EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

05.30.09

ASUS Enters the Slog Business

Posted in FUD, GNU/Linux, Marketing, Microsoft, Windows at 3:31 am by Dr. Roy Schestowitz

Microsoft dirty tactics

Summary: Putting the ASUS marketing campaign in perspective

A QUICK glance at yesterday’s news was particularly interesting. With a $100,000,000 budget dedicated solely to the purpose, Microsoft has begun not only a media blitz for Bing but it also attacked and trolled Google. Pro-Microsoft blogs were full of it and Walt Mossberg, an old buddy Bill Gates, had a good time with Steve Ballmer who used the podium to promote Bing. But this post is not about the Slog against Google; rather, it is about ASUS joining an anti-Linux marketing campaign.

“Anti-Linux ads will pay ASUS the equivalent of kickbacks for using Windows.”With profit down 94% after joining hands with Microsoft, ASUS could truly use some fast cash. Anti-Linux ads will pay ASUS the equivalent of kickbacks for using Windows. This further reduction in price through marketing means that even negative pricing for Windows becomes possible. What ASUS is doing right now is an issue we wrote about a fortnight ago because it resembles old tactics. They have a new banner that they market. Microsoft used to do this in servers under the slogan “Get the Facts” and now it’s brought to the desktop under the slogan “it’s better with Windows.”

We are well aware of how huge GNU/Linux became on servers. In September 2008 Steve Ballmer said that “forty percent of servers run Windows, 60 percent run Linux.” Microsoft, unlike IDC/Gartner, does not rely on the lies it pays IDC/Gartner to spread publicly. Microsoft instructs (commissions/bribes) IDC to conduct ‘studies’ the way which favours and glorifies Microsoft. Even by these bogus measures, Windows Server revenue is down 29 percent at the moment. Mary-Jo Foley wrote about it yesterday. Add this to an overall alarmingly-sharp decline of 32% in earnings at Microsoft. They can’t be happy

The decline of Microsoft’s earnings was notably attributed to the rise of GNU/Linux through a new form factor, the sub-notebook (or Netbook™). As GreyGeek put it yesterday:

not even Microsoft or Ballmer believe their own PR FUD.
Ballmer puts Linux’s desktop marketshare greater than Mac’s, which is supposed to be 10%
http://www.osnews.com/story/21035/Ballmer_Linux_Bi gger_Competitor_than_Apple

Net Applications is never to be believed by the way. Or, as Carla put it:

I don’t believe that the desktop Linux market share is barely 1%. I think it is a lot higher. I have no good data to share; I base my assessment on experience and knowing the industry. There is something else that is even more persuasive, and that is how Microsoft behaves. If Linux is so insignificant, why do they pay so much attention to it? Like this new ASUS/Windows Eee PC “It’s Better With Windows” ad campaign…

[...]

It’s a direct shot at Linux, so I guess that little bitty one percent is a bigger one percent than it’s given credit for. Some have questioned if these ads are legitimate, and claim they are satire or a hoax. ASUS links to them, so they’re for real.

It’s true that ASUS has joined Microsoft’s marketing blitz against GNU/Linux. As The Inquirer puts it:

ASUSTEK HAS JOINED Microsoft in launching a marketing campaign to get netbook users to use Windows rather than dodgy old Linux.

[...]

The difference, we assume, is that Microsoft has money to spend on promoting its products.

If not many people purchase the Eee PC with GNU/Linux it’s because the company does not make these available in shops (and never with comparable hardware). It does not even develop or properly maintain the distribution after it said that it got “closely tied up with Microsoft.”

Here is another way to put it: “Asus and Microsoft join forces against Linux”

Microsoft and Asus have launched a marketing campaign to encourage netbook users to use Windows rather than Linux.

Watch the counter argument from Glyn Moody, the suggestion that it might be a hoax, and the reality of this situation.

Regardless of the thoughts form the anti-Linux and pro-Linux camps, it appears from the Asus (.co.uk) site that there is a Windows based Eee PC, no where does it say that Asus is replacing the Linux version with Windows (or at least I didn’t see it).

Some people hastily jump to the conclusion that ASUS is now an anti-Linux company rather than just a marketing partner of Microsoft (to earn easy cash). But the matter of fact is that ASUS still plans to use Android (Linux) for phones and it has just released the Asus EeeNAS, which runs GNU/Linux only.

Asustek Computer joined other NAS (network attached storage) device makers such as QNAP and Acer by showing off a new NAS that uses Intel’s low-power, inexpensive Atom N270 microprocessor.

[...]

EeeNAS has a Linux OS.

So, ASUS did not abandon GNU/Linux. It just got seduced by cash that Microsoft offered in order to shun GNU/Linux. “<vendor> recommends Windows” is a similar paid-for advertisement. This just shows how miserable Microsoft has become. This is a Slog.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

4 Comments

  1. Needs Sunlight said,

    May 30, 2009 at 8:46 am

    Gravatar

    It’s likely that much of the ‘earnings’ at M$ since 1999 could have come from stock emissions and trading company stock and other investments, more than from Windows and Office.

    It would only be necessary if that trading is no longer profitable. We all know where the company is going. With that in mind, who’s a big enough chump nowadays to buy MS stock? What the sale of debt looks like is a venture into the junk bond business.

    The ringleaders have already hired in expert book cookers:

    http://www.techcrunch.com/2008/07/03/did-the-enron-of-norway-pull-a-fast-one-on-microsoft-more-details-about-the-mess-at-fast-search-transfer/

    http://www.computeruser.com/articles/daily/8,6,1,0225,02.html

    Roy Schestowitz Reply:

    This one is more recent: Microsoft’s Fast charged with ‘accounting fraud’

  2. Needs Sunlight said,

    May 30, 2009 at 8:51 am

    Gravatar

    “… the single most lucrative product Microsoft sells is its own stock. Microsoft receives almost as much cash inflow from the stock market as it does by selling goods and services.”

    http://www.fool.com/portfolios/rulemaker/2000/rulemaker000217.htm

    That was 10 years ago when it was at its economic prime. Oh. Wait. It ran a loss ($18 billion) even back then

    http://www.economist.com/displaystory.cfm?story_id=230106
    http://etheridge.ca/articles/economist-options.html

    and the business model could be seen to be non-viable to the point that Gates bailed from his position as CEO.

What Else is New


  1. The UPC Scam Part VII: A Fine Mess in the Making, as Nothing Can be Made of It Amid/After Brexit

    The final part in this multi-part series about UPC, which cannot be implemented in the UK as long as Brexit is on the agenda



  2. The UPC Scam Part VI: The Real Story Which People Missed Due to Puff Pieces Seeded by Battistelli-Bribed Media is That UPC Technically Cannot Come to the UK

    Another long installment in a multi-part series about UPC at times of post-truth Battistelli-led EPO, which pays the media to repeat the lies and pretend that the UPC is inevitable so as to compel politicians to welcome it regardless of desirability and practicability



  3. EPO Spiraling Down the Drain as Experienced Examiners and Judges Are Seemingly Being Replaced by Interns

    Implementing yet more of his terrible ideas and so-called 'reforms', Battistelli seems to be racing to the bottom of everything (patent quality, staff experience, labour rights, working conditions, access to justice etc.)



  4. A Lot of News From the Supreme Court (SCOTUS) Today, With Some Important Decisions on Patents Coming Soon

    A roundup of today's outcomes from the US Supreme Court, which intends to review and decide on important patent cases



  5. In Historic Blow to Design Patents, Apple Loses to Samsung at the Supreme Court

    A $399 million judgment against Android devices from Samsung, with potential implications for other Android OEMs, is rejected by SCOTUS



  6. Good Riddance. Ray Niro is Dead.

    The infamous father of patent trolling is dead, so we need to remember his real legacy rather than rewrite his history to appease his rich relatives (enriched by destroying real companies)



  7. EPO Suicides Greater in Number Than is Widely Reported, Unjust System a Contributor to These

    The horrible regime of Benoît Battistelli has an enormous human toll (fatalities), far greater than the Office is willing to publicly acknowledge



  8. Lobbying Disguised as 'Reporting' by the Patent Microcosm, Which Wants More Patents and More Lawsuits (Lawyers Needed)

    A rebuttal to some new articles about patents, especially those that strive to increase patent-related activities (usually for personal gain)



  9. USPTO Echo Chamber That Lacks Actual Software Professionals Deciding on Patentability of Software

    A look at yesterday's "Roundtable on Patent Subject Matter Eligibility," which lacked involvement from those actually affected by patents rather than those who sell, trade, and exploit these



  10. More Examples of Microsoft and Its Patent Trolls Taxing Linux, Even After Microsoft 'Joined' (Paid) the Linux Foundation

    A quick look at the past week's news and clues about Microsoft's (and its broad army of patent trolls) strategy for taxing Linux, or imposing bundling at zero cost (to Microsoft)



  11. Heiko Maas, the SPD “Cash for Access” Affair, and Suspicions of Unwarranted Censorship at IP Kat (Again)

    Unsayable views or just a glitch? Readers of IP Kat express concern about a culture of censorship at IP Kat



  12. Endgame for Battistelli at the European Patent Office (EPO)

    Battistelli turns bad into worse by spitting on the very notion of accepting justice (from the highest court in The Hague or even the UN in this case)



  13. Les Échos Chamber: Having Corrupted the Media (With EPO Money), Battistelli Now Uses It for More UPC Propaganda

    The lies about the Unitary Patent are now being broadcast (Battistelli given the platform) by the publication that Battistelli pays



  14. Rumour: EPO in Berlin the Next Casualty of Battistelli's 'Reform' (Organisational Suicide Plan)

    Months after we learned that a former staff representative in Berlin had been dismissed we come across an anonymous claim that Berlin's 'branch' of the EPO will be folded onto Munich's



  15. Caricature: the Maas App

    The failure of Maas to even bother with regulation of Battistelli (among others) earns him this cartoon



  16. Links 5/12/2016: Linux 4.9 RC 8, DeepMind as FOSS

    Links for the day



  17. Leaked: Battistelli Acknowledges Bunk 'Justice' in About 100 Cases at the Internal Appeals Committee of the EPO

    A look at Battistelli's response to the latest from the International Labour Organisation (ILO), exceptionally delivering two decisions at the very end of last month



  18. The UPC Scam Part V: Unitary Patent Regime a Fantasy of Patent Trolls

    "Good for trolls" is a good way to sum up the Unitary Patent, which would give litigators plenty of business (defendants and plaintiffs, plus commissions on high claims of damages) if it ever became a reality



  19. EPO at a Tipping Point: Battistelli Quarrelling With French Politicians, Administrative Council Urged to Act, Staff Unrest Peaking

    The latest messages about Battistelli's regime at the EPO, which faces growing opposition from more directions than ever before



  20. Quality of Patents at the EPO Dependent on the Appeal Boards When Battistelli Assesses Performance Using the Wrong 'Production' Yardstick

    A look at some recent articles regarding patent quality in the US and in Europe, in particular because of growing trouble at today's EPO, which marginalises the appeal boards



  21. Microsoft's Push for Software Patents Another Reminder That There is No 'New' Microsoft

    Microsoft's continued fascination with and participation in the effort to undermine Alice so as to make software patents, which the company uses to blackmail GNU/Linux vendors, widely acceptable and applicable again



  22. Links 5/12/2016: SparkyLinux 4.5 Released, Kondik Exits Cyanogen (Destroyed After Microsoft Deal)

    Links for the day



  23. Software Patents Continue Their Invalidation Process, But Patent Law Firms Try to Deny This in Order to Attract Misinformed (or Poorly-Informed) Clients

    A roundup of news about software patents and demonstration of the sheer bias in the media, which is mostly controlled or steered by the patent microcosm rather than actual inventors



  24. Patent Trolls of Microsoft and Ericsson Are Trying to Tax Everything, Especially Linux Devices

    An update on Intellectual Ventures and Unwired Planet, whose operations pose a growing problem for Free software and Linux-based products (e.g. Android)



  25. Asia's Patent Litigation Chaos Getting Worse, Reaching Countries in the West, and Sites Like IAM Actively Promote This

    The race to the bottom (of patent quality) in China, the growth of patent trolls in the region, and the ruinous litigation strategy which now spills over even to the US -- through the Eastern District of Texas -- and may inevitably come to Europe (especially if the UPC ever becomes a reality)



  26. More French Politicians Are Complaining That Benoît Battistelli is a Disgrace to France and Urge for Action

    The backlash against Battistelli spills well outside the EPO and is now apparent even at the French National Assembly



  27. Links 3/12/2016: Mageia 5.1 Released, Mozilla Revenue at $421.3M

    Links for the day



  28. Canadian Intellectual Property Office (CIPO) Sees Decline in Patent Applications and It May Actually be a Good Thing

    Challenging the false belief that the more patents society has the better off it will be, citing examples and news from north America



  29. Blockchain Domain Infested With Software Patents, MasterCard Among the Culprits

    Worrying signs that an area of Free/Open Source software innovation is getting impacted by the plague of software patents



  30. Dutch Media Covers Latest EPO Scandals, German Media Totally Absent (a Media Blackout of Convenience)

    Our observations regarding the apparent media disinterest in EPO scandals, especially at the very core of the EPO (principal host country)


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts