works, works. So this year I politely passed over someone's suggestion I avoid using the term "Big Tech" (because it's a Microsoft "shill word"). It's useful, so it stays.



This year I have devoured, amongst others, Wendy Liu's Abolish Silicon Valley Liu20, Sophie Brickman's Baby Unplugged Brickman21, Cory Doctorow's How to destroy surveillance capitalism Doctorow20, Thomas Kersting's Disconnected: Protect Your Kids Against Device Dependency Kersting20, Nicholas Kardaras's Glow Kids Kardaras16, Carissa Véliz's Privacy is Power: Why You Should Take Back Control Veliz21, Jenny Oddell's How to Do Nothing: Resisting the Attention Economy Odell20, and Gerry McGovern's World Wide Waste McGovern20. Each offers another piece of the jigsaw of tech-rights.



Reading more widely (within an apparently narrow genre) I see many threads to tech-rights. I want to experience a wide vista of diverse and even contradictory stances. Some people will be passionate about single issues like the plight of child workers in smartphone manufacture. Those same people may be indifferent or oblivious to neighbouring matters like the energy costs of "cloud" data-centres, and oppositional on some subjects - like perhaps they think that government backdoors really might stop terrorism and child sexual abuse, or that 5G masts are reading their thoughts.



How tech-rights are "spun" in the literary genre and "demographic" is interesting. I wanted to figure out who Digital Vegans might be. There's a dozen different bookstore buckets we can fall into. Self-help. Espionage, spies and intrigue. Management. Lifestyle. Cybersecurity. Conspiracy, leaks and exposes. Public affairs and politics. Pop psychology… Bargain (cheapskates)…



"...the distinction of “Free as in Beer. Free as in Freedom” has done little to alleviate the American-English association to “gratis, worthless”."Words are politics, and meanings can make or break a conversation. After forty years we still haven't dissuaded mainstream journalists from abusing words like "piracy", which I cringe at every time I read it. Today crypto is in danger of conflating secure communication with blockchains. I still need to be careful to whom I describe my work as "hacking", or that I've worked on "algorithms", or "influence".



I've lost my love for using "Free" software as a choice of word, in favour of "Libre". Thirty years of GNU/FSF hammering the distinction of "Free as in Beer. Free as in Freedom" has done little to alleviate the American-English association to "gratis, worthless".



I was impressed by the wily troll who in comments to one of my articles attacked "Free software" in a masterfully condescending fashion, implying that it is insecure, because everyone knows that "if the product is free, you are the product". That's beautifully disingenuous, wilfully misunderstanding at least three foundational infosec concepts in a single sentence - but hats-off, I honestly would have a hard time arguing that down for any "non-technical random normie".



"I've started putting more emphasis on the word "dignity" than "privacy", and using the former, which has a stronger dictionary definition, where it adds clarity.""Free" software sets itself up for failure because at this time many correct arguments are circulating that "Free is the problem" (in regard to monetary cost of BigTech services). I'd personally prefer the straightforward, bolder term "Non-Fascist Software". An associate in America, a modern Waldo, wrote a poetic polemic titled "Technofascism". I'm still enchanted by this word and spent a while deconstructing it in a two part series. It's a shame the word is out of bounds (for good historical reasons of respectful political correctness), because when it comes to ticking-off the criteria of Fascism BigTech increasingly satisfies the whole list, bar the physical violence?



I've started putting more emphasis on the word "dignity" than "privacy", and using the former, which has a stronger dictionary definition, where it adds clarity. Distinguishing confidentiality, sensitivity and privacy from secrecy has also been useful.



Interoperability, versatility and resilience became more prominent terms in my thinking this year, and I was surprised to discover there is a whole emerging field of resilience-engineering. I also put more effort into my (and my students) clear language, to disambiguate and carefully define security, safety, quality, trustworthiness, resilience, robustness, longevity, adaptability, repirability, legibility and so on… Andersons book remains the veritable bible of clear security engineering language.



"What I noticed is the wealth of qualitative knowledge about software that seems diminished in modern discourse."I had to stand in for a poorly-equipped colleague and take some of a "Software Engineering and Project Management" unit for half a semester. That was delightful because it meant revising Ian Sommerville sommerville88, Fred Brooks brooks75, John Gall Gall75, William Edwards Deming Deming93 and lots of other systems, quality and process ideas from my old notes. What I noticed is the wealth of qualitative knowledge about software that seems diminished in modern discourse. The finer points of entities, relationships, dataflow modelling, types and congruence, cohesion, and coupling seem to be fading from common currency.



It's hard to know where some of these words still fit. Are they being lost from Comp.Eng and Soft.Eng courses? As software gets more complex, and built with automated tools with "object-like" assumptions wired in, I wonder, will they still matter? Is everything I learned about the philosophy of code now just a theoretical footnote in the history of computing? Is software quality and correctness even still a thing outside military avionics? It reminds me that words are vehicles for concepts but cannot live in the dead pages of textbooks, they must be kept alive by teachers who will reanimate them so they can pass to the next intake. Even when they live within the data sets of ML training, they are still "dead" because they cannot operate at the conceptual level.



"This has helped me articulate why "biometrics for casual authorisation" is the dumbest idea in the world right now, because it threatens to invalidate actual legitimate uses of in-person identification such as border control."In workshops and seminars we've looked closely at the meanings of identity, access, permission, capability, authorisation, authentication, verification, and built strong concept maps. This has helped me articulate why "biometrics for casual authorisation" is the dumbest idea in the world right now, because it threatens to invalidate actual legitimate uses of in-person identification such as border control.



There is much to ponder. Is linguistic diversification making it harder to talk tech? Are we just discovering how complex this landscape is? Or are the same levels of word-churn, slang and ambiguity around as ever? Whatever, I'm seeing more nuance in tech rights, beyond Software Freedom and concerns that have preoccupied me for decades.



Giant corporations are able to end-run around digital rights because they are often more culturally switched-on, cleverer with 'common' words. Although mimetic/rhizomic free communications can threaten multi-billion dollar advertising and PR budgets, money and the reach it buys still has the upper hand.



"BigTech is trying to join the banks occupying the ground of "too big to fail", and will soon declare itself as such."For example, "The Cloud" is a magnificently vague, Utopian conceit, able to promise everything and nothing at the same time. It's deliberate, almost natural mystification has thrown up dust and smoke around every aspect of digital technology, and provided a screen for untold shenanigans and devilry. Use of the word "infrastructure" to insinuate vertical superstructure in place of traditional horizontal service is something to watch out for. BigTech is trying to join the banks occupying the ground of "too big to fail", and will soon declare itself as such.



As a point of principle I've taken a strong stand against tech-fatalism, and other abrogation of human will enshrined in mythologies of the "inevitable", "ubiquitous", "omnipresent", "reality" of a digital world psychologically catastrophised and split into "hopelessly lost" Good and ascendant "necessary Evil". Attacking this weak-spot exposes the broken logic of "tech as a morally indivisible package", in which we must accept the inevitable badness to claim some benefits.



An example of this in practice was challenging a group of Business Technology students. They had been taught in an earlier module that "lock-in", "designed obsolescence" and "remote kill switches" were brilliant product strategies. They were quite genuinely resistant, shocked and upset when I claimed such ideas were in fact morally repugnant, but were common value errors of short term gain, paths of least resistance, races to the bottom. It took some work to separate ideas and moral reasoning from whether their previous professor (and by implication themselves for entertaining her ideas) were "Evil!" Such is the defensive, simplistic, fractious, and polar way of things today.



"Specifically, I feel that tech diversity is a first class social issue, up there alongside race, gender and even religion."Digging into words too deeply can unsettle foundations if you're not careful. I started to question the centrality of "Software Freedom" as expressed through the mainly US-American GNU philosophy. In conversation with some FSF and EFF members, I've tried to advocate that notions of "Free" might need expanding in 2021.



Specifically, I feel that tech diversity is a first class social issue, up there alongside race, gender and even religion. It's connection to resilience is an existential issue, and I believe we need to completely re-imagine concepts of "national security" (civic security) and "digital literacy" far beyond the dust-covered 'cold-war' statues we keep in the corner.



_______

Footnotes:



2 Suffering anti-mimetic 'personality disorder' means we sometimes delight in Missing Out Phillips13.



Bibliography

  • [Barlow96] John Perry Barlow, A Declaration of the Independence of Cyberspace, Electronic Frontier Foundation (1996).
  • [Liu20] Wendy Liu, Abolish Silicon Valley, Penguin Random House (2020).
  • [Brickman21] Sophie Brickman, Baby Unplugged, Harper Collins (2021).
  • [Doctorow20] Cory Doctorow, How to Destroy Surveillance Capitalism, OneZero (2020).
  • [Kersting20] Thomas Kersting, Disconnected, Baker (2020).
  • [Kardaras16] Nicholas Kardaras, Glow Kids, St. Martin's Press (2016).
  • [Veliz21] Carissa Veliz, Privacy is Power, Penguin (2021).
  • [Odell20] Jenny Odell, How to do nothing: Resisting the Attention Economy, Melville House (2020).
  • [McGovern20] Gerry McGovern, World Wide Waste, Silver Beach (2020).
  • [sommerville88] Sommerville, Software engineering, Addison Wesley (1988).
  • [brooks75] Frederick Brooks, The Mythical Man-Month, Addison-Wesley (1975).
  • [Gall75] John Gall, General Systemantics, General Systemantics Press (1975).
  • [Deming93] Edwards Deming, The New Economics for Industry, Government, and Education, MIT Press (1993).
  • [Phillips13] "Phillips, Missing Out: In Praise of the Unlived Life, Farrar, Straus and Giroux (2013).




Recent Techrights' Posts

Georgia Institute of Technology (Georgia Tech) Formally Announces Upcoming Richard Stallman Talk
Room 100, Scheller College of Business
The four freedoms and GNU/Linux naming controversy, by Akira Urushibata
Social control media owned and run by 'broligarchs' keeps attacking RMS for insisting on names that include GNU
Open Source Initiative (OSI) Not Doing Its Job, Instead It's Promoting Microsoft Ponzi Schemes
it participates in Microsoft's Ponzi scheme, which helps Microsoft distract from or excuse the mass layoffs
The Register MS: Installing Free Software on Your Device is 'Sideloading'
This is a form of propaganda
 
Links 08/01/2026: Possible "Collapse of NATO Over Greenland"; Journalistic Malpractice and "US Voters Hate Slop"
Links for the day
EPO People Power - Part XXVIII - A Sensitive Issue for Germany and The Netherlands
If Germans who read this series can communicate this to public officials or to their media, maybe they can strike a nerve and get the ball rolling
Age Discrimination at IBM Discussed Amid Mass Layoffs (Especially in the United States)
Workers are anxious. Are they next to face the axe?
Gemini Links 08/01/2026: Potentiometer Calculator, Power Outages, Why You Should Abandon Discord for IRC (e.g. Ergo), and Formatting Gopher Posts
Links for the day
Links 08/01/2026: More Software Patents Squashed, White House Repeats Misinformation From the Kremlin
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, January 07, 2026
IRC logs for Wednesday, January 07, 2026
The Free Software Foundation (FSF) Looking to Add Associate Members
"Celebrate '26 by helping us reach our New Year's goal before Jan. 16: join as an associate member today. You will help the FSF remain strong and independent to empower technology users everywhere. Join us today and help us reach our goal of 100 new associate members!"
Only Google is Still Spreading Lots of Slopfarms' Fake News and Plagiarism About Linux
2 days' worth of Google News spewing crap out about "Linux"
Links 07/01/2026: Europe's 'Binding Commitments' on Ukraine's Security, "Venezuelan Leaders Project Independence"
Links for the day
Gemini Links 07/01/2026: Smart Toaster and Social Control Media Fatigue
Links for the day
Projection Tactics - Part II: Causing "Serious Harm" to Many People (Even Animals)
Narcissists and sociopaths are like that
Even Microsofters Now Speak About Microsoft Reportedly Planning to Sack 10% of Its Staff (as Early as This Month, or 2 Weeks From Now) as Real Income Falls
Microsoft buying from Microsoft isn't real income, it is accounting fraud
Crans-Montana, Le Constellation: journalists, victims' families, ProtonMail users at risk, police raids
Reprinted with permission from Daniel Pocock
GNU/Linux Reaches All-Time High in Tanzania
This month (and year) GNU/Linux is measured at an all-time high there, based on the data that statCounter can see
Links 07/01/2026: Microsoft ChatGPT Killing People and Microsoft "Github monopoly is destroying the open source ecosystem"
Links for the day
Mass Layoffs in Microsoft's XBox Soon, Just Like We've Said for Months
IBM and Microsoft are heading in a similar trajectory and are hiding how bad things are using similar tactics
Mozilla's Assisted Suicide, Assisted by GNOME
Firefox is meant to get better all the time, but instead it gets worse
Now It's a Mainstream Media (MSM) Story: Microsoft Layoffs Coming, They'll be Vast (and They Blame "AI", As Usual!)
the books were cooked (accounting fraud) to hide what really went on
Frankly Getting Sick of Slop About "AI" (Slop)
Calling everything out there "AI" serves nobody and nothing but the Ponzi scheme
Stick to the Science, the Facts, the Observable Reality
Science is at the heart of this site
Africa's Search Market Has Been Unfavourable to Microsoft
In Africa, as we've just noticed, Bing is moving down, even more sharply this year
Slideshare is Slop
Be sure fools will rewrite history online
Gemini Links 07/01/2026: Looking at 2026, Linux Anti-Minimalism, Diode Function Generators, and Inkscape
Links for the day
Projection Tactics - Part I: What is "Serious Harm"? Or Whose?
the most serious harm was done to us
Links 07/01/2026: More Signs XBox the Console is Dead/Dying, Convicted Felon Repeats Threats of Greenland Annexation
Links for the day
EPO People Power - Part XXVII - Science- and Principles-First Journalism About Issues That Matter
journalism became so shallow that nowadays it can be replaced by bots
Media Gaslighting Dooms the Media
this "AI" gaslighting is done because publishers get paid to do so
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, January 06, 2026
IRC logs for Tuesday, January 06, 2026
Gemini Links 06/01/2026: Collective Responsibility, Pico2DVI, and TV Detox
Links for the day
Microsoft Loves Freedom, Democracy... and Linux? No, Microsoft Laying Off Because "Microsoft Loves Linux" Was Failed Posturing, Its Former Staff Moves to GNU/Linux
"What are the running totals for IBM and Microsoft layoffs?"
GNU/Linux at 4% "Market Share" (Even According to Steam Survey)
Another milestone
Links 06/01/2026: Neglect of the Elderly, Abandonment of International Laws
Links for the day
Links 06/01/2026: More Reports Point to Mass Layoffs at Microsoft (Later This Month), Greenland/Denmark Cautions the Dictator Who Illegally Invaded Venezuela
Links for the day
Internet Policy/Net Reality: You Must Never Ever Rely on Google (no "S.E.O." Either)
Stack Overflow is dying
Ahead of Mass Layoffs Microsoft Tries to Rebrand or Redefine XBox (Because the XBox is Tentatively Dead)
2026 will be the last year of XBox in all likelihood
Richard Stallman (RMS) Announces His Georgia Talk 2.5 Weeks in Advance
A lot earlier than usual
Dr. Andy Farnell on Technology That Harms People (and Lack of Regulation Which is Needed to Address This Problem)
Dr. Farnell's article is long but well worth reading
GNU/Linux Rising to 5% in Cameroon and It's Hardly the Exception
"AI" is just a smokescreen as losses pile up
Rumours: Microsoft to Lay Off 12,500-25,000 Workers Soon (Tentatively Wednesday, 15 Days From Now)
"Layoffs are coming third full week of Jan. Likely 21st but these things can move around a bit based on last minute developments."
EPO People Power - Part XXVI - European Media Has Become Part of the Problem
it is as clear as daylight that Cocainegate is real
IBM 2026 "Organizational Change/s" Means Layoffs Resume Soon, Some Claim "Forever Layoffs."
It's about "narrative control"
Microsoft Layoffs in January 2026
Get ready
Google Still Boosting Slopfarms
Slopfarms will probably all perish as soon as Google News quits sending them visitors
Links 06/01/2026: Cryptocurrency Scam Emails and Greenland's Fear of Getting 'Venezuelad'
Links for the day
Links 06/01/2026: DIY Projects and Inertial Music
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, January 05, 2026
IRC logs for Monday, January 05, 2026