EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

11.02.08

Microsoft is Bribing Bloggers Again… for Vista 7 Raves

Posted in Dell, Microsoft, Vista, Windows at 3:40 pm by Dr. Roy Schestowitz

Taking a buck (bribe)

Vista 7, which is also commonly known as “Mojave” (Vista 6, aka “Longhorn” renamed), has already received some negative response, but Microsoft is trying to police perceptions and coverage of Vista 7 by blacklisting journalists. At the same time, the company is offering $15,000 for Mac bloggers to trash Apple. It’s akin to a totalitarian regime trying to restrict the use of the word “democracy” and daemonising or imprisoning its vocal critics. It’s actually not far from that.

Microsoft tried similar tricks when Vista 6, aka “Longhorn”, make its early appearance. Without request, Microsoft decided to send influential bloggers some very expensive gifts. Joel Spolsky, a former manager at Microsoft, called it a bribe. SJVN, a respected journalist in many publications, called it a bribe as well. Microsoft did all this for positive publicity. There are three reasons for this strategy:

  1. Bloggers will judge the operating system based on personal experience with an optimised, pre-configured and high-end machine
  2. Bloggers are likely to feel obliged to offer positive words in exchange for the gifts
  3. Microsoft decides who gets a hand on preview versions and thus who gets to instruct on it in blogs. First/early impressions count.

The storm which came after Microsoft’s latest round of bribery almost led to boycotts from big publications. Edelman is one example.

Did Microsoft learn its lessons from the previous complications? It most certainly did not. It is doing it again, but as usual, there are many forms of bribery and different words to describe (or embellish) it.

…[A]s appears may be the case Microsoft is letting people have Dell XPS M1330 laptops with 2.4GHz Core 2 Duo processors and 3GBs of RAM on ‘indefinite loans (wink, wink) then it’s a bribe in my book. What do you think? If you knew someone had been given a PC with a list price of $1,956 and then wrote nice things about the operating system that came with it would you be inclined to think that they might be just a wee bit influenced by the almost two grand worth of computer?

So here is a company that sells software but gives not software as a gift (or a sample). It gives $2000 laptops. It might as well cover people’s mortgages for positive reviews.

Bernard Swiss wrote the following about possible intentions:

It’s still a way of predetermining what hardware the reviewers will be running their alpha and beta releases on, and thus biases the coverage even of most of the honest reviewers.

It’s situations like this which show why Microsoft cannot be reformed. It knows that what it’s doing is wrong, but it’s doing it over and over again. The OOXML fiasco was a good and recent example.

“I’ve been thinking long and hard about this, and the only conclusion I can come to is that this is ethically indistinguishable from bribery. Even if no quid-pro-quo is formally required, the gift creates a social obligation of reciprocity. This is best explained in Cialdini’s book Influence (a summary is here). The blogger will feel some obligation to return the favor to Microsoft.”

Former Microsoft manager

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. The United Kingdom Should Dump Microsoft For the Sake of National Security

    The UK has issues of Microsoft dependency and Windows viruses; its migration to Free software and GNU/Linux is not fast enough to guard its autonomy in the age of digital imperialism<



  2. CBS Hires Even More Microsoft Staff to Cover Microsoft Matters

    CBS continues to be infested with Microsoft staff past and present (this time Dave Johnson) and the bias in output is quite revealing



  3. Microsoft Has Just Killed Minecraft for GNU/Linux and the Possibility of Free/Open Source Releases

    Persson sells out to Microsoft and lets the abusive monopolist destroy the popular cross-platform game that a community has been built around



  4. Another Reason to Boycott Intel UEFI

    More anti-competitive aspects are revealed inside UEFI, which helps merginalise GNU/Linux



  5. Quick Mention: Novell and SUSE Passed to Microsoft's 'Partner of the Year', Microsoft Focus

    Novell is changing hands again, and falling into the hands of even more Microsoft-friendly actors



  6. Links 16/9/2014: Linux 3.17 RC5, KDE Frameworks 5.2.0

    Links for the day



  7. Željko Topić, Benoît Battistelli, and the European Patent Office (EPO): Part II

    Part II of our look into the EPO appointment of Željko Topić and other matters showing the dubious integrity of the EPO



  8. Links 14/9/2014: Android-based Watches Earn Optimism

    Links for the day



  9. Links 14/9/2014: Eucalyptus Devoured

    Links for the day



  10. Links 11/9/2014: Linux Toilet Project, Linux-Based Wheelchair Project

    Links for the day



  11. Links 10/9/2014: Brian Stevens in Google, Ubuntu 14.10 Expectations

    Links for the day



  12. Links 9/9/2014: Hating/Loving Linux, Android Aplenty

    Links for the day



  13. Links 8/9/2014: Linux 3.17 RC 4, Switzerland Welcoming Snowden

    Links for the day



  14. Suspicion of High-Level Corruption at the European Patent Office (EPO): Part I

    The European Patent Office (EPO) Vice-President has a background of corruption and his appointment to the EPO too is believed to be reliant on systemic corruption



  15. Links 6/9/2014: Core OS at DigitalOcean, Women in Xorg

    Links for the day



  16. Software Patents 'Quality' Debated in Courts, Microsoft's Biggest Patent Troll Still a Chronic Liar

    Intellectual Ventures, Microsoft's and Bill Gates' largest patent proxy, continues to spread lies about its motivations, claiming that patent assessment is among the goals when in fact only the courts and patent offices do this



  17. New Article Explains How Bill Gates Prevents Schools From Moving to GNU/Linux and Free Software

    A new article from Al Jazeera provides details about the role of so-called 'charities' of billionaires inside school systems



  18. Microsoft Sued for Large-scale Copyright Abuses

    Microsoft reveals its disregard for copyright law which it loves so much to wield as a weapon against its competition and clients



  19. Links 5/9/2014: New WordPress, Systemd Debate Continues

    Links for the day



  20. 'Embrace and Extend' at Microsoft: The New Generation

    Some of the latest examples of Microsoft's predatory acts against Free software and against competition in general, disguised as acts of friendliness



  21. Bill Gates' God Complex: Common Core a One-Man Campaign of Greed and Control

    The push for Common Core is overwhelmingly dominated by Bill Gates, who intimidates and even resorts to retribution against critics while bribing those who help him accomplish the goal of privatised (for his private profit) indoctrination in US schools



  22. Bill Gates Investments Harm the World, Not Improve the World, Based on New Exclusive Piece of Investigative Journalism at The Nation

    The Gates Foundation's profiteering efforts and lack of ethics outlined in a new report that many sites around the Web find fascinating and mostly irrefutable



  23. Links 3/9/2014: Android Gadgets, New Tails OS

    Links for the day



  24. Linus Torvalds DebConf Talk

    Torvalds' latest talk which got media attention earlier this month



  25. Microsoft Should Not be Considered Too Big to Jail

    Microsoft continues to use dumping as a strategy which revolves around starving the competition, not beating the competition



  26. Pro-Software Patents Voices Finally Acknowledge the Demise of Software Patents in the United States

    A milestone is reached as even the most zealous supporters of patents on algorithms (or computer-implemented inventions, or software patents) are admitting that the era of software patents may be over



  27. New Lies About Microsoft 'Privacy' and New FUD Against the GPL Comes From 'Former' Microsoft Staff at Black Duck

    More AstroTurfing by sites that are run by Microsoft MVPs and firms which were created by people from Microsoft



  28. Links 2/9/2014: GNU/Linux in BBC, Calls Against systemd

    Links for the day



  29. Links 1/9/2014: Poettering on systemd, ITNews on DBMSs

    Links for the day



  30. Moving Away From Windows to GNU/Linux and the Abandonment of Windows as the Modest Proposal These Days

    Morale of GNU/Linux and an embrace of GNU/Linux is very high, despite recent propaganda from Microsoft MVPs and boosters (primarily security-themed and Munich-themed FUD)


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts