Bonum Certa Men Certa

The Linux Foundation: Openwashing as a Service (OaaS)

SAP openwashing (image from Swapnil's Web site)

SAP openwashing



Summary: The price of deception is high and some companies with billion-dollar marketing budgets are willing to pay that price for corporate reputation laundering; among the facilitators we unfortunately -- and increasingly so nowadays -- have the Linux Foundation

THIS has gotten almost depressing. The group which presents itself as the home of Linux turns out to be one of its greatest foes or threats. Its biggest Web site, LINUX DOT COM (Linux.com), contains anti-Linux FUD (poorly-selected news picks) and its sole editor, Swapnil, maintains Microsoft focus in the site's front page. Here's an example from several hours ago; he modified the original's headline from "Microsoft buys a start-up whose software limits access to sensitive data" to "Microsoft Buys Open Source Data Privacy Company" (so desperate to keep openwashing Microsoft, which is still suing Linux using patents). He did the same for VMware (another prominent violator of the GPL) on the Foundation's payroll in its Web site that offers "creative services" (PR). In the article he cites right now the term open source isn't even mentioned until the third paragraph and it involves twisting the facts (pure Microsoft marketing); the acquired company has some .com Web site and is generally proprietary. But never let facts get in the way...

"Journalists are not the same as ‘journalists’ (the 'corporate' types) and we've noticed that some so-called 'journalists' conflate "having corporate access" with "success". Having amicability from/with corporate high-ups means you're a sellout, you're PR."Amid the SUSE-SAP tie-up Swapnil (SAPnil?) also did some more openwashing, for yet another proprietary software giant (see the image at the top) and yesterday these people wrote: "why not invest a coffee or tea break in listening to my discussion with Swapnil Bhatia [sic] of TFIR from this year’s SUSECON."

More openwashing of SAP 'aka' SUSE (they're increasingly the same). Journalists are not the same as ‘journalists’ (the 'corporate' types) and we've noticed that some so-called 'journalists' conflate "having corporate access" with "success". Having amicability from/with corporate high-ups means you're a sellout, you're PR. Not journalism. These corporations fear people who are actually objective and inquisitive. Unlike those who just print what PR departments ask them to. Guess who's paid by them. And the Foundation is a facilitator of these 'transactions'.

"Having reviewed its IRS forms (the finer details) last weekend, the Foundation clearly doesn't care about the image of Linux (spendings less than 2% of its revenue) but about the image of its sponsors, i.e. companies like Microsoft, VMware and so on."We've long taken note of this Linux Foundation obsession -- an obsession with calling proprietary software giants "Open Source", rending the term "Open Source" increasingly void if not meaningless (everyone calling oneself "open", itself a shallow and unenforced term). Recently we saw SAP throwing some code out there -- similar to what Salesforce had done weeks prior. They then reled on shallow 'reporting' calling them "Open"; it's the business model of deceptive PR. We have not forgotten Jono Bacon's openwashing of Microsoft, either. He too is on the payroll, this self-described champion of FOSS and "community"; yesterday he did this puff piece that boils down to PR. He's like a PR agent for hire, still not finding his place in this world. It's the business model is reputation laundering; some sort of "I'll get you positive press for some cash"...

It's sad to see that the Foundation is immersing itself in this underworld of PR tactics, borderline AstroTurfing. Having reviewed its IRS forms (the finer details) last weekend, the Foundation clearly doesn't care about the image of Linux (spendings less than 2% of its revenue) but about the image of its sponsors, i.e. companies like Microsoft, VMware and so on. This is a problem.

The Chief Marketing Officer (CMO) for the Linux Foundation was, according to the Foundation, "Director of Public Affairs for the Office of the Director of National Intelligence (ODNI) and General (Ret.) James Clapper." We mentioned this in passing before (back in May). "If you can’t make it good, at least make it look good," Bill Gates (in)famously said. The Foundation manages to take some of the most 'difficult' organisations and make them sound fun, just like "puppies". Is Clapper too a "puppy"? Would she say so, based on his physical apperance? Her colleague Angela Brown, who manages LF events, had only the following things to say about Microsoft (which Jim Zemlin compared to a puppy):

https://twitter.com/angelatlf/status/1093222046656475136

https://twitter.com/angelatlf/status/1004839098455089152

https://twitter.com/angelatlf/status/890238255362224128

In 3 years that's all she had to say about Microsoft. It's all about Microsoft giving money (slush funds) to her employer. These "thank you" services (literally paying for thanks) wouldn't be unprecedented. ⬆

“After Novell sold out the community, the Linux Foundation wants another Microsoft partner to join up and participate in groups working on legal topics?” –Pamela Jones, Groklaw

Recent Techrights' Posts

“Losing Huang Would Introduce a Lot of Uncertainty"
Huang won't last much longer
Intercontinental Brigading - Part XXXXV - The Brand (and Reputation)
"Russell Brand sentenced to 10 years and six months for rape and sexual assault"
Protestants at the EPO Fight On, Rising in Opposition to and Against Corruption, Also Against GAFAM
Don't say we didn't warn you...
When Some Footage Causes Your 'Company' to Lose Almost Half a Trillion Dollars in 'Value' in a Few Minutes Your Company is Fictionally Valued
stock slips 8% because the CEO cheats on the wife
 
MVIDIA Down About 30% in 5 Weeks, When Does the Media Call It "Bubble" Rather Than Frame It as Sex Scandal?
they'll find a way to blame "China"
Surreal Times
NVIDIA's shares fell 27% in 5 weeks
Links 10/11/2026: "Jensen Huang Could Face $81 Billion Divorce Bill" and "Nvidia Shareholders sue Jensen Huang"
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, November 09, 2026
IRC logs for Monday, November 09, 2026
Gemini Links 10/11/2026: Open Problem in Computer Science Due to Bloat and "Queueing Nine Hours for an iPhone"
Links for the day
GNU/Linux Rose to 6% as Laptop/Desktop Operating System in Azerbaijan
In the past two weeks the average measure as seen by Clownflare is 5.7%
Microsoft Will Pay $11,742 USD for Workers to Leave
11 lakh Indian Rupees
Since Records Began 18 Months Ago, statCounter Saw Chatbot Usage Falling Sharply
Chatbots are not becoming more popular and the commercial world is having second thoughts
Losing Their 'Faith' in Slop
Are leather jackets becoming a "signal" of "cheating on the wife"?
Boosters of Non-reciprocal Licensing Are Just Trying to Cancel Richard Stallman (RMS) and His Baby, GNU
If only they liked freedom as much as they love Microsoft (or Microsoft's GitHub, which is proprietary and unsafe)
Gemini Links 09/11/2026: Zephyr, Wireless Planet, and Old E-mail
Links for the day
IBM: From Illegal NDAs to Illegal Secret Settlements (Money in Exchange for Promise Not to Sue)
Insiders also explain why RAs may come weeks from now [...] IBM has marked 40,000 workers it wishes to get rid of
Links 09/11/2026: 'Humanitarian' Putin Knocks 600,000 Civilians Off the Grid, Eminem’s Publisher Sues Suno
Links for the day
Like Crooked Politicians, The Register MS is Selling "Dinners" (Access, Sponsors)
Talk about "hey hi".
The Register MS is Not Objective Regarding "AI", It's Paid by Pushers of the Pyramid Scheme (including Nvidia)
Some time soon we'll name some companies that pay millions to The Register MS in order to cement their role in the house of cards (while it lasts)
GAFAM Moribund
A lot of what we say about Microsoft in respect to debt is equally applicable to the rest of GAFAM
NVIDIA as a Scam Company Run by Scammers Who Fake Demand for Their Waste of Energy (Subsidising GPU Sales for Use Cases That Don't Exist)
First they targeted gamers, then fake 'currencies' (which turned out to be a bust), now it's slop (obfuscation of plagiarism using brute force and fusion) [...] We're quite glad that Huang publicly broadcasts how untrustworthy he is
Links 09/11/2026: Nvidia CEO Jensen Huang Cheats on Wife With A Suspected Chinese Spy, "400,000 Russians Killed in Battle Since 2022 Invasion"
Links for the day
Zero Tolerance for Slop
very few sites that dabbled in slop ended up well off (for it)
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, November 08, 2026
IRC logs for Sunday, November 08, 2026
Gemini Links 09/11/2026: "The Blue Wave Won't Save Us" and "Discoverability Is Only Solved If You Can Be Discovered"
Links for the day
IBM 'Robbery': No More Car Allowance in the UK, Severance Shredded, CEO Pay Up 51% in One Year While Thousands Laid Off in Secret
Why does a CEO reward himself so much when the company does so badly?
Digitalisation Is Not Inevitable or Unavoidable
Nor inescapable
Gemini Links 08/11/2026: "Back", Zot, and Information Overload
Links for the day
Intercontinental Brigading - Part XXXXIV - Why the Swatting Failed
After that we only ever heard from or spoke to cops when we invited them to our home to collect evidence
“Concerned Microsoft Workers” Say “Working at Microsoft Has Become Joyless and Demoralizing.” (That's What Microsoft Wants, More Will Leave That Way)
Many Microsoft employees are going to leave
The Register MS is Losing Hundreds of Thousands of Pounds a Year While Directors Pay Themselves Hundreds of Thousands of Pounds a Year in Dividends
they take money from slop pushers and have clearly compromised some journalistic standards in the process
GNU/Linux Measured at 7.4% in the UK This Weekend: Clownflare Radar
I hope that one day GNU/Linux will be everywhere here
Never a One-Person Project
Just because I'm the main "public face" of the site (who takes all the insults and SLAPPs) doesn't mean I deserve all the credit
“I Always Expect to Lose. I Fight Anyway, and Sometimes I Win.” — Richard Stallman
To change the world meaningfully people must think big
Stop Looking for News About "Layoffs", Layoffs Are Over (They've Been Rebranded)
To properly assess the status quo we need other yardsticks
Links 08/11/2026: Bosses Who Were Forcing Their Workers to Use Slop Change Mind, "Rapper RBX Files Ninth Circuit Appeal in Fraud-Focused Class Action Lawsuit Against Spotify"
Links for the day
Links 08/11/2026: Why Vikings Stayed in Iceland and "TikTok Accused Of Promoting Sex Industry To Young Girls"
Links for the day
Gemini Links 08/11/2026: "Before Sunrise" and LLM Scrapers Versus Self-Hosting (or Web in General)
Links for the day
Intercontinental Brigading - Part XXXXIII - Weaponising Cops in Another Continent (Europe), Knowing They Cannot Come to Your Home in America, While Threatening Women
This year it culminated in death threats
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, November 07, 2026
IRC logs for Saturday, November 07, 2026