EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

05.30.09

ASUS Enters the Slog Business

Posted in FUD, GNU/Linux, Marketing, Microsoft, Windows at 3:31 am by Dr. Roy Schestowitz

Microsoft dirty tactics

Summary: Putting the ASUS marketing campaign in perspective

A QUICK glance at yesterday’s news was particularly interesting. With a $100,000,000 budget dedicated solely to the purpose, Microsoft has begun not only a media blitz for Bing but it also attacked and trolled Google. Pro-Microsoft blogs were full of it and Walt Mossberg, an old buddy Bill Gates, had a good time with Steve Ballmer who used the podium to promote Bing. But this post is not about the Slog against Google; rather, it is about ASUS joining an anti-Linux marketing campaign.

“Anti-Linux ads will pay ASUS the equivalent of kickbacks for using Windows.”With profit down 94% after joining hands with Microsoft, ASUS could truly use some fast cash. Anti-Linux ads will pay ASUS the equivalent of kickbacks for using Windows. This further reduction in price through marketing means that even negative pricing for Windows becomes possible. What ASUS is doing right now is an issue we wrote about a fortnight ago because it resembles old tactics. They have a new banner that they market. Microsoft used to do this in servers under the slogan “Get the Facts” and now it’s brought to the desktop under the slogan “it’s better with Windows.”

We are well aware of how huge GNU/Linux became on servers. In September 2008 Steve Ballmer said that “forty percent of servers run Windows, 60 percent run Linux.” Microsoft, unlike IDC/Gartner, does not rely on the lies it pays IDC/Gartner to spread publicly. Microsoft instructs (commissions/bribes) IDC to conduct ‘studies’ the way which favours and glorifies Microsoft. Even by these bogus measures, Windows Server revenue is down 29 percent at the moment. Mary-Jo Foley wrote about it yesterday. Add this to an overall alarmingly-sharp decline of 32% in earnings at Microsoft. They can’t be happy

The decline of Microsoft’s earnings was notably attributed to the rise of GNU/Linux through a new form factor, the sub-notebook (or Netbook™). As GreyGeek put it yesterday:

not even Microsoft or Ballmer believe their own PR FUD.
Ballmer puts Linux’s desktop marketshare greater than Mac’s, which is supposed to be 10%
http://www.osnews.com/story/21035/Ballmer_Linux_Bi gger_Competitor_than_Apple

Net Applications is never to be believed by the way. Or, as Carla put it:

I don’t believe that the desktop Linux market share is barely 1%. I think it is a lot higher. I have no good data to share; I base my assessment on experience and knowing the industry. There is something else that is even more persuasive, and that is how Microsoft behaves. If Linux is so insignificant, why do they pay so much attention to it? Like this new ASUS/Windows Eee PC “It’s Better With Windows” ad campaign…

[...]

It’s a direct shot at Linux, so I guess that little bitty one percent is a bigger one percent than it’s given credit for. Some have questioned if these ads are legitimate, and claim they are satire or a hoax. ASUS links to them, so they’re for real.

It’s true that ASUS has joined Microsoft’s marketing blitz against GNU/Linux. As The Inquirer puts it:

ASUSTEK HAS JOINED Microsoft in launching a marketing campaign to get netbook users to use Windows rather than dodgy old Linux.

[...]

The difference, we assume, is that Microsoft has money to spend on promoting its products.

If not many people purchase the Eee PC with GNU/Linux it’s because the company does not make these available in shops (and never with comparable hardware). It does not even develop or properly maintain the distribution after it said that it got “closely tied up with Microsoft.”

Here is another way to put it: “Asus and Microsoft join forces against Linux”

Microsoft and Asus have launched a marketing campaign to encourage netbook users to use Windows rather than Linux.

Watch the counter argument from Glyn Moody, the suggestion that it might be a hoax, and the reality of this situation.

Regardless of the thoughts form the anti-Linux and pro-Linux camps, it appears from the Asus (.co.uk) site that there is a Windows based Eee PC, no where does it say that Asus is replacing the Linux version with Windows (or at least I didn’t see it).

Some people hastily jump to the conclusion that ASUS is now an anti-Linux company rather than just a marketing partner of Microsoft (to earn easy cash). But the matter of fact is that ASUS still plans to use Android (Linux) for phones and it has just released the Asus EeeNAS, which runs GNU/Linux only.

Asustek Computer joined other NAS (network attached storage) device makers such as QNAP and Acer by showing off a new NAS that uses Intel’s low-power, inexpensive Atom N270 microprocessor.

[...]

EeeNAS has a Linux OS.

So, ASUS did not abandon GNU/Linux. It just got seduced by cash that Microsoft offered in order to shun GNU/Linux. “<vendor> recommends Windows” is a similar paid-for advertisement. This just shows how miserable Microsoft has become. This is a Slog.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

4 Comments

  1. Needs Sunlight said,

    May 30, 2009 at 8:46 am

    Gravatar

    It’s likely that much of the ‘earnings’ at M$ since 1999 could have come from stock emissions and trading company stock and other investments, more than from Windows and Office.

    It would only be necessary if that trading is no longer profitable. We all know where the company is going. With that in mind, who’s a big enough chump nowadays to buy MS stock? What the sale of debt looks like is a venture into the junk bond business.

    The ringleaders have already hired in expert book cookers:

    http://www.techcrunch.com/2008/07/03/did-the-enron-of-norway-pull-a-fast-one-on-microsoft-more-details-about-the-mess-at-fast-search-transfer/

    http://www.computeruser.com/articles/daily/8,6,1,0225,02.html

    Roy Schestowitz Reply:

    This one is more recent: Microsoft’s Fast charged with ‘accounting fraud’

  2. Needs Sunlight said,

    May 30, 2009 at 8:51 am

    Gravatar

    “… the single most lucrative product Microsoft sells is its own stock. Microsoft receives almost as much cash inflow from the stock market as it does by selling goods and services.”

    http://www.fool.com/portfolios/rulemaker/2000/rulemaker000217.htm

    That was 10 years ago when it was at its economic prime. Oh. Wait. It ran a loss ($18 billion) even back then

    http://www.economist.com/displaystory.cfm?story_id=230106
    http://etheridge.ca/articles/economist-options.html

    and the business model could be seen to be non-viable to the point that Gates bailed from his position as CEO.

What Else is New


  1. The EFF Back to Tackling Software Patents, Not Just Patent Trolls

    Electronic Frontier Foundation lawyers start targeting large companies that exploit patents for intimidation and extortion, not just patent trolling



  2. Microsoft Wants to Devour the Competition (Linux), Devour People's Data

    Refuting the "new Microsoft" propaganda and some ludicrous concept that Microsoft is now "playing nice"



  3. Benoît Battistelli Thinks 'President' is Above the Law, Decides to Ignore the Court's Ruling

    Staff of the EPO is given yet more reasons to protest tomorrow at the British Consulate, for the so-called 'President' of the EPO reminds everyone of the very raison d'être for the protest -- a vain disregard for the rule of law



  4. Links 24/2/2015: Xfce 4.12 a Week Away, GNOME 3.16 Previewed

    Links for the day



  5. Links 23/2/2015: Ubuntu Kylin 14.04.2 LTS, Cinnamon 2.6 Previews

    Links for the day



  6. IRC Proceedings: February 8th - February 21st, 2015





  7. The EPO's Sham 'Internal Investigation' of EPO Vice-President Željko Topić's Affairs

    The EPO never investigated the Željko Topić affair, it only pretends to have investigated (one small aspect, i.e. cherry-picking) using a Benoît Battistelli-controlled group



  8. Links 21/2/2015: GNOME 3.15.90, Google Wins Android Lawsuit

    Links for the day



  9. Microsoft AstroTurfing War on GNU/Linux is Still Going On, But Hidden Better, Uses API as Instrument of Lock-in

    The corruptible press continues to describe blatant attacks (Embrace, Extend, Extinguish) against GNU/Linux and Free software as Microsoft 'embracing' Open Source



  10. Lenovo's Superfish Scandal is Spyware on Top of Spyware (Microsoft Windows), the Problem is Inherently Proprietary Software

    Shifting focus to the root problem, which is neither Lenovo nor its laptops but the non-free programs installed on hardware



  11. Benoît Battistelli Once Again Threatens EPO Staff That 'Dares' to Protest, Battistelli Exploits Terror Attacks to Pretend to Respect Free Speech

    The European Patent Office (EPO) President, Benoît Battistelli, reportedly started threatening -- as before -- staff that decides to exercise the right to assemble and protest against abuses, including the abuses of President Battistelli himself



  12. Links 20/2/2015: Android Studio v1.1, GDB 7.9

    Links for the day



  13. Links 20/2/2015: Bloomberg Joins Linux Foundation, ClearOS Community 6.6.0

    Links for the day



  14. The Chartered Institute of Patent Attorneys Slams the European Patent Office for Structural Failings

    An important letter which we overlooked while writing yesterday's 4 articles about the European Patent Office (EPO); yet another key stakeholder complains



  15. Links 19/2/2015: Hewlett-Packard on Cumulus Linux, Previews of GNOME 3.16 Beta

    Links for the day



  16. Techrights Under Attack Again, Shortly After Important EPO Articles

    Techrights highlights a pattern that is months old; Site faces availability issues shortly after reports about the European Patent Office and its abuses



  17. EPO Staff Protests Against Benoît Battistelli’s Lowering of Patents Quality (Scope Expansion and Software Patents for Profit)

    A protest in Munich in less than 6 days will target Mr. Sean Dennehey, who has helped Battistelli cover up his abuses and crush legitimate critics, whom he deemed illegal opposition as if the EPO is an authoritarian regime as opposed to a public service which taxpayers are reluctantly (but forcibly) funding



  18. Breaking: European Patent Office Sued by Its Own Staff in The Hague, Must Unblock Staff's Voices

    The crooked management of the European Patent Office (EPO) gets in legal trouble after repeated attempts to cover up abuses and suppress criticism



  19. Željko Topić's History in SIPO Leaves a Legacy of Alleged DZIV Vehicles (Bribes), Authorship Abuses, and Intimidation Against Reporters

    Another deep look at Željko Topić's background in Croatia, preceding his very notorious appointment to the EPO where he now serves as Benoît Battistelli's most controversial attack dog



  20. The Old Obsession With Patent Trolls Continues to Distract From Debate About Software Patenting

    A roundup of recent coverage about monopolies on algorithms in the United States



  21. Links 19/2/2015: 64-bit ARM Linux, Chinese New Year

    Links for the day



  22. Links 18/2/2015: Linux Report, FlightGear 3.4

    Links for the day



  23. EPO Scandals: The Story So Far

    An overview of articles about mischief, misconduct and breach of laws at the EPO



  24. Links 17/2/2015: TripleO, Pivotal

    Links for the day



  25. Links 17/2/2015: SystemD 219, Frugalware 2.0 (Rigel) Released

    Links for the day



  26. Željko Peratović Slammed for Whitewashing Željko Topić After Publishing Important Piece on Behalf of Key Sources

    Response from Ivan Kabalin to Zeljko Peratovic's so-called "apology" which is both mysterious and seemingly inadequate as it does nothing to actually explain what was wrong (if anything)



  27. Benoît Battistelli Has Made Oversight of European Patent Office Absolutely Impossible





  28. Microsoft Already Killed Nokia, Don't Let It Kill Android Players Too

    Microsoft's strategy against Android mirrors the company's evil strategy that derailed MeeGo and Nokia



  29. Intel Continues to Attack Software Freedom Through UEFI

    The Trojan horse that Microsoft uses to cement its monopoly on desktops and laptops (making it hard or impossible to install and run GNU/Linux) is also being misused to block Coreboot



  30. Links 16/2/2015: Netrunner 15, Bridge Linux

    Links for the day


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts