EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS


ASUS Enters the Slog Business

Posted in FUD, GNU/Linux, Marketing, Microsoft, Windows at 3:31 am by Dr. Roy Schestowitz

Microsoft dirty tactics

Summary: Putting the ASUS marketing campaign in perspective

A QUICK glance at yesterday’s news was particularly interesting. With a $100,000,000 budget dedicated solely to the purpose, Microsoft has begun not only a media blitz for Bing but it also attacked and trolled Google. Pro-Microsoft blogs were full of it and Walt Mossberg, an old buddy Bill Gates, had a good time with Steve Ballmer who used the podium to promote Bing. But this post is not about the Slog against Google; rather, it is about ASUS joining an anti-Linux marketing campaign.

“Anti-Linux ads will pay ASUS the equivalent of kickbacks for using Windows.”With profit down 94% after joining hands with Microsoft, ASUS could truly use some fast cash. Anti-Linux ads will pay ASUS the equivalent of kickbacks for using Windows. This further reduction in price through marketing means that even negative pricing for Windows becomes possible. What ASUS is doing right now is an issue we wrote about a fortnight ago because it resembles old tactics. They have a new banner that they market. Microsoft used to do this in servers under the slogan “Get the Facts” and now it’s brought to the desktop under the slogan “it’s better with Windows.”

We are well aware of how huge GNU/Linux became on servers. In September 2008 Steve Ballmer said that “forty percent of servers run Windows, 60 percent run Linux.” Microsoft, unlike IDC/Gartner, does not rely on the lies it pays IDC/Gartner to spread publicly. Microsoft instructs (commissions/bribes) IDC to conduct ‘studies’ the way which favours and glorifies Microsoft. Even by these bogus measures, Windows Server revenue is down 29 percent at the moment. Mary-Jo Foley wrote about it yesterday. Add this to an overall alarmingly-sharp decline of 32% in earnings at Microsoft. They can’t be happy

The decline of Microsoft’s earnings was notably attributed to the rise of GNU/Linux through a new form factor, the sub-notebook (or Netbook™). As GreyGeek put it yesterday:

not even Microsoft or Ballmer believe their own PR FUD.
Ballmer puts Linux’s desktop marketshare greater than Mac’s, which is supposed to be 10%
http://www.osnews.com/story/21035/Ballmer_Linux_Bi gger_Competitor_than_Apple

Net Applications is never to be believed by the way. Or, as Carla put it:

I don’t believe that the desktop Linux market share is barely 1%. I think it is a lot higher. I have no good data to share; I base my assessment on experience and knowing the industry. There is something else that is even more persuasive, and that is how Microsoft behaves. If Linux is so insignificant, why do they pay so much attention to it? Like this new ASUS/Windows Eee PC “It’s Better With Windows” ad campaign…


It’s a direct shot at Linux, so I guess that little bitty one percent is a bigger one percent than it’s given credit for. Some have questioned if these ads are legitimate, and claim they are satire or a hoax. ASUS links to them, so they’re for real.

It’s true that ASUS has joined Microsoft’s marketing blitz against GNU/Linux. As The Inquirer puts it:

ASUSTEK HAS JOINED Microsoft in launching a marketing campaign to get netbook users to use Windows rather than dodgy old Linux.


The difference, we assume, is that Microsoft has money to spend on promoting its products.

If not many people purchase the Eee PC with GNU/Linux it’s because the company does not make these available in shops (and never with comparable hardware). It does not even develop or properly maintain the distribution after it said that it got “closely tied up with Microsoft.”

Here is another way to put it: “Asus and Microsoft join forces against Linux”

Microsoft and Asus have launched a marketing campaign to encourage netbook users to use Windows rather than Linux.

Watch the counter argument from Glyn Moody, the suggestion that it might be a hoax, and the reality of this situation.

Regardless of the thoughts form the anti-Linux and pro-Linux camps, it appears from the Asus (.co.uk) site that there is a Windows based Eee PC, no where does it say that Asus is replacing the Linux version with Windows (or at least I didn’t see it).

Some people hastily jump to the conclusion that ASUS is now an anti-Linux company rather than just a marketing partner of Microsoft (to earn easy cash). But the matter of fact is that ASUS still plans to use Android (Linux) for phones and it has just released the Asus EeeNAS, which runs GNU/Linux only.

Asustek Computer joined other NAS (network attached storage) device makers such as QNAP and Acer by showing off a new NAS that uses Intel’s low-power, inexpensive Atom N270 microprocessor.


EeeNAS has a Linux OS.

So, ASUS did not abandon GNU/Linux. It just got seduced by cash that Microsoft offered in order to shun GNU/Linux. “<vendor> recommends Windows” is a similar paid-for advertisement. This just shows how miserable Microsoft has become. This is a Slog.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one


  1. Needs Sunlight said,

    May 30, 2009 at 8:46 am


    It’s likely that much of the ‘earnings’ at M$ since 1999 could have come from stock emissions and trading company stock and other investments, more than from Windows and Office.

    It would only be necessary if that trading is no longer profitable. We all know where the company is going. With that in mind, who’s a big enough chump nowadays to buy MS stock? What the sale of debt looks like is a venture into the junk bond business.

    The ringleaders have already hired in expert book cookers:



    Roy Schestowitz Reply:

    This one is more recent: Microsoft’s Fast charged with ‘accounting fraud’

  2. Needs Sunlight said,

    May 30, 2009 at 8:51 am


    “… the single most lucrative product Microsoft sells is its own stock. Microsoft receives almost as much cash inflow from the stock market as it does by selling goods and services.”


    That was 10 years ago when it was at its economic prime. Oh. Wait. It ran a loss ($18 billion) even back then


    and the business model could be seen to be non-viable to the point that Gates bailed from his position as CEO.

What Else is New

  1. Documents Needed: Contract or Information About EPO PR/Media Campaign to Mislead the World

    Rumour that the EPO spends almost as much as a million US dollars “with some selected press agencies to refurbish the image of the EPO”

  2. Guest Post: The EPO, EPC, Unitary Patent and the Money Issue

    Remarks on the Unitary Patent (UP) and the lesser-known aspects of the EPO and EPC, where the “real issue is money, about which very little is discussed in public...”

  3. Saving the Integrity of the European Patent Office (EPO)

    Some timely perspective on what's needed at the European Patent Office, which was detabilised by 'virtue' of making tyrants its official figureheads

  4. A Call for Bloggers and Journalists: Did EPO Intimidate and Threaten You Too? Please Speak Out.

    An effort to discover just how many people out there have been subjected to censorship and/or self-censorship by EPO aggression against the media

  5. European Patent Office (EPO) a “Kingdom Above the EU Countries, a Tyranny With ZERO Accountability”

    Criticism of the EPO's thuggish behaviour and endless efforts to crush dissenting voices by all means available, even when these means are in clear violation of international or European laws

  6. Links 26/11/2015: The $5 Raspberry Pi Zero, Running Sans Systemd Gets Hard

    Links for the day

  7. EPO Management Needs to Finally Recognise That It Itself is the Issue, Not the Staff or the Unions

    A showing of dissent even from the representatives whom the EPO tightly controls and why the latest union-busting goes a lot further than most people realise

  8. Even the EPO Central Staff Committee is Unhappy With EPO Management

    The questions asked by the Central Staff Committee shared for the public to see that not only a single union is concerned about the management's behaviour

  9. The Broken Window Economics of Patent Trolls Are Already Coming to Europe

    The plague which is widely known as patent trolls (non-practicing entities that prey on practicing companies) is being spread to Europe, owing in part to misguided policies and patent maximalists

  10. Debunking the EPO's Latest Marketing Nonsense From Les Échos and More on Benoît Battistelli's Nastygram to French Politician

    Our detailed remarks about French brainwash from the EPO's media partner (with Benoît Battistelli extensively quoted) and the concerns increasingly raised by French politicians, who urge for national or even continental intervention

  11. The Sun King Delusion: The Views of Techrights Are Just a Mirror of EPO Staff Unions

    Tackling some emerging spin we have seen coming from Battistelli's private letters -- spin which strives to project the views of Techrights onto staff unions and why it's very hypocritical a form of spin

  12. Links 25/11/2015: Webconverger 33.1, Netrunner 17 Released

    Links for the day

  13. United They Stand: FFPE-EPO Supports Suspended Staff Representatives From SUEPO

    An obscure union from the Dutch side of things at the EPO is expressing support for the suspended colleagues from SUEPO (more German than Dutch)

  14. Censoring WIPR Article About Censorship by EPO

    A testament to how terrified journalists have become when it comes to EPO coverage, to the point of deleting entire paragraphs

  15. Censorship at the EPO Escalates: Now We Have Threats to Sue Publishers

    Having already blocked Techrights, the EPO's management proceeds to further suppressions of speech, impeding its staff's access to independently-distributed information (neither ordinary staff nor management)

  16. Response to Bogus Accusations That EPO Staff Protests Are Really an Attempt to Derail UPC

    Common myths about staff protests in the European Patent Office (EPO) debunked, with some additional background and general perspective on recent events, the unitary patent (UPC) and so on

  17. New Heise Article Makes It Clear That 'Nazi'-Themed Accusations Against the Suspended Board Judge Were Insufficiently Substantiated

    The personal attacks on a judge who was illegally suspended (a so-called 'house ban') increasingly look like the management's own campaign of defamation, mostly intended to marginalise and punish a judge who spoke about serious charges against VP4 (Željko Topić)

  18. Links 24/11/2015: Asus Chromebit CS10, Second Linux 4.4 RC

    Links for the day

  19. European Central Bank Staff Committee Adds to Growing Pressure on Abusive EPO Management

    The staff representatives of the European Central Bank E-mail their colleagues -- with European Central Bank managers' approval -- regarding the European Patent Office and its attacks on staff unions

  20. Gross Violation of Workers' Rights in EPO: Denial of Christmas Vacation/Leave for Slower Workers

    A look at an E-mail from within the EPO which shows how Christmas is used to squeeze staff, urging them to work even faster (despite speed gains) or lose their Christmas leave

  21. The Bogus Narrative Floated by EPO Management: Our Judges and Examiners Are Armed and Violent

    A look at the union-busting and protest-crushing moves from high-level EPO managers, who are trying to convince politicians that they do so in an effort to stop terrorists and neo-Nazis

  22. Support SUEPO or End Up Like They and Some of the Boards Did

    SUEPO, the fast-growing staff union of the EPO, increasingly needs the support and protection offered by action and participation from staff

  23. NRC Handelsblad (Dutch Evening Newspaper) Speaks About EPO's Refusal to Accept Court Orders From The Hague

    Article explains the depths of the issues inside the EPO and the unacceptable immunity that management at the EPO continues to exploit, shaming or discrediting the very notion of the rule of law in Europe

  24. HeBS Digital and Black Duck Press Releases Treated Like Articles, Used to Muddy the FOSS Waters

    Free/Open Source software (FOSS) is under attack again, and it's the proprietary software lobby that's responsible for that

  25. EPO President Battistelli Now Intimidates Even National Delegations

    Report about an embarrassing incident implicating Benoît Battistelli and some angry comments cast over the witch-hunting of a judge, using all sorts of questionable tactics

  26. A Look at the Latest Gross Deletionism at the EPO's 'Media Partner', French Newspaper Les Échos

    The EPO's bogus 'journal of record, which Team Battistelli likes to cite in order to bolster its warped version of events at the EPO while maintaining a close secret relationship with the publisher, keeps censoring its own reporters (spiked paragraphs, silently self-censored or censored after publications)

  27. Rumour About Efforts to Dismiss a Board Judge by Intimidating Boards of Appeal

    Comment found online accuses the Administrative Council of pressuring, by threats, Directorate-General 3 to dismiss a judge who is silently accused (with selective 'leaks' to the media, reportedly orchestrated by EPO managers) but not even proven guilty

  28. President Battistelli Now Pressures/Threatens Politicians Who 'Dare' to Complain About Abuses and Unacceptable Conditions at the EPO

    Pierre-Yves Le Borgn’, a French politician, unleashes an angry letter from Benoît Battistelli and reveals just to what lengths the EPO's Team Battistelli is willing to go in order to crush political backlash

  29. EPO: It's Like a Family Business - Part IV

    Some more background information about Elodie Bergot and Gilles Requena, who are married whilst also sharing positions of power at the EPO (and also strong connections/ties with the EPO's President, Mr. Battistelli); Rumours afloat at the EPO -- some with ever-increasing circulation too -- are worth noting

  30. Translation of Thomas Magenheim-Hörmann's Article in the German Media, Urging European Politicians to Intervene in EPO Chaos and Lawlessness

    Frankfurt-based media presents an opinion piece written by a Munich-based economic correspondent, Thomas Magenheim-Hörmann


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time


Recent Posts