EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

05.30.09

ASUS Enters the Slog Business

Posted in FUD, GNU/Linux, Marketing, Microsoft, Windows at 3:31 am by Dr. Roy Schestowitz

Microsoft dirty tactics

Summary: Putting the ASUS marketing campaign in perspective

A QUICK glance at yesterday’s news was particularly interesting. With a $100,000,000 budget dedicated solely to the purpose, Microsoft has begun not only a media blitz for Bing but it also attacked and trolled Google. Pro-Microsoft blogs were full of it and Walt Mossberg, an old buddy Bill Gates, had a good time with Steve Ballmer who used the podium to promote Bing. But this post is not about the Slog against Google; rather, it is about ASUS joining an anti-Linux marketing campaign.

“Anti-Linux ads will pay ASUS the equivalent of kickbacks for using Windows.”With profit down 94% after joining hands with Microsoft, ASUS could truly use some fast cash. Anti-Linux ads will pay ASUS the equivalent of kickbacks for using Windows. This further reduction in price through marketing means that even negative pricing for Windows becomes possible. What ASUS is doing right now is an issue we wrote about a fortnight ago because it resembles old tactics. They have a new banner that they market. Microsoft used to do this in servers under the slogan “Get the Facts” and now it’s brought to the desktop under the slogan “it’s better with Windows.”

We are well aware of how huge GNU/Linux became on servers. In September 2008 Steve Ballmer said that “forty percent of servers run Windows, 60 percent run Linux.” Microsoft, unlike IDC/Gartner, does not rely on the lies it pays IDC/Gartner to spread publicly. Microsoft instructs (commissions/bribes) IDC to conduct ‘studies’ the way which favours and glorifies Microsoft. Even by these bogus measures, Windows Server revenue is down 29 percent at the moment. Mary-Jo Foley wrote about it yesterday. Add this to an overall alarmingly-sharp decline of 32% in earnings at Microsoft. They can’t be happy

The decline of Microsoft’s earnings was notably attributed to the rise of GNU/Linux through a new form factor, the sub-notebook (or Netbook™). As GreyGeek put it yesterday:

not even Microsoft or Ballmer believe their own PR FUD.
Ballmer puts Linux’s desktop marketshare greater than Mac’s, which is supposed to be 10%
http://www.osnews.com/story/21035/Ballmer_Linux_Bi gger_Competitor_than_Apple

Net Applications is never to be believed by the way. Or, as Carla put it:

I don’t believe that the desktop Linux market share is barely 1%. I think it is a lot higher. I have no good data to share; I base my assessment on experience and knowing the industry. There is something else that is even more persuasive, and that is how Microsoft behaves. If Linux is so insignificant, why do they pay so much attention to it? Like this new ASUS/Windows Eee PC “It’s Better With Windows” ad campaign…

[...]

It’s a direct shot at Linux, so I guess that little bitty one percent is a bigger one percent than it’s given credit for. Some have questioned if these ads are legitimate, and claim they are satire or a hoax. ASUS links to them, so they’re for real.

It’s true that ASUS has joined Microsoft’s marketing blitz against GNU/Linux. As The Inquirer puts it:

ASUSTEK HAS JOINED Microsoft in launching a marketing campaign to get netbook users to use Windows rather than dodgy old Linux.

[...]

The difference, we assume, is that Microsoft has money to spend on promoting its products.

If not many people purchase the Eee PC with GNU/Linux it’s because the company does not make these available in shops (and never with comparable hardware). It does not even develop or properly maintain the distribution after it said that it got “closely tied up with Microsoft.”

Here is another way to put it: “Asus and Microsoft join forces against Linux”

Microsoft and Asus have launched a marketing campaign to encourage netbook users to use Windows rather than Linux.

Watch the counter argument from Glyn Moody, the suggestion that it might be a hoax, and the reality of this situation.

Regardless of the thoughts form the anti-Linux and pro-Linux camps, it appears from the Asus (.co.uk) site that there is a Windows based Eee PC, no where does it say that Asus is replacing the Linux version with Windows (or at least I didn’t see it).

Some people hastily jump to the conclusion that ASUS is now an anti-Linux company rather than just a marketing partner of Microsoft (to earn easy cash). But the matter of fact is that ASUS still plans to use Android (Linux) for phones and it has just released the Asus EeeNAS, which runs GNU/Linux only.

Asustek Computer joined other NAS (network attached storage) device makers such as QNAP and Acer by showing off a new NAS that uses Intel’s low-power, inexpensive Atom N270 microprocessor.

[...]

EeeNAS has a Linux OS.

So, ASUS did not abandon GNU/Linux. It just got seduced by cash that Microsoft offered in order to shun GNU/Linux. “<vendor> recommends Windows” is a similar paid-for advertisement. This just shows how miserable Microsoft has become. This is a Slog.

Share in other sites/networks: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Reddit
  • email
  • Slashdot

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

4 Comments

  1. Needs Sunlight said,

    May 30, 2009 at 8:46 am

    Gravatar

    It’s likely that much of the ‘earnings’ at M$ since 1999 could have come from stock emissions and trading company stock and other investments, more than from Windows and Office.

    It would only be necessary if that trading is no longer profitable. We all know where the company is going. With that in mind, who’s a big enough chump nowadays to buy MS stock? What the sale of debt looks like is a venture into the junk bond business.

    The ringleaders have already hired in expert book cookers:

    http://www.techcrunch.com/2008/07/03/did-the-enron-of-norway-pull-a-fast-one-on-microsoft-more-details-about-the-mess-at-fast-search-transfer/

    http://www.computeruser.com/articles/daily/8,6,1,0225,02.html

    Roy Schestowitz Reply:

    This one is more recent: Microsoft’s Fast charged with ‘accounting fraud’

  2. Needs Sunlight said,

    May 30, 2009 at 8:51 am

    Gravatar

    “… the single most lucrative product Microsoft sells is its own stock. Microsoft receives almost as much cash inflow from the stock market as it does by selling goods and services.”

    http://www.fool.com/portfolios/rulemaker/2000/rulemaker000217.htm

    That was 10 years ago when it was at its economic prime. Oh. Wait. It ran a loss ($18 billion) even back then

    http://www.economist.com/displaystory.cfm?story_id=230106
    http://etheridge.ca/articles/economist-options.html

    and the business model could be seen to be non-viable to the point that Gates bailed from his position as CEO.

What Else is New


  1. Links 22/10/2020: LibreOffice 6.4.7, Septor 2020.5, Ubuntu 20.10 Released, FreeBSD Quarterly Status Report

    Links for the day



  2. IRC Proceedings: Wednesday, October 21, 2020

    IRC logs for Wednesday, October 21, 2020



  3. Living Humbly (With Older Technology or None) is More Compatible With Privacy- and Freedom-Respecting Technological Lifestyle

    Simplicity sometimes trumps so-called 'novelty', especially when it comes to human rights and users' freedom



  4. Reasons Why You (and Everybody Else) Should Join the Fight for Software Freedom

    Society is being closely watched and controlled (more so during/after the latest pandemic) and people must carefully consider the true importance of resisting proprietary technology (controlled remotely by state actors)



  5. Ways and Means to Reduce One's Dependency on Google's Various Monopolies and Near-Monopolies

    Getting rid of Google means a lot more than embracing DumbDumbGo (DDG) or some other sites that spy just like Google; we're taking stock of some options



  6. The European Commission is Still M.I.A. Regarding EPO Corruption (and the EPO's Management Plays Dirty, as Always)

    There's no change in the EU; the EUIPO and EPO enjoy complete and total immunity/impunity, with the Commission being manned by those who are deeply complicit



  7. 10 Reasons Why All This 'Edge for Linux' Coverage is a Total Farce

    The fake hype surrounding "Edge" is an inauthentic hype/buzz campaign made to coincide with anti-Google sentiments spread by Microsoft front/pressure groups



  8. Microsoft's IIS Has Collapsed Again This Past Month (and IIS Will Not and Cannot Survive This Way)

    Netcraft shows that Microsoft's decline further accelerates in the Web servers space; IIS is becoming financially unviable



  9. Links 21/10/2020: Alpine 3.12.1, Tor Browser 10.0.2

    Links for the day



  10. [Meme] US Department of Justice Should Have Taken on Microsoft Again, Not Google

    When lobbying, connections and political sway determine the actions of the American government it's hardly surprising that Bill Gates gets the Trump administration to fight for him (to make him even richer)



  11. [Meme] Banning Words, Gaslighting Volunteers

    What happens when institutions are themselves in violation of a CoC (institutional violation) and massive corporations that fund such institutional violations are defending demonisation of the individual (squashing ‘uncomfortable’ voices, even volunteers’)



  12. IRC Proceedings: Tuesday, October 20, 2020

    IRC logs for Tuesday, October 20, 2020



  13. Links 21/10/2020: $8000 GNU/Linux Desktop, Tails 4.12, Open Infrastructure Foundation and Firefox Release

    Links for the day



  14. Never Feed the Internet Trolls, No Matter How Tempting It Becomes

    The tactics for removing critics of abuse (by framing them as "abusive") have evolved a lot in recent years; the best course of action is to never entertain provocateurs in any way whatsoever (just ignore them, give them no attention which they crave and feed on)



  15. Bill Gates: “I'm Not a Lawyer” (He Dropped Out of College, Where He Studied Law Before and After Breaking the Law Chronically)

    How Microsoft blackmailed other companies into supporting nothing but Microsoft and Windows; Bill Gates repeatedly lied to the interrogators about it, then said "I'm not a lawyer" (IANAL) even though he went to college to become one, just like his father who died last month



  16. Microsoft Has Not Changed Since Being Investigated (and Prosecuted) for Crimes at a Federal Level

    The media keeps telling us a bunch of worthless junk about Gates "saving the world" and Microsoft becoming a "nice" and "gentle" (or "soft") company, but nothing could be further from the truth



  17. Stick a Fork in the Open Source Initiative (OSI). OSI is Dead. Microsoft Bought OSI.

    OSI leadership proudly showing early signs of 'prognosis negative'; the OSI can never and will never recover from this; Microsoft killed it



  18. Links 20/10/2020: OpenZFS 2.0 RC4 and Trisquel GNU/Linux 9.0

    Links for the day



  19. People With God Complex Must Never be Allowed in Positions of Power

    The attack on Linus Torvalds — an attack which at his own expense/peril he fails to recognise/acknowledge — seeks to put both projects that he founded right in Microsoft’s palm



  20. IRC Proceedings: Monday, October 19, 2020

    IRC logs for Monday, October 19, 2020



  21. Corporate Media: GNU/Linux Can Only Succeed If/When Microsoft Dominates Everything Inside It

    The corporate takeover (or handover) of GNU/Linux would not have been possible without complicity of corruptible (bribed) media



  22. Bill Gates Explains How Microsoft and Apple Leverage Software Patents in Their Cross-Licensing Deals (to Perpetuate Duopoly/Shared Monopoly)

    A look back at Apple's and Microsoft's use or misuse of bogus software patents in bargaining (in effect excluding those who have not amassed tens of thousands of patents)



  23. Standards and Choices

    GNU/Linux is a very standards-based platform; having lots of choices (e.g. distros to choose from) isn’t the principal problem — or nowhere near the extent sabotage and illegal tactics by Microsoft have been



  24. IBM's “Emb(RACE)” Campaign is an Insult to History and Historians

    IBM wishes to be seen as some heroic saviour and warrior for black girls; this requires serious if not torturous revisionism to be believed



  25. There Are Too Many Types of Cars...

    "Choice is malicious," say the antagonists



  26. Reversal of Narratives by Internet Trolls (Spinning Reaction to Their Trolling as 'Abuse')

    Organisations that engage in demonisation of people (typically those who expose the abuses of such organisations) somehow evade the standards of Codes of Conduct, as if Codes of Conduct are covertly designed not to protect individuals but to empower those who already have all the powers (or front for powerful people/corporations)



  27. Ongoing (Albeit Secret) Campaign of Patent Extortion Against GNU/Linux Distributions Using Software Patents, Even Expired Ones in Europe

    GNU/Linux distros attacked by software patents, even in Europe where no such patents are supposed to exist (or have any legal bearing)



  28. Links 19/10/2020: Linux 5.9-ck1/MuQSS, Linux Kodachi 7.3

    Links for the day



  29. Java's James Gosling is Wrong. Free Software Advocates Never Suggested or Insinuated That Money-Making Was Ethically Wrong.

    The honorable James Gosling mischaracterises the stance of Free software advocacy, portraying it like it is an issue of money rather than respect for users



  30. Maybe This is What Codes of Conduct Were Made for? Or to Prevent? (Updated)

    When people bemoan the abuse they receive from a so-called 'anti-harassment' team (covering up corporate corruption in a project by ousting people) this is the kind of thing they receive from colleagues or former colleagues


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts