08.28.07

Gemini version available ♊︎

Microsoft Fuels OpenDocument Disinformation with Funded Analyst Propaganda

Posted in Deception, Formats, Microsoft, Open XML, OpenDocument at 12:16 am by Dr. Roy Schestowitz

As the vote on OOXML approaches, Microsoft takes the curtains off some more controversial weapons. Behind everyone’s backs, Microsoft has been paying and conducting so-called ‘independent’ studies, commissioned (i.e. bought) by Microsoft itself. The other weapon Microsoft uses right now is cunning deception. More about this in the next post.

A Little History First

This technique has roots in Microsoft’s past. Watch this antitrust exhibit [PDF]. To quote a favourite comment which one of our readers, gpl1, has brought to our attention:

“There’s an interesting article in the April 2007 issue of Harper’s magazine about panels, audits, and experts. It is called CTRL-ALT-DECEIT and is from evidence in Comes v. Microsoft, a class action suit in Iowa. Here’s a paragraph from a document admitted into evidence, called “Generalized Evangelism Timeline,” about guerrilla or evangelical marketing:

Working behind the scenes to orchestrate “independent” praise of our technology is a key evangelism function. “Independent” analysts’ reports should be issued, praising your technology and damning the competitors (or ignoring them). “Independent consultants should write articles, give conference presentations, moderate stacked panels on our behalf, and set themselves up as experts in the new technology, available for just $200/hour. “Independent” academic sources should be cultivated and quoted (and granted research money).

They advise cultivating “experts” early and recommending that they not publish anything pro-Microsoft, so that they can be viewed as “independent” later on, when they’re needed. This type of evangelical or guerilla marketing is apparently quite common in the high-tech fields, and seems to be used liberally by open source developers.

The document admitted into evidence also says, “The key to stacking a panel is being able to choose the moderator,” and explains how to find “pliable” moderators–those who will sell out.

It is all a big money game. Most activists in any field know of countless “hearings,” in which hundreds of citizens would testify before a panel, only to be ignored in favor of two or three industry “experts.” When a panel is chosen, the outcome seems to be a foregone conclusion. As with elections, they don’t leave anything to chance.” (a post from a Mark E. Smith about exhibit PX03096 “Evangelism is War” from Comes v. Microsoft).

Can you see the comment on stacking of panels and using bogus studies? This is definitely a ‘smoking gun’ antitrust exhibits. The other day at Groklaw, grouch, who maintains a mirror, was able to confirm for me, based on his wget log, that this document is indeed authentic. It was used in Iowa against Microsoft last year.

Brian Jones Has Bought a New Gun

Two popular Microsoft blogs have just reported that Microsoft unleashed some serious anti-ODF and pro-OOXML “propaganda” (that’s their own word). Here is Mary Jo Foley’s take:

Bottom line: Don’t let the interoperability rhetoric coming out of Redmond fool you. Microsoft’s battle against open-source and “open standards” backers is not over. Nor is Microsoft’s policy of commissioning studies to convince users of the superiority of Microsoft’s solutions.

From Microsoft-Watch:

Today, Microsoft made available an IDC study about so-called open desktop file formats. It’s yet another Microsoft propaganda effort, as a crucial format standards vote approaches.

But Wait! Who is IDC?

IDC has a long history of being loyal to Microsoft. Simply put, IDC analysts do business with the monopoly. They don’t conduct studies as much as they sell studies. That’s just what they do for a living. They prove or defend a prescribed hypthesis no matter what. At the end they deliver some required figures, which can be massaged, spun, and delivered to journalists.

We’ll present some examples of IDC’s recent ‘path of destruction’.

A couple of months ago, IDC spread some classic FUD when Dell began stocking Linux PCs (whose sales figures have by far exceeded expectations). Here is what IDC had to say when Dell did not deliver Linux PCs to businesses.

Dell’s refusal to sell Ubuntu machines to small businesses makes sense, because those customers typically want PCs that let them get to work righ away. “It makes sense because the assumption is they want everything to work right out of the box,” Richard Shim, analyst for IDC, said. “With something like Ubuntu, it’s going to require some tinkering.”

IDC ended up with an egg right in the face. Dell delivers to SMBs now. The Linux business is going well and expands to other countries. Moreover, other OEMs have followed Dell’s examples since then.

Here is another nasty example:

IDC pronounces Linux unimportant to European economy [in Microsoft-commissioned study]

A recent IDC white paper on the economic impact of Microsoft’s super soaraway new Vista operating system seems to be lacking one crucial ingredient — other operating systems.

IDC’s deep entanglements with Microsoft have not escaped the attention of The Register, either (and Gartner, by the way, is even worse; much worse).

NY Times bans Microsoft analysts from Microsoft stories

Part of the problem stems from the reticence of companies such as IDC and Gartner to reveal their clients. That should make everyone nervous, but it doesn’t. So called objective technology publications keep publishing material bought by vendors without telling you this.

Linux is not the only IDC/Microsoft victim. Not so long ago, just before the fairly successful iPhone was unleashed upon the market, IDC muddied the water.

Has IDC got the wrong number for iPhone?

IDC has poured cold water on Apple’s iPhone just days after a previous survey led M:Metrics to talk up the new entry to the cellphone stakes. But are the new numbers sound?

[...]

The most obvious difference is in the sample size. M:Metrics had 11,060 respondents, IDC just 456. The sample space was also different, with M:Metrics apparently sampling from mobile phone subscribers, while IDC looked at online mobile phone shoppers.

Here is yet another ‘smoking gun’ Iowa court exhibit [PDF] for you.

[Microsoft manager:] I don’t like the fact that the report show us losing on TCO on webservers. I don’t like the fact that the report show us losing on availability [windows was down more than linux]. And I don’t like the fact that the reports says nothing new is coming with windows .net server.

[...]

“I don’t like it to be public on the doc that we sponsored it because I don’t think the outcome is as favorable as we had hoped. I just don’t like competitors using it as ammo against us. It is easier if it doesn’t mention that we sponsored it.”

It seems apparent that IDC has a certain phobia. It knows where the money is and that’s where its integrity lies. IDC lies. It sidles with wealthy companies. Despite Windows Vista being a failure, IDC had nothing but praises to offer. It was ushering of its arrival, for cash.

While reviewers debate the merits of Windows Vista and analysts puzzle the over the pace of adoption, IDC and Microsoft are in little doubt over its impact for the economies of America’s 50 states.

To date, IDC has estimated Windows Vista will create 37,000 new jobs and generate $15.5bn in related products and services across just four US states.

Here is another.

Vista launch to add 100,000 Europe IT jobs: study

The study, conducted by research firm IDC and commissioned by Microsoft, said Windows Vista will be installed on over 30 million personal computers in Denmark, France, Germany, Poland, Spain and United Kingdom within the first year of shipment.

Wow. As we all know, 7 months later, Windows Vista probably ended up costing the economy a lot of money because people downgrade to XP “in droves”, according to South Africa’s press (sounds like the “Broken Windows” economic concept). Some have moved to Linux or to Apple Macs.

IDC was actually involved in studies about document formats in the past. It goes back to 2006.

This study is a fact-based analysis of the emerging open document standards, Open XML and ODF.

Moving on from discussions about IDC in isolation, here is another item to bear in mind.

It’s often difficult to figure out the motivation behind a particular study – until one finds out who has commissioned and paid for it. The so-called tech consulting companies would love it if the consumer believes that they have conducted an “independent” study. The worrying thing is that not many people blow their cover.

And another.

We have a game we play around the office here with Microsoft press releases. The game is called Find the words that make the headline true. It’s not always easy.

[...]

Our point: Microsoft has a long history of using press releases to promote their product momentum in shall we say interesting ways, using words like “fastest growing” (meaning, the number we started with was really really small) to redefining words such as “sold.” It’s not good marketing practice. Why? Because once consumers and press people figure out you are playing lawyer, they stop believing you and your brand. And that’s more likely to do you harm than good.

It now remains to be seen who will debunk that latest new ‘study’ from IDC. Not many days are left before the vote and many of those who can rebut are on vacation, We saw this last week. How convenient a timing.

The next post will discuss the latest stories about Microsoft deception, many of which have flowed in overnight. It’s never time for a holiday when the survival of a cash cow is in one’s hand.

Share in other sites/networks: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Reddit
  • email

Decor ᶃ Gemini Space

Below is a Web proxy. We recommend getting a Gemini client/browser.

Black/white/grey bullet button This post is also available in Gemini over at this address (requires a Gemini client/browser to open).

Decor ✐ Cross-references

Black/white/grey bullet button Pages that cross-reference this one, if any exist, are listed below or will be listed below over time.

Decor ▢ Respond and Discuss

Black/white/grey bullet button If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

DecorWhat Else is New


  1. [Meme] Alexander Ramsay and Team UPC Inciting Politicians to Break the Law and Violate Constitutions, Based on Misinformation, Fake News, and Deliberate Lies Wrapped up as 'Studies'

    The EPO‘s law-breaking leadership (Benoît Battistelli, António Campinos and their corrupt cronies), helped by liars who don't enjoy diplomatic immunity, are cooperating to undermine courts across the EU, in effect replacing them with EPO puppets who are patent maximalists (Europe’s equivalents of James Rodney Gilstrap and Alan D Albright, a Donald Trump appointee, in the Eastern and Western Districts of Texas, respectively)



  2. Has the Administrative Council Belatedly Realised What Its Job in the European Patent Organisation Really Is?

    The "Mafia" which took over the EPO (the EPO's own workers call it "Mafia") isn't getting its way with a proposal, so it's preventing the states from even voting on it!



  3. [Meme] Team UPC is Celebrating a Pyrrhic Victory

    Pyrrhic victory best describes what's happening at the moment (it’s a lobbying tactic, faking/staging things to help false prophecies be fulfilled, based on hopes and wishes alone), for faking something without bothering to explain the legal basis is going to lead to further escalations and complaints (already impending)



  4. Links 24/1/2022: Scribus 1.5.8 and LXLE Reviewed

    Links for the day



  5. IRC Proceedings: Sunday, January 23, 2022

    IRC logs for Sunday, January 23, 2022



  6. [Meme] Team UPC Congratulating Itself

    The barrage of fake news and misinformation about the UPC deliberately leaves out all the obvious and very important facts; even the EPO‘s António Campinos and Breton (Benoît Battistelli‘s buddy) participated in the lying



  7. Links 24/1/2022: pgBadger 11.7 Released, Catch-up With Patents

    Links for the day



  8. The Demonisation and Stereotyping of Coders Not Working for Big Corporations (or 'The System')

    The war on encrypted communication (or secure communications) carries on despite a lack of evidence that encryption stands in the way of crime investigations (most criminals use none of it)



  9. On the 'Peak Hacker' Series

    Hacker culture, unlike Ludditism, is ultimately a movement for justice, for equality, and for human rights through personal and collective emancipation; Dr. Farnell has done a good job explaining where we stand and his splendid series has come to a close



  10. Links 23/1/2022: First RC of Linux 5.17 and Sway 1.7 Released

    Links for the day



  11. Peak Code — Part III: After Code

    "Surveillance perimeters, smart TVs (Telescreens built to Orwell's original blueprint) watched over our living rooms. Mandatory smart everything kept us 'trustless'. Safe search, safe thoughts. We withdrew. Inside, we went quietly mad."



  12. IRC Proceedings: Saturday, January 22, 2022

    IRC logs for Saturday, January 22, 2022



  13. Links 23/1/2022: MongoDB 5.2, BuddyPress 10.0.0, and GNU Parallel 20220122

    Links for the day



  14. A Parade of Fake News About the UPC Does Not Change the General Consensus or the Simple Facts

    European Patents (EPs) from the EPO are granted in violation of the EPC; Courts are now targeted by António Campinos and the minions he associates with (mostly parasitic litigation firms and monopolists), for they want puppets for “judges” and for invalid patents to be magically rendered “valid” and “enforceable”



  15. Welcome to 2022: Intentional Lies Are 'Benefits' and 'Alternative Facts'

    A crooks-run EPO, together with the patent litigation cabal that we’ve dubbed ‘Team UPC’ (it has nothing to do with science or with innovation), is spreading tons of misinformation; the lies are designed to make the law-breaking seem OK, knowing that Benoît Battistelli and António Campinos are practically above the law, so perjury as well as gross violations of the EPC and constitutions won’t scare them (prosecution as deterrence just isn’t there, which is another inherent problem with the UPC)



  16. From Software Eating the World to the Pentagon Eating All the Software

    “Software is eating the world,” according to Marc Andreessen (co-founder of Netscape), but the Empire Strikes Back (not the movie, the actual empire) by hijacking all code by proxy, via Microsoft, just as it grabbed a lot of the world’s communications via Skype, bypassing the world's many national telecoms; coders need to fight back rather than participate in racist (imperial) shams such as GitHub



  17. Links 22/1/2022: Skrooge 2.27.0 and Ray-Tracing Stuff

    Links for the day



  18. IRC Proceedings: Friday, January 21, 2022

    IRC logs for Friday, January 21, 2022



  19. Peak Code — Part II: Lost Source

    "Debian and Mozilla played along. They were made “Yeoman Freeholders” in return for rewriting their charters to “work closely with the new Ministry in the interests of all stakeholders” – or some-such vacuous spout… because no one remembers… after that it started."



  20. Links 22/1/2022: Ubuntu MATE 21.10 for GPD Pocket 3, MINISFORUM Preloads GNU/Linux

    Links for the day



  21. Computer Users Should be Operators, But Instead They're Being Operated by Vendors and Governments

    Computers have been turned into hostile black boxes (unlike Blackbox) that distrust the person who purchased them; moreover, from a legislative point of view, encryption (i.e. computer security) is perceived and treated by governments like a threat instead of something imperative — a necessity for society’s empowerment (privacy is about control and people in positions of unjust power want total and complete control)



  22. Peak Code — Part I: Before the Wars

    Article/series by Dr. Andy Farnell: "in the period between 1960 and 2060 people had mistaken what they called "The Internet" for a communications system, when it had in fact been an Ideal and a Battleground all along - the site of the 100 years info-war."



  23. Links 21/1/2022: RISC-V Development Board and Rust 1.58.1

    Links for the day



  24. IRC Proceedings: Thursday, January 20, 2022

    IRC logs for Thursday, January 20, 2022



  25. Gemini Lets You Control the Presentation Layer to Suit Your Own Needs

    In Gemini (or the Web as seen through Gemini clients such as Kristall) the user comes first; it's not sites/capsules that tell the user how pages are presented/rendered, as they decide only on structural/semantic aspects



  26. The Future of Techrights

    Futures are difficult to predict, but our general vision for the years ahead revolves around more community involvement and less (none or decreased) reliance on third parties, especially monopolistic corporations, mostly because they oppress the population via the network and via electronic devices



  27. [Meme] UPC for CJEU

    When you do illegal things and knowingly break the law to get started with a “legal” system you know it’ll end up in tears… or the CJEU



  28. Links 20/1/2022: 'Pluton' Pushback and Red Hat Satellite 6.10.2

    Links for the day



  29. The Web is a Corporate Misinformation/Disinformation Platform, Biased Against Communities, Facts, and Science

    Misinformation/disinformation in so-called 'news' sites is a pandemic which spreads; in the process, the founder of GNU/Linux gets defamed and GNU/Linux itself is described as the problem, not the solution to the actual problems



  30. Links 20/1/2022: McKinsey Openwashing and Stable Kernels

    Links for the day


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts