Watch the attitude that's projected in the following promotional video. It's probably a real commercial.
With a mentality like this, no wonder Microsoft patents something like sudo. Is that what Linux supposedly infringes on? Has Microsoft done its homework and reached the shelf for some prior art?
So-called "hey hi" as they define it now is all about large companies or regimes remotely controlling the processes running on your machine and even your very own behaviour on your machine, which is in effect no longer your machine but some remotely controlled apparatus
It's very troubling and a symptom of a broken society/system when particular laws or rules are applied and enforced against some people but not against others