EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

03.22.08

Do-No-Evil Saturday – Part II: BrainShare 2008 Overview

Posted in Free/Libre Software, Meeting, Microsoft, Novell, Ron Hovsepian at 9:49 am by Dr. Roy Schestowitz

We have been tracking announcements and reports from BrainShare over the past week. Here is a quick roundup that hopefully sheds some light on what was happening.

BrainShare Opening

The conference was formally announced with this press release.

At its annual BrainShare user conference today, Novell unveiled products,
partnerships and its strategic vision for the future to customers,
partners, press, and industry and financial analysts. Novell’s BrainShare,
with 5,500 participants from 58 countries, features keynotes, business and
technical sessions, and demonstrations that illuminate Novell’s software
that solves customer problems today and Novell’s strategy for streamlining
computing in the future. Cornerstone sponsor SAP leads a group of 65
sponsors and exhibitors at the conference.

Zonker gave somewhat of an introduction the following day. It’s brief.

First thing this morning I went to the General Session (a.k.a. “keynote”) with Ron Hovsepian, Jeff Jaffe, John Dragoon, and Jim Ebzery. (If you couldn’t make it, or just want to relive the experience, the vids are already up on the BrainShare site here.) The room was packed — not sure how many people were at the general session, but it was a huge room, and looked quite full from where I was sitting.

Photos

In case you want to see what it looked like, here are some photos. Seems nice.

However Novell also provides plenty of down-time opportunities from pool tables, and huge TV screens showing episodes of the US version of The Office.

Agility, Agility, Agility

Yes, there was a theme which got rather tedious after you saw it dozens of times in the press. For example:

Free and open source software plus agility is Brainshare mantra

More of the “agile/agility” chorus:

Jeff Jaffe, Novell’s CTO and EVP of business units, outlined the company’s technical vision at this week’s BrainShare 2008 conference in Salt Lake City, codenamed The Fossa Project. Jaffe explained that a fossa is an agile, cat-like animal native to Madagascar with no known predators. Fossa, he mentioned, also serves well as an acronym for “Free and Open Source Software with Agility.”

And again:

Speaking at the company’s annual user conference Brainshare, Novell’s CTO Jeff Jaffe has announced the company’s new technology strategy which it has rather curiously decided to name after an endangered relative of the mongoose – the Madagascan Fossa.

Despite keeping references to open source and Linux to a minimum, in this morning’s keynote speeches, the Fossa is obviously a play on Free and Open Source Software with the ‘A’ standing for agility. Novell claims that its going to revolutionise the IT world by focusing on creating “agile infrastructure”.

Even in headlines: Novell lays out vision for SUSE, IT agility at BrainShare

Mixed-IT environments are here to stay. And Novell Inc. wants to be the lubricant — that is, the infrastructure software company — that makes them all work together.

Another headline: Novell pushes agile infrastructure vision

Novell has kicked off its annual user conference by announcing ambitious plans to instigate what it claims is “the next revolution in the IT industry”.

Keynote and Beyond

Then came some more report about talks from the executives.

But some of the most interesting tidbits came in interviews held away from the glare and video cameras of the keynote spotlights.

And more on Microsoft’s involvement:

The widely criticized Microsoft Corp.-Novell Inc. interoperability agreement has been a success for his company, Novell CEO Ron Hovespian said Monday.

Speaking to a group of international journalists at the Novell’s annual Brainshare conference in Salt Lake City, Hovespian said the deal – signed in November 2006 – has worked because most enterprises have both Novell and Microsoft software deployed in their IT environment. And in order to keep the harmony between two software stacks like JSEE and .NET or between Linux and Windows, he said, Waltham, Mass.-based Novell will continue to foster a working relationship that focuses on interoperability and efficiency with Microsoft products.

Miscellany

Quite a few reports from Peter Galli, who was apparently there:

1. Novell to Focus on the `Agile Infrastructure`

The project is code-named Fossa after the agile animal living in the jungles of Madagascar that has no known predators.

2. Novell to Announce New, Expanded Partnerships

At BrainShare, the company also will announce a deal that will see the SUSE Linux Enterprise Desktop 10 preloaded on hardware from a major vendor.

SALT LAKE CITY—Novell will use its annual BrainShare conference here March 17 to announce new and expanded partnerships as well as to show off some of the features and functionality of its upcoming SUSE Linux Enterprise Server 11.

On the CEO’s talk:

Novell’s chief executive officer and president, Ron Hovsepian, told several thousand people Monday that he has “quite a long list” of reasons to be proud of the company, including a burgeoning customer base and continued innovation.

Some more from the local press:

Top Novell, Inc., officials outlined a strategy Monday that includes an emphasis on products that allow companies greater flexibility to integrate various brands of software into a more seamless whole – and to move the social networking revolution into business.

From Jan Stafford, who is an excellent reporter:

At the annual Novell BrainShare user conference that started in Salt Lake City today, Novell unveiled its roadmap and loaded the car with new friends. The roadmap includes a new strategy focused on agility, called Fossa, and a new release of SUSE: SUSE Linux Enterprise 11. Joining Novell for the trip will be new partners bearing products such as SAP, PlateSpin and Atos Origin.

After a very fast start, the conference slowed down somewhat, at least in terms of announcement pace and magnitude. Var Guy thinks so as well.

Novell didn’t deliver any home-run news during BrainShare on March 17, but the software company did manage to smack a few solid singles during the day. Overall, the buzz from Utah sounded pretty upbeat. Here’s a look at Monday’s developments, and The VAR Guy’s take on the situation.

Future posts will look at some less Linux-oriented announcements and contain rather dull press releases. We must keep abreast of Novell’s strategy in order to understand how it may evolve and what this means to Free software and its future prospects.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Reddit
  • email
  • Google Bookmarks

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. Christine Lambrecht (German Minister of Justice and Consumer Protection) Ignores the Fact That Even Patent Experts Reject the Unitary Patent (UPC)

    The debacle single-handedly caused by and attributable to Christine Lambrecht, who is eager to appease litigation lawyers, is made yet worse by the fact that people in this domain/profession reject what she's trying to ram down people's throats



  2. [Humour] The Linux Foundation is Not Even Using Linux

    The Linux Foundation does not support Linux except in name; it is important to remember that



  3. Microsoft Loves Power

    An explanation of why Microsoft says it loves this and that; Microsoft lacks the capacity to love or to express empathy as it's always about self gratification or coercion, nothing else



  4. IRC Proceedings: Saturday, July 04, 2020

    IRC logs for Saturday, July 04, 2020



  5. Indoors Society, Shut the Windows

    Times are changing in all sorts of ways; it seems like GNU/Linux and other Free/libre operating systems may emerge as winners when the 'dust settles'



  6. Allegation That Microsoft Adopted the Mentality of Suicide Bombers Against Linux, Leaks Reveal

    Looking at leaked E-mails from around the time Microsoft used Cyanogen as a 'proxy', we're finding some stunning admissions or speculation about the real motivations



  7. [Humour] A Union in Whose Interests?

    The union-busting 'yellow union' (the one that helped Benoît Battistelli marginalise SUEPO) is unable to represent staff any longer



  8. FFPE EPO Has Rendered Itself Obsolete by Liaising With Benoît Battistelli

    FFPE EPO has been left out of staff representation, demonstrating that liaising with the oppressor is a self-deprecating move which must be avoided (the only remaining potent union is SUEPO)



  9. Links 4/7/2020: LibreOffice 7.0 'Personal Edition', Atari VCS Coming Soon

    Links for the day



  10. [Humour/Meme] The 'New' Edge (Chrome Copycat) is Already Dead, So Microsoft is Trying to Just Kill the Competition

    Edge market share is so minuscule that it doesn’t even make it into this chart (it’s in “other”); no wonder Microsoft now bullies Windows users into using it, for users reject it even after months of endless advertising/AstroTurfing and aggressive exploitation/appropriation



  11. Fourth of July in the United Kingdom and the United States

    In these bizarre times Independence Day is still being celebrated, even as so many people are out of work, running out of hope and being fed xenophobia in social control media with a racist 'celebrity' president (the "user in chief")



  12. [Humour] Bigger is Always Better When You're a Deluded Maximalist

    The EPO totally lost sight of its mission; it's just speeding everything up, very carelessly, not minding quality and accuracy/certainty/legal validity



  13. 'Managing Intellectual Property' Managing to Become Uncritical Parrot of EPO Management

    Managing to amplify the EPO's lies isn't hard; one just needs to copy, paste, edit a little; then they call it 'journalism', irrespective of the proven track record of EPO management lying to staff and to the media



  14. IRC Proceedings: Friday, July 03, 2020

    IRC logs for Friday, July 03, 2020



  15. Monopoly Abuse, Still: Microsoft Pays Projects to Embrace/Move to C#, GitHub and Visual Studio

    Microsoft's greatest of efforts to lull regulators into inaction and fool us all into thinking that things have changed are undone by actual behaviour, which is abusive, anti-competitive and just... typical Microsoft



  16. Links 4/7/2020: Grml 2020.06 and diffoscope 150 Released

    Links for the day



  17. [Humour/Meme] Don't Let a COVID Crisis Go to Waste When You're Eager to Find Excuses for Many Layoffs and Shutdowns

    Microsoft business units that were defunct (long-failing, well before COVID-19) are being thrown out and Microsoft exploits a virus to rationalise these decisions while spicing up media coverage with "Hey Hi" (AI) and "virtual" experience or Facebook (to give the false impression that nothing really goes away)



  18. Free Software Tackles Political Issues. Political Tactics Are Also Being Weaponised Against Free Software.

    Divide-and-rule tactics seem to have been exploited to weaken collaborative work on Free/libre software; the response to these tactics needs to start with realisation that this is going on (even if it's done in a somewhat clandestine nature)



  19. Offence and Racism

    o those in positions of power and privilege (financial) you are controllable by guilt; dividing us and causing us to feel guilt and fear (over potential offence) is a powerful social control mechanism and pretext for dismissal, censorship, humiliation



  20. Links 3/7/2020: TrueNAS 12 Beta 1, Librem 13 Product Line

    Links for the day



  21. [Humour] European Patents Only Useful Outside the Legal Framework?

    Patents that aren't valid in the eyes of courts would best serve patent trolls that settle out of courts, en masse



  22. Microsoft's Share in Web Servers Rapidly Falls to Just 4.5% (Falling More Than 5% in a Single Month)

    Microsoft's share as measured at Netcraft (de facto authority in this area) is rapidly declining; expect IIS to go the way of the dodo some time in the coming years



  23. The Lock-downs Are Over and Still Zero Media Coverage About EPO Scandals and Corruption

    The appalling state of journalism in Europe (and to some extent in the world at large) means that the EPO's management can get away with all sorts of horrible crimes and fraud; the silencing of the media is, in its own right, quite scandalous



  24. IRC Proceedings: Thursday, July 02, 2020

    IRC logs for Thursday, July 02, 2020



  25. “Microsoft's Deadly Love” by Alessandro Ebersol (Agent Smith)

    Full credit goes to PCLOS Magazine for publishing this good piece, which we’re reproducing



  26. Links 2/7/2020: Microsoft Partner Says GNU/Linux Share in Desktops/Laptops at 4% Even After Lock-downs, OpenSUSE Leap 15.2 and Mageia 8 Alpha 1 Released

    Links for the day



  27. Why People Should Never Ever Use DuckDuckGo

    DuckDuckGo is another privacy abuser in disguise; the above forum thread enumerates key reasons



  28. After 2 Years and 2 Days António Campinos is a Perfect Leader, Fostering EPO Abuses While Smiling

    EPO corruption persists, but this time the corruption enjoys better marketing/PR and complicit (or at best silent) media



  29. [Humour] As If Monopolies for Life Will Save People's Lives...

    The mentality of monopoly or the mindset of patent maximalism has been quick to exploit the deaths of half a million



  30. IRC Proceedings: Wednesday, July 01, 2020

    IRC logs for Wednesday, July 01, 2020


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts