EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

05.18.09

Does Microsoft Still Create Twitter Accounts for Guerilla Marketing?

Posted in Marketing, Microsoft at 6:01 pm by Dr. Roy Schestowitz

Summary: News about Microsoft marketing, which has become rather shameful

Microsoft maintains prominent presence in Twitter using not only its employees but using agencies that it hires, too [1, 2]. We are fortunate to have a reader whose hobby is exposing those people and now he is having a go at a user called Officethemovie. Surely not the surname of a Microsoft employee, right?

Having looked at the account, IMO theres certainly room for suspicion and the account may be of interest to people who dont like the idea of FUD being spread at the expense of alternative to Microsoft products.

What makes me suspicious is the fact that at the time of writing this they follow no people.

Joe Wilcox (whom Microsoft Watch recently let go, much to Andre Da Costa’s dismay) plays along and defends Microsoft by listing Microsoft bloggers, but who has the last laugh? According to CRN, it is just another Microsoft AstroTurfer in Twitter:

Microsoft is hinting that a new Zune offering could be coming next month.

Through a new Twitter account, @officethemovie, the company said Monday afternoon that “June 2009 will be an important month for Zune users.” Microsoft’s Zune MP3 player is the vendor’s answer to the Apple iPod.

These pseudo-users can come via marketing agencies. This was covered in some Microsoft blogs but hardly by the press. This one particular user account seems related to this report (“Coming soon to a desktop near you: Microsoft’s Office The Movie”).

In other news, Microsoft is again recruiting celebrities to advertise its products.

Microsoft Teams Up With Celebrity Athletes

[...]

Launched in beta late last year, BAT has already assembled a network of about 1,400 pro athletes available to advertisers for far less than typical celebrity endorsers. ”

Remember Seinfeld and Vista? How about Indian equivalents [1, 2]? Microsoft’s marketing strategy has fallen pretty low.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. Links 29/7/2015: Akademy 2015 Ends, NetBSD 7.0 RC

    Links for the day



  2. MPEG-LA is Preparing New Patent Obstruction (Called DASH) Against Free Software, OIN Grows

    A new conspiracy against free multimedia software, set up by the MPEG cartel, is called DASH



  3. New Zealand's Media Gets History Wrong on Software Patents

    Setting the record straight on the fight against software patents in New Zealand



  4. Not Only Vista 10 Crashes a Lot, Any .NET Application Does Too

    Microsoft software is quickly becoming synonymous with crashes as any piece of software developed with Microsoft's tools, not just the underlying platform, crashes chronically



  5. The Government of Bulgaria Sells Out to Microsoft, Again

    Despite some promises and reassurances that Bulgaria will consider Free/libre software, the Bulgarian government hands out a lot more of taxpayers' money to the Mafia



  6. Corporate Media Finally Finds Out That Vista 10 Crashes a Lot

    Stability issues of Vista 10 are belatedly reported to be a major catastrophe, leaving it unusable for many early adopters



  7. Links 28/7/2015: Linux 4.2 RC4, New Logos and Bug 'Branding' for FUD

    Links for the day



  8. Patents Roundup: Technicolor, Alice, Voip-Pal, Fitbit, Marijuana Patents, and JDate

    A look at some of last week's patent news, with imperative responses that criticise corporate exploitation of patents for protectionism (excluding and/or driving away the competition using legal threats)



  9. Corporate Lobbyists Including Koch-Connected Front Groups Attack Real and Perceived Patent Reform in the United States

    Looking at some of the latest propaganda for and against a bill which is already too watered-down to actually fix the US patent system



  10. Patents in the Android World Further Complicate Freedom in This Linux-Powered Platform

    A survey of last week's news with special focus on Google and Android, which are trying to coexist and thrive in a world full of patent maximalists



  11. The 'Unitary' Patent Trojan Horse Rammed Down the Throat of Europe

    Under the guise of 'unification' or 'unity', existing patent systems are being abandoned and more power gets passed to corrupt EPO officials



  12. HEVC Cartel is Not News, Only the Names of Backers and the Costs Are New

    A few remarks on and a roundup of recent articles about HEVC, which we first wrote about in spring



  13. IRC Proceedings: July 12th, 2015 – July 25th, 2015

    Many IRC logs



  14. Links 26/7/2015: Purism Librem and Freedom, Akademy Updates

    Links for the day



  15. Vista 10 (Windows 10) Has NSA Back Doors and Front Doors

    Vista 10 to bring new ways for spies (and other crackers) to remotely access people's computers and remotely modify the binary files on them (via Windows Update, which for most people cannot be disabled)



  16. Vista 10 Not Ready, But Released Anyway

    Despite severe technical issues in the rushed-out-the-door Vista 10, Microsoft decides to stick with the deadline, only days after reporting billions of dollars in losses



  17. Links 25/7/2015: Plasma Mobile, Linux Mint 17.2 OEM

    Links for the day



  18. Links 24/7/2015: openSUSE Leap 42.1, Intel With Rackspace for OpenStack

    Links for the day



  19. Links 24/7/2015: GNOME 3.17.4, Mozilla Developer Network Turns 10

    Links for the day



  20. Microsoft Has Run Out of Attempts and Vista 10 Will Definitely Fail

    As Microsoft admits billions of dollars in losses just days before Vista 10 is pushed as a 'free' upgrade, there is no concrete sign that financial recovery is imminent, for the bigger cash cow (Office) suffers a similar fate



  21. GNU/Linux Circles Ought to Stop Promoting Visual Studio, Which is Neither Cross-Platform Nor Free Software

    Media carries on openwashing Visual Studio and perpetuating the illusion that it is not tied to Microsoft Windows



  22. Spinning Proprietary Software Dangers as Dangers of Free/Libre Software

    News sites mislead their readers, teaching them that the biggest dangers associated with proprietary software are in fact problems exclusive to Free/libre Open Source software



  23. Links 23/7/2015: New RHEL Release, Capital One Releases Code

    Links for the day



  24. Terminology of Patent Lawyers and Pro-Patents Media Serves to Mislead the Public

    An outline of stories where the language used to describe patents is grossly distorted so as to bias the reality and mislead the audience/readers



  25. Amid Billions in Losses, Microsoft Tries to Conquer the Competition (Which Already Wins)

    The 'Embrace, Extend, Extinguish' strategy goes a few steps further as Microsoft looks to dominate developers, devices and servers that are running Free/libre software



  26. Microsoft Losing Billions of Dollars is Not News

    Few remarks on Microsoft's latest admission that it is losing a lot of money



  27. Links 22/7/2015: Kodi 15.0, MKVToolnix 8.2.0

    Links for the day



  28. The Technology Sector in the US Has Gotten Fed Up With Apple's Patent Aggression Against Android/Linux

    Apple is desperately trying to stop Android from increasing its levels of dominance (in phones, tablets, watches, and so on), so Silicon Valley is lining up against Apple, antagonising its misuse/abuse of patents for anticompetitive purposes



  29. Patents Regime in Europe: Mixture of Greed, Competition Abuses, and Propaganda

    A roundup of the latest patent news from Europe, focusing on Italy, the UK, Germany, and Hungary



  30. Patent 'Reform' in US Congress Still Under Attack by Patent Lawyers and Corporate Lobbyists

    The latest instances of assault on changes to the US patent system, demonstrated through an elaborative survey of the media (two days' worth)


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts