Bonum Certa Men Certa

Novell's Marketing Team is Promoting Vista 7 (Again) and Speaks About Viral Marketing

No Value : Novell



Summary: Novell markets Microsoft software along with its own and Novell's CMO talks about experimentation with viral marketing

Grant Ho, Novell's Director of Solutions and Product Marketing, was seen promoting Vista 7 in Novell's PR blog some months ago. We have some other examples of Novell's promotion of Vista 7 in semi-official channels like corporate blogs [1, 2].



Here is the latest example from Ho:

Last fall, Microsoft unveiled Windows 7 and caused a gasp across the IT departments in many an enterprise. It wasn’t that the new product had issues. On the contrary, the release was one of the most well thought out and developed software in years.


Really? Based on evidence that we gathered, Vista 7 is the most well thought out AstroTurf/marketing campaign in years because it's another Vista and it still has many of the same problems. Windows XP SP2 support is expiring, so Novell's endorsement couldn't come at a better time (for Microsoft).

“Here we have Novell sponsoring help migrating TO Windows 7.”
      --Jason, The Source
Later on (after already spotting the above) we found the same observation in The Source. In Jason's words, "Here we have Novell sponsoring help migrating TO Windows 7. Don’t worry, though, because it’s business and not cheerleading" (there are some other good picks over there in The Source, which is a site we recommend).

At the bottom, says Jason, "Novell: Will Eat Bugs For Money." (obviously a reference to what Jeremy Allison said about Microsoft's deal with Novell after he had quit the company. By the way, check out the Web site overhaul in Samba)

"Microsoft will never stop trying to tax Linux," writes Jason in reference to the news about Office Web Apps (also covered here and in The Register).

Novell's marketing tricks can be rather distasteful sometimes. For instance, Novell turned the SCO case into a PR case for itself. Novell's fight to defend its UNIX asset is valuable to Linux too, so Novell's selfish case against SCO (good for Novell shareholders) is seen by many as Novell acting in good faith only to defend GNU/Linux.

Novell responds to SCO's motion for judgment in SCO's favor as a matter of law or for a new trial.


Yes, Novell wants UNIX. When Novell gets sold (which it will), who is going to end up possessing UNIX?

Here in Techrights we distrust Novell not just because of reasonable skepticism; it's because of Novell's history of telling lies to the public. Just watch John Dragoon’s blog this week. He is Novell's Chief Marketing Officer (CMO) and here he is talking about the controversial subject of viral marketing, which is notorious for reasons we explained many times before.

3. You Can’t Manufacture “Viral,” but You Can Experiment Endlessly

When marketers first turned their attention to social media, we were all looking for that big viral hit where you spend next to nothing but get a ton of exposure. Sadly, it doesn’t work that way.

You can have good intentions, you can try to create something that will go viral, but at the end of the day, it’s not going to be you who determines whether it’s going to succeed or not. You just can’t make it so or wish it so.


Novell's use of YouTube for viral marketing is a subject that we've already covered with many examples [1, 2, 3, 4].

Not so long ago, Joe 'Zonker' Brockmeier was hired by Novell to become a PR appendage (he resigned the following year and got back to journalism). Now he explains parts of his duties for Novell.

The first year I worked for Novell, the effect of having an openSUSE booth at events was noticeable, because the project had been entirely absent at most of the events.

Having a presence at events is sort of de rigueur for major projects. If nobody turns up, people often wonder why project X decided to skip the event. And you'll find a handful of folks who turn up just to ask question about a project ("how the hell do I get my wireless to work on 11.0?") and look for swag. But having spent quite a few hours doing booth duty, I wonder if it's absolutely necessary or effective compared to what volunteers could be doing.


Brockmeier left Novell shortly after Novell's PR people sent him to tell some lies to journalists (maybe he sincerely believed in those lies, but Professor Eben Moglen set the record straight).

Recent Techrights' Posts

[Meme] 'Secure' Boot in a Nutshell
Ask Microsoft if it is "safe" to boot Linux
A 3-Year Campaign to Coerce/Intimidate Us Into Censorship: Targeting Guest Writers (Intimidation)
Some high-profile people have told me that the serial defamer is a "monster" (their word), so why would Neil Brown wish to help him?
Delayed Series About Dr. Richard Stallman
A lot of the attacks on him boil down to petty things
A 3-Year Campaign to Coerce/Intimidate Us Into Censorship: Targeting Several Webhosts (in Collaboration and Conjunction With Mentally-Ill Flunkies)
Every attempt to nuke the current hosting failed, but it's still worth noting
 
Guardian Digital, Inc (linuxsecurity.com) Handed Over Its Web Site to Chatbots That Generate SEO Garbage
They need to be called out on it
statCounter Sees Microsoft Windows at Below 1% in American Samoa
Not even 1%!
Windows Down to 60% of Guam's Desktops/Laptops and Down to a Quarter Overall
No wonder Microsoft is panicking
Today in UEFI 'Secure' Boot Debates (the Frog is Already Boiling and Melting)
Over at LQ today
[Meme] A "Modern" Web's Message in a Bottle
So-called 'security'
Brittany Day: Still Chatbot Slinging, Producing Fake 'Articles' About "Linux"
random garbage produced (and censored) by Microsoft
Almost 4k Gemini Capsules, 5th Anniversary Only Weeks Away
The Web will continue to deteriorate
Microsoft: $1 Million a Day for Contempt of Court Orders (Justice Department)
Microsoft behaves as if it's 100% exempt from laws
Catbodia? In Cambodia, Microsoft's Windows Fell to All-Time Low of Less Than a Quarter.
Cambodia is leaving Microsoft behind
[Meme] Deadnaming
Guess who uses a name that was deprecated well over a decade ago?
New Press Report Explains Microsoft Severance and Quiet (Undisclosed) Layoffs
Some people will call this "loophole", whereas others will opine that it is outright illegal (but kept secret to circumvent scrutiny)
Global South is Android/Linux (Windows Era Has Come to an End Already)
I've decided to take a quick glance at South American trends for all operating systems
[Meme] Unified Patent Troll
Unified Patent Court remains illegal and unconstitutional
The European Patent Office is Sinking
Officials (or national delegates) at the European Patent Organisation have long been warned about this (by staff representatives from the European Patent Office), but they ignored the warnings
Summer in the Air
We have a good pace going on owing to health, positivity, inertia and good software tools
GNU/Linux Activity in Belize
From an economic point of view, Microsoft needn't worry about Belize, but when it comes to preserving the Windows monopoly/monoculture Belize matters
Links 28/05/2024: Back to MP3, NVIDIA Sued by Authors
Links for the day
Gemini Links 28/05/2024: Bad Beach and TLS
Links for the day
Microsoft Windows Fell From 100% to Just 7.5% in Sierra Leone
Based on statCounter
In Benin, Microsoft's Windows Fell Below 10%, GNU/Linux Surged to 6% or Higher on Desktops/Laptops
That's nearly 7% - a lot higher than the average in Africa
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, May 27, 2024
IRC logs for Monday, May 27, 2024
[Meme] Elephant in the Asian Room
With ChromeOS included GNU/Linux is at 6% across Asia
GNU/Linux in Bangladesh Up From 0.5% to Over 4% (Windows Slid From 95% to 18%)
Bangladesh is one of the world's most densely-populated countries
Links 27/05/2024: One Month Left for ICQ, More Openwashing Highlighted
Links for the day
Gemini Links 27/05/2024: Back to GNU/Linux, Librem 5 Assessed
Links for the day
StatCounter (or statCounter) Has Mostly Recovered From a Day's Downtime (Malfunction)
Some of the material we've published based on the statCounter datasets truly annoys Microsofters
Google: We Don't Have Source Diversity, But We Have Chatbot Spew in Place of Sources (and It's Not Even Accurate)
Search engines and news search never looked this bad...
[Meme] Security is Not a Failure to Boot (or Illusion of Security Due to 'Unknown' System)
Red Hat is largely responsible for this mess
What is Secure Boot?
Security means the user feels safe and secure - i.e. confident that the machine would continue to work following a reboot or a system upgrade (or kernel upgrade)
StatCounter (or statCounter) Has Been Broken for Nearly 24 Hours. Who Benefits? Microsoft.
StatCounter is broken right now and has been broken for nearly 24 hours already
Links 27/05/2024: Chatbots Generate Hateful Output, TPM Performance Scrutinised
Links for the day
David Heinemeier Hansson (DHH) Realises What He Should Have Decades Ago
seeing that DHH is moving away from Apple is kind of a big deal
Reinvigorating the Voice of GNU/Linux Users (Not Companies Whose Chiefs Don't Even Use GNU/Linux!)
Scott Ruecker has just announced his return
"Tech" in the Context of Even Bigger Issues
"Tech" (or technology) activism is important; but there's a bigger picture
A Decade of In-Depth Coverage of Corruption at the European Patent Office (EPO)
The world needs transparency and sunlight
Hopefully Not Sunset for StatCounter
We hope that StatCounter will be back soon.
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, May 26, 2024
IRC logs for Sunday, May 26, 2024
Links 27/05/2024: Self-Publishing, Patent Monopolies, and Armed Conflicts
Links for the day
Gemini Links 27/05/2024: Tethering Connection and PFAs
Links for the day
Imagine Canada Enabling Rapists to Harass Their (Rape) Victims
This analogy is applicable because abusers are empowered against the abused
A 3-Year Campaign to Coerce/Intimidate Us Into Censorship: Targeting My Old "Tweets"
This was basically an act of vandalism no better and no worse than UEFI restricted boot
Links 26/05/2024: Google 'Search' Morphing Into Disinformation Factory, Discussion of Maze of the Prison Industrial Complex
Links for the day
In the Pacific (Mostly Islands Around Oceania) GNU/Linux Grew a Lot
Microsoft cannot compete fairly
A Toast to Tux Machines
Food ready for the party, no photos yet...
IBM/Red Hat Failing to Meet Its WARN Obligations in NC (STATE OF NORTH CAROLINA), or Perhaps It's Constantly Delaying the Layoffs
IBM isn't named even once
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, May 25, 2024
IRC logs for Saturday, May 25, 2024
GNU/Linux in Greenland
The sharp increases for GNU/Linux started last summer
The Sheer Absurdity of the EPO's Career System Explained by EPO Staff
"Staff representation has previously pointed this out to management, and the career system has been the reason for several industrial actions and litigation cases initiated by SUEPO."
[Meme] Productivity Champ Nellie Simon: It Takes Me 3+ Weeks to Write 6 Paragraphs
Congrats to Nellie Simon!
It Took EPO Management 3+ Weeks to Respond to a Letter About an Urgent Problem (Defunding of EPO Staff)
The funny thing about it is that Nellie Simon expects examiners to work day and night (which is illegal) while she herself takes 3+ weeks to write a 1-page letter
Staff Union of the EPO (SUEPO) in The Hague Taking Action to Rectify Cuts to Families of Workers
they "are active in challenging this measure via the legal system"