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11.17.08

Microsoft Search/Online Business Resorts to “Bribery”

Posted in Finance, Microsoft, Search at 10:41 am by Dr. Roy Schestowitz

“[Microsoft] have the deepest of pockets, unlimited ambition, and they are willing to lose money for years and years just to make sure that you don’t make any money, either.”

Robert X. Cringely

“Bribery” is a strong word, but blame not us for using this word. It’s in the news:

1. Microsoft ups search engine bribe

As part of its ongoing effort to shrink the Google gap with shameless bribery, Microsoft is now offering 25 per cent off eBay purchases made by way of its Live Search engine.

2. Microsoft bets future on search bribery

Microsoft wants you to know that its Live Search bribery program has seen “positive traction,” claiming that searchified cashback offers have resulted in a significant return on investment for its advertisers. The question is whether Microsoft will ever see ROI for itself.

3. Microsoft Steps Up Program To Bribe Users To Search

Apparently Microsoft’s ongoing program to bribe users to use its search engine wasn’t getting enough attention, and the company seems to be upping the ante.

Charles Cooper from CNET described this as “bribery” when it was first introduced about half a year ago. ZDNet, which is close to Microsoft, it a lot gentler.

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